Social Games Monetizationwww.sogamo.com                                         By                                   ZelRe...
SOGAMO & SOGAMO x10                                      Game App OptimizerThe Scientific Aggregation Platform to enhance ...
SOGAMO (Dashboard)   Sogamo offers advanced statistical tools to aid   developers & publishers in further analysis        ...
SOGAMO (Dashboard)Covering User Acquisition & Retention:                                                                  ...
More on SOGAMO (Dashboard)Covering Sales Analysis:                                                                • Virtua...
SOGAMO x10Automated & Effective Way to manage in-game messagingand minimize spam by funneling actions:                    ...
SOGAMO x10 –                Predictive Analysis                           How will it affect a Player?Player Profile:     ...
SOGAMO x10 –           In-game Auto-messagingPredict & Suggest Game Actions:         Screenshot from “Sogamo Wars” with SO...
SOGAMO x10 –       Monetization at the right timePredict Actions & Suggest Purchases:            Screenshot from “Sogamo W...
SOGAMO x10 –       Monetization at the right pricePredict & Suggest High Conversion Prices:              Screenshot from “...
SOGAMO & x10 ResultsImprove ROI:                                                      D E C R E A S E    ARPU            R...
How the duo work?                                                   Users Acquisition                                     ...
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Sogamo & Sogamo x10

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  • Skeptical of analytics will change your original gameplay design? Spamming leads to attrition and reduced spending? Information overloading? Problems identifying monetizable players? Marketing efforts translated to spams? Looking for ways to improve game design? Zynga’s normal game is pressurizing your marvelous game?
  • Predictive Analysis
  • Pricing optimization
  • Monetization at the right time without over spamming
  • Sogamo & Sogamo x10

    1. 1. Social Games Monetizationwww.sogamo.com By ZelRealm Social Game Monetization Interactive
    2. 2. SOGAMO & SOGAMO x10 Game App OptimizerThe Scientific Aggregation Platform to enhance gamingexperience & optimize revenue in social games End-to-end Analytics Identify User Behavior Purchasing power Acquisition • Who to charge? Demographics Mechanism • When to charge? • How much to charge? • Where got charge? Monetization • Who to show ads? Partial- • When to show ads? Payer Non-pay payer • Where to show ads? Social Game Monetization
    3. 3. SOGAMO (Dashboard) Sogamo offers advanced statistical tools to aid developers & publishers in further analysis Distribution Game Funnel Acquisition Activation Engagement Retention Revenue Payment Social Game Monetization
    4. 4. SOGAMO (Dashboard)Covering User Acquisition & Retention: • Keep track of all necessary numbers with regards to games including • DAU, • ARPU, • No. of invites, • conversion rates • Revenue (real or virtual) • Personality track • Retention rate • Acquisition rate • Real-time metrics • View by segmentation to get a clear picture of the data.Screenshot from “SOGAMO Admin” showing Acquisition based on news feeds Social Game Monetization
    5. 5. More on SOGAMO (Dashboard)Covering Sales Analysis: • Virtual Items comparison to keep track on the bestseller item • Help to determine new virtual items features and design • Provide pricing reference for optimum sales performanceScreenshot from “SOGAMO Admin” showing in-game Item Sales Comparison Social Game Monetization
    6. 6. SOGAMO x10Automated & Effective Way to manage in-game messagingand minimize spam by funneling actions: Playing Action Building Buildings Revenue Funneling Screen Suggest Buy Building Materials Revenue Monetization Social Game Monetization
    7. 7. SOGAMO x10 – Predictive Analysis How will it affect a Player?Player Profile: Straw Hat Samurai (by Explosive Barrel) •15 yrs old • CA, USA • Aggressive type players • Likes: Power-Up • Pay Using Scratch Cards • Comfortable Pay time: Sat 3pm 3pm Sat, Sell Katana! Buy Your Favorite Item Social Game Monetization
    8. 8. SOGAMO x10 – In-game Auto-messagingPredict & Suggest Game Actions: Screenshot from “Sogamo Wars” with SOGAMO suggesting a “fight” action Social Game Monetization
    9. 9. SOGAMO x10 – Monetization at the right timePredict Actions & Suggest Purchases: Screenshot from “Sogamo Wars” with SOGAMO suggesting an item to buy based on player’s behavior Social Game Monetization
    10. 10. SOGAMO x10 – Monetization at the right pricePredict & Suggest High Conversion Prices: Screenshot from “Sogamo Wars” with SOGAMO suggesting highest converting pricing bundles Social Game Monetization
    11. 11. SOGAMO & x10 ResultsImprove ROI: D E C R E A S E ARPU Retention Virality AttritionI N C R E A S E I N C R E A S E I N C R E A S E • Improve gameplay without affecting game designers’ creativity • Optimize monetization without spamming the users • Increase retention and engagement without hard-selling Social Game Monetization
    12. 12. How the duo work? Users Acquisition Viral Advertising 1 2 3 Insert Library into flash game Users play Library the game Technology: • flash SOGAMO • html5/ javascript Web-serviceFlash Library Facebook Flash Game collects user, usage & actions data 4 5 Cloud Generate statistical metrics Computing • Problems • Likes/dislikes Usage Pattern Player Profiling Mining Demographics Identify Highest Paying bundles Duration of stay likes, dislikes & problems Purchase power Sogamo X10 Social Game Monetization

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