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What kind of better than free is your library?

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Presentation at the U Game U Learn Symposium , Delft , The Netherlands, 23 April 2009. ...

Presentation at the U Game U Learn Symposium , Delft , The Netherlands, 23 April 2009.

Looks at how new ideas about "free" new media can be used to describe value in what libraries do for their users and funding bodies.

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  • Fair comment vilucar. I don't do this when I have re-used other people's material or things like bookcovers or screenshots of other sites - even though most of it is released under Creative Commons. I'm not sure that this would be 'legal free'...although I could be wrong...
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  • Great! Now how about making it downloadable as it will match your philosophy expressed in the presentation.
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  • Terrific presentation, Kathrynn! Absolutely core material to think about the future of libraries. Glad to see you speaking in Delft
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  • 1. Kathryn Greenhill http://librariansmatter.com
  • 2. What kind of better than free is your library? Kathryn Greenhill Murdoch University April 2009 Kathryn Greenhill http://librariansmatter.com
  • 3. Today’s menu
    • Telling stories about ourselves
    • Free?
    • Free and libraries
    • Free as a business model
    • Taxonomy of Free – Chris Anderson
    • Generatives – Kevin Kelly
    • 5 ways to use Free
    Kathryn Greenhill http://librariansmatter.com
  • 4. Kathryn Greenhill http://librariansmatter.com
  • 5. Kathryn Greenhill http://librariansmatter.com
  • 6.
    • 1.What libraries do is changing
    Kathryn Greenhill http://librariansmatter.com
  • 7.
    • We want to show value in the changes
    Kathryn Greenhill http://librariansmatter.com
  • 8.
    • 2.New media has changed “free”
    Kathryn Greenhill http://librariansmatter.com
  • 9.
    • Can libraries use new ideas about “free”
    • to tell stories about our value ?
    Kathryn Greenhill http://librariansmatter.com
  • 10. Kathryn Greenhill http://librariansmatter.com
  • 11.
    • Free?
    Kathryn Greenhill http://librariansmatter.com
  • 12. Kathryn Greenhill http://librariansmatter.com
  • 13.
    • No cost ever
    Kathryn Greenhill http://librariansmatter.com
  • 14.
    • gratis
    Kathryn Greenhill http://librariansmatter.com
  • 15. Kathryn Greenhill http://librariansmatter.com
  • 16.
    • Unencumbered.
    • With liberty.
    Kathryn Greenhill http://librariansmatter.com
  • 17.
    • libre
    Kathryn Greenhill http://librariansmatter.com
  • 18. Kathryn Greenhill http://librariansmatter.com
  • 19.
    • No INITIAL cost
    Kathryn Greenhill http://librariansmatter.com
  • 20.
    • Free as a social trend
    Kathryn Greenhill http://librariansmatter.com
  • 21. Kathryn Greenhill http://librariansmatter.com
  • 22. Kathryn Greenhill http://librariansmatter.com
  • 23.
    • Open Source Software
    Kathryn Greenhill http://librariansmatter.com
  • 24. Kathryn Greenhill http://librariansmatter.com
  • 25. Kathryn Greenhill http://librariansmatter.com
  • 26.
    • What do these have in common?
    Kathryn Greenhill http://librariansmatter.com
  • 27.
    • Passion
    • Compassion
    • Collaboration
    • Community building
    • Motivation that is not $$
    Kathryn Greenhill http://librariansmatter.com
  • 28. Kathryn Greenhill http://librariansmatter.com
  • 29.
    • Today
    Kathryn Greenhill http://librariansmatter.com
  • 30.
    • Free=
    • No financial cost
    Kathryn Greenhill http://librariansmatter.com
  • 31.
    • No financial cost always costs someone something
    Kathryn Greenhill http://librariansmatter.com
  • 32. Kathryn Greenhill http://librariansmatter.com
  • 33. Kathryn Greenhill http://librariansmatter.com
  • 34.
