6. Actually Workshop IWIPS 2007 (HCI 1)

Interacción Humano-Computadora 1 Maestría de Medios Interactivos Universidad Tecnológica de la Mixteca 6. Actually being there: the cultural experience workshop sábado 11 abril 2009 sábado 11 de abril de 2009

Welcome to Mérida and its surroundings Welcome to Actually being there: the cultural experience workshop sábado 11 de abril de 2009

Actually being there: the Mario A Moreno Rocha cultural experience Universidad Tecnológica de la Mixteca workshop sábado 11 de abril de 2009

Welcome to Mérida This workshop is the opportunity to immerse into the richness and diverse variety of its culture The workshop will use techniques of visual ethnography to capture, through digital photography, daily life scenes and details which would give us an outsider look into the inner culture Along with its posterior analysis, we could built an idea to better understand the culture sábado 11 de abril de 2009

Workshop organisation The workshop will last one day with two sessions of 1.5hrs during the morning, and one more in the afternoon A ﬁeld trip will take place in order to collect data sábado 11 de abril de 2009

Workshop structure • presentation • short introduction of the theme • visual elements of photography • ﬁeld trip • public presentation of ﬁndings / discussion sábado 11 de abril de 2009

Workshop objectives • Explore the basis of visual ethnography and digital photography interesting to the workshop • Categorise and organise the themes and subjects that would be of interest for the workshop according to the participants • On a ﬁeld trip, participants will record data through digital photography (video could be considered as well) sábado 11 de abril de 2009

Workshop objectives • Analysis of the pictures taken by participants. You will create a slideshow with meaningful images, along with its interpretation • Group discussion on the interpretation of the images in the context of the culture • Obtain conclusions, hopefully to better understand the hidden part of the culture iceberg through the experience form the workshop • Enjoy the culture! sábado 11 de abril de 2009

About me I am a full time researcher and lecturer in Human-Computer Interaction at the Universidad Tecnológica de la Mixteca in Oaxaca, México. I do have experience on workshops organisation and teaching, having worked together with Dr Christian Sturm on transcultural projects, I’ve gained knowledge of the Mexican culture through travel and writing sábado 11 de abril de 2009

introduction sábado 11 de abril de 2009

Culture as an iceberg (Kohls, 1995) sábado 11 de abril de 2009

Explicit culture, tacit culture As a tourist travelling through a country, on a normal holiday length, one could easily spot the visible explicit part of a culture (eg, music, rituals, dress code, food and drink). However, in order to discover the invisible part of culture, one must immerse into the culture, thus by living on it or by carefully studying it sábado 11 de abril de 2009

Visual Ethnography Sarah Pink describes ethnography as a methodology, as an approach to experiencing, interpreting and representing culture and society that informs and is informed by sets of different disciplinary agendas and theoretical principles (Pink, 2001) sábado 11 de abril de 2009

Ethnographer, me? What is ethnography? how does one do ethnography? what is it that makes a text photography or video ethnography? sábado 11 de abril de 2009

Ethnography A particular method or set of methods that involves the ethnographer participating, overtly or covertly, in people’s daily lives for an extended period of time, watching what happens, listening to what is said, asking questions -- in fact, collecting whatever data are available to throw light on the issues that are focus of the research (Hammersley, Atkinson, 1995) sábado 11 de abril de 2009

Example of a visual ethnography study: bullﬁghting sábado 11 de abril de 2009

visual elements of photography sábado 11 de abril de 2009

1 steady camera: always maintain a steady hand aimed at objective sábado 11 de abril de 2009

2 rule of thirds: divide the image into thirds, both horizontally and vertically sábado 11 de abril de 2009

3 keep the horizon level with the top or bottom of the viewﬁnder sábado 11 de abril de 2009

4 ﬁll the frame: ﬁll the frame with your subject sábado 11 de abril de 2009

5 lighting: to create a scene or an emotion sábado 11 de abril de 2009

6 leading lines: Watch for strong lines that lead to your subject sábado 11 de abril de 2009

In brief 1 steady camera 2 rule of thirds 3 keep the horizon level 4 ﬁll the frame 5 lighting 6 leading lines sábado 11 de abril de 2009

coffee break sábado 11 de abril de 2009

Welcome back sábado 11 de abril de 2009

ﬁeld trip sábado 11 de abril de 2009

Planning the research Generally, a good knowledge of the culture is required Should have an idea of how our research practices will develop in relation to local practices Pilot study of culture: selecting themes sábado 11 de abril de 2009

Ethics in visual ethnography The ethic conduct of the researcher informed consent, covert research, conﬁdentiality, harm to informants, ‘giving something back’, ownership of data, protection of informants sábado 11 de abril de 2009

Selecting themes We will select one or two research central themes in which we will focus our research Presumedly, the theme(s) should be included into those ‘tacit culture’ Technology will be digital photography sábado 11 de abril de 2009

status and gender • religion • signage • advertising • use of technology • formal and informal communication sábado 11 de abril de 2009

lunch sábado 11 de abril de 2009

Welcome back sábado 11 de abril de 2009

public presentation of ﬁndings / discussion sábado 11 de abril de 2009

6. Actually Workshop IWIPS 2007 (HCI 1)

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