Salum International Resources
www.saluminternational.com
Carlos Salum
The Performance Architect
Peak Performance involves defining Focus, managing Energy
and designing your Breakthrough to achieve exponential results
Peak Performance
C u rri cu l u m
Courses & Workshops
Meeting Facilitation
Keynote Speaking
Teambuilding Events
Better Thinking, Better Life

The Company
• Management Consulting company focused on Peak Performance
using a process called Performance Architecture
• We serve companies that utilize executive education as a strategic
tool for improving organizational performance
• We design and deliver learning experiences in the areas of
Leadership, Sales and Innovation
• Founded in 1993. Located in Charlotte, NC, USA
• We establish project Alliances with Global Consultancies, Executive
Coaches and Management Experts to ensure success
Better Thinking, Better Life
The Services
Awareness Strategies Learning and
and Motivation and Change Implementation
Better Thinking, Better Life - 2

The Goal
Peak Performance
n
x x =
Exponential
Focus Energy Breakthrough Results
Peak Performance involves defining Focus, managing Energy
and designing your Breakthrough to achieve exponential results (synergy)
The Process
Performance A rch i t ect u re
• Performance Architecture is a process for aligning knowledge, skills,
attitudes and habits to formulate a customized action plan (a performance
blueprint) that helps you go beyond perceived limitations (beyond personal
best) and reach specific goals.
• Performance Architecture is based on training principles used by peak
performing athletes and sports teams applied to achieving peak
performance in business.
• Peak performers develop their physical, emotional and mental skills to
operate in their Ideal Performance State, which leads to responsiveness,
creativity and sustained results.
Better Thinking, Better Life - 3

The Model
“Remember that your influence begins with you and ripples outward.
So be sure that your influence is both potent and wholesome. How do I know that this works?
All growth spreads outward from a fertile and potent nucleus. You are a nucleus.”
- John Heider, "The Tao of Leadership"
The Benefits
Peak Performer
Become a Define Your Focus
I know what I want
I have a plan to get it
My goals fit into a lifetime strategy
I expand my worldview
…a versatile Manage Your Energy
flexible I manage energy, not time
I trigger positive emotions
creative I overcome challenges
I make stress & recovery waves
T h i n ker
situational Design Your Breakthrough
I design the way forward
I expand my creative thinking
I achieve exponential results
I make meaningful contributions
Better Thinking, Better Life - 4

The Applications
Performance Blueprints
Leadership Sales Innovation
Purpose Sales Acceleration Creative Thinking
Mission Consultative Selling Value-facturing
Values Client Focus New Concepts
Vision Communication Change Strategy
Strategy Customer Service Product Design
Motivation Responsiveness Service Design
Teambuilding
Peak Performance
Benefits of Investing in Executive Education Location Numbers Study - Source
Learning & Development expenditures 2006 US $129.6 B ASTD
Learning & Development as % of payroll US 2.33% ASTD
Productivity growth of high-learning companies US 27% Accenture
Revenue growth of high-learning companies US 40% Accenture
Higher net income of high-learning companies US 50% Accenture
Why Performance Architecture is Needed Location Numbers Study - Source
Employee engagement at work WW 14% Towers Perrin
Employees eager to change jobs US 21% Harris Interactive
Communication as big influence to change jobs US - UK 30% Golin/Harris
Employees coping with burnout US 42% Harris Interactive
Job dissatisfaction US 50% The Conference Board
Poor management as an obstacle to productivity US 58% SHRM
Work-life balance managers’ dissatisfaction US 70% NFI Research
Cost of fatigue US $77 B/yr Natl. Sleep Foundation
Cost of fatigue, burnout and lack of engagement US $250-300 B/yr Gallup
Better Thinking, Better Life - 5