    • Libraries?
    Kathryn Greenhill http://librariansmatter.com
  • 35.
    • Library
    • libre ?
    Kathryn Greenhill http://librariansmatter.com
  • 36.
    • Liber (Lat.)
    • “ to peel”
    Kathryn Greenhill http://librariansmatter.com
  • 37. Kathryn Greenhill http://librariansmatter.com
  • 38.
    • Definition
    • changing
    Kathryn Greenhill http://librariansmatter.com
  • 39. Kathryn Greenhill http://librariansmatter.com
  • 40. Kathryn Greenhill http://librariansmatter.com
  • 41. Kathryn Greenhill http://librariansmatter.com
  • 42. Kathryn Greenhill http://librariansmatter.com
  • 43. Kathryn Greenhill http://librariansmatter.com
  • 44.  
  • 45. Kathryn Greenhill http://librariansmatter.com
  • 46. Kathryn Greenhill http://librariansmatter.com
  • 47.
    • The funding triad
    Kathryn Greenhill http://librariansmatter.com
  • 48.
    • (generalisation)
    Kathryn Greenhill http://librariansmatter.com
  • 49. Kathryn Greenhill http://librariansmatter.com
  • 50.
    • Money
    Kathryn Greenhill http://librariansmatter.com
  • 51. Kathryn Greenhill http://librariansmatter.com
  • 52.
    • Money
    Services Kathryn Greenhill http://librariansmatter.com
  • 53. Kathryn Greenhill http://librariansmatter.com
  • 54.
    • Money
    Services Kathryn Greenhill http://librariansmatter.com
  • 55. ROI
    • What do funders get out of this?
    • Is dividing countable things by dollars the best way to show this?
    • What is valuable here, even though it appears “free” to the library user ?
    Kathryn Greenhill http://librariansmatter.com
  • 56.
    • Money
    Services Kathryn Greenhill http://librariansmatter.com
  • 57.
    • Just imagine...
    Kathryn Greenhill http://librariansmatter.com
  • 58. Kathryn Greenhill http://librariansmatter.com
  • 59.
    • Money
    Services Kathryn Greenhill http://librariansmatter.com
  • 60.
    • What would you not need to be concerned about?
    Kathryn Greenhill http://librariansmatter.com
  • 61.
    • Paying for content
    Kathryn Greenhill http://librariansmatter.com
  • 62.
    • Paying staff wages
    Kathryn Greenhill http://librariansmatter.com
  • 63.
    • Paying to maintain buildings
    Kathryn Greenhill http://librariansmatter.com
  • 64.
    • Budgeting
    Kathryn Greenhill http://librariansmatter.com
  • 65.
    • What would you still need to be concerned about?
    Kathryn Greenhill http://librariansmatter.com
  • 66.
    • Finding the right content
    Kathryn Greenhill http://librariansmatter.com
  • 67.
    • Finding the right staff
    Kathryn Greenhill http://librariansmatter.com
  • 68.
    • Creating the right space
    Kathryn Greenhill http://librariansmatter.com
  • 69.
    • Meeting user needs
    Kathryn Greenhill http://librariansmatter.com
  • 70.
    • Providing excellent service
    Kathryn Greenhill http://librariansmatter.com
  • 71.
    • Finding the right balance
    Kathryn Greenhill http://librariansmatter.com
  • 72.
    • These are the things where the library adds value.
    Kathryn Greenhill http://librariansmatter.com
  • 73.
    • Free and libraries
    Kathryn Greenhill http://librariansmatter.com
  • 74.
    • Brand was...
    Kathryn Greenhill http://librariansmatter.com
  • 75. Kathryn Greenhill http://librariansmatter.com
  • 76.
    • Building,
    Kathryn Greenhill http://librariansmatter.com
  • 77.
    • Books,
    Kathryn Greenhill http://librariansmatter.com
  • 78.
    • Free.
    Kathryn Greenhill http://librariansmatter.com
  • 79.
