Five Social Software Sites that libraries shouldn't ignore


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Discusses why libraries should pay attention to social software, what social software is, five large social content sharing sites, analyses how social elements rather than controlled vocabulary organise these sites, gives examples of how libraries are using these sites and finally a checklist for libraries when they consider social software. IT provides for the five sites usage figures, a description of what they do and some alternate sites that have similar purpose. The sites discussed are: YouTube, Flickr,, Facebook and digg.
Created for a plenary talk at the "Library of the Future" forum, Learning Resources Services Network, Western Australia, 29 November 2007.

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Five Social Software Sites that libraries shouldn't ignore

  1. 1. Kathryn Greenhill
  2. 2. Five Social Software Sites That libraries shouldn’t ignore Kathryn Greenhill November 2007 Slides at: Kathryn Greenhill
  3. 3. Outline <ul><li>Why social software ? </li></ul><ul><li>What is social software? </li></ul><ul><li>Five content sharing sites </li></ul><ul><ul><li>The “so what?” </li></ul></ul><ul><ul><li>Usage </li></ul></ul><ul><ul><li>Similar sites </li></ul></ul><ul><li>Social elements of content sharing sites </li></ul><ul><li>Examples of library use </li></ul><ul><li>Checklist for action </li></ul>Kathryn Greenhill
  4. 4. Why social software and libraries ? Kathryn Greenhill
  5. 5. We connect people with information Kathryn Greenhill
  6. 6. Tools to do this are evolving Kathryn Greenhill
  7. 7. <ul><li>Libraries must evolve with the tools </li></ul>Kathryn Greenhill
  8. 8. <ul><li>Use it in your job </li></ul>Kathryn Greenhill
  9. 9. <ul><li>Content is there </li></ul>Kathryn Greenhill
  10. 10. <ul><li>Bypass – convenience trumps quality </li></ul>Kathryn Greenhill
  11. 11. <ul><li>Improve our online presence </li></ul>Kathryn Greenhill
  12. 12. What is social software ? Kathryn Greenhill
  13. 13. Kathryn Greenhill
  14. 14. It allows people to communicate, collaborate, and build community online Kathryn Greenhill
  15. 15. It can be syndicated, shared, reused,or remixed, or it facilitates syndication Kathryn Greenhill
  16. 16. It lets people learn easily from and capitalize on the behavior or knowledge of others. Kathryn Greenhill
  17. 17. Includes <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Forums </li></ul><ul><li>Twitter </li></ul><ul><li>Second Life </li></ul><ul><li>Google documents </li></ul><ul><li>Mashups </li></ul>Kathryn Greenhill
  18. 18. <ul><li>Massive content sharing sites </li></ul>Kathryn Greenhill
  19. 19. <ul><li>Imagine … </li></ul>Kathryn Greenhill
  20. 20. <ul><li>Online Library </li></ul>Kathryn Greenhill
  21. 21. <ul><li>anyone add to </li></ul>Kathryn Greenhill
  22. 22. <ul><li>… thousands did… </li></ul>Kathryn Greenhill
  23. 23. <ul><li>… organised it… </li></ul>Kathryn Greenhill
  24. 24. <ul><li>… started </li></ul><ul><li>conversations. </li></ul>Kathryn Greenhill
  25. 25. Storage and retrieval via Social elements not controlled vocabulary Kathryn Greenhill
  26. 26. Social does not mean trivial Kathryn Greenhill
  27. 27. Kathryn Greenhill
  28. 28. <ul><li>Global traffic rank: 3 </li></ul>Australian traffic rank: 6 Kathryn Greenhill
  29. 29. Kathryn Greenhill
  30. 30. Kathryn Greenhill
  31. 31. <ul><li>Global traffic rank: 26 </li></ul>Australian traffic rank: 30 Kathryn Greenhill
  32. 32. Kathryn Greenhill
  33. 33. Kathryn Greenhill
  34. 34. <ul><li>Global traffic rank: 239 </li></ul>Australian traffic rank: 186 Kathryn Greenhill
  35. 35. Kathryn Greenhill
