Kathryn Greenhill  http://librariansmatter.com
What kind of better than free is your library? Kathryn Greenhill Murdoch University April 2009 Kathryn Greenhill  http://l...
Today’s menu <ul><li>Telling stories about ourselves </li></ul><ul><li>Free? </li></ul><ul><li>Free and libraries </li></u...
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>1.What libraries do is changing </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>We want to show value in the changes </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>2.New media has changed “free” </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Can libraries use new ideas about “free”  </li></ul><ul><li>to tell stories about our  value ? </li></ul>Kathryn G...
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Free? </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>No cost ever </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>gratis </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Unencumbered. </li></ul><ul><li>With liberty. </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>libre </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>No INITIAL cost </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Free as a social trend </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Open Source Software </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>What do these have in common? </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Passion </li></ul><ul><li>Compassion </li></ul><ul><li>Collaboration </li></ul><ul><li>Community building </li></u...
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Today </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Free= </li></ul><ul><li>No financial cost </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>No financial cost always costs someone something </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Libraries? </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Library </li></ul><ul><li>libre ? </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Liber (Lat.) </li></ul><ul><li>“ to peel” </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Definition </li></ul><ul><li>changing </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
 
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>The funding triad </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>(generalisation) </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Money </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Money </li></ul>Services Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Money </li></ul>Services Kathryn Greenhill  http://librariansmatter.com
ROI <ul><li>What do funders get out of this? </li></ul><ul><li>Is dividing countable things by dollars the best way to sho...
<ul><li>Money </li></ul>Services Kathryn Greenhill  http://librariansmatter.com
<ul><li>Just imagine... </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Money </li></ul>Services Kathryn Greenhill  http://librariansmatter.com
<ul><li>What would you not need to be concerned about? </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Paying for content </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Paying staff wages </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Paying to maintain buildings </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Budgeting </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>What would you still need to be concerned about? </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Finding the right content </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Finding the right staff </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Creating the right space </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Meeting user needs </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Providing excellent service </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Finding the right balance </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>These are the things where the library adds value. </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Free and libraries </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Brand was... </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Building,  </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Books, </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Free. </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Once upon a time... </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Now... </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Cage Matches </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Free accurate, timely facts </li></ul>Kathryn Greenhill  http://librariansmatter.com
Free accurate, timely facts vs. Kathryn Greenhill  http://librariansmatter.com
vs. Free accurate, timely facts Kathryn Greenhill  http://librariansmatter.com
<ul><li>Free local </li></ul><ul><li>phone numbers, </li></ul><ul><li>maps and climate information </li></ul>Kathryn Green...
Free local phone numbers, maps and climate information vs. Kathryn Greenhill  http://librariansmatter.com
Free local phone numbers, maps and climate information vs. Kathryn Greenhill  http://librariansmatter.com
<ul><li>Free  </li></ul><ul><li>self-education </li></ul>Kathryn Greenhill  http://librariansmatter.com
Free self-education vs. Kathryn Greenhill  http://librariansmatter.com
Free self-education vs. Kathryn Greenhill  http://librariansmatter.com
<ul><li>Free latest </li></ul><ul><li>bestselling novel </li></ul>Kathryn Greenhill  http://librariansmatter.com
Free latest bestselling novel vs. ? Kathryn Greenhill  http://librariansmatter.com
Free latest bestselling novel vs. Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Bittorrenting </li></ul><ul><li>BT </li></ul><ul><li>Torrenting </li></ul><ul><li>Peer to Peer  </li></ul><ul><li>...
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Usage <ul><li>3 451 215 registered users of Pirate Bay (7 March 2009) </li></ul><ul><li>50-70 million bittorrent users (29...
Legal? <ul><li>Torrenting – yes </li></ul><ul><li>Stealing Intellectual Property - no </li></ul>Kathryn Greenhill  http://...
Policeable ? <ul><li>Not really </li></ul><ul><li>Facebook nervous </li></ul><ul><li>Swedish courts </li></ul><ul><li>VPN ...