    • Once upon a time...
    Kathryn Greenhill http://librariansmatter.com
  • 80. Kathryn Greenhill http://librariansmatter.com
  • 81.
    • Now...
    Kathryn Greenhill http://librariansmatter.com
  • 82. Kathryn Greenhill http://librariansmatter.com
  • 83.
    • Cage Matches
    Kathryn Greenhill http://librariansmatter.com
  • 84. Kathryn Greenhill http://librariansmatter.com
  • 85.
    • Free accurate, timely facts
    Kathryn Greenhill http://librariansmatter.com
  • 86. Free accurate, timely facts vs. Kathryn Greenhill http://librariansmatter.com
  • 87. vs. Free accurate, timely facts Kathryn Greenhill http://librariansmatter.com
  • 88.
    • Free local
    • phone numbers,
    • maps and climate information
    Kathryn Greenhill http://librariansmatter.com
  • 89. Free local phone numbers, maps and climate information vs. Kathryn Greenhill http://librariansmatter.com
  • 90. Free local phone numbers, maps and climate information vs. Kathryn Greenhill http://librariansmatter.com
  • 91.
    • Free
    • self-education
    Kathryn Greenhill http://librariansmatter.com
  • 92. Free self-education vs. Kathryn Greenhill http://librariansmatter.com
  • 93. Free self-education vs. Kathryn Greenhill http://librariansmatter.com
  • 94.
    • Free latest
    • bestselling novel
    Kathryn Greenhill http://librariansmatter.com
  • 95. Free latest bestselling novel vs. ? Kathryn Greenhill http://librariansmatter.com
  • 96. Free latest bestselling novel vs. Kathryn Greenhill http://librariansmatter.com
  • 97. Kathryn Greenhill http://librariansmatter.com
  • 98.
    • Bittorrenting
    • BT
    • Torrenting
    • Peer to Peer
    • P2P
    Kathryn Greenhill http://librariansmatter.com
  • 99. Kathryn Greenhill http://librariansmatter.com
  • 100. Kathryn Greenhill http://librariansmatter.com
  • 101. Usage
    • 3 451 215 registered users of Pirate Bay (7 March 2009)
    • 50-70 million bittorrent users (29 Feb 2009)
    • SOURCE: http://www.webtechgeek.com/NEWS/12-25-2008/uTorrent-Grows-to-28-Million-Monthly-Users.htm
    Kathryn Greenhill http://librariansmatter.com
  • 102. Legal?
    • Torrenting – yes
    • Stealing Intellectual Property - no
    Kathryn Greenhill http://librariansmatter.com
  • 103. Policeable ?
    • Not really
    • Facebook nervous
    • Swedish courts
    • VPN
    Kathryn Greenhill http://librariansmatter.com
  • 104.
    • Free as a business model
    Kathryn Greenhill http://librariansmatter.com
  • 105.
    • Example one: In Rainbows
    Kathryn Greenhill http://librariansmatter.com
  • 106. Radiohead. In Rainbows Kathryn Greenhill http://librariansmatter.com
  • 107. 10 October 2007 – downloadable from inrainbows.com Kathryn Greenhill http://librariansmatter.com
  • 108. 3 December 2007 - Boxed set Kathryn Greenhill http://librariansmatter.com
  • 109. 10 December 2007 – download no longer available. Kathryn Greenhill http://librariansmatter.com
  • 110. 26 December 2007 – 3 January 2008 : CD Released Kathryn Greenhill http://librariansmatter.com
  • 111. Visits to the site in download period
    • 1.2 million
    Kathryn Greenhill http://librariansmatter.com
  • 112. Kathryn Greenhill http://librariansmatter.com
  • 113. Source: Page, Will and Garland, Eric (2008) In Rainbows, On Torrents . Economic Insight Issue 10. 29.07.08 Kathryn Greenhill http://librariansmatter.com
  • 114.
