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Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
Transmedia as foresighting. transmedia futures event s lab ocadu
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Transmedia as foresighting. transmedia futures event s lab ocadu

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A talk given July 31 2012, at the Transmedia Futures event, sLab OCADU

A talk given July 31 2012, at the Transmedia Futures event, sLab OCADU

Published in: Design, Business, Technology
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  • 1. TRANSMEDIAforesighting Transmedia as a Foresighting Practice in a Web 2.0 World... Siobhan O’Flynn, PhD Interactive Storytelling c. 2001 NarrativeNow Transmedia Futures. sLab OCADU July 31, 2012Wednesday, 1 August, 12
  • 2. How To Transmediastories Transmedia stories are those which ‘unfold across multiple media platforms with each new text making a distinctive and valuable contribution the whole.’ Henry Jenkins, Convergence Culture 2006Wednesday, 1 August, 12
  • 3. How To TransmediaWorldsWednesday, 1 August, 12
  • 4. How To TransmediaWorlds ‘Branded entertainment comes and goes in a flash, but transmedia storylines are timeless because they are built on a foundation of classic narrative structure. They’re good stories.’ ‘Transmedia bibles build on archetypal patterns & identifying the core theme & values of a story. Jeff GomezWednesday, 1 August, 12
  • 5. AThinkLab.com How To Transmediaproduction Dr. Pamela Rutledge Dr. Pamela Rutledge http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/Wednesday, 1 August, 12
  • 6. Strong Character...Clear Genre TransmediastoryWednesday, 1 August, 12
  • 7. make it social 2009 twitter & facebook game User-Defined Footer TextWednesday, 1 August, 12
  • 8. BBC 2011-12 sherlockholmesWednesday, 1 August, 12
  • 9. Alternative Distribution Channels in-timeblogging Science of deduction Dr. John watson the whip handWednesday, 1 August, 12
  • 10. Integrated transmediaStorytelling integrated content across platformsWednesday, 1 August, 12
  • 11. Break the4thwallWednesday, 1 August, 12
  • 12. key... transmediadesign • Strong living characters (villains too!) • Immersive worldbuilding = rules, values, conflicts • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharing • Start a movementWednesday, 1 August, 12
  • 13. Designing for multiplescreens • consider context of use • design for one or many • design for distinct affordancesWednesday, 1 August, 12
  • 14. Wednesday, 1 August, 12
  • 15. facebooktraffic http://visual.ly/facebook-vs-google-plus-featuresWednesday, 1 August, 12
  • 16. Web 2.0 M2mdiwo • networked intelligence • communities of interest • sharing vs. commercial economies • participatory mediaWednesday, 1 August, 12
  • 17. 5D Design transmediadesign story/ integrated experience engagement storyworld platforms design strategyWednesday, 1 August, 12
  • 18. Transmedia experiencemapping entice enter engage exit extendWednesday, 1 August, 12
  • 19. planning for human behaviour future unpredictability past predictabilityWednesday, 1 August, 12
  • 20. planning for human behaviour transmedia & foresighting experience design: variables future unpredictability past predictabilityWednesday, 1 August, 12
  • 21. Greek Tragedy systemofwarnings Tragedy genre as structure genre as a contract For Greeks, Oedipus REX is affective because they knew the story grazie Byron Lavoilette for ‘system of warnings‘Wednesday, 1 August, 12
  • 22. Greek Tragedy systemofwarnings Oedipus rex not original story sophocles’ version one of many task of the poet... leverage the known surprise, Delight, Move audience by innovating within known formWednesday, 1 August, 12
  • 23. Strong Static Character closedsystem structureofinevitabilityWednesday, 1 August, 12
  • 24. Transmedia systemofinvitations http://www.youtube.com/watch?v=EJpSqeQbh4Wednesday, 1 August, 12
  • 25. Transmedia designedforparticipation http://www.youtube.com/watch?v=EJpSqeQbh4Wednesday, 1 August, 12
  • 26. design for what people do... & what you think they may do...Wednesday, 1 August, 12
  • 27. Transmedia Designed as a System of Possibilities based on Assumptions of Projected Human Behaviour http://www.youtube.com/watch?v=EJpSqeQbh4Wednesday, 1 August, 12
  • 28. thank you Siobhan O’Flynn, PhD NarrativeNow University of Toronto sioflynn@me.com @Sioflynn on Twitter website: siobhanoflynn.comWednesday, 1 August, 12

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