Kathryn Greenhill http://librariansmatter.com
Five Social Software Sites That libraries shouldn’t ignore Kathryn Greenhill November 2007 Slides at: LibrariansMatter.com...
Outline <ul><li>Why social software ? </li></ul><ul><li>What is social software? </li></ul><ul><li>Five content sharing si...
Why social software and libraries ? Kathryn Greenhill http://librariansmatter.com
We connect people with information Kathryn Greenhill http://librariansmatter.com
Tools to do this are evolving Kathryn Greenhill http://librariansmatter.com
<ul><li>Libraries  must evolve with the tools </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Use it in your job </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Content is there </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Bypass – convenience trumps quality </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Improve our online presence </li></ul>Kathryn Greenhill http://librariansmatter.com
What is social software ? Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
It allows people to communicate, collaborate, and build community online Kathryn Greenhill http://librariansmatter.com
It can be syndicated, shared, reused,or remixed, or it facilitates syndication Kathryn Greenhill http://librariansmatter.com
It lets people learn easily from and capitalize on the behavior or knowledge of others. Kathryn Greenhill http://librarian...
Includes <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Forums </li></ul><ul><li>Twitter </li></ul><ul><li>Second...
<ul><li>Massive content sharing sites </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Imagine … </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Online Library </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>anyone add to </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>… thousands did… </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>… organised it…  </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>… started  </li></ul><ul><li>conversations. </li></ul>Kathryn Greenhill http://librariansmatter.com
Storage and retrieval via Social elements   not controlled vocabulary   Kathryn Greenhill http://librariansmatter.com
Social  does not mean trivial Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
<ul><li>Global traffic rank:  3   </li></ul>Australian traffic rank:  6   Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
<ul><li>Global traffic rank:  26  </li></ul>Australian traffic rank:   30  Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
<ul><li>Global traffic rank:  239 </li></ul>Australian traffic rank:   186   Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
<ul><li>Global traffic rank:   7   </li></ul>Australian traffic rank:   7   Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
<ul><li>Global traffic rank:   39   </li></ul>Australian traffic rank:   113   Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Facebook  31% del.icio.us  3% Facebook  33% del.icio.us  30% Kathryn Greenhill http://librariansmatter.com
YouTube  73% YouTube  72% Flickr  11% Flickr  49% Kathryn Greenhill http://librariansmatter.com
Key social elements Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Profiles Kathryn Greenhill http://librariansmatter.com
Profiles Kathryn Greenhill http://librariansmatter.com
Subscribing Kathryn Greenhill http://librariansmatter.com
Friends / contacts Kathryn Greenhill http://librariansmatter.com
Internal messages Kathryn Greenhill http://librariansmatter.com
Groups Kathryn Greenhill http://librariansmatter.com
Groups Kathryn Greenhill http://librariansmatter.com
Tagging Kathryn Greenhill http://librariansmatter.com
Rating Kathryn Greenhill http://librariansmatter.com
Favouriting Kathryn Greenhill http://librariansmatter.com
Commenting Kathryn Greenhill http://librariansmatter.com
Related items Kathryn Greenhill http://librariansmatter.com
Responses Kathryn Greenhill http://librariansmatter.com
Remixing Kathryn Greenhill http://librariansmatter.com
How are libraries using these sites? Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
How we want to be seen –  Calgary Public library Kathryn Greenhill http://librariansmatter.com
How they see us- Tasering  in UCLA library Kathryn Greenhill http://librariansmatter.com
See:  youtubeandlibraries.pbwiki.com Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Add to collection Kathryn Greenhill http://librariansmatter.com
Sharing experience Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Subject guides Kathryn Greenhill http://librariansmatter.com
Resource collection Kathryn Greenhill http://librariansmatter.com
Kathryn Greenhill http://librariansmatter.com
Targeted announcements Kathryn Greenhill http://librariansmatter.com
Searchbox on Facebook profile Kathryn Greenhill http://librariansmatter.com
<ul><li>Checklist for action </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Ensure reasonable public access </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Ensure your staff know how to seach content </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Check your library’s web presence </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Use social software to collaborate and have conversations…. </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>… with other librarians about where libraries fit in this space </li></ul>Kathryn Greenhill http://librariansmatte...