<ul><li>Free as a business model </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Example one: In Rainbows </li></ul>Kathryn Greenhill  http://librariansmatter.com
Radiohead.  In Rainbows Kathryn Greenhill  http://librariansmatter.com
10 October 2007 – downloadable from inrainbows.com Kathryn Greenhill  http://librariansmatter.com
3 December 2007 - Boxed set Kathryn Greenhill  http://librariansmatter.com
10 December 2007 – download no longer available. Kathryn Greenhill  http://librariansmatter.com
26 December 2007 – 3 January 2008 : CD Released Kathryn Greenhill  http://librariansmatter.com
Visits to the site in download period <ul><li>1.2 million </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Source: Page, Will and Garland, Eric (2008)  In Rainbows, On Torrents . Economic Insight Issue 10. 29.07.08 Kathryn Greenh...
<ul><li>Legal free vs illegal free </li></ul><ul><li>Familiar venue vs unfamiliar venue </li></ul>Kathryn Greenhill  http:...
<ul><li>Example two: Monty Python </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Sales increase of videos at Amazon? </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>23 000 % </li></ul>Source:  http://www.amazon.com/gp/movers-and-shakers/dvd/ref=pd_ms_d_nav  21 Jan 2009 Kathryn G...
<ul><li>What’s it got to do with libraries? </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Access to content </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Access to  </li></ul><ul><li>FREE </li></ul><ul><li>content </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Anderson and Kelly’s ideas about free </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Scarcity removed </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Chris Anderson </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
http://www.wired.com/techbiz/it/magazine/16-03/ff_free Kathryn Greenhill  http://librariansmatter.com
<ul><li>From marketing trick to new economic model </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Taxonomy of Free </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>6 Types </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>1. Freemium </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Advertising </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>2. Advertising </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>3. Cross Subsidies </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>4. Zero marginal cost </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>5. Labour Exchange </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Image: reviews in SOPAC </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>6. Gift economy </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>Kevin  </li></ul><ul><li>Kelly </li></ul>Kathryn Greenhill  http://librariansmatter.com
http://changethis.com/53.01.BeyondFree Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>When copies are super abundant, they become worthless. </li></ul><ul><li>When copies are super abundant, stuff tha...
<ul><li>Generatives </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured.  </li></ul><ul><...
<ul><li>9 Generatives </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>1. Trust </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>2. Immediacy </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>3. Personalization </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>4. Interpretation </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Marking chalk &quot;X&quot; on side of generator: $1. </li></ul><ul><li>2. Knowing where to mark chalk &quot;X&quo...
Kathryn Greenhill  http://librariansmatter.com
<ul><li>5. Authenticity </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>6. Accessibility </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>7. Embodiment </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>8. Patronage </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>9. Findability </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
<ul><li>What is scarce? </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Attention </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Reputation </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>5 ways to make “free” work in our libraries </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>Look at the current free competition. </li></ul><ul><li>Revise services accordingly </li></ul>Kathryn Greenhill  h...
<ul><li>2. Give users an easy path to the funding body </li></ul>Kathryn Greenhill  http://librariansmatter.com
<ul><li>3. Add generatives to your vocabulary when discussing </li></ul><ul><li>ROI </li></ul>Kathryn Greenhill  http://li...
<ul><li>4. Scan the horizon for the next metamorphosis of costly into free.  </li></ul>Kathryn Greenhill  http://librarian...
<ul><li>5. </li></ul><ul><li>Remember Free as in libre </li></ul>Kathryn Greenhill  http://librariansmatter.com
Kathryn Greenhill  http://librariansmatter.com
Media credits <ul><li>Screenshots where  the source is obvious are not credited </li></ul><ul><li>All photographs are by K...
Media credits <ul><li>Slide 33: 5 to 8  http://www.flickr.com/photos/enidanc/2173419208/   Uploaded to Flickr on  January ...
<ul><li>Slide 80: Webb's General Store  http://www.flickr.com/photos/auvet/175838693/   Uploaded  to Flickr on  June 27, 2...
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What kind of better than free is your library?

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Presentation at the U Game U Learn Symposium , Delft , The Netherlands, 23 April 2009.

Looks at how new ideas about "free" new media can be used to describe value in what libraries do for their users and funding bodies.

Published in: Technology, Education
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  • Fair comment vilucar. I don't do this when I have re-used other people's material or things like bookcovers or screenshots of other sites - even though most of it is released under Creative Commons. I'm not sure that this would be 'legal free'...although I could be wrong...
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  • Great! Now how about making it downloadable as it will match your philosophy expressed in the presentation.
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  • Terrific presentation, Kathrynn! Absolutely core material to think about the future of libraries. Glad to see you speaking in Delft
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Transcript of "What kind of better than free is your library?"

