Transmedia 101 toronto june 12 2012Presentation Transcript
TRANSMEDIAstorytelling Transmedia & Multiplatform Creation in a Web 2.0 World... GOWednesday, 13 June, 12
How To Transmediastories Transmedia stories are those which ‘unfold across multiple media platforms with each new text making a distinctive and valuable contribution the whole.’ Henry Jenkins, Convergence Culture 2006Wednesday, 13 June, 12
TransmediastoryWednesday, 13 June, 12
How To TransmediaWorlds ‘Each part of the story is unique and plays to the strengths of each medium, and the audience is often invited to participate and somehow interact with the narrative.’ ‘Simply put, transmedia is the art of conveying a rich message, theme or storyline to a mass audience using multiple media platforms in concert.’ jeff gomezWednesday, 13 June, 12
How To TransmediaWorlds ‘Branded entertainment comes and goes in a flash, but transmedia storylines are timeless because they are built on a foundation of classic narrative structure. They’re good stories.’ ‘Transmedia bibles build on archetypal patterns & identifying the core theme & values of a story.’ Jeff GomezWednesday, 13 June, 12
AThinkLab.com How To Transmediaproduction Dr. Pamela Rutledge Dr. Pamela Rutledge http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/Wednesday, 13 June, 12
design for what people do...Wednesday, 13 June, 12
Strong Character TransmediastoryWednesday, 13 June, 12
make it social 2009 twitter & facebook game User-Defined Footer TextWednesday, 13 June, 12
221B integrated immersive social game 8 cases to solve connected to mystery in film clues in videos, ar4cles, flash games, virtual searches of rooms character introduc4ons “Easter Eggs” reveal info that connects to film a mul4player op4on: invite a Facebook Friend to play as Watson or Holmes personality quiz determines role two players work together to assemble clues that when looked at together lead to the solu4on of each case Caitlin Burns hHp://thesocialrobot.com/2010/01/221b-‐social-‐media-‐and-‐storytelling-‐at-‐their-‐finest/Wednesday, 13 June, 12
BBC 2011-12 sherlockholmesWednesday, 13 June, 12
Alternative Distribution Channels in-timeblogging Science of deduction Dr. John watson the whip handWednesday, 13 June, 12
Integrated transmediaStorytelling integrated content across platformsWednesday, 13 June, 12
The content storynode • contained plot point • dramatic tension • narrative spaceWednesday, 13 June, 12
Break the4thwallWednesday, 13 June, 12
key... transmediadesign • Strong living characters (villains too!) • Immersive worldbuilding = rules, values, conflicts • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharing • Start a movementWednesday, 13 June, 12
questionsWednesday, 13 June, 12
thank you Siobhan O’Flynn, PhD CFC Media Lab University of Toronto sioflynn@me.com @Sioflynn on Twitter website: siobhanoflynn.com User-Defined Footer TextWednesday, 13 June, 12
Chia Wen Chen
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