<ul><li>Remember </li></ul>
<ul><li>It’s not about what suits US, but </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>What suits our USERS </li></ul>Kathryn Greenhill http://librariansmatter.com
<ul><li>Appendix:  </li></ul><ul><li>Other examples of libraries using  Social Software </li></ul>Kathryn Greenhill http:/...
<ul><li>Promoting services–  </li></ul><ul><ul><li>Superlibrarian </li></ul></ul><ul><ul><li>Calgary public library </li><...
<ul><li>Picture Australia </li></ul><ul><li>365  libs  project </li></ul><ul><li>Display of Art Competition winners  from ...
<ul><li>Swan  Tafe   del.icio.us  site </li></ul><ul><li>Bremer  Tafe   del.icio.us  site </li></ul><ul><li>QUT library Cr...
<ul><li>To communicate with students -  Facebook  Flyer:  Tutt  Library is Open Late </li></ul><ul><li>To communicate with...
<ul><li>Social Software in Libraries: building collaboration, communication and community online   Meredith G. Farkas  200...
<ul><li>Credits:  monkey   Uploaded to Flickr on  July 16, 2006  by  sirtwitchalot2000 </li></ul><ul><li>Will it Really Ev...
<ul><li>New  Greenvoice  Profile photo  Uploaded to Flickr on  July 27, 2007  by  Andrew*   </li></ul><ul><li>Untitled [re...
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Five Social Software Sites that libraries shouldn't ignore

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Discusses why libraries should pay attention to social software, what social software is, five large social content sharing sites, analyses how social elements rather than controlled vocabulary organise these sites, gives examples of how libraries are using these sites and finally a checklist for libraries when they consider social software. IT provides for the five sites usage figures, a description of what they do and some alternate sites that have similar purpose. The sites discussed are: YouTube, Flickr, del.icio.us, Facebook and digg.
Created for a plenary talk at the "Library of the Future" forum, Learning Resources Services Network, Western Australia, 29 November 2007.

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Five Social Software Sites that libraries shouldn't ignore

  1. 1. Kathryn Greenhill http://librariansmatter.com
  2. 2. Five Social Software Sites That libraries shouldn’t ignore Kathryn Greenhill November 2007 Slides at: LibrariansMatter.com Kathryn Greenhill http://librariansmatter.com
  3. 3. Outline <ul><li>Why social software ? </li></ul><ul><li>What is social software? </li></ul><ul><li>Five content sharing sites </li></ul><ul><ul><li>The “so what?” </li></ul></ul><ul><ul><li>Usage </li></ul></ul><ul><ul><li>Similar sites </li></ul></ul><ul><li>Social elements of content sharing sites </li></ul><ul><li>Examples of library use </li></ul><ul><li>Checklist for action </li></ul>Kathryn Greenhill http://librariansmatter.com
  4. 4. Why social software and libraries ? Kathryn Greenhill http://librariansmatter.com
  5. 5. We connect people with information Kathryn Greenhill http://librariansmatter.com
  6. 6. Tools to do this are evolving Kathryn Greenhill http://librariansmatter.com
  7. 7. <ul><li>Libraries must evolve with the tools </li></ul>Kathryn Greenhill http://librariansmatter.com
  8. 8. <ul><li>Use it in your job </li></ul>Kathryn Greenhill http://librariansmatter.com
  9. 9. <ul><li>Content is there </li></ul>Kathryn Greenhill http://librariansmatter.com
  10. 10. <ul><li>Bypass – convenience trumps quality </li></ul>Kathryn Greenhill http://librariansmatter.com
  11. 11. <ul><li>Improve our online presence </li></ul>Kathryn Greenhill http://librariansmatter.com
  12. 12. What is social software ? Kathryn Greenhill http://librariansmatter.com
  13. 13. Kathryn Greenhill http://librariansmatter.com
  14. 14. It allows people to communicate, collaborate, and build community online Kathryn Greenhill http://librariansmatter.com