  1. 1. Kathryn Greenhill http://librariansmatter.com
  2. 2. What kind of better than free is your library? Kathryn Greenhill Murdoch University April 2009 Kathryn Greenhill http://librariansmatter.com
  3. 3. Today’s menu <ul><li>Telling stories about ourselves </li></ul><ul><li>Free? </li></ul><ul><li>Free and libraries </li></ul><ul><li>Free as a business model </li></ul><ul><li>Taxonomy of Free – Chris Anderson </li></ul><ul><li>Generatives – Kevin Kelly </li></ul><ul><li>5 ways to use Free </li></ul>Kathryn Greenhill http://librariansmatter.com
  4. 4. Kathryn Greenhill http://librariansmatter.com
  5. 5. Kathryn Greenhill http://librariansmatter.com
  6. 6. <ul><li>1.What libraries do is changing </li></ul>Kathryn Greenhill http://librariansmatter.com
  7. 7. <ul><li>We want to show value in the changes </li></ul>Kathryn Greenhill http://librariansmatter.com
  8. 8. <ul><li>2.New media has changed “free” </li></ul>Kathryn Greenhill http://librariansmatter.com
  9. 9. <ul><li>Can libraries use new ideas about “free” </li></ul><ul><li>to tell stories about our value ? </li></ul>Kathryn Greenhill http://librariansmatter.com
  10. 10. Kathryn Greenhill http://librariansmatter.com
  11. 11. <ul><li>Free? </li></ul>Kathryn Greenhill http://librariansmatter.com
  12. 12. Kathryn Greenhill http://librariansmatter.com
  13. 13. <ul><li>No cost ever </li></ul>Kathryn Greenhill http://librariansmatter.com
  14. 14. <ul><li>gratis </li></ul>Kathryn Greenhill http://librariansmatter.com
  15. 15. Kathryn Greenhill http://librariansmatter.com
  16. 16. <ul><li>Unencumbered. </li></ul><ul><li>With liberty. </li></ul>Kathryn Greenhill http://librariansmatter.com
  17. 17. <ul><li>libre </li></ul>Kathryn Greenhill http://librariansmatter.com
  18. 18. Kathryn Greenhill http://librariansmatter.com
  19. 19. <ul><li>No INITIAL cost </li></ul>Kathryn Greenhill http://librariansmatter.com
  20. 20. <ul><li>Free as a social trend </li></ul>Kathryn Greenhill http://librariansmatter.com
  21. 21. Kathryn Greenhill http://librariansmatter.com
  22. 22. Kathryn Greenhill http://librariansmatter.com
  23. 23. <ul><li>Open Source Software </li></ul>Kathryn Greenhill http://librariansmatter.com
  24. 24. Kathryn Greenhill http://librariansmatter.com
  25. 25. Kathryn Greenhill http://librariansmatter.com
  26. 26. <ul><li>What do these have in common? </li></ul>Kathryn Greenhill http://librariansmatter.com
  27. 27. <ul><li>Passion </li></ul><ul><li>Compassion </li></ul><ul><li>Collaboration </li></ul><ul><li>Community building </li></ul><ul><li>Motivation that is not $$ </li></ul>Kathryn Greenhill http://librariansmatter.com
  28. 28. Kathryn Greenhill http://librariansmatter.com
  29. 29. <ul><li>Today </li></ul>Kathryn Greenhill http://librariansmatter.com
  30. 30. <ul><li>Free= </li></ul><ul><li>No financial cost </li></ul>Kathryn Greenhill http://librariansmatter.com
  31. 31. <ul><li>No financial cost always costs someone something </li></ul>Kathryn Greenhill http://librariansmatter.com
  32. 32. Kathryn Greenhill http://librariansmatter.com
  33. 33. Kathryn Greenhill http://librariansmatter.com
  34. 34. <ul><li>Libraries? </li></ul>Kathryn Greenhill http://librariansmatter.com
  35. 35. <ul><li>Library </li></ul><ul><li>libre ? </li></ul>Kathryn Greenhill http://librariansmatter.com
  36. 36. <ul><li>Liber (Lat.) </li></ul><ul><li>“ to peel” </li></ul>Kathryn Greenhill http://librariansmatter.com
  37. 37. Kathryn Greenhill http://librariansmatter.com
  38. 38. <ul><li>Definition </li></ul><ul><li>changing </li></ul>Kathryn Greenhill http://librariansmatter.com
  39. 39. Kathryn Greenhill http://librariansmatter.com