  36. 36. Kathryn Greenhill
  37. 37. <ul><li>Global traffic rank: 7 </li></ul>Australian traffic rank: 7 Kathryn Greenhill
  38. 38. Kathryn Greenhill
  39. 39. Kathryn Greenhill
  40. 40. <ul><li>Global traffic rank: 39 </li></ul>Australian traffic rank: 113 Kathryn Greenhill
  41. 41. Kathryn Greenhill
  42. 42. Kathryn Greenhill
  43. 43. Kathryn Greenhill
  44. 44. Kathryn Greenhill
  45. 45. Facebook 31% 3% Facebook 33% 30% Kathryn Greenhill
  46. 46. YouTube 73% YouTube 72% Flickr 11% Flickr 49% Kathryn Greenhill
  47. 47. Key social elements Kathryn Greenhill
  48. 48. Kathryn Greenhill
  49. 49. Profiles Kathryn Greenhill
  50. 50. Profiles Kathryn Greenhill
  51. 51. Subscribing Kathryn Greenhill
  52. 52. Friends / contacts Kathryn Greenhill
  53. 53. Internal messages Kathryn Greenhill
  54. 54. Groups Kathryn Greenhill
  55. 55. Groups Kathryn Greenhill
  56. 56. Tagging Kathryn Greenhill
  57. 57. Rating Kathryn Greenhill
  58. 58. Favouriting Kathryn Greenhill
  59. 59. Commenting Kathryn Greenhill
  60. 60. Related items Kathryn Greenhill
  61. 61. Responses Kathryn Greenhill
  62. 62. Remixing Kathryn Greenhill
  63. 63. How are libraries using these sites? Kathryn Greenhill
  64. 64. Kathryn Greenhill
  65. 65. How we want to be seen – Calgary Public library Kathryn Greenhill
  66. 66. How they see us- Tasering in UCLA library Kathryn Greenhill
  67. 67. See: Kathryn Greenhill
  68. 68. Kathryn Greenhill
  69. 69. Add to collection Kathryn Greenhill
  70. 70. Sharing experience Kathryn Greenhill
  71. 71. Kathryn Greenhill
  72. 72. Subject guides Kathryn Greenhill
  73. 73. Resource collection Kathryn Greenhill
  74. 74. Kathryn Greenhill
  75. 75. Targeted announcements Kathryn Greenhill
  76. 76. Searchbox on Facebook profile Kathryn Greenhill
  77. 77. <ul><li>Checklist for action </li></ul>Kathryn Greenhill
  78. 78. <ul><li>Ensure reasonable public access </li></ul>Kathryn Greenhill
  79. 79. <ul><li>Ensure your staff know how to seach content </li></ul>Kathryn Greenhill
  80. 80. <ul><li>Check your library’s web presence </li></ul>Kathryn Greenhill
  81. 81. <ul><li>Use social software to collaborate and have conversations…. </li></ul>Kathryn Greenhill
  82. 82. <ul><li>… with other librarians about where libraries fit in this space </li></ul>Kathryn Greenhill
  83. 83. <ul><li>Remember </li></ul>
  84. 84. <ul><li>It’s not about what suits US, but </li></ul>Kathryn Greenhill
  85. 85. <ul><li>What suits our USERS </li></ul>Kathryn Greenhill
  86. 86. <ul><li>Appendix: </li></ul><ul><li>Other examples of libraries using Social Software </li></ul>Kathryn Greenhill
  87. 87. <ul><li>Promoting services– </li></ul><ul><ul><li>Superlibrarian </li></ul></ul><ul><ul><li>Calgary public library </li></ul></ul><ul><li>Library events </li></ul><ul><ul><li>Get it loud in libraries </li></ul></ul><ul><li>Information literacy </li></ul><ul><ul><li>Georgia institution of Technology </li></ul></ul><ul><li>New ideas about librarianship </li></ul><ul><ul><li>A librarians 2.0 manifesto </li></ul></ul><ul><li>Staff development </li></ul><ul><ul><li>SJCPL “Ray of Light” </li></ul></ul><ul><li>Users showing us </li></ul><ul><ul><li>Police tasaring in UCLA library </li></ul></ul><ul><ul><li>Library dominoes </li></ul></ul><ul><li>Library recruitment </li></ul><ul><ul><li>Nebraska Library Commission </li></ul></ul>From: Kathryn Greenhill
