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FCC deregulates all limits on the amount of advertising times.
FCC reinstates the policy on commercial lengths.
Slightly modifies other rules.
FTC develops rules restricting data collection practices and requires parental permission for collecting personal info for children under 13 years of age.
FTC & FCC (cont.)
“ We confirmed previous learning about this age group - they are curious, they are early-adapters, they want to be entertained, they can be fickle, they are pushing for independence yet are still very susceptible to peer pressure.” -Carol Walters (Internet Marketing/Media Planning Consultant )