Carlos Salum – T h e P e rf orman c e A rc h i t e c t
Carlos Salum is the President of Salum International Resources, Inc., a
management consulting firm based in Charlotte, North Carolina, USA.
Since 1993, he has focused on Performance Architecture applied to executive
training and corporate events’ management. His clients are located in the
United States, Europe and Latin America. The list includes Julius Baer Bank,
ABN AMRO Private Banking, Heritage Bank, Benfield Group, Manres AG,
Information Management Group, KPIT Cummins, Decision Support
International, The Neurological Institute, The New York Knicks Organization,
Professional Tennis Registry, Swiss Army Leadership Academy and the US Air
Force Academy, among others.
He has participated in ground-breaking research in peak performance training with some of the world's leading
sport scientists, such as Dr. Jim Loehr, Dr. Nick Hall, Dr. Jack Groppel and Pat Etcheberry, a process that
involved some of the world's top athletes. Salum contributed to the careers of outstanding tennis players such
as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) and
the Argentine and Italian Davis Cup Teams, among many others.
Salum has organized corporate events featuring world-renowned creative thinking experts like Dr. Edward de
Bono, Richard Saul Wurman and Dudley Lynch. He is currently developing a sponsored conference in Europe
in association with Promostudio (Italy), which will feature several Nobel Prize Laureates in Economics and top
Economics' professors from Harvard, Yale, MIT and Stanford.
Salum is also an international tennis coach, a radio and television journalist, a produced playwright (London,
Tampa, and Buenos Aires) and a documentary film producer.
A few more words about me:
I’m a thinker I am a Performance Architect
• I am fascinated by the future • I help people unscramble their dreams so they can
script them as if they are the stage play in which they
• I envision; therefore I expect
want to act, the Hollywood movie in which they want to
• I am able to see the consequences of new approaches, star or the Grand Slam tennis tournament they want to
change and ideas in the real world win
• I seek ways and means to change, isolate, neutralize • I see my work as “a Cirque du Soleil of the mind,” a
or remove dysfunctional influences and systems on a blend of art and science through which I can help
global scale others broaden and deepen their perspectives
My lifetime goal is to become a versatile, flexible I believe that the quality of our life depends on the
and creative thinker. quality of our thinking.
Publications:
Web site www.saluminternational.com
Vortex Newsletter www.saluminternational.com/vortex
Vortex Blog www.sirvortex.blogspot.com
Peak Performance and the Mind Project www.saluminternational.com/ppmind.htm
Project Video Gallery www.saluminternational.com/pavideo.htm
Better Thinking, Better Life - 6

Courses & Workshops
Performance A rch i t ect u re C ou rs e - W ork s h op
What do peak performers in sports and business do exceptionally well?
Why do peak performers overcome monumental challenges while others give
up?
What keeps high achievers motivated after they have conquered their goals?
What are the keys to creating meaning through breakthrough achievements?
How can one lead by example and leave a path for others to follow?
Peak Performers design their future by focusing intensely, by managing their energy and by constantly
seeking breakthrough achievements. This winning process is called “Performance Architecture.”
• Performance Architecture is a process for aligning knowledge, skills, attitudes and habits to formulate a
customized action plan (a performance blueprint) that helps performers go beyond perceived limitations
(beyond personal best) and achieve specific goals.
• Performance Architecture is based on training principles used by world-class athletes and teams to win
in sports, which can be applied to winning in business and achieving excellence in other areas of life. This
process explores the key parameters to manage energy effectively, to think creatively and to achieve
exponential results.
Who Should Attend
Executives who aim to achieve and sustain peak
performance (productivity, effectiveness and
emotional intelligence) in their lives.
Your life as an executive can be a relentless cycle
of stress, rush and fatigue. Because of the global
scope of the business, your body and mind face
unique performance challenges. As a result, your
health is constantly threatened by burnout.
To enhance your "life's portfolio" and assure your long-term success, you must adopt a multi-dimensional
training program, just like professional athletes do. The quality of your life as an executive is directly
proportional to your ability to manage your physical, emotional and mental energy.
This process will teach you how to achieve and maintain your Ideal Performance State [IPS] by expanding
your physical, emotional and mental skills through systematic training. Through peak performance training,
you will balance your individual needs, your family responsibilities and your profession's demands. Your
training plan will allow you to improve your efficiency in practical, measurable ways.
Duration
• Workshop: One-Day (8 hours)
• Course: Two or Three Days (8 hours per day) – combined with Indoor/Outdoor Teambuilding Activities
Better Thinking, Better Life - 7