  88. 88. <ul><li>Picture Australia </li></ul><ul><li>365 libs project </li></ul><ul><li>Display of Art Competition winners from Dowling College Library </li></ul><ul><li>&quot;On this day&quot; book display at the Clemens and Alcuin Libraries </li></ul><ul><li>American Library Associations Banned Books Week </li></ul><ul><li>Penn State Libraries Open House 2007. Staff and students all contributed to the pool of photos from the big Open House event, where the State Library of Pennsylvania has a fun day devoted to helping the students find out more about the library. </li></ul><ul><li>Virtual Tour of Lackman Library </li></ul><ul><li>A Guide to the Government Documents Collection and the How to use the Microfische machines sets from Z. Smith Reynolds Library </li></ul>Kathryn Greenhill
  89. 89. <ul><li>Swan Tafe site </li></ul><ul><li>Bremer Tafe site </li></ul><ul><li>QUT library Creative Industries subject guide now includes a tag cloud </li></ul>Kathryn Greenhill
  90. 90. <ul><li>To communicate with students - Facebook Flyer: Tutt Library is Open Late </li></ul><ul><li>To communicate with each other Hottest Facebook groups for Librarians </li></ul><ul><li>Top Ten Facebook Apps for Librarians Part One Top Ten Facebook Apps for Librarians Part Two Top Ten Facebook Apps for Librarians Part Three </li></ul><ul><li>Library catalogue search box that can be embedded in a Facebook profile University of Notre Dame Libraries widget University of Alberta Libraries widget University of Illonois at Urbana and Champaign widget Hennepin County Library </li></ul><ul><li>Journal database search that can be embedded in Facebook JSTOR </li></ul>Kathryn Greenhill
  91. 91. <ul><li>Social Software in Libraries: building collaboration, communication and community online Meredith G. Farkas 2007, Information Today, New Jersey </li></ul><ul><li>Sharing privacy and trust in our networked world: A report to the OCLC membership OCLC 2007, OCLC Dublin, Ohio </li></ul><ul><li>Alexa traffic rank as at 17 November 2007 </li></ul>References Kathryn Greenhill
  92. 92. <ul><li>Credits: monkey Uploaded to Flickr on July 16, 2006 by sirtwitchalot2000 </li></ul><ul><li>Will it Really Evolve? Uploaded to Flickr on July 9, 2007 by Storm Crypt </li></ul><ul><li>Question cufflinks </li></ul><ul><li>Library Processing Center Interior 2 Uploaded to Flickr on May 8, 2007 by UBC Library Graphics </li></ul><ul><li>Microform Readers Uploaded to Flickr on October 23, 2007 by Kapungo </li></ul><ul><li>Carrel Walls = Attention Span Prostheses Uploaded to Flickr on January 19, 2006 by Kris Cohen </li></ul><ul><li>Some questions are better left unanswered. . .other than with roses and chocolate. Uploaded to Flickr on August 20, 2006 by wildphotons </li></ul><ul><li>new york public library Uploaded to Flickr on October 10, 2004 by ( michelle ) </li></ul><ul><li>Mini-scarf bookmark Uploaded to Flickr on December 29, 2006 by WordRidden </li></ul><ul><li>Blogging and Checking E-mail After Lunch Uploaded to Flickr on March 25, 2006 by Travelin ' Librarian </li></ul><ul><li> - Samsung MM-A940 Uploaded to Flickr on December 24, 2005 by ahhyeah </li></ul><ul><li>Camera Collection Uploaded to Flickr on October 17, 2006 by Capt Kodak </li></ul><ul><li>London Newspapers Uploaded to Flickr on September 5, 2006 by adambowie </li></ul>Image credits Kathryn Greenhill
  93. 93. <ul><li>New Greenvoice Profile photo Uploaded to Flickr on July 27, 2007 by Andrew* </li></ul><ul><li>Untitled [recurring camera] Uploaded to Flickr on October 12, 2006 by gadl </li></ul><ul><li>Kuschel Uploaded to Flickr on April 11, 2007 by mackz </li></ul><ul><li>Hamadryas Baboon Uploaded to Flickr on May 1, 2007 by wallyg </li></ul><ul><li>Cocktail Monkey by Scott Beale .  </li></ul><ul><li>Librarian Action Figure Uploaded to Flickr on June 10, 2006 by gwENvision </li></ul><ul><li>Computer Monkeys Uploaded to Flickr on April 27, 2006 by ChrisL_AK </li></ul><ul><li>Dom Library Meebo Uploaded to Flickr on September 26, 2007 by mstephens7 </li></ul>Image credits Kathryn Greenhill