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Convergence of Mobile and Social Media 2010

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Convergence of Mobile and Social Media presentation by Simon Leps from Fontera to the WTF Cape Town technology conference on 20th October 2010

Convergence of Mobile and Social Media presentation by Simon Leps from Fontera to the WTF Cape Town technology conference on 20th October 2010

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  • A well known code quality measurement
  • Social interaction media using internetBuilding on web 2.0All related to the sharing of user generated content
  • Kaplan and Haenlein – Business Horizons article 2010
  • Almost half of SA
  • Biggest in the world, Mobile is an extension of the web experienceTwitter next biggest, close on Facebook’s heelsSome say the App user experience is better than the webFacebook places is now a location service
  • Facebook – Mobile is an extension of the web experienceNew comers - Mobile IS the experience
  • Time – Send a message at your convenience, someone picks it up at theirsSpace – Making a Voice call
  • Traditional SMS dating/chat services – Get your words to the right people BBM, WhatsAPP, MXiT – Knows where you and your friends are WAZETag places with images and information – As close as possible to traditional social networking – Audio/Video version of group texter
  • Find trending topics190 million visitors per month, not all Tweeters, some just follow or use it as consumption media
  • Mobile is the only experienceMig33 – 40 million, MXiT – 19 million
  • “Gives you and your friends new ways of exploring your city”Dodgeball (Text Message based network), Uses SMS in the USA
  • No infrastructure – may be behind, but still interested in the same things - must be mobile – 2 Billion web users by end of 201065% of Europeans on the net, less than 10% of Africans – 8% of the world have broadbandKiva Micro lending – putting borrowers in touch with lenders
  • Web version released, mobi version in testAllows people to manage conversations across a range of social media platformsCo Developed with R-Labs – Addresses local problems around violence, drugs, depression and HIV Aids – Marlon Parker
  • Young woman at party. Doesn’t know anyone, but she has her phone. Accesses the profiles of a few people at the party, realizes that two are friends of friends. Not on her own anymore…
  • Entrepreneur at a convention, looking for new staff. Using his phone he finds 10 people who fit the bill, but only 2 who are looking to change jobs. One of them is 3 meters in front of him.At the end of the day, all the data he has browsed is downloaded to his laptop so he can follow up.
  • At a restaurant in Langebaan with friends – Tweeted, mentioning where he was – Someone at a Wedding at venue recognised the tweeterWas a Friend of a friend – Grant invited to the wedding.Got name – Facebook to see friends – LinkedIn to see job, foursquare to see where they are etc
  • UP to 56MbpsBlaiseAugero on Bling’s Augmented Reality – TED.comMatthew Buckland
  • Transcript

    • 1. Convergence of Mobile and Social Media
      Simon Leps
      CEO - Fontera
    • 2. Why WTF?
    • 3. Social Media is…
      Media used for social interaction or networking using open, accessible, internet-based applications that build on the foundations of Web 2.0 allowing for the creation and sharing of user generated content online.
    • 4. Types of Social Networks
      Communication – Blogger, Facebook, Twitter
      Collaboration – Digg, Wordpress, Google Docs
      Multimedia – YouTube, Flick, Skype (Livecasting)
      Reviews and Opinions – Yelp, WikiAnswers
      Entertainment – Second Life, Sims Online
      Brand Monitoring – Statsit, Vocus
      - Kaplan and Haenlein
      - Business Horizons 2010
      Location Based – Foursquare, Gowalla, Waze
    • 5. Mobile
      4.6 Billion users around the world
      80% on GSM
      Next billion users are expected to have their first web experience on a phone
      Almost 21 million Mobile Internet users in SA vs 7 million PC Internet users
    • 6. Mobile is Driving Social Media Usage
      Mobile users spend almost twice as much time on social networks than PC users
      240% Growth rate of Mobile Social Networking in the US and UK over the last year
      Social Networking is the number one mobile activity in most countries
    • 7. Why?
      Cost
      Privacy
      Always on, Always with you
      Smaller Learning Curve
      Location services using GPS or LBS
      Mobile makes Social Media Instant!!!
    • 8. The 800 Pound Gorilla
      500+ million Users
      Twice as much engagement via mobile compared to web
      No.1 Mobile destination in the UK and many other countries
      SA one of the top 3 most active countries via mobile
    • 9. “Over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007”
      - eMarketer
    • 10. Evolution or Revolution?
      “After the success of Internet-based social networks, doing the same thing in real life is the obvious next step”
    • 11. Why the Transition?
      Mobile Transcends Time and Space
    • 12. Types of Mobile Social Networks
      Dating Service
      Group Texter
      Radar
      Geotagger
      Social Networker
      Media Sharing
    • 13. The Big One
      Started in 2007 with mobile in its DNA
      Average 65 million tweets per day
      70,000 Apps
      Post a photo, shorten a url, search for people to follow
      300,000 New Users signing up each Day
    • 14. The Pack
    • 15. The New Breed - Foursquare
      Leave tips on places for friends and check out what suggestions they leave
      Unlock badges and points depending on usage
      Become the mayor and get rewards for checking in more than anyone else
    • 16. Relies on Bluetooth and GPS to let you know where your friends or other users are.
      Available in German, Italian, Spanish and English.
    • 17. Mobile Social Networking in South Africa
      South Africa
      Facebook - No.1
      MXiT - No.3
      Blinko - No.10
    • 18. Mobile Social Networking in Africa
      No.1 or No.2 in:
      Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania
      South Africa
      Facebook - No.1
      MXiT - No.3
      Blinko - No.10
    • 19. Mobile Social Networking in Africa
      No.1 or No.2 in:
      Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania
      No.3 in:
      Libya and Ivory Coast
      South Africa
      Facebook - No.1
      MXiT - No.3
      Blinko - No.10
    • 20. What about Africa?
    • 21. Jamiix
    • 22. Non Traditional Social Media in SA
    • 23. The Future?
    • 24. The Future?
    • 25. It’s Here Already….
    • 26. What’s Next?
      HSPA+
      Augmented Reality
      3D
      Holograms
    • 27. Thank You
      Simon Leps
      CEO
      Fontera

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