Process Goals
To provide a road map that will enable executives to align their personal and professional goals
To help executives understand and manage their behavior under pressure, which is essential to
achieve and maintain the Ideal Performance State (IPS)
To empower executives by making them aware of the power of the mind-body connection, so they can
operate more effectively, both at the interpersonal and team levels
To provide executives with lateral thinking tools that will enhance their capacity to think creatively and
find alternative solutions in a variety of situations
To introduce executives to effective performance design tools to refine their goals, overcome barriers
and define action plans in the context of their individual, professional and social roles
To integrate the individual training process with the corporate culture, a sure way to consolidate the
overall progress of an organization
Process Benefits
At the end of this insightful, comprehensive process you will:
understand how the mind-body connection influences your behavior under pressure
manage your emotional responses by using effective mental and physical strategies
design a personalized road map to achieve and maintain your lifelong performance goals
have more physical and emotional energy available throughout your weekly schedule, thanks to
compact yet effective workouts
become more resilient and resourceful in the face of obstacles and disagreement
interact with others in the organization in a more effective and constructive way by developing new
ideas out of solution-design instead of resorting to argument and criticism
transfer your peak performance mastery to your relationship with your colleagues and your clients
Methodology
1) Inventory: You will be introduced to the fundamentals of peak performance, followed by intensive
analysis of your lifestyle and working patterns.
2) Training Plan Development: You will create a personalized training plan to increase your physical,
emotional and mental energy overtime. The application to team training issues follows a specific
model and group exercises.
3) Commitments: You will commit to achieving measurable results, which you will monitor through
specific charts.
The Process Director employs a variety of training tools, such as: personalized inventories, questionnaires,
tests, workshops, group discussions, flow diagrams, video examples, physical and mental exercises, role-
playing, study binders, guide charts, reading recommendations and a personalized plan outline.
Better Thinking, Better Life - 8

Performance Architecture Course - Units
1. Definition of the Peak Performance model for Executives
2. Components of the Ideal Performance State [IPS]
3. Understanding Stress and Recovery Training
4. Training Your Performer Self
5. Living the Peak Performance model
6. The Corporate Team Training Process
Peak Performance and Sports Science
The study of peak performing athletes conducted in association with Dr. James Loehr, author of Mentally
Tough and The Power of Full Engagement, illustrates the following fundamental points:
Pressure is more or less a burden depending on how we perceive it.
We have a REAL Self (how I normally like to feel) and a PERFORMER Self (how I need to feel to perform
under pressure). Under pressure, we must summon all our Performer Self skills to deliver what's required
from us.
The ability to summon positive emotions during periods of intense pressure lies at the heart of effective
leadership.
Peak Performance is a learned skill that we improve through training.
Energy, not time, is the fundamental currency of Peak Performance. Performance, health and happiness
are grounded in the skillful management of energy.
Full engagement requires drawing on four separate but related sources of energy: physical, emotional,
mental and spiritual.
We must balance energy expenditure with intermittent energy renewal (making waves).
To build capacity, we must push beyond our normal limits, training in the same systematic way that elite
athletes do.
Positive energy rituals - highly specific routines for managing energy - are the key to full engagement and
sustained high performance.
Making lasting changes requires a three-step process: Awareness, Commitment and Transformational
Work.
Better Thinking, Better Life - 9