  40. 40. Kathryn Greenhill http://librariansmatter.com
  41. 41. Kathryn Greenhill http://librariansmatter.com
  42. 42. Kathryn Greenhill http://librariansmatter.com
  43. 43. Kathryn Greenhill http://librariansmatter.com
  44. 45. Kathryn Greenhill http://librariansmatter.com
  45. 46. Kathryn Greenhill http://librariansmatter.com
  46. 47. <ul><li>The funding triad </li></ul>Kathryn Greenhill http://librariansmatter.com
  47. 48. <ul><li>(generalisation) </li></ul>Kathryn Greenhill http://librariansmatter.com
  48. 49. Kathryn Greenhill http://librariansmatter.com
  49. 50. <ul><li>Money </li></ul>Kathryn Greenhill http://librariansmatter.com
  50. 51. Kathryn Greenhill http://librariansmatter.com
  51. 52. <ul><li>Money </li></ul>Services Kathryn Greenhill http://librariansmatter.com
  52. 53. Kathryn Greenhill http://librariansmatter.com
  53. 54. <ul><li>Money </li></ul>Services Kathryn Greenhill http://librariansmatter.com
  54. 55. ROI <ul><li>What do funders get out of this? </li></ul><ul><li>Is dividing countable things by dollars the best way to show this? </li></ul><ul><li>What is valuable here, even though it appears “free” to the library user ? </li></ul>Kathryn Greenhill http://librariansmatter.com
  55. 56. <ul><li>Money </li></ul>Services Kathryn Greenhill http://librariansmatter.com
  56. 57. <ul><li>Just imagine... </li></ul>Kathryn Greenhill http://librariansmatter.com
  57. 58. Kathryn Greenhill http://librariansmatter.com
  58. 59. <ul><li>Money </li></ul>Services Kathryn Greenhill http://librariansmatter.com
  59. 60. <ul><li>What would you not need to be concerned about? </li></ul>Kathryn Greenhill http://librariansmatter.com
  60. 61. <ul><li>Paying for content </li></ul>Kathryn Greenhill http://librariansmatter.com
  61. 62. <ul><li>Paying staff wages </li></ul>Kathryn Greenhill http://librariansmatter.com
  62. 63. <ul><li>Paying to maintain buildings </li></ul>Kathryn Greenhill http://librariansmatter.com
  63. 64. <ul><li>Budgeting </li></ul>Kathryn Greenhill http://librariansmatter.com
  64. 65. <ul><li>What would you still need to be concerned about? </li></ul>Kathryn Greenhill http://librariansmatter.com
  65. 66. <ul><li>Finding the right content </li></ul>Kathryn Greenhill http://librariansmatter.com
  66. 67. <ul><li>Finding the right staff </li></ul>Kathryn Greenhill http://librariansmatter.com
  67. 68. <ul><li>Creating the right space </li></ul>Kathryn Greenhill http://librariansmatter.com
  68. 69. <ul><li>Meeting user needs </li></ul>Kathryn Greenhill http://librariansmatter.com
  69. 70. <ul><li>Providing excellent service </li></ul>Kathryn Greenhill http://librariansmatter.com
  70. 71. <ul><li>Finding the right balance </li></ul>Kathryn Greenhill http://librariansmatter.com
  71. 72. <ul><li>These are the things where the library adds value. </li></ul>Kathryn Greenhill http://librariansmatter.com
  72. 73. <ul><li>Free and libraries </li></ul>Kathryn Greenhill http://librariansmatter.com
  73. 74. <ul><li>Brand was... </li></ul>Kathryn Greenhill http://librariansmatter.com
  74. 75. Kathryn Greenhill http://librariansmatter.com
  75. 76. <ul><li>Building, </li></ul>Kathryn Greenhill http://librariansmatter.com
  76. 77. <ul><li>Books, </li></ul>Kathryn Greenhill http://librariansmatter.com
  77. 78. <ul><li>Free. </li></ul>Kathryn Greenhill http://librariansmatter.com
  78. 79. <ul><li>Once upon a time... </li></ul>Kathryn Greenhill http://librariansmatter.com
  79. 80. Kathryn Greenhill http://librariansmatter.com
  80. 81. <ul><li>Now... </li></ul>Kathryn Greenhill http://librariansmatter.com
  81. 82. Kathryn Greenhill http://librariansmatter.com
  82. 83. <ul><li>Cage Matches </li></ul>Kathryn Greenhill http://librariansmatter.com