    • Legal free vs illegal free
    • Familiar venue vs unfamiliar venue
    Kathryn Greenhill http://librariansmatter.com
  • 115.
    • Example two: Monty Python
    Kathryn Greenhill http://librariansmatter.com
  • 116. Kathryn Greenhill http://librariansmatter.com
  • 117. Kathryn Greenhill http://librariansmatter.com
  • 118.
    • Sales increase of videos at Amazon?
    Kathryn Greenhill http://librariansmatter.com
  • 119.
    • 23 000 %
    Source: http://www.amazon.com/gp/movers-and-shakers/dvd/ref=pd_ms_d_nav 21 Jan 2009 Kathryn Greenhill http://librariansmatter.com
  • 120.
    • What’s it got to do with libraries?
    Kathryn Greenhill http://librariansmatter.com
  • 121.
    • Access to content
    Kathryn Greenhill http://librariansmatter.com
  • 122.
    • Access to
    • FREE
    • content
    Kathryn Greenhill http://librariansmatter.com
  • 123.
    • Anderson and Kelly’s ideas about free
    Kathryn Greenhill http://librariansmatter.com
  • 124.
    • Scarcity removed
    Kathryn Greenhill http://librariansmatter.com
  • 125. Kathryn Greenhill http://librariansmatter.com
  • 126. Kathryn Greenhill http://librariansmatter.com
  • 127. Kathryn Greenhill http://librariansmatter.com
  • 128.
    • Chris Anderson
    Kathryn Greenhill http://librariansmatter.com
  • 129. Kathryn Greenhill http://librariansmatter.com
  • 130. http://www.wired.com/techbiz/it/magazine/16-03/ff_free Kathryn Greenhill http://librariansmatter.com
  • 131.
    • From marketing trick to new economic model
    Kathryn Greenhill http://librariansmatter.com
  • 132.
    • Taxonomy of Free
    Kathryn Greenhill http://librariansmatter.com
  • 133.
    • 6 Types
    Kathryn Greenhill http://librariansmatter.com
  • 134.
    • 1. Freemium
    Kathryn Greenhill http://librariansmatter.com
  • 135. Kathryn Greenhill http://librariansmatter.com
  • 136.
    • Advertising
    Kathryn Greenhill http://librariansmatter.com
  • 137. Kathryn Greenhill http://librariansmatter.com
  • 138.
    • 2. Advertising
    Kathryn Greenhill http://librariansmatter.com
  • 139. Kathryn Greenhill http://librariansmatter.com
  • 140.
    • 3. Cross Subsidies
    Kathryn Greenhill http://librariansmatter.com
  • 141. Kathryn Greenhill http://librariansmatter.com
  • 142.
    • 4. Zero marginal cost
    Kathryn Greenhill http://librariansmatter.com
  • 143. Kathryn Greenhill http://librariansmatter.com
  • 144.
    • 5. Labour Exchange
    Kathryn Greenhill http://librariansmatter.com
  • 145.
    • Image: reviews in SOPAC
    Kathryn Greenhill http://librariansmatter.com
  • 146.
    • 6. Gift economy
    Kathryn Greenhill http://librariansmatter.com
  • 147. Kathryn Greenhill http://librariansmatter.com
  • 148.
    • Kevin
    • Kelly
    Kathryn Greenhill http://librariansmatter.com
  • 149. http://changethis.com/53.01.BeyondFree Kathryn Greenhill http://librariansmatter.com
  • 150. Kathryn Greenhill http://librariansmatter.com
  • 151.
    • When copies are super abundant, they become worthless.
    • When copies are super abundant, stuff that can’t be copied becomes scarce and valuable.
    • When copies are free, you need to sell things that can not be copied.
    • Well, what can’t be copied?
    Kathryn Greenhill http://librariansmatter.com
  • 152.
    • Generatives
    Kathryn Greenhill http://librariansmatter.com
  • 153.
    • A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured.
    • A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced.
    • It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold.