C reat i v e T h i nk i ng T ool s C ou rs e - W ork s h op
Based on the thinking tools developed by Dr. Edward de Bono
(photo), Dudley Lynch, NLP, Visualization, Relaxation, Humor and
Journaling techniques, this course is designed for the corporate
executive who wants to create value beyond normal exploratory
paths.
This comprehensive course will provide you with a systematic approach to
excel at problem solving, innovation and adding value to existing products
and services to generate outstanding revenues.
You will understand how you think by using The BrainMap and other extremely useful tools developed by
Brain Technologies Corporation.
The tools of creative thinking are simply various combinations of practical ways to focus attention, escape the
current reality and continue mental movement. After understanding these three basic principles, we can adapt
techniques to suit various needs, situations and personalities.
Attention
All methods for creative thinking require that we do something to focus attention; typically something
that we have not focused much attention on before. By focusing attention on things that are normally
taken for granted, creative thinking techniques prepare our minds for breakthroughs.
Escape
The second principle calls us to mentally escape our current patterns of thinking. Edward de Bono
suggests that we use the "PO" tool to signal our intention to make a statement of mental escape (PO =
Provocative Operation). The introduction of a disruption in the thinking process allows you to consider
alternatives for the appropriate use or configuration of an existing idea.
Movement
Simply paying attention to something and escaping current thinking on it is not always sufficient to
generate creative ideas. The natural mental processes of judgment tend to reject new thoughts as not
productive or too ridiculous to dwell on. Movement -- the third underlying principle behind the diverse
tools of creative thinking -- calls us to keep exploring and connecting our thoughts.
Some of the thinking tools studied during the course are: BrainMap - PMI - Six Thinking Hats - Trigger
Questions - Problem Analysis - Random Word - Forced Analogy - Mind Map - NLP Tools - Wave
Change - Storyboarding and many others.
Duration
Workshop: One day (8 hours)
Course: Two or Three Days (8 hours per day)
Who Should Attend
Management executives and anyone in the corporation aiming to master creativity and innovation using the
most effective, systematic approach available today
Better Thinking, Better Life - 10

B ey ond Pers onal B es t C ou rs e - W ork s h op
This course is for business people and leaders attracted to self-developmental
ideas and materials, individuals attracted to cutting-edge scientific and
philosophical ideas.
The cutting-edge thinking exposed in this course makes it attractive to the
"forever exploratory" mind, for readers of studies of the mind, and for those who
believe the world can be a better place and want to be part of the solution.
Beyond Your Personal Best teaches leading-edge ideas and findings in such frontier sciences as evolutionary
psychology and biology, brain research, game theory and theory of moves, complex adaptive systems, non-
linear dynamics and numerous other post-postmodern fields of inquiry.
Dudley Lynch (photo), president of Brain Technologies Corporation, is
often viewed as the leading popular interpreter of Dr. Clare Graves and his
Gravesian conceptual model of how the people work within the worlds of
society, culture and technology. Mr. Lynch has written more books on
Graves' ideas and models than anyone else, and no one's Gravesian
books have enjoyed more marketplace success.
According to Lynch, Dr. Graves said there was a vast, open-ended
developmental space for us humans out beyond the pinnacle of Maslow's
famed "peak performance," the end point on his pyramid of human needs,
that was as immense as the cosmos in our brains. Graves went further: he
said his research data had captured almost the precise moment that some of the first "homo sapiens"
managed to "rewire" their brain, to reprogram themselves, and move on into this New Universe of Effective
Possibility, this new kind of self.
During the course, you will work with extraordinarily useful "brainware" tools such as The BrainMap, mCircle,
MindMaker Plus and PathPrimer.
You will also receive a copy of AssetReport, a 100-page-plus personalized “book of you” custom-crafted for
you from more than 12,000 descriptive and self-guiding items based on your responses to a simple one-page
self-appraisal that typically requires less than ten minutes to complete (an online version is available as well).
All the tools have been developed by Brain Technologies Corporation.
Course Duration
Two or Three Days (8 hours per day)
Who Should Attend
Any person of any background, culture, educational history or slate of personal experiences who wants to the
opportunity to take the fullest advantage of a unique, astonishing development in the human experiment.
Better Thinking, Better Life - 11