  83. 84. Kathryn Greenhill http://librariansmatter.com
  84. 85. <ul><li>Free accurate, timely facts </li></ul>Kathryn Greenhill http://librariansmatter.com
  85. 86. Free accurate, timely facts vs. Kathryn Greenhill http://librariansmatter.com
  86. 87. vs. Free accurate, timely facts Kathryn Greenhill http://librariansmatter.com
  87. 88. <ul><li>Free local </li></ul><ul><li>phone numbers, </li></ul><ul><li>maps and climate information </li></ul>Kathryn Greenhill http://librariansmatter.com
  88. 89. Free local phone numbers, maps and climate information vs. Kathryn Greenhill http://librariansmatter.com
  89. 90. Free local phone numbers, maps and climate information vs. Kathryn Greenhill http://librariansmatter.com
  90. 91. <ul><li>Free </li></ul><ul><li>self-education </li></ul>Kathryn Greenhill http://librariansmatter.com
  91. 92. Free self-education vs. Kathryn Greenhill http://librariansmatter.com
  92. 93. Free self-education vs. Kathryn Greenhill http://librariansmatter.com
  93. 94. <ul><li>Free latest </li></ul><ul><li>bestselling novel </li></ul>Kathryn Greenhill http://librariansmatter.com
  94. 95. Free latest bestselling novel vs. ? Kathryn Greenhill http://librariansmatter.com
  95. 96. Free latest bestselling novel vs. Kathryn Greenhill http://librariansmatter.com
  96. 97. Kathryn Greenhill http://librariansmatter.com
  97. 98. <ul><li>Bittorrenting </li></ul><ul><li>BT </li></ul><ul><li>Torrenting </li></ul><ul><li>Peer to Peer </li></ul><ul><li>P2P </li></ul>Kathryn Greenhill http://librariansmatter.com
  98. 99. Kathryn Greenhill http://librariansmatter.com
  99. 100. Kathryn Greenhill http://librariansmatter.com
  100. 101. Usage <ul><li>3 451 215 registered users of Pirate Bay (7 March 2009) </li></ul><ul><li>50-70 million bittorrent users (29 Feb 2009) </li></ul><ul><li>SOURCE: http://www.webtechgeek.com/NEWS/12-25-2008/uTorrent-Grows-to-28-Million-Monthly-Users.htm </li></ul>Kathryn Greenhill http://librariansmatter.com
  101. 102. Legal? <ul><li>Torrenting – yes </li></ul><ul><li>Stealing Intellectual Property - no </li></ul>Kathryn Greenhill http://librariansmatter.com
  102. 103. Policeable ? <ul><li>Not really </li></ul><ul><li>Facebook nervous </li></ul><ul><li>Swedish courts </li></ul><ul><li>VPN </li></ul>Kathryn Greenhill http://librariansmatter.com
  103. 104. <ul><li>Free as a business model </li></ul>Kathryn Greenhill http://librariansmatter.com
  104. 105. <ul><li>Example one: In Rainbows </li></ul>Kathryn Greenhill http://librariansmatter.com
  105. 106. Radiohead. In Rainbows Kathryn Greenhill http://librariansmatter.com
  106. 107. 10 October 2007 – downloadable from inrainbows.com Kathryn Greenhill http://librariansmatter.com
  107. 108. 3 December 2007 - Boxed set Kathryn Greenhill http://librariansmatter.com
  108. 109. 10 December 2007 – download no longer available. Kathryn Greenhill http://librariansmatter.com
  109. 110. 26 December 2007 – 3 January 2008 : CD Released Kathryn Greenhill http://librariansmatter.com
  110. 111. Visits to the site in download period <ul><li>1.2 million </li></ul>Kathryn Greenhill http://librariansmatter.com
  111. 112. Kathryn Greenhill http://librariansmatter.com
  112. 113. Source: Page, Will and Garland, Eric (2008) In Rainbows, On Torrents . Economic Insight Issue 10. 29.07.08 Kathryn Greenhill http://librariansmatter.com
  113. 114. <ul><li>Legal free vs illegal free </li></ul><ul><li>Familiar venue vs unfamiliar venue </li></ul>Kathryn Greenhill http://librariansmatter.com
  114. 115. <ul><li>Example two: Monty Python </li></ul>Kathryn Greenhill http://librariansmatter.com
  115. 116. Kathryn Greenhill http://librariansmatter.com