  15. 15. It can be syndicated, shared, reused,or remixed, or it facilitates syndication Kathryn Greenhill http://librariansmatter.com
  16. 16. It lets people learn easily from and capitalize on the behavior or knowledge of others. Kathryn Greenhill http://librariansmatter.com
  17. 17. Includes <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Forums </li></ul><ul><li>Twitter </li></ul><ul><li>Second Life </li></ul><ul><li>Google documents </li></ul><ul><li>Mashups </li></ul>Kathryn Greenhill http://librariansmatter.com
  18. 18. <ul><li>Massive content sharing sites </li></ul>Kathryn Greenhill http://librariansmatter.com
  19. 19. <ul><li>Imagine … </li></ul>Kathryn Greenhill http://librariansmatter.com
  20. 20. <ul><li>Online Library </li></ul>Kathryn Greenhill http://librariansmatter.com
  21. 21. <ul><li>anyone add to </li></ul>Kathryn Greenhill http://librariansmatter.com
  22. 22. <ul><li>… thousands did… </li></ul>Kathryn Greenhill http://librariansmatter.com
  23. 23. <ul><li>… organised it… </li></ul>Kathryn Greenhill http://librariansmatter.com
  24. 24. <ul><li>… started </li></ul><ul><li>conversations. </li></ul>Kathryn Greenhill http://librariansmatter.com
  25. 25. Storage and retrieval via Social elements not controlled vocabulary Kathryn Greenhill http://librariansmatter.com
  26. 26. Social does not mean trivial Kathryn Greenhill http://librariansmatter.com
  27. 27. Kathryn Greenhill http://librariansmatter.com
  28. 28. <ul><li>Global traffic rank: 3 </li></ul>Australian traffic rank: 6 Kathryn Greenhill http://librariansmatter.com
  29. 29. Kathryn Greenhill http://librariansmatter.com
  30. 30. Kathryn Greenhill http://librariansmatter.com
  31. 31. <ul><li>Global traffic rank: 26 </li></ul>Australian traffic rank: 30 Kathryn Greenhill http://librariansmatter.com
  32. 32. Kathryn Greenhill http://librariansmatter.com
  33. 33. Kathryn Greenhill http://librariansmatter.com
  34. 34. <ul><li>Global traffic rank: 239 </li></ul>Australian traffic rank: 186 Kathryn Greenhill http://librariansmatter.com
  35. 35. Kathryn Greenhill http://librariansmatter.com
  36. 36. Kathryn Greenhill http://librariansmatter.com
  37. 37. <ul><li>Global traffic rank: 7 </li></ul>Australian traffic rank: 7 Kathryn Greenhill http://librariansmatter.com
  38. 38. Kathryn Greenhill http://librariansmatter.com
  39. 39. Kathryn Greenhill http://librariansmatter.com
  40. 40. <ul><li>Global traffic rank: 39 </li></ul>Australian traffic rank: 113 Kathryn Greenhill http://librariansmatter.com
  41. 41. Kathryn Greenhill http://librariansmatter.com
  42. 42. Kathryn Greenhill http://librariansmatter.com
  43. 43. Kathryn Greenhill http://librariansmatter.com
  44. 44. Kathryn Greenhill http://librariansmatter.com
  45. 45. Facebook 31% del.icio.us 3% Facebook 33% del.icio.us 30% Kathryn Greenhill http://librariansmatter.com
  46. 46. YouTube 73% YouTube 72% Flickr 11% Flickr 49% Kathryn Greenhill http://librariansmatter.com
  47. 47. Key social elements Kathryn Greenhill http://librariansmatter.com
  48. 48. Kathryn Greenhill http://librariansmatter.com
  49. 49. Profiles Kathryn Greenhill http://librariansmatter.com
  50. 50. Profiles Kathryn Greenhill http://librariansmatter.com
  51. 51. Subscribing Kathryn Greenhill http://librariansmatter.com
  52. 52. Friends / contacts Kathryn Greenhill http://librariansmatter.com
  53. 53. Internal messages Kathryn Greenhill http://librariansmatter.com
  54. 54. Groups Kathryn Greenhill http://librariansmatter.com
  55. 55. Groups Kathryn Greenhill http://librariansmatter.com
  56. 56. Tagging Kathryn Greenhill http://librariansmatter.com
  57. 57. Rating Kathryn Greenhill http://librariansmatter.com
  58. 58. Favouriting Kathryn Greenhill http://librariansmatter.com