Teambuilding
Teambuilding is creating a work culture that values collaboration. In a
teamwork environment, people understand and believe that thinking,
planning, decisions and actions are better when done cooperatively.
Team members recognize, and even assimilate, the belief that “none of
us is as good as all of us.”
"The single most important issue confronting the leadership of
collaborative organizations (...) is how to pose
problems and opportunities in forms that will elicit and inspire
a collaborative response." - Michael Schrage
During the process, executives share knowledge on how to achieve Team Responsiveness and Performance
Acceleration, following a systematic approach that will allow the team to:
• Recognize the potential to increase the team's performance
• Instill confidence in the team
• Develop a shared vision and set high performance goals
• Encourage the team to visualize the successful execution of tasks
• Adapt to upcoming changes with positivism and resiliency
Markers of Peak Performing Teams
1. They produce measurable results
2. The purpose of the team is clear and members feel it is worthwhile
3. Members feel invested in the success of the team and accountable for
the output of their team
4. They seem to have fun doing it, even when they are working harder then
most other groups. There is an observable spirit and energy
5. People understand and embrace their roles
6. They have transparency. Issues and concerns are used as a healthy
way to surface diverse points of view and generate creative solutions
7. Trust, collaboration and candid discussion are evident
8. The team does not lose sight of its goal and become enmeshed in power
struggles. Instead, the eye is clearly focused on achieving the team's
mission and moving toward the vision
On the power of a common vision:
"The power of visionary leadership comes from knowing that you already are what you want. The task
you are now involved in is to develop your strategy for dealing with your arrival and to help others
understand and act on your new reality."
- Dudley Lynch and Paul Kordis, authors of "The Strategy of the Dolphin"
Better Thinking, Better Life - 12

Meeting Facilitation
Sample Project Organization and Facilitation of a Corporate Off-site Meeting
Meeting’s 1. To energize the current emotional momentum
Objectives 2. To uncover the peak performance potential of the team
3. To instill passion and enthusiasm towards achieving revenue targets
4. To allow team members to know each other better
5. To encourage “solution design” and knowledge-sharing
Meeting's "Beyond Personal Best: Value the Individual. Strengthen the Team"
Theme • Recognize the potential to increase the team's performance
• Instill confidence in the team
• Develop a shared vision and set high performance goals
• Encourage the team to visualize the successful execution of tasks
• Adapt to upcoming changes with positivism and resiliency
Consulting Salum International Resources, Inc.
Services - • Event design according to Management's requirements
Event • Event coordination with Providers and Support Staff
Management - • Event Facilitation
Facilitation • Contact Point with Site’s Event Manager
• Web Survey Design and Delivery of Results (“Mood Meter”)
• Teambuilding Sessions' Design and Management
• Keynote Speaking (if required)
Meeting Meeting/Conference Package:
Requirements • Plenary Meeting space in classroom style
• Meeting room location with natural light
• Meeting area must be separate from other events
• Coffee and beverages available in meeting room twice a day
Audiovisual equipment required:
• Back-up Laptop running Windows XP and MS Office 97 or higher (with
PowerPoint) with CD-Rom/DVD drive
• LCD projector
• Lapel microphone and Sound system with a minimum of 2 speakers
• Flip-charts with new color markers
Teambuilding To be designed by Carlos Salum after receiving input from management
Exercises Exercise options, all of which can be videotaped:
• Outdoor teambuilding challenges
• Indoor teambuilding challenges:
o Scripting, acting and/or singing
o Construction of physical metaphors
o Problem solving and creativity
"Mood Meter" Prior to the event, management can conduct a Confidential Web Survey among all
participants to be used as a "Mood Meter." The results will be delivered on
PowerPoint and HTML files.
Better Thinking, Better Life - 13

Sample Teambuilding Event Agenda [One-Day Duration]
Time Morning Agenda Duration
7:30 Set-up 90’
9:00 Welcome/Intro – Management Report 15’
Introduction to Workshop – Carlos Salum
9:15 15’
Icebreaker
9:30 Web Survey Evaluation 15’
9:45 Exercise Break 5’
9:50 High Performance Teams (Carlos Salum) 40’
10:30 Exercise Break – Break 10’
10:40 Session One: Analyze “What is” 70’
11:50 Break 10’
12:00 Session Two: Imagine “What can be” 50’
12:50 Team Exercise: Stretcher Pass 10’
1:00 LUNCH Break 30’
Time Afternoon Agenda Duration
1:30 Team Exercise: “No one hugs you like a bear” 30’
2:00 Session Three: Design “What should be” 45’
2:45 Break 10’
2:55 Session Four: Plan “What will be” 45’
3:30 Team Exercise: “Let’s Create Our Own TV Commercial” 60’
4:30 While Processing DVD = Letter from the future 10’
4:40 Watch TV Commercials 10’
• Debriefing – “In One Sentence: What did we discover today?”
4:50 10’
• CLOSING Comments
5:00 END
Better Thinking, Better Life - 14

