Convergence of Mobile and Social Media 2010

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Convergence of Mobile and Social Media presentation by Simon Leps from Fontera to the WTF Cape Town technology conference on 20th October 2010

Convergence of Mobile and Social Media presentation by Simon Leps from Fontera to the WTF Cape Town technology conference on 20th October 2010

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  • A well known code quality measurement
  • Social interaction media using internetBuilding on web 2.0All related to the sharing of user generated content
  • Kaplan and Haenlein – Business Horizons article 2010
  • Almost half of SA
  • Biggest in the world, Mobile is an extension of the web experienceTwitter next biggest, close on Facebook’s heelsSome say the App user experience is better than the webFacebook places is now a location service
  • Facebook – Mobile is an extension of the web experienceNew comers - Mobile IS the experience
  • Time – Send a message at your convenience, someone picks it up at theirsSpace – Making a Voice call
  • Traditional SMS dating/chat services – Get your words to the right people BBM, WhatsAPP, MXiT – Knows where you and your friends are WAZETag places with images and information – As close as possible to traditional social networking – Audio/Video version of group texter
  • Find trending topics190 million visitors per month, not all Tweeters, some just follow or use it as consumption media
  • Mobile is the only experienceMig33 – 40 million, MXiT – 19 million
  • “Gives you and your friends new ways of exploring your city”Dodgeball (Text Message based network), Uses SMS in the USA
  • No infrastructure – may be behind, but still interested in the same things - must be mobile – 2 Billion web users by end of 201065% of Europeans on the net, less than 10% of Africans – 8% of the world have broadbandKiva Micro lending – putting borrowers in touch with lenders
  • Web version released, mobi version in testAllows people to manage conversations across a range of social media platformsCo Developed with R-Labs – Addresses local problems around violence, drugs, depression and HIV Aids – Marlon Parker
  • Young woman at party. Doesn’t know anyone, but she has her phone. Accesses the profiles of a few people at the party, realizes that two are friends of friends. Not on her own anymore…
  • Entrepreneur at a convention, looking for new staff. Using his phone he finds 10 people who fit the bill, but only 2 who are looking to change jobs. One of them is 3 meters in front of him.At the end of the day, all the data he has browsed is downloaded to his laptop so he can follow up.
  • At a restaurant in Langebaan with friends – Tweeted, mentioning where he was – Someone at a Wedding at venue recognised the tweeterWas a Friend of a friend – Grant invited to the wedding.Got name – Facebook to see friends – LinkedIn to see job, foursquare to see where they are etc
  • UP to 56MbpsBlaiseAugero on Bling’s Augmented Reality – TED.comMatthew Buckland

Transcript

  • 1. Convergence of Mobile and Social Media
    Simon Leps
    CEO - Fontera
  • 2. Why WTF?
  • 3. Social Media is…
    Media used for social interaction or networking using open, accessible, internet-based applications that build on the foundations of Web 2.0 allowing for the creation and sharing of user generated content online.
  • 4. Types of Social Networks
    Communication – Blogger, Facebook, Twitter
    Collaboration – Digg, Wordpress, Google Docs
    Multimedia – YouTube, Flick, Skype (Livecasting)
    Reviews and Opinions – Yelp, WikiAnswers
    Entertainment – Second Life, Sims Online
    Brand Monitoring – Statsit, Vocus
    - Kaplan and Haenlein
    - Business Horizons 2010
    Location Based – Foursquare, Gowalla, Waze
  • 5. Mobile
    4.6 Billion users around the world
    80% on GSM
    Next billion users are expected to have their first web experience on a phone
    Almost 21 million Mobile Internet users in SA vs 7 million PC Internet users
  • 6. Mobile is Driving Social Media Usage
    Mobile users spend almost twice as much time on social networks than PC users
    240% Growth rate of Mobile Social Networking in the US and UK over the last year
    Social Networking is the number one mobile activity in most countries
  • 7. Why?
    Cost
    Privacy
    Always on, Always with you
    Smaller Learning Curve
    Location services using GPS or LBS
    Mobile makes Social Media Instant!!!
  • 8. The 800 Pound Gorilla
    500+ million Users
    Twice as much engagement via mobile compared to web
    No.1 Mobile destination in the UK and many other countries
    SA one of the top 3 most active countries via mobile
  • 9. “Over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007”
    - eMarketer
  • 10. Evolution or Revolution?
    “After the success of Internet-based social networks, doing the same thing in real life is the obvious next step”
  • 11. Why the Transition?
    Mobile Transcends Time and Space
  • 12. Types of Mobile Social Networks
    Dating Service
    Group Texter
    Radar
    Geotagger
    Social Networker
    Media Sharing
  • 13. The Big One
    Started in 2007 with mobile in its DNA
    Average 65 million tweets per day
    70,000 Apps
    Post a photo, shorten a url, search for people to follow
    300,000 New Users signing up each Day
  • 14. The Pack
  • 15. The New Breed - Foursquare
    Leave tips on places for friends and check out what suggestions they leave
    Unlock badges and points depending on usage
    Become the mayor and get rewards for checking in more than anyone else
  • 16. Relies on Bluetooth and GPS to let you know where your friends or other users are.
    Available in German, Italian, Spanish and English.
  • 17. Mobile Social Networking in South Africa
    South Africa
    Facebook - No.1
    MXiT - No.3
    Blinko - No.10
  • 18. Mobile Social Networking in Africa
    No.1 or No.2 in:
    Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania
    South Africa
    Facebook - No.1
    MXiT - No.3
    Blinko - No.10
  • 19. Mobile Social Networking in Africa
    No.1 or No.2 in:
    Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania
    No.3 in:
    Libya and Ivory Coast
    South Africa
    Facebook - No.1
    MXiT - No.3
    Blinko - No.10
  • 20. What about Africa?
  • 21. Jamiix
  • 22. Non Traditional Social Media in SA
  • 23. The Future?
  • 24. The Future?
  • 25. It’s Here Already….
  • 26. What’s Next?
    HSPA+
    Augmented Reality
    3D
    Holograms
  • 27. Thank You
    Simon Leps
    CEO
    Fontera