Sirris Innovate2011 Introduction - Smart Products: why and how, Jeroen Deleu, Sirris

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As a company, if you feel the ambition to make or develop smart products, you encounter several challenges while doing so. This presentation wants to give you some inspiration in order to select some relevant topics in the context of building smart product for your company.
Introducing smart products involves many different aspects. It is often a more complex discussion than on enabling technologies alone. It can require rethinking of the actual technology & product development, of organizational, engineering & design aspects or even impact your current business model, revenue streams or the market your are in. On the other hand you as a company might be in possession of technology that can enable other companies to create smart products.

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Sirris Innovate2011 Introduction - Smart Products: why and how, Jeroen Deleu, Sirris

  1. 1. Welcome to #innovate11! © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 1
  2. 2. Welcome to #innovate11!Smart products: why and how?Jeroen.deleu@sirris.be © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 2
  3. 3. Driving industry by technology• Mission? To help companies implement technological innovations Federation Collective centre for the technology industry of the technology industry • Nonprofit organisation • Industry owned © sirris | www.sirris.be | info@sirris.be | 10.06.11 3
  4. 4. Some Facts & figures of 2010 5062 interventions per year (advice, projects, services) Of which 75% for SME’s within 1848 different companies > 130 technology specialists – 6 different sites in Belgium•Materials Engineering •Additive Manufacturing•Production Technology •Software Engineering & ICT•Mechatronics •Technology Coaching Extended partner network - optimal project funding (public & private) © sirris | www.sirris.be | info@sirris.be | 10.06.11 4
  5. 5. Mission statement in practiceMaking the right technological choicesfor sustainable economical growthTranslating new technologies intangible products for a company value innovationTaking into account the business through& technology strategy of the company technology © sirris | www.sirris.be | info@sirris.be | 10.06.11 6
  6. 6. A good reason for innovation…cost (€)sales (€) innovation new new <5y <5y old old >5y >5y 0 5 year = Defining on Successful cost reduction  Concentrate a optimisation and  Concentrate on new products, services and processes Technology & Product Strategy 7
  7. 7. SMART as a Product or Technology Strategy Sirris & Agoria identified this theme as highly important for the technology industry because of its disruptive potential to create new innovative products and so creating sustainable growth "People are very open-minded about new things - as long as theyre exactly like the old ones.” Charles F. Kettering © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 8
  8. 8. Definition of SMART: a tentative consensusA Smart Product• uses information about itself, other products, or its environment• to provide new or multiple functionalities• that are able to differentiate the product in a particular marketA smart technology• can be turned into an offering• that enables other products to become smart products © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 9
  9. 9. • Smart composites• Smart body protection• Smart eco-system infrastructure• Smart learning• Smart systems• Smart fertilizing © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 10
  10. 10. Too many opportunities…• Technology related themes • E.g. Material based technologies and ICT• Product & market related themes • E.g. New application domains• Product engineering related themes • E.g. Key design constraints (safer, faster,…)• Business related themes • E.g. new business models  Clearly a more complex discussion combining new investments, new revenue streams, new markets… © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 11
  11. 11. ICT technology & the market!• Information Technologies (of all kinds) double their power about every year… (price performance, capacity, bandwidth etc.)• This technological change is exponential… Source R.Kurzweil © sirris 2010 | www.sirris.be | info@sirris.be | 10-6-2011 12
  12. 12. Consequence #2: It is more difficult to standBig challenge for ICT Product Builders out with your product in the product jungle. number of ICT devices associated to the user Consequence #1: Users devote less time to each product Product builders are in a competition model to get the user attention User attention bandwidth time 1980 1990 2000 2010 © sirris | www.sirris.be | info@sirris.be | 10-6-2011 13
  13. 13. SMART = a way to optimizethe user attention bandwidth Smart augmented entertainment and Smart decision support augmented vehicles. systems (e.g. safety critical systems) number of ICT devices Innovate with data associated to user Systems that interpret • Introduction data streams for large the user • Dr. Elena Tsiporkova, Senior Technology Advisor, Sirris “Empathic” Products User attention that are aware of the bandwidth • Data Driving innovation intentions of users • Gabriel Reid, Senior Software Engineer, TomTom User attention Smart Products as a differentiator ! bandwidth • Traffic data and mobility content • Dr. Steven Logghe, Chief Traffic, BE-Mobile • Lily, Smart Data at Scale made Easy • Steven Noels, CEO, Outerthought time 1980 1990 2000 2010 14
  14. 14. Smart products with (smart) materialsWBCSD Vision 2050(The World Business Council for Sustainable Development) Next innovation wave = about sustainable innovation = about smart innovation with materials © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 15
  15. 15. Smart materials make Smart Products= a response to megatrends [Environmental] Materials that are sustainable (they have to ensure longer lifetime & decrease environmental impact) [Geopolitical] Less strategic (or scarce) materials that are less available e.g. in Belgium[Technological]Smart Materials or smartcombinationsof materials to increase theeffectiveness of materialsused (Multifunctional,Functionality on demand, ...) © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 16
  16. 16. Smart Products• Smart Products using smart materials to respond to a changing business environment: Materials Smart Product with Smart • Introduction: • The drive Why use bricks when self-healing composites are available? to do less with more (C2C, sustainable materials,Research Director, Sirris Wallonie • Umberto Baraldi, netshape functionality, ...) • Replace or avoid scarce materials by a smart • The mirror material and its inclination replacement Joris Vanbiel Holocube • • Think multifunctional by printing • Smart products • Use Smart Materials Vanenhance • Prof. Dr. to Parys, Sensortex/HoGent product features & suprise your customer Smart labels for real-time condition monitoring • • Rethink your business model if Innolabel • by Chris Van Sebroeck, required © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 17
  17. 17. Where to start? © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 18
  18. 18. Smart Products & new business modelshave great potential, but many challenges remain…• Can be very disruptive to apply • Need for out of the box thinking• Which technologies to apply? • Need for technology watch specifically for Smart Products• Which are the specific opportunities for your product? • E.g. Personalized content search (still available restos on Saturday) • E.g. wake up call combining planning and traffic information  Need for a structured think framework• Can have a large impact not only on the product but also the business model • Need for careful realization planning • Need for risk assessment © sirris | www.sirris.be | info@sirris.be | 10-6-2011 19
  19. 19. “Let’s Smartize your product” hands- on workshop• No introduction • Wim Codenie • Program manager ICT & software engineering, Sirris• Hans Vercammen • Business unit manager product & process innovation, Sirris © sirris 2010 | www.sirris.be | info@sirris.be | 10-6-2011 20
  20. 20. We wish you some inspiring ideas to take home! #innovate11 © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 21

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