Keynote Speaking
“Inside the Winners Circle: Lessons from Peak Performers in Sports”
Audiences Client Entertainment and Engagement
Employee Motivation
Engagement Duration From 45’ minutes to 2 hours
Presentation Outline:
• Key Factors involved in achieving Peak Performance: Focus, Energy and Breakthrough
• Focus: Doing the right things
o Vision and Values
o Inspiration and Possibility
• Energy: Doing things better
o The Challenge Response: Loving the battle
o Making Waves: Body-Mind Energy Management
• Breakthrough: Doing better things
o The balance between Achievement and Fulfillment
o Significance: Making meaning while winning
o Legacy: Leaving a path for others to follow
We are all performers: the quality of our life is directly proportional to our
ability to manage our physical, emotional and mental energy. To enhance
our "life's portfolio" and assure our long-term success, we must monitor
three factors: Focus, Energy Management and Breakthrough, just like
professional athletes do.
Focus – Being in the NOW
Sports retain their power to intensify experience and awaken within us a
larger sense of being. For those playing at the highest levels, the ability to
put oneself in a state of heightened concentration—to get "psyched up,"
to "stay in the zone"—is as essential as physical ability, technical mastery and knowledge of the game. Focus
is also a descriptor of peak performers’ ability to take care of the small details (i.e.: technique and tactics) while
being aware of how they affect the big picture (overall strategy and mental toughness). This multi-dimensional
ability to operate “in the Now” matches what we intuitively know about Life in general: that Happiness is
Absorption. The world is experienced with body and mind together. The senses are joined. The self is
opened. You feel the joy of being.
Energy Management – The Challenge Response
To be highly efficient, performers from all walks of life need to maintain their focus while managing their
physical and emotional energy. However, if their emotions are not tuned-up to endure competitive stress, their
mental focus will disappear. When this happens, performers will show inefficient behaviors such as
withdrawal, anger or paralyzing indecision.
Better Thinking, Better Life - 15

The most unusual emotional behavior under competitive pressure is the challenge response. It’s a display of
high, positive emotion under the most intense pressure, which the performer perceives as being enjoyable
(“loving the battle”). When performers learn to access this emotional state under pressure, they have the
platform to perform at their best.
Breakthrough – The Ideal Performance State
A habit starts out as a thread. As new threads are added, it becomes a rope we cannot break. We want to be
careful about the habits we make, for they eventually make us. By making strong and productive habits as
performers we become mentally tough. The same skills that we learn to play competitive sports are
applicable to our lives as peak performers.
In the realm of Peak Performance Training, working on your sport, working on one’s profession and working
on oneself are one and the same. Through disciplined and intensive training, we literally shape the brain and
create the motivational states necessary to achieve Breakthrough and go “beyond personal best.” What
you do every day is a mental exercise that increases your mental dexterity. The real game you are playing is a
game called mental excellence for the Self.
Every so often, out of that concentrated state a player's consciousness seems to make, of its own, a
qualitative jump to a higher level: a feeling of effortlessness in the midst of intense exertion, a sense of the
action taking place in slow motion, feelings of awe and perfection, increased mastery, and self-
transcendence. This is what we call Breakthrough: "The Ideal Performance State."
Peak Performance Stories from Sports
(Above) Carlos Salum with Dr. Jim
Loehr, mentor and former
associate. Dr. Loehr is
recognized worldwide for his
contributions to the field of
Performance Psychology. He is
the author of nine books, a Sergi Bruguera Dan Jansen
corporate consultant and speaker. French Open Speedskater
Champion 1993-94 Olympic Gold Medalist
Salum organized Dr. James Loehr 1994
worldwide speaking tours and
projects. He also contributed to
the training of world-class athletes "Excellence is achieved. It is not
during their career’s highest stumbled upon in the course of
achievements and to the amusing oneself. It is built upon
development of a corporate
structure with some of the leading
Gabriela Sabatini, discipline and tenacity of purpose."
U.S. Open Champion 1990
peak performance experts in
2006 International Tennis
sports, based in Tampa, FL. (LGE
Hall of Fame Inductee
Saddlebrook Sport Science).
Better Thinking, Better Life - 16