  116. 117. Kathryn Greenhill http://librariansmatter.com
  117. 118. <ul><li>Sales increase of videos at Amazon? </li></ul>Kathryn Greenhill http://librariansmatter.com
  118. 119. <ul><li>23 000 % </li></ul>Source: http://www.amazon.com/gp/movers-and-shakers/dvd/ref=pd_ms_d_nav 21 Jan 2009 Kathryn Greenhill http://librariansmatter.com
  119. 120. <ul><li>What’s it got to do with libraries? </li></ul>Kathryn Greenhill http://librariansmatter.com
  120. 121. <ul><li>Access to content </li></ul>Kathryn Greenhill http://librariansmatter.com
  121. 122. <ul><li>Access to </li></ul><ul><li>FREE </li></ul><ul><li>content </li></ul>Kathryn Greenhill http://librariansmatter.com
  122. 123. <ul><li>Anderson and Kelly’s ideas about free </li></ul>Kathryn Greenhill http://librariansmatter.com
  123. 124. <ul><li>Scarcity removed </li></ul>Kathryn Greenhill http://librariansmatter.com
  124. 125. Kathryn Greenhill http://librariansmatter.com
  125. 126. Kathryn Greenhill http://librariansmatter.com
  126. 127. Kathryn Greenhill http://librariansmatter.com
  127. 128. <ul><li>Chris Anderson </li></ul>Kathryn Greenhill http://librariansmatter.com
  128. 129. Kathryn Greenhill http://librariansmatter.com
  129. 130. http://www.wired.com/techbiz/it/magazine/16-03/ff_free Kathryn Greenhill http://librariansmatter.com
  130. 131. <ul><li>From marketing trick to new economic model </li></ul>Kathryn Greenhill http://librariansmatter.com
  131. 132. <ul><li>Taxonomy of Free </li></ul>Kathryn Greenhill http://librariansmatter.com
  132. 133. <ul><li>6 Types </li></ul>Kathryn Greenhill http://librariansmatter.com
  133. 134. <ul><li>1. Freemium </li></ul>Kathryn Greenhill http://librariansmatter.com
  134. 135. Kathryn Greenhill http://librariansmatter.com
  135. 136. <ul><li>Advertising </li></ul>Kathryn Greenhill http://librariansmatter.com
  136. 137. Kathryn Greenhill http://librariansmatter.com
  137. 138. <ul><li>2. Advertising </li></ul>Kathryn Greenhill http://librariansmatter.com
  138. 139. Kathryn Greenhill http://librariansmatter.com
  139. 140. <ul><li>3. Cross Subsidies </li></ul>Kathryn Greenhill http://librariansmatter.com
  140. 141. Kathryn Greenhill http://librariansmatter.com
  141. 142. <ul><li>4. Zero marginal cost </li></ul>Kathryn Greenhill http://librariansmatter.com
  142. 143. Kathryn Greenhill http://librariansmatter.com
  143. 144. <ul><li>5. Labour Exchange </li></ul>Kathryn Greenhill http://librariansmatter.com
  144. 145. <ul><li>Image: reviews in SOPAC </li></ul>Kathryn Greenhill http://librariansmatter.com
  145. 146. <ul><li>6. Gift economy </li></ul>Kathryn Greenhill http://librariansmatter.com
  146. 147. Kathryn Greenhill http://librariansmatter.com
  147. 148. <ul><li>Kevin </li></ul><ul><li>Kelly </li></ul>Kathryn Greenhill http://librariansmatter.com
  148. 149. http://changethis.com/53.01.BeyondFree Kathryn Greenhill http://librariansmatter.com
  149. 150. Kathryn Greenhill http://librariansmatter.com
  150. 151. <ul><li>When copies are super abundant, they become worthless. </li></ul><ul><li>When copies are super abundant, stuff that can’t be copied becomes scarce and valuable. </li></ul><ul><li>When copies are free, you need to sell things that can not be copied. </li></ul><ul><li>Well, what can’t be copied? </li></ul>Kathryn Greenhill http://librariansmatter.com
  151. 152. <ul><li>Generatives </li></ul>Kathryn Greenhill http://librariansmatter.com
  152. 153. <ul><li>A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. </li></ul><ul><li>A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. </li></ul><ul><li>It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold. </li></ul>Kathryn Greenhill http://librariansmatter.com