  59. 59. Commenting Kathryn Greenhill http://librariansmatter.com
  60. 60. Related items Kathryn Greenhill http://librariansmatter.com
  61. 61. Responses Kathryn Greenhill http://librariansmatter.com
  62. 62. Remixing Kathryn Greenhill http://librariansmatter.com
  63. 63. How are libraries using these sites? Kathryn Greenhill http://librariansmatter.com
  64. 64. Kathryn Greenhill http://librariansmatter.com
  65. 65. How we want to be seen – Calgary Public library Kathryn Greenhill http://librariansmatter.com
  66. 66. How they see us- Tasering in UCLA library Kathryn Greenhill http://librariansmatter.com
  67. 67. See: youtubeandlibraries.pbwiki.com Kathryn Greenhill http://librariansmatter.com
  68. 68. Kathryn Greenhill http://librariansmatter.com
  69. 69. Add to collection Kathryn Greenhill http://librariansmatter.com
  70. 70. Sharing experience Kathryn Greenhill http://librariansmatter.com
  71. 71. Kathryn Greenhill http://librariansmatter.com
  72. 72. Subject guides Kathryn Greenhill http://librariansmatter.com
  73. 73. Resource collection Kathryn Greenhill http://librariansmatter.com
  74. 74. Kathryn Greenhill http://librariansmatter.com
  75. 75. Targeted announcements Kathryn Greenhill http://librariansmatter.com
  76. 76. Searchbox on Facebook profile Kathryn Greenhill http://librariansmatter.com
  77. 77. <ul><li>Checklist for action </li></ul>Kathryn Greenhill http://librariansmatter.com
  78. 78. <ul><li>Ensure reasonable public access </li></ul>Kathryn Greenhill http://librariansmatter.com
  79. 79. <ul><li>Ensure your staff know how to seach content </li></ul>Kathryn Greenhill http://librariansmatter.com
  80. 80. <ul><li>Check your library’s web presence </li></ul>Kathryn Greenhill http://librariansmatter.com
  81. 81. <ul><li>Use social software to collaborate and have conversations…. </li></ul>Kathryn Greenhill http://librariansmatter.com
  82. 82. <ul><li>… with other librarians about where libraries fit in this space </li></ul>Kathryn Greenhill http://librariansmatter.com
  83. 83. <ul><li>Remember </li></ul>
  84. 84. <ul><li>It’s not about what suits US, but </li></ul>Kathryn Greenhill http://librariansmatter.com
  85. 85. <ul><li>What suits our USERS </li></ul>Kathryn Greenhill http://librariansmatter.com
  86. 86. <ul><li>Appendix: </li></ul><ul><li>Other examples of libraries using Social Software </li></ul>Kathryn Greenhill http://librariansmatter.com
  87. 87. <ul><li>Promoting services– </li></ul><ul><ul><li>Superlibrarian </li></ul></ul><ul><ul><li>Calgary public library </li></ul></ul><ul><li>Library events </li></ul><ul><ul><li>Get it loud in libraries </li></ul></ul><ul><li>Information literacy </li></ul><ul><ul><li>Georgia institution of Technology </li></ul></ul><ul><li>New ideas about librarianship </li></ul><ul><ul><li>A librarians 2.0 manifesto </li></ul></ul><ul><li>Staff development </li></ul><ul><ul><li>SJCPL “Ray of Light” </li></ul></ul><ul><li>Users showing us </li></ul><ul><ul><li>Police tasaring in UCLA library </li></ul></ul><ul><ul><li>Library dominoes </li></ul></ul><ul><li>Library recruitment </li></ul><ul><ul><li>Nebraska Library Commission </li></ul></ul>From: youtubeandlibraries.pbwiki.com Kathryn Greenhill http://librariansmatter.com
  88. 88. <ul><li>Picture Australia </li></ul><ul><li>365 libs project </li></ul><ul><li>Display of Art Competition winners from Dowling College Library </li></ul><ul><li>&quot;On this day&quot; book display at the Clemens and Alcuin Libraries </li></ul><ul><li>American Library Associations Banned Books Week </li></ul><ul><li>Penn State Libraries Open House 2007. Staff and students all contributed to the pool of photos from the big Open House event, where the State Library of Pennsylvania has a fun day devoted to helping the students find out more about the library. </li></ul><ul><li>Virtual Tour of Lackman Library </li></ul><ul><li>A Guide to the Government Documents Collection and the How to use the Microfische machines sets from Z. Smith Reynolds Library </li></ul>Kathryn Greenhill http://librariansmatter.com