    Kathryn Greenhill http://librariansmatter.com
  • 154.
    • 9 Generatives
    Kathryn Greenhill http://librariansmatter.com
  • 155.
    • 1. Trust
    Kathryn Greenhill http://librariansmatter.com
  • 156. Kathryn Greenhill http://librariansmatter.com
  • 157.
    • 2. Immediacy
    Kathryn Greenhill http://librariansmatter.com
  • 158. Kathryn Greenhill http://librariansmatter.com
  • 159.
    • 3. Personalization
    Kathryn Greenhill http://librariansmatter.com
  • 160. Kathryn Greenhill http://librariansmatter.com
  • 161.
    • 4. Interpretation
    Kathryn Greenhill http://librariansmatter.com
  • 162.
    • Marking chalk "X" on side of generator: $1.
    • 2. Knowing where to mark chalk "X": $999.
    SOURCE: Leadership in a Technological Age, President Charles M. Vest's Charge to the Graduates presented at the 133rd Commencement Ceremonies of the Massachusetts Institute of Technology, Friday, June 4, 1999. http://web.mit.edu/president/communications/com99.html GE Kathryn Greenhill http://librariansmatter.com
  • 163. Kathryn Greenhill http://librariansmatter.com
  • 164.
    • 5. Authenticity
    Kathryn Greenhill http://librariansmatter.com
  • 165. Kathryn Greenhill http://librariansmatter.com
  • 166.
    • 6. Accessibility
    Kathryn Greenhill http://librariansmatter.com
  • 167. Kathryn Greenhill http://librariansmatter.com
  • 168.
    • 7. Embodiment
    Kathryn Greenhill http://librariansmatter.com
  • 169. Kathryn Greenhill http://librariansmatter.com
  • 170. Kathryn Greenhill http://librariansmatter.com
  • 171. Kathryn Greenhill http://librariansmatter.com
  • 172.
    • 8. Patronage
    Kathryn Greenhill http://librariansmatter.com
  • 173. Kathryn Greenhill http://librariansmatter.com
  • 174. Kathryn Greenhill http://librariansmatter.com
  • 175.
    • 9. Findability
    Kathryn Greenhill http://librariansmatter.com
  • 176. Kathryn Greenhill http://librariansmatter.com
  • 177. Kathryn Greenhill http://librariansmatter.com
  • 178. Kathryn Greenhill http://librariansmatter.com
  • 179. Kathryn Greenhill http://librariansmatter.com
  • 180.
    • What is scarce?
    Kathryn Greenhill http://librariansmatter.com
  • 181.
    • Attention
    Kathryn Greenhill http://librariansmatter.com
  • 182.
    • Reputation
    Kathryn Greenhill http://librariansmatter.com
  • 183.
    • 5 ways to make “free” work in our libraries
    Kathryn Greenhill http://librariansmatter.com
  • 184.
    • Look at the current free competition.
    • Revise services accordingly
    Kathryn Greenhill http://librariansmatter.com
  • 185.
    • 2. Give users an easy path to the funding body
    Kathryn Greenhill http://librariansmatter.com
  • 186.
    • 3. Add generatives to your vocabulary when discussing
    • ROI
    Kathryn Greenhill http://librariansmatter.com
  • 187.
    • 4. Scan the horizon for the next metamorphosis of costly into free.
    Kathryn Greenhill http://librariansmatter.com
  • 188.
    • 5.
    • Remember Free as in libre
    Kathryn Greenhill http://librariansmatter.com
  • 189. Kathryn Greenhill http://librariansmatter.com
  • 190. Media credits
    • Screenshots where the source is obvious are not credited
    • All photographs are by Kathryn Greenhill unless credited below.