Alliances & Tools
Consulting Associates
LEADERSHIP
Joan Wright
Sullivan Performance Programs
Maj. Gen. (Ret.) Charles Swannack
Alan Hald
2cfor2c Complex Coaching (DE)
Change-Leaders (USA-NL)
Manres AG (CH)
SLT - Jerome Trancart (CH)
MANAGEMENT – SALES – TEAMBUILDING
Trudi Lacey
Sam Wazan – Global Performer
Sullivan Performance Programs
Dr. Nicholas Hall
Robert Mazzucchelli
Gina Gallagher - NLP
Trish Gullett - NLP
Promostudio (IT)
Prof. Enrique Pisani (BE)
INNOVATION
Dr. Edward de Bono (UK)
Brain Technologies Corporation
Silicon Valley World Internet Center
We utilize powerful and effective “brainware” At the team level, if you recognize the “thinking
tools to help you analyze Performance issues base” someone else is operating from, you know
such as: much of what you need to know about what to
emphasize, encourage, complement or avoid.
how you personally handle performance
issues Some of these performance development tools
how a person thinks, feels and does are:
what you can be expected to do with who Peak Performance Blueprints
you are. Performance Acceleration Inventories
how to design a guide to your future Team Training Protocols
growth Emotional Intelligence Evaluations
help you deal with business challenges Personality and Leadership Tests
knowing yourself, knowing others Worldview and Values Assessments
how to make better business and life Lateral Thinking Toolbox
decisions 360º Feedback Assessment
Appreciative Inquiry
Goal Setting Instruments
Better Thinking, Better Life - 17

World-Class Corporate Events
Exclusive event organized for ABN AMRO Private Banking in Venice, Italy; November 2004. The
participants were a select group of High Net Worth Individuals who created an entrepreneurial network to
share new investment opportunities worldwide. The guest speakers were Dr. Edward de Bono, Dudley
Lynch and Richard Saul Wurman. The meeting was hosted in the private Island of Tessera, in the Veneto
Lagoon.
2003 Global Management Conference organized for ABN AMRO Private Banking at Duin &
Kruidberg, Holland, to announce the restructuring of the operating business model. The corporate
entertainment consisted of a cocktail during a boat trip on the Amsterdam Canals, followed by dinner served
at the world-famous Rijksmuseum, facing the "The Night Watch" by Rembrandt van Rijn, while listening to a
Baroque music trio.
The Nobels Event is an exclusive branding opportunity for corporations seeking to make a memorable
impact in their environment and complete their social legacy with an investment in education Salum
International Resources has partnered with Promostudio from Venice, Italy, to market the event worldwide,
which features Nobel Prize Laureates and top Professors in Economics.
International Locations of Corporate Events
USA LATIN AMERICA SWITZERLAND EUROPEAN UNION
Charlotte, North Carolina Buenos Aires, Argentina Basel Cap d’Ail, France
Chicago, Illinois Belo Horizonte, Brazil Berne Venice, Italy
Miami, Florida Monterrey, Mexico Brunnen Torino, Italy
New York, New York Guadalajara, Mexico Geneva Dusseldorf, Germany
Wintergreen, Virginia Montevideo, Uruguay Interlaken Stuttgart, Germany
Lugano Lake Constanz, Germany
Magglingen Luxembourg
Vevey Monaco
Zurich Amsterdam, NL
Rotterdam, NL
London, UK
Southampton, UK
Liverpool, UK
Better Thinking, Better Life - 18