  89. 89. <ul><li>Swan Tafe del.icio.us site </li></ul><ul><li>Bremer Tafe del.icio.us site </li></ul><ul><li>QUT library Creative Industries subject guide now includes a del.icio.us tag cloud </li></ul>Kathryn Greenhill http://librariansmatter.com
  90. 90. <ul><li>To communicate with students - Facebook Flyer: Tutt Library is Open Late </li></ul><ul><li>To communicate with each other Hottest Facebook groups for Librarians </li></ul><ul><li>Top Ten Facebook Apps for Librarians Part One Top Ten Facebook Apps for Librarians Part Two Top Ten Facebook Apps for Librarians Part Three </li></ul><ul><li>Library catalogue search box that can be embedded in a Facebook profile University of Notre Dame Libraries widget University of Alberta Libraries widget University of Illonois at Urbana and Champaign widget Hennepin County Library </li></ul><ul><li>Journal database search that can be embedded in Facebook JSTOR </li></ul>Kathryn Greenhill http://librariansmatter.com
  91. 91. <ul><li>Social Software in Libraries: building collaboration, communication and community online Meredith G. Farkas 2007, Information Today, New Jersey </li></ul><ul><li>Sharing privacy and trust in our networked world: A report to the OCLC membership OCLC 2007, OCLC Dublin, Ohio http://www.oclc.org/reports/sharing/default.htm </li></ul><ul><li>Alexa traffic rank as at 17 November 2007 </li></ul>References Kathryn Greenhill http://librariansmatter.com
  92. 92. <ul><li>Credits: monkey Uploaded to Flickr on July 16, 2006 by sirtwitchalot2000 </li></ul><ul><li>Will it Really Evolve? Uploaded to Flickr on July 9, 2007 by Storm Crypt </li></ul><ul><li>Question cufflinks </li></ul><ul><li>Library Processing Center Interior 2 Uploaded to Flickr on May 8, 2007 by UBC Library Graphics </li></ul><ul><li>Microform Readers Uploaded to Flickr on October 23, 2007 by Kapungo </li></ul><ul><li>Carrel Walls = Attention Span Prostheses Uploaded to Flickr on January 19, 2006 by Kris Cohen </li></ul><ul><li>Some questions are better left unanswered. . .other than with roses and chocolate. Uploaded to Flickr on August 20, 2006 by wildphotons </li></ul><ul><li>new york public library Uploaded to Flickr on October 10, 2004 by ( michelle ) </li></ul><ul><li>Mini-scarf bookmark Uploaded to Flickr on December 29, 2006 by WordRidden </li></ul><ul><li>Blogging and Checking E-mail After Lunch Uploaded to Flickr on March 25, 2006 by Travelin ' Librarian </li></ul><ul><li>WhatsNew2006.com - Samsung MM-A940 Uploaded to Flickr on December 24, 2005 by ahhyeah </li></ul><ul><li>Camera Collection Uploaded to Flickr on October 17, 2006 by Capt Kodak </li></ul><ul><li>London Newspapers Uploaded to Flickr on September 5, 2006 by adambowie </li></ul>Image credits Kathryn Greenhill http://librariansmatter.com
  93. 93. <ul><li>New Greenvoice Profile photo Uploaded to Flickr on July 27, 2007 by Andrew* </li></ul><ul><li>Untitled [recurring camera] Uploaded to Flickr on October 12, 2006 by gadl </li></ul><ul><li>Kuschel Uploaded to Flickr on April 11, 2007 by mackz </li></ul><ul><li>Hamadryas Baboon Uploaded to Flickr on May 1, 2007 by wallyg </li></ul><ul><li>Cocktail Monkey by Scott Beale laughingsquid.com .  </li></ul><ul><li>Librarian Action Figure Uploaded to Flickr on June 10, 2006 by gwENvision </li></ul><ul><li>Computer Monkeys Uploaded to Flickr on April 27, 2006 by ChrisL_AK </li></ul><ul><li>Dom Library Meebo Uploaded to Flickr on September 26, 2007 by mstephens7 </li></ul>Image credits Kathryn Greenhill http://librariansmatter.com

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