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Actually being there:
     the cultural experience workshop
     results presentation




Thursday, March 25, 2010
Actually being there: the   Mario A Moreno Rocha
                        cultural experience    Universidad Tecnológica
  ...
The workshop was the opportunity to immerse into the richness and diverse
       variety of Mérida’s culture



       The...
A one full day workshop with a field trip to collect data




Thursday, March 25, 2010
Workshop objectives



       •
 Explore the basis of visual ethnography and digital photography



       •
 Categorise a...
Workshop objectives



       •
 Analysis of the pictures taken by participants. They created a slideshow
       with mean...
Culture as an iceberg (Kohls, 1995)




Thursday, March 25, 2010
Visual Ethnography



       Ethnography



       Ethnographer, me?




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Example of a visual ethnography study: bullfighting

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visual elements of photography



        1 steady camera

        2 rule of thirds

        3 keep the horizon level

   ...
field trip


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Planning the research



       Ethics in visual ethnography



       Selecting themes




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status and gender

     • signage


     • advertising


     • religion


     • formal and informal
       communication...
public presentation of findings / discussion




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North



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South 1



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South 2



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Discussion


     • you can learn a lot about a culture from observation and from photos of things you
       have seen


...
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Etnografía Visual y resultados (HCI 1)

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Transcript of "Etnografía Visual y resultados (HCI 1)"

  1. 1. Actually being there: the cultural experience workshop results presentation Thursday, March 25, 2010
  2. 2. Actually being there: the Mario A Moreno Rocha cultural experience Universidad Tecnológica de la Mixteca workshop Thursday, March 25, 2010
  3. 3. The workshop was the opportunity to immerse into the richness and diverse variety of Mérida’s culture The workshop used techniques of visual ethnography to capture, through digital photography, daily life scenes and details which would give us an outsider look into the inner culture Along with its posterior analysis, we came out with an idea to better understand the culture Thursday, March 25, 2010
  4. 4. A one full day workshop with a field trip to collect data Thursday, March 25, 2010
  5. 5. Workshop objectives • Explore the basis of visual ethnography and digital photography • Categorise and organise the themes and subjects that would be of interest for the workshop according to the participants • On a field trip, participants recorded data through digital photography Thursday, March 25, 2010
  6. 6. Workshop objectives • Analysis of the pictures taken by participants. They created a slideshow with meaningful images • Group discussion on the interpretation of the images in the context of the culture • Obtain conclusions, hopefully to better understand the hidden part of the culture iceberg through the experience form the workshop • Enjoy the culture! Thursday, March 25, 2010
  7. 7. Culture as an iceberg (Kohls, 1995) Thursday, March 25, 2010
  8. 8. Visual Ethnography Ethnography Ethnographer, me? Thursday, March 25, 2010
  9. 9. Example of a visual ethnography study: bullfighting Thursday, March 25, 2010
  10. 10. visual elements of photography 1 steady camera 2 rule of thirds 3 keep the horizon level 4 fill the frame 5 lighting 6 leading lines Thursday, March 25, 2010
  11. 11. field trip Thursday, March 25, 2010
  12. 12. Planning the research Ethics in visual ethnography Selecting themes Thursday, March 25, 2010
  13. 13. status and gender • signage • advertising • religion • formal and informal communications • use of technology Thursday, March 25, 2010
  14. 14. public presentation of findings / discussion Thursday, March 25, 2010
  15. 15. North Thursday, March 25, 2010
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  27. 27. South 1 Thursday, March 25, 2010
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  67. 67. Discussion • you can learn a lot about a culture from observation and from photos of things you have seen • it is important to have a focus, to have questions you want to answer, things you want to understand • analysis of photographs, and choosing what to photograph in the first place, can be difficult if you do not have local knowledge; there is a risk that you will impose knowledge of your own culture onto the things you observed in your study • talking to local people, joining in with their activities and lives for a few hours, can give an extra layer of insight Thursday, March 25, 2010
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