Testimonials
Gabriela Sabatini - 1990 U.S. Open Tennis Champion - Buenos Aires, Argentina
"(...) a great friend, who always had confidence in me. Simply, thank you for your support and honesty (...)"
Steve Sullivan - President - Sullivan Performance Systems - North Haven, CT
"In my thirty year involvement with developing and delivering high performance programs, I have never encountered
an individual with better judgment or insight than Carlos Salum. He is a man of profound integrity and beacon of
strength in a world awash with turmoil. Carlos' ability to think is only exceeded by his willingness to act."
Major David Higginbotham - Director, National Character and Leadership Symposium, US Air Force Academy
"Your messages on "Beyond Personal Best" and "Performance Architecture: Excellence through Possibility" were
inspiring and meaningful to all who attended and we are grateful for your participation. Strong, positive role models
for these young men and women have a tremendous impact on their development. Your messages are certain to
remain in the forefront of their thoughts throughout their careers. Please accept our heartfelt 'Thank You' for making
a difference in the lives of the members of the Cadet Wing and the visiting students, faculty and guests, knowing that
your messages have made a difference in the lives of our nation's future leaders."
Dudley Lynch - President - Brain Technologies Corporation - Plano, TX
"When it comes to counseling and coaching higher-performers, Carlos Salum is the real thing. Academically, he
knows his subject matter through and through. He moves easily amid circles of influence and power. He is a master
coach of potential achievers. And he personally lives and breathes the counsel he provides others. As you can tell, I
like the guy and I like his track record. If he were a stock issue, my advice would be: Buy.”
Didier Duret - ABN AMRO Private Banking - Switzerland
"Carlos Salum has changed durably the performance culture of the private banking business towards a peak
performance culture. He is a source of inspiration to anyone who has worked with him."
Walter Fonseca - RecipRock - Geneva, Switzerland
"I worked with Carlos together in very important projects, involving high profile international businessmen, Nobel Prize
winners and sophisticated investment bankers, subject to tight time and budget constraints and he excels all across
the board: superior service, professional standards and personal values."
Sam Wazan - IT Consultant - GlobalPerformer.com, Charlotte, NC
"Your contribution was of extreme positive impact and created a multiplier effect on the creativity of the team. I am
delighted that you were able to block time to contribute. Your journey in crossing over from athletics to the business
world in a relevant and creative way is admirable."
ABN AMRO Young Bankers Association, Switzerland
"Carlos Salum has proved to be an ideal partner to us (YBA CH) in supporting High performance Culture in our
organization. He has supported YBA seminars in Chicago US, Amsterdam, NL and now in Magglingen, Switzerland
as well. His presentation resulted in repeated eye-opening experiences even among our experienced facilitators.
Together, YBA CH and Carlos Salum have delivered a successful seminar with long lasting positive effects."
Sanjay Marwaha - Head – Key Accounts, KPIT Cummins Infosystems, Iselin, NJ
“Carlos has been a long time contact of mine. We first met in Europe where we worked together on an experiential
marketing tool for a Swiss HNW banking team. I found his insights and mindshare in the industry invaluable when we
looked at the product architecture. Later, I have had the chance to work with Carlos in developing a business
network. Most recently, Carlos has developed a program for our yearly sales meeting. He appeared before my team
for a day long workshop that has proven highly motivational and extremely popular with our team. I look forward to
our continued business relationship and hope to include Carlos in the growth plans for KPIT Cummins. “
Better Thinking, Better Life - 19

Contact
Carlos Salum
President
Salum International Resources, Inc.
16035 Lavenham Road
Huntersville, NC 28078 - USA
Phone & Fax: +1-704-992-6555
Skype: sirlegendary
Web: www.saluminternational.com
E-mail: csalum@saluminternational.com
Newsletter: www.saluminternational.com/vortex/index.html
Blog: www.sirvortex.blogspot.com
Better Thinking, Better Life - 20