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What kind of better than free is your library?
 

What kind of better than free is your library?

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Presentation at the U Game U Learn Symposium , Delft , The Netherlands, 23 April 2009. ...

Presentation at the U Game U Learn Symposium , Delft , The Netherlands, 23 April 2009.

Looks at how new ideas about "free" new media can be used to describe value in what libraries do for their users and funding bodies.

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  • Fair comment vilucar. I don't do this when I have re-used other people's material or things like bookcovers or screenshots of other sites - even though most of it is released under Creative Commons. I'm not sure that this would be 'legal free'...although I could be wrong...
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  • Great! Now how about making it downloadable as it will match your philosophy expressed in the presentation.
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  • Terrific presentation, Kathrynn! Absolutely core material to think about the future of libraries. Glad to see you speaking in Delft
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    What kind of better than free is your library? What kind of better than free is your library? Presentation Transcript

    • Kathryn Greenhill http://librariansmatter.com
    • What kind of better than free is your library? Kathryn Greenhill Murdoch University April 2009 Kathryn Greenhill http://librariansmatter.com
    • Today’s menu
      • Telling stories about ourselves
      • Free?
      • Free and libraries
      • Free as a business model
      • Taxonomy of Free – Chris Anderson
      • Generatives – Kevin Kelly
      • 5 ways to use Free
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 1.What libraries do is changing
      Kathryn Greenhill http://librariansmatter.com
      • We want to show value in the changes
      Kathryn Greenhill http://librariansmatter.com
      • 2.New media has changed “free”
      Kathryn Greenhill http://librariansmatter.com
      • Can libraries use new ideas about “free”
      • to tell stories about our value ?
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Free?
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • No cost ever
      Kathryn Greenhill http://librariansmatter.com
      • gratis
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Unencumbered.
      • With liberty.
      Kathryn Greenhill http://librariansmatter.com
      • libre
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • No INITIAL cost
      Kathryn Greenhill http://librariansmatter.com
      • Free as a social trend
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Open Source Software
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • What do these have in common?
      Kathryn Greenhill http://librariansmatter.com
      • Passion
      • Compassion
      • Collaboration
      • Community building
      • Motivation that is not $$
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Today
      Kathryn Greenhill http://librariansmatter.com
      • Free=
      • No financial cost
      Kathryn Greenhill http://librariansmatter.com
      • No financial cost always costs someone something
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Libraries?
      Kathryn Greenhill http://librariansmatter.com
      • Library
      • libre ?
      Kathryn Greenhill http://librariansmatter.com
      • Liber (Lat.)
      • “ to peel”
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Definition
      • changing
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    •  
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • The funding triad
      Kathryn Greenhill http://librariansmatter.com
      • (generalisation)
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Money
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Money
      Services Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Money
      Services Kathryn Greenhill http://librariansmatter.com
    • ROI
      • What do funders get out of this?
      • Is dividing countable things by dollars the best way to show this?
      • What is valuable here, even though it appears “free” to the library user ?
      Kathryn Greenhill http://librariansmatter.com
      • Money
      Services Kathryn Greenhill http://librariansmatter.com
      • Just imagine...
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Money
      Services Kathryn Greenhill http://librariansmatter.com
      • What would you not need to be concerned about?
      Kathryn Greenhill http://librariansmatter.com
      • Paying for content
      Kathryn Greenhill http://librariansmatter.com
      • Paying staff wages
      Kathryn Greenhill http://librariansmatter.com
      • Paying to maintain buildings
      Kathryn Greenhill http://librariansmatter.com
      • Budgeting
      Kathryn Greenhill http://librariansmatter.com
      • What would you still need to be concerned about?
