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TRANSMEDIAforesighting                          Transmedia as a Foresighting Practice in a Web 2.0 World...               ...
How To                          Transmediastories           Transmedia stories are those which           ‘unfold across mu...
How To                          TransmediaWorldsWednesday, 1 August, 12
How To                          TransmediaWorlds           ‘Branded entertainment comes and           goes in a flash, but ...
AThinkLab.com How To                          Transmediaproduction                                                        ...
Strong Character...Clear Genre                          TransmediastoryWednesday, 1 August, 12
make it social 2009                           twitter & facebook game                                   User-Defined Foote...
BBC 2011-12                          sherlockholmesWednesday, 1 August, 12
Alternative Distribution Channels                                   in-timeblogging                      Science of deduct...
Integrated               transmediaStorytelling   integrated             content        across   platformsWednesday, 1 Aug...
Break                          the4thwallWednesday, 1 August, 12
key...                                       transmediadesign               •          Strong living characters (villains ...
Designing for                          multiplescreens           • consider context of use           • design for one or m...
Wednesday, 1 August, 12
facebooktraffic                           http://visual.ly/facebook-vs-google-plus-featuresWednesday, 1 August, 12
Web 2.0                                   M2mdiwo           • networked intelligence           • communities of interest  ...
5D Design                          transmediadesign            story/           integrated               experience   enga...
Transmedia                          experiencemapping           entice           enter    engage      exit   extendWednesd...
planning for human behaviour                                                         future                               ...
planning for human behaviour                          transmedia & foresighting    experience design: variables           ...
Greek Tragedy                          systemofwarnings          Tragedy          genre as structure          genre as a c...
Greek Tragedy                          systemofwarnings                                          Oedipus rex              ...
Strong Static Character                           closedsystem                          structureofinevitabilityWednesday,...
Transmedia                          systemofinvitations                               http://www.youtube.com/watch?v=EJpSq...
Transmedia             designedforparticipation                          http://www.youtube.com/watch?v=EJpSqeQbh4Wednesda...
design for what people do...                          & what you think they may do...Wednesday, 1 August, 12
Transmedia     Designed as a System of Possibilities based on Assumptions of                    Projected Human Behaviour ...
thank you                            Siobhan O’Flynn, PhD                            NarrativeNow                         ...
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Transmedia as foresighting. transmedia futures event s lab ocadu

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A talk given July 31 2012, at the Transmedia Futures event, sLab OCADU

Published in: Design, Business, Technology

Transcript of "Transmedia as foresighting. transmedia futures event s lab ocadu"

  1. 1. TRANSMEDIAforesighting Transmedia as a Foresighting Practice in a Web 2.0 World... Siobhan O’Flynn, PhD Interactive Storytelling c. 2001 NarrativeNow Transmedia Futures. sLab OCADU July 31, 2012Wednesday, 1 August, 12
  2. 2. How To Transmediastories Transmedia stories are those which ‘unfold across multiple media platforms with each new text making a distinctive and valuable contribution the whole.’ Henry Jenkins, Convergence Culture 2006Wednesday, 1 August, 12
  3. 3. How To TransmediaWorldsWednesday, 1 August, 12
  4. 4. How To TransmediaWorlds ‘Branded entertainment comes and goes in a flash, but transmedia storylines are timeless because they are built on a foundation of classic narrative structure. They’re good stories.’ ‘Transmedia bibles build on archetypal patterns & identifying the core theme & values of a story. Jeff GomezWednesday, 1 August, 12
  5. 5. AThinkLab.com How To Transmediaproduction Dr. Pamela Rutledge Dr. Pamela Rutledge http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/Wednesday, 1 August, 12
  6. 6. Strong Character...Clear Genre TransmediastoryWednesday, 1 August, 12
  7. 7. make it social 2009 twitter & facebook game User-Defined Footer TextWednesday, 1 August, 12
  8. 8. BBC 2011-12 sherlockholmesWednesday, 1 August, 12
  9. 9. Alternative Distribution Channels in-timeblogging Science of deduction Dr. John watson the whip handWednesday, 1 August, 12
  10. 10. Integrated transmediaStorytelling integrated content across platformsWednesday, 1 August, 12
  11. 11. Break the4thwallWednesday, 1 August, 12
  12. 12. key... transmediadesign • Strong living characters (villains too!) • Immersive worldbuilding = rules, values, conflicts • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharing • Start a movementWednesday, 1 August, 12
  13. 13. Designing for multiplescreens • consider context of use • design for one or many • design for distinct affordancesWednesday, 1 August, 12
  14. 14. Wednesday, 1 August, 12
  15. 15. facebooktraffic http://visual.ly/facebook-vs-google-plus-featuresWednesday, 1 August, 12
  16. 16. Web 2.0 M2mdiwo • networked intelligence • communities of interest • sharing vs. commercial economies • participatory mediaWednesday, 1 August, 12
  17. 17. 5D Design transmediadesign story/ integrated experience engagement storyworld platforms design strategyWednesday, 1 August, 12
  18. 18. Transmedia experiencemapping entice enter engage exit extendWednesday, 1 August, 12
  19. 19. planning for human behaviour future unpredictability past predictabilityWednesday, 1 August, 12
  20. 20. planning for human behaviour transmedia & foresighting experience design: variables future unpredictability past predictabilityWednesday, 1 August, 12
  21. 21. Greek Tragedy systemofwarnings Tragedy genre as structure genre as a contract For Greeks, Oedipus REX is affective because they knew the story grazie Byron Lavoilette for ‘system of warnings‘Wednesday, 1 August, 12
  22. 22. Greek Tragedy systemofwarnings Oedipus rex not original story sophocles’ version one of many task of the poet... leverage the known surprise, Delight, Move audience by innovating within known formWednesday, 1 August, 12
  23. 23. Strong Static Character closedsystem structureofinevitabilityWednesday, 1 August, 12
  24. 24. Transmedia systemofinvitations http://www.youtube.com/watch?v=EJpSqeQbh4Wednesday, 1 August, 12
  25. 25. Transmedia designedforparticipation http://www.youtube.com/watch?v=EJpSqeQbh4Wednesday, 1 August, 12
  26. 26. design for what people do... & what you think they may do...Wednesday, 1 August, 12
  27. 27. Transmedia Designed as a System of Possibilities based on Assumptions of Projected Human Behaviour http://www.youtube.com/watch?v=EJpSqeQbh4Wednesday, 1 August, 12
  28. 28. thank you Siobhan O’Flynn, PhD NarrativeNow University of Toronto sioflynn@me.com @Sioflynn on Twitter website: siobhanoflynn.comWednesday, 1 August, 12

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