  153. 154. <ul><li>9 Generatives </li></ul>Kathryn Greenhill http://librariansmatter.com
  154. 155. <ul><li>1. Trust </li></ul>Kathryn Greenhill http://librariansmatter.com
  155. 156. Kathryn Greenhill http://librariansmatter.com
  156. 157. <ul><li>2. Immediacy </li></ul>Kathryn Greenhill http://librariansmatter.com
  157. 158. Kathryn Greenhill http://librariansmatter.com
  158. 159. <ul><li>3. Personalization </li></ul>Kathryn Greenhill http://librariansmatter.com
  159. 160. Kathryn Greenhill http://librariansmatter.com
  160. 161. <ul><li>4. Interpretation </li></ul>Kathryn Greenhill http://librariansmatter.com
  161. 162. <ul><li>Marking chalk &quot;X&quot; on side of generator: $1. </li></ul><ul><li>2. Knowing where to mark chalk &quot;X&quot;: $999. </li></ul>SOURCE: Leadership in a Technological Age, President Charles M. Vest's Charge to the Graduates presented at the 133rd Commencement Ceremonies of the Massachusetts Institute of Technology, Friday, June 4, 1999. http://web.mit.edu/president/communications/com99.html GE Kathryn Greenhill http://librariansmatter.com
  162. 163. Kathryn Greenhill http://librariansmatter.com
  163. 164. <ul><li>5. Authenticity </li></ul>Kathryn Greenhill http://librariansmatter.com
  164. 165. Kathryn Greenhill http://librariansmatter.com
  165. 166. <ul><li>6. Accessibility </li></ul>Kathryn Greenhill http://librariansmatter.com
  166. 167. Kathryn Greenhill http://librariansmatter.com
  167. 168. <ul><li>7. Embodiment </li></ul>Kathryn Greenhill http://librariansmatter.com
  168. 169. Kathryn Greenhill http://librariansmatter.com
  169. 170. Kathryn Greenhill http://librariansmatter.com
  170. 171. Kathryn Greenhill http://librariansmatter.com
  171. 172. <ul><li>8. Patronage </li></ul>Kathryn Greenhill http://librariansmatter.com
  172. 173. Kathryn Greenhill http://librariansmatter.com
  173. 174. Kathryn Greenhill http://librariansmatter.com
  174. 175. <ul><li>9. Findability </li></ul>Kathryn Greenhill http://librariansmatter.com
  175. 176. Kathryn Greenhill http://librariansmatter.com
  176. 177. Kathryn Greenhill http://librariansmatter.com
  177. 178. Kathryn Greenhill http://librariansmatter.com
  178. 179. Kathryn Greenhill http://librariansmatter.com
  179. 180. <ul><li>What is scarce? </li></ul>Kathryn Greenhill http://librariansmatter.com
  180. 181. <ul><li>Attention </li></ul>Kathryn Greenhill http://librariansmatter.com
  181. 182. <ul><li>Reputation </li></ul>Kathryn Greenhill http://librariansmatter.com
  182. 183. <ul><li>5 ways to make “free” work in our libraries </li></ul>Kathryn Greenhill http://librariansmatter.com
  183. 184. <ul><li>Look at the current free competition. </li></ul><ul><li>Revise services accordingly </li></ul>Kathryn Greenhill http://librariansmatter.com
  184. 185. <ul><li>2. Give users an easy path to the funding body </li></ul>Kathryn Greenhill http://librariansmatter.com
  185. 186. <ul><li>3. Add generatives to your vocabulary when discussing </li></ul><ul><li>ROI </li></ul>Kathryn Greenhill http://librariansmatter.com
  186. 187. <ul><li>4. Scan the horizon for the next metamorphosis of costly into free. </li></ul>Kathryn Greenhill http://librariansmatter.com
  187. 188. <ul><li>5. </li></ul><ul><li>Remember Free as in libre </li></ul>Kathryn Greenhill http://librariansmatter.com
  188. 189. Kathryn Greenhill http://librariansmatter.com