      Kathryn Greenhill http://librariansmatter.com
      • Finding the right content
      Kathryn Greenhill http://librariansmatter.com
      • Finding the right staff
      Kathryn Greenhill http://librariansmatter.com
      • Creating the right space
      Kathryn Greenhill http://librariansmatter.com
      • Meeting user needs
      Kathryn Greenhill http://librariansmatter.com
      • Providing excellent service
      Kathryn Greenhill http://librariansmatter.com
      • Finding the right balance
      Kathryn Greenhill http://librariansmatter.com
      • These are the things where the library adds value.
      Kathryn Greenhill http://librariansmatter.com
      • Free and libraries
      Kathryn Greenhill http://librariansmatter.com
      • Brand was...
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Building,
      Kathryn Greenhill http://librariansmatter.com
      • Books,
      Kathryn Greenhill http://librariansmatter.com
      • Free.
      Kathryn Greenhill http://librariansmatter.com
      • Once upon a time...
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Now...
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Cage Matches
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Free accurate, timely facts
      Kathryn Greenhill http://librariansmatter.com
    • Free accurate, timely facts vs. Kathryn Greenhill http://librariansmatter.com
    • vs. Free accurate, timely facts Kathryn Greenhill http://librariansmatter.com
      • Free local
      • phone numbers,
      • maps and climate information
      Kathryn Greenhill http://librariansmatter.com
    • Free local phone numbers, maps and climate information vs. Kathryn Greenhill http://librariansmatter.com
    • Free local phone numbers, maps and climate information vs. Kathryn Greenhill http://librariansmatter.com
      • Free
      • self-education
      Kathryn Greenhill http://librariansmatter.com
    • Free self-education vs. Kathryn Greenhill http://librariansmatter.com
    • Free self-education vs. Kathryn Greenhill http://librariansmatter.com
      • Free latest
      • bestselling novel
      Kathryn Greenhill http://librariansmatter.com
    • Free latest bestselling novel vs. ? Kathryn Greenhill http://librariansmatter.com
    • Free latest bestselling novel vs. Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Bittorrenting
      • BT
      • Torrenting
      • Peer to Peer
      • P2P
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Usage
      • 3 451 215 registered users of Pirate Bay (7 March 2009)
      • 50-70 million bittorrent users (29 Feb 2009)
      • SOURCE: http://www.webtechgeek.com/NEWS/12-25-2008/uTorrent-Grows-to-28-Million-Monthly-Users.htm
      Kathryn Greenhill http://librariansmatter.com
    • Legal?
      • Torrenting – yes
      • Stealing Intellectual Property - no
      Kathryn Greenhill http://librariansmatter.com
    • Policeable ?
      • Not really
      • Facebook nervous
      • Swedish courts
      • VPN
      Kathryn Greenhill http://librariansmatter.com
      • Free as a business model
      Kathryn Greenhill http://librariansmatter.com
      • Example one: In Rainbows
      Kathryn Greenhill http://librariansmatter.com
    • Radiohead. In Rainbows Kathryn Greenhill http://librariansmatter.com
    • 10 October 2007 – downloadable from inrainbows.com Kathryn Greenhill http://librariansmatter.com
    • 3 December 2007 - Boxed set Kathryn Greenhill http://librariansmatter.com
    • 10 December 2007 – download no longer available. Kathryn Greenhill http://librariansmatter.com
    • 26 December 2007 – 3 January 2008 : CD Released Kathryn Greenhill http://librariansmatter.com
    • Visits to the site in download period
      • 1.2 million
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Source: Page, Will and Garland, Eric (2008) In Rainbows, On Torrents . Economic Insight Issue 10. 29.07.08 Kathryn Greenhill http://librariansmatter.com
      • Legal free vs illegal free
      • Familiar venue vs unfamiliar venue
      Kathryn Greenhill http://librariansmatter.com
      • Example two: Monty Python
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Sales increase of videos at Amazon?
      Kathryn Greenhill http://librariansmatter.com
      • 23 000 %
      Source: http://www.amazon.com/gp/movers-and-shakers/dvd/ref=pd_ms_d_nav 21 Jan 2009 Kathryn Greenhill http://librariansmatter.com
      • What’s it got to do with libraries?
