Social Media, for Insurance Brokerages

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This is a presentation I delivered on September 23, 2010 in Toronto...at the Fall Education Conference and Annual General Meeting event jointly hosted by Keal Technology and the Canadian …

This is a presentation I delivered on September 23, 2010 in Toronto...at the Fall Education Conference and Annual General Meeting event jointly hosted by Keal Technology and the Canadian Signassure/sigXP User (CSU) Group.

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  • 1. Social Media* (*For Insurance Brokers) September 23, 2010
  • 2. 2 How do YOU feel about Social Media?
  • 3. 3 Image Credit: Parker Brothers, a subsidiary of Hasbro
  • 4. Who is This Guy, Anyway? 4 “Experienced” In Online Marketing…
  • 5. #1 Canadians are highly-active participants in Social Media. 5
  • 6. #2 = It’s not rocket science. 6
  • 7. Maybe those Nike people were onto something… Image Credit: Nike #3 7
  • 8. 8 Traditional Media?
  • 9. What Is Social Media? Conversations Connections Community 9 …in an online environment.
  • 10. What Is Social Media? 10
  • 11. Social Media vs 11 Think telephone, not megaphone.
  • 12. Q. Why Social Media? 12
  • 13. Why Social Media? My answer is… Your customers are in the Social Media space now, and more of them will be there in the very near future. 13
  • 14. The numbers don’t lie. 14
  • 15. The Numbers • Almost 8 of 10 Canadians use Social Media at least 1X/month • This frequency ranks us among most-active SM users globally • Facebook is most popular social networking site for Canadians • Canada is actually: The world's most actively-engaged country for Social Media activity. 15 Source: Forrester Research and comScore
  • 16. The Numbers Ranked in the Top 10 globally, Canada’s July 2010 Facebook membership level also represents a 55% penetration rate of overall Canadian “online” population: Ranking Country Facebook Members - July 2009 Facebook Members - July 2010 12-month growth % 1 USA 69,378,980 125,881,220 81.40% 2 UK 18,711,160 26,543,600 41.90% 3 Indonesia 6,496,960 25,912,960 298.90% 4 Turkey 12,382,320 22,552,540 82.10% 5 France 10,781,480 18,942,220 75.70% 6 Italy 10,218,400 16,647,260 62.90% 7 Canada 11,961,020 15,497,900 29.60% 8 Philippines 2,719,560 14,600,300 436.80% 9 Mexico 3,644,400 12,978,440 256.10% 10 Spain 5,773,200 10,610,080 83.80% 16 Source: Facebook and www.nickburcher.com
  • 17. The Numbers • As of Spring 2010, now has two million+ Canadian members • This membership total is nearly double what it was only one year ago • Canada is one of its fastest-growing LinkedIn markets in the 200 countries where it currently has members • LinkedIn's 6th office globally; our region has fastest growth along w/ India, Netherlands and Australia • LinkedIn members typically have a HHI income of $110K+ (US) and ~40 years old, equally split M/F • Execs from all of Fortune 500 companies are represented via membership on LinkedIn 17 Source: LinkedIn and The Globe & Mail
  • 18. The Numbers Along with Facebook and LinkedIn, Canada ranks within Top 10 globally for Twitter activity as well: 18 Source: www. Website-Monitoring.com
  • 19. OK…But I Sell Insurance!? 19
  • 20. The Numbers 20
  • 21. Campaign = Traditional media with heavy Social Media focus Launched in October 2009. Expected 20 ideas submitted prior to launch...actually closer to 200. 21
  • 22. Ended up with 2000+ submissions and 2 million votes 500+ stories in media coverage Exceeded all planned targets (key metrics) Doubled fund to $1 million for 2010 Opportunities for Brokers… 22
  • 23. Agree Or Disagree? • Insurance is a “relationships” business. • Social Media is really about community, conversations and connections, so: • …it's about relationships too! 23
  • 24. A Broker Example 24
  • 25. A Broker Example 25
  • 26. A Broker Example 26
  • 27. Another Broker Example: 27
  • 28. Another Broker Example: *Connections *Community *Culture 28
  • 29. Let’s Recap! 1) Social Media reaches Canadians. 2) Rocket Science? NOT as hard as you might think. 3) Just Do It! can start small & grow over time. 4) *Risk* if competition is there and you aren't = Missed Opportunities? 29
  • 30. Want To Talk About Social Media & YOUR Business? email: info@visability.ca twitter: @sionneroberts twitter: @visability_ca web: www.visability.ca 30
  • 31. What Are You Waiting For? Start Connecting! 31