  189. 190. Media credits <ul><li>Screenshots where the source is obvious are not credited </li></ul><ul><li>All photographs are by Kathryn Greenhill unless credited below. </li></ul><ul><li>Slide 5: Tell the library your story http://www.flickr.com/photos/michaelsphotos/147908751/ Uploaded to Flickr on May 17, 2006 by mstephens7 </li></ul><ul><li>Slide 12: Beer Girt http://www.flickr.com/photos/vermininc/3224518385/ Uploaded to Flickr on January 25, 2009 by Vermin Inc </li></ul><ul><li>Slide 15: EFF_icon_spch http://www.flickr.com/photos/hughelectronic/2246983607/ Uploaded to Flickr on February 7, 2008 by hughelectronic </li></ul><ul><li>Slide 18: Perhaps the cutest kitten in the world. http://www.flickr.com/photos/clevergrrl/218312595/ Uploaded to Flickr on August 18, 2006 by Clevergrrl </li></ul><ul><li>Slide 21: Gift and Book: http://flickr.com/photos/tojosan/3270427657/ Uploaded to Flickr on February 11, 2009 by Tojosan </li></ul><ul><li>Slide 32: Beulah Faith, 20, used to be sales clerk in department store, reaming tools for transport on lathe machine, Consolidated Aircraft Corp., Fort Worth, Texas (LOC) http://www.flickr.com/photos/library_of_congress/2178442231/ Uploaded to Flickr on January 9, 2008 by The Library of Congress </li></ul>Kathryn Greenhill http://librariansmatter.com
  190. 191. Media credits <ul><li>Slide 33: 5 to 8 http://www.flickr.com/photos/enidanc/2173419208/ Uploaded to Flickr on January 7, 2008 by Enidanc </li></ul><ul><li>Slide 37: Peeling Bark Suede http://www.flickr.com/photos/cobalt/14694188/ Uploaded to Flickr on May 20, 2005 by cobalt123 </li></ul><ul><li>Slide 41: DOK Gaming at Bibliotheekplaza http://www.flickr.com/photos/39841872@N00/440850456/ Uploaded to Flickr on April 1, 2007 by DOK Delft </li></ul><ul><li>Slide 46: Mosman Voices http://www.flickr.com/photos/mosmanlibrary/443248720/ Uploaded to Flickr on April 2, 2007 by Mosman Library </li></ul><ul><li>Slide 49: IMG_5728 http://www.flickr.com/photos/gycib/3332841592/ Uploaded on March 6, 2009 by Gytis </li></ul><ul><li>Slide 53: Look at all the characters at the library! http://www.flickr.com/photos/lplconnects/2981513526/ Uploaded to Flickr on October 28, 2008 by lplconnects </li></ul><ul><li>Slide 58: Money, it's a crime http://www.flickr.com/photos/kiki99/1062744637/ Uploaded to Flickr on August 10, 2007 by kiki99 </li></ul><ul><li>SLIDE 75: City, public library http://www.flickr.com/photos/library_of_virginia/2899334394/ Uploaded to Flickr on September 30, 2008 by The Library of Virginia </li></ul>Kathryn Greenhill http://librariansmatter.com
  191. 192. <ul><li>Slide 80: Webb's General Store http://www.flickr.com/photos/auvet/175838693/ Uploaded to Flickr on June 27, 2006 by jimmywayne22 </li></ul><ul><li>Slide 82: The Columned Mall http://www.flickr.com/photos/stuckincustoms/1159874533/ Uploaded to Flickr on August 18, 2007 by Stuck in Customs </li></ul><ul><li>Slide 84: IMG_5619 http://www.flickr.com/photos/10542402@N06/2602105440/ Uploaded to Flickr on June 23, 2008 by daysofthundr46 </li></ul><ul><li>Slide 125: Medieval Scriptorium : Harry Ransom Centre The University of Texas at Austin http://www.hrc.utexas.edu/exhibitions/permanent/gutenberg/html/2.html </li></ul><ul><li>Slide 126: copy culture http://www.flickr.com/photos/will-lion/2619922812/ Uploaded to Flickr on June 29, 2008 by Will Lion </li></ul><ul><li>Slide 156: Burrow Library Front Desk http://www.flickr.com/photos/euthman/1846032493/ Uploaded to Flickr on November 4, 2007 by euthman </li></ul><ul><li>Slide 163: Young Reader, Do You Have a Question for Reference? http://www.flickr.com/photos/alanchan/486053789/ Uploaded on May 6, 2007 by Taekwonweirdo </li></ul><ul><li>Slide 189: Free Speech Fear Free http://www.flickr.com/photos/iamthebestartist/56511720/ Uploaded on October 27, 2005 by jessamyn </li></ul>Media credits Kathryn Greenhill http://librariansmatter.com

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