      Kathryn Greenhill http://librariansmatter.com
      • Access to content
      Kathryn Greenhill http://librariansmatter.com
      • Access to
      • FREE
      • content
      Kathryn Greenhill http://librariansmatter.com
      • Anderson and Kelly’s ideas about free
      Kathryn Greenhill http://librariansmatter.com
      • Scarcity removed
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Chris Anderson
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • http://www.wired.com/techbiz/it/magazine/16-03/ff_free Kathryn Greenhill http://librariansmatter.com
      • From marketing trick to new economic model
      Kathryn Greenhill http://librariansmatter.com
      • Taxonomy of Free
      Kathryn Greenhill http://librariansmatter.com
      • 6 Types
      Kathryn Greenhill http://librariansmatter.com
      • 1. Freemium
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Advertising
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 2. Advertising
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 3. Cross Subsidies
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 4. Zero marginal cost
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 5. Labour Exchange
      Kathryn Greenhill http://librariansmatter.com
      • Image: reviews in SOPAC
      Kathryn Greenhill http://librariansmatter.com
      • 6. Gift economy
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • Kevin
      • Kelly
      Kathryn Greenhill http://librariansmatter.com
    • http://changethis.com/53.01.BeyondFree Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • When copies are super abundant, they become worthless.
      • When copies are super abundant, stuff that can’t be copied becomes scarce and valuable.
      • When copies are free, you need to sell things that can not be copied.
      • Well, what can’t be copied?
      Kathryn Greenhill http://librariansmatter.com
      • Generatives
      Kathryn Greenhill http://librariansmatter.com
      • A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured.
      • A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced.
      • It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold.
      Kathryn Greenhill http://librariansmatter.com
      • 9 Generatives
      Kathryn Greenhill http://librariansmatter.com
      • 1. Trust
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 2. Immediacy
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 3. Personalization
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 4. Interpretation
      Kathryn Greenhill http://librariansmatter.com
      • Marking chalk "X" on side of generator: $1.
      • 2. Knowing where to mark chalk "X": $999.
      SOURCE: Leadership in a Technological Age, President Charles M. Vest's Charge to the Graduates presented at the 133rd Commencement Ceremonies of the Massachusetts Institute of Technology, Friday, June 4, 1999. http://web.mit.edu/president/communications/com99.html GE Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 5. Authenticity
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 6. Accessibility
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 7. Embodiment
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 8. Patronage
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • 9. Findability
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
      • What is scarce?
      Kathryn Greenhill http://librariansmatter.com
      • Attention
      Kathryn Greenhill http://librariansmatter.com
      • Reputation
      Kathryn Greenhill http://librariansmatter.com
      • 5 ways to make “free” work in our libraries
      Kathryn Greenhill http://librariansmatter.com
      • Look at the current free competition.
      • Revise services accordingly
      Kathryn Greenhill http://librariansmatter.com
      • 2. Give users an easy path to the funding body
      Kathryn Greenhill http://librariansmatter.com
      • 3. Add generatives to your vocabulary when discussing
      • ROI
      Kathryn Greenhill http://librariansmatter.com
      • 4. Scan the horizon for the next metamorphosis of costly into free.
      Kathryn Greenhill http://librariansmatter.com
      • 5.
      • Remember Free as in libre
      Kathryn Greenhill http://librariansmatter.com
    • Kathryn Greenhill http://librariansmatter.com
    • Media credits
      • Screenshots where the source is obvious are not credited
      • All photographs are by Kathryn Greenhill unless credited below.