    • Slide 5: Tell the library your story http://www.flickr.com/photos/michaelsphotos/147908751/ Uploaded to Flickr on May 17, 2006 by mstephens7
    • Slide 12: Beer Girt http://www.flickr.com/photos/vermininc/3224518385/ Uploaded to Flickr on January 25, 2009 by Vermin Inc
    • Slide 15: EFF_icon_spch http://www.flickr.com/photos/hughelectronic/2246983607/ Uploaded to Flickr on February 7, 2008 by hughelectronic
    • Slide 18: Perhaps the cutest kitten in the world. http://www.flickr.com/photos/clevergrrl/218312595/ Uploaded to Flickr on August 18, 2006 by Clevergrrl
    • Slide 21: Gift and Book: http://flickr.com/photos/tojosan/3270427657/ Uploaded to Flickr on February 11, 2009 by Tojosan
    • Slide 32: Beulah Faith, 20, used to be sales clerk in department store, reaming tools for transport on lathe machine, Consolidated Aircraft Corp., Fort Worth, Texas (LOC) http://www.flickr.com/photos/library_of_congress/2178442231/ Uploaded to Flickr on January 9, 2008 by The Library of Congress
    Kathryn Greenhill http://librariansmatter.com
  • 191. Media credits
    • Slide 33: 5 to 8 http://www.flickr.com/photos/enidanc/2173419208/ Uploaded to Flickr on January 7, 2008 by Enidanc
    • Slide 37: Peeling Bark Suede http://www.flickr.com/photos/cobalt/14694188/ Uploaded to Flickr on May 20, 2005 by cobalt123
    • Slide 41: DOK Gaming at Bibliotheekplaza http://www.flickr.com/photos/39841872@N00/440850456/ Uploaded to Flickr on April 1, 2007 by DOK Delft
    • Slide 46: Mosman Voices http://www.flickr.com/photos/mosmanlibrary/443248720/ Uploaded to Flickr on April 2, 2007 by Mosman Library
    • Slide 49: IMG_5728 http://www.flickr.com/photos/gycib/3332841592/ Uploaded on March 6, 2009 by Gytis
    • Slide 53: Look at all the characters at the library! http://www.flickr.com/photos/lplconnects/2981513526/ Uploaded to Flickr on October 28, 2008 by lplconnects
    • Slide 58: Money, it's a crime http://www.flickr.com/photos/kiki99/1062744637/ Uploaded to Flickr on August 10, 2007 by kiki99
    • SLIDE 75: City, public library http://www.flickr.com/photos/library_of_virginia/2899334394/ Uploaded to Flickr on September 30, 2008 by The Library of Virginia
    Kathryn Greenhill http://librariansmatter.com
  • 192.
    • Slide 80: Webb's General Store http://www.flickr.com/photos/auvet/175838693/ Uploaded to Flickr on June 27, 2006 by jimmywayne22
    • Slide 82: The Columned Mall http://www.flickr.com/photos/stuckincustoms/1159874533/ Uploaded to Flickr on August 18, 2007 by Stuck in Customs
    • Slide 84: IMG_5619 http://www.flickr.com/photos/10542402@N06/2602105440/ Uploaded to Flickr on June 23, 2008 by daysofthundr46
    • Slide 125: Medieval Scriptorium : Harry Ransom Centre The University of Texas at Austin http://www.hrc.utexas.edu/exhibitions/permanent/gutenberg/html/2.html
    • Slide 126: copy culture http://www.flickr.com/photos/will-lion/2619922812/ Uploaded to Flickr on June 29, 2008 by Will Lion
    • Slide 156: Burrow Library Front Desk http://www.flickr.com/photos/euthman/1846032493/ Uploaded to Flickr on November 4, 2007 by euthman
    • Slide 163: Young Reader, Do You Have a Question for Reference? http://www.flickr.com/photos/alanchan/486053789/ Uploaded on May 6, 2007 by Taekwonweirdo
    • Slide 189: Free Speech Fear Free http://www.flickr.com/photos/iamthebestartist/56511720/ Uploaded on October 27, 2005 by jessamyn
    Media credits Kathryn Greenhill http://librariansmatter.com