      • Slide 5: Tell the library your story http://www.flickr.com/photos/michaelsphotos/147908751/ Uploaded to Flickr on May 17, 2006 by mstephens7
      • Slide 12: Beer Girt http://www.flickr.com/photos/vermininc/3224518385/ Uploaded to Flickr on January 25, 2009 by Vermin Inc
      • Slide 15: EFF_icon_spch http://www.flickr.com/photos/hughelectronic/2246983607/ Uploaded to Flickr on February 7, 2008 by hughelectronic
      • Slide 18: Perhaps the cutest kitten in the world. http://www.flickr.com/photos/clevergrrl/218312595/ Uploaded to Flickr on August 18, 2006 by Clevergrrl
      • Slide 21: Gift and Book: http://flickr.com/photos/tojosan/3270427657/ Uploaded to Flickr on February 11, 2009 by Tojosan
      • Slide 32: Beulah Faith, 20, used to be sales clerk in department store, reaming tools for transport on lathe machine, Consolidated Aircraft Corp., Fort Worth, Texas (LOC) http://www.flickr.com/photos/library_of_congress/2178442231/ Uploaded to Flickr on January 9, 2008 by The Library of Congress
      Kathryn Greenhill http://librariansmatter.com
    • Media credits
      • Slide 33: 5 to 8 http://www.flickr.com/photos/enidanc/2173419208/ Uploaded to Flickr on January 7, 2008 by Enidanc
      • Slide 37: Peeling Bark Suede http://www.flickr.com/photos/cobalt/14694188/ Uploaded to Flickr on May 20, 2005 by cobalt123
      • Slide 41: DOK Gaming at Bibliotheekplaza http://www.flickr.com/photos/39841872@N00/440850456/ Uploaded to Flickr on April 1, 2007 by DOK Delft
      • Slide 46: Mosman Voices http://www.flickr.com/photos/mosmanlibrary/443248720/ Uploaded to Flickr on April 2, 2007 by Mosman Library
      • Slide 49: IMG_5728 http://www.flickr.com/photos/gycib/3332841592/ Uploaded on March 6, 2009 by Gytis
      • Slide 53: Look at all the characters at the library! http://www.flickr.com/photos/lplconnects/2981513526/ Uploaded to Flickr on October 28, 2008 by lplconnects
      • Slide 58: Money, it's a crime http://www.flickr.com/photos/kiki99/1062744637/ Uploaded to Flickr on August 10, 2007 by kiki99
      • SLIDE 75: City, public library http://www.flickr.com/photos/library_of_virginia/2899334394/ Uploaded to Flickr on September 30, 2008 by The Library of Virginia
      Kathryn Greenhill http://librariansmatter.com
      • Slide 80: Webb's General Store http://www.flickr.com/photos/auvet/175838693/ Uploaded to Flickr on June 27, 2006 by jimmywayne22
      • Slide 82: The Columned Mall http://www.flickr.com/photos/stuckincustoms/1159874533/ Uploaded to Flickr on August 18, 2007 by Stuck in Customs
      • Slide 84: IMG_5619 http://www.flickr.com/photos/10542402@N06/2602105440/ Uploaded to Flickr on June 23, 2008 by daysofthundr46
      • Slide 125: Medieval Scriptorium : Harry Ransom Centre The University of Texas at Austin http://www.hrc.utexas.edu/exhibitions/permanent/gutenberg/html/2.html
      • Slide 126: copy culture http://www.flickr.com/photos/will-lion/2619922812/ Uploaded to Flickr on June 29, 2008 by Will Lion
      • Slide 156: Burrow Library Front Desk http://www.flickr.com/photos/euthman/1846032493/ Uploaded to Flickr on November 4, 2007 by euthman
      • Slide 163: Young Reader, Do You Have a Question for Reference? http://www.flickr.com/photos/alanchan/486053789/ Uploaded on May 6, 2007 by Taekwonweirdo
      • Slide 189: Free Speech Fear Free http://www.flickr.com/photos/iamthebestartist/56511720/ Uploaded on October 27, 2005 by jessamyn
      Media credits Kathryn Greenhill http://librariansmatter.com