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Transmedia 101 toronto june 12 2012
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Transmedia 101 toronto june 12 2012

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One of the slide shows shared on June 12 2012, in Toronto for the Transmedia 101 meet up.

One of the slide shows shared on June 12 2012, in Toronto for the Transmedia 101 meet up.

The Hunger Games slides are in my Transmedia Engagement slide show.

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http://transmedia-101.com 116
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    Transmedia 101 toronto june 12 2012 Transmedia 101 toronto june 12 2012 Presentation Transcript

    • TRANSMEDIAstorytelling Transmedia & Multiplatform Creation in a Web 2.0 World... GOWednesday, 13 June, 12
    • How To Transmediastories Transmedia stories are those which ‘unfold across multiple media platforms with each new text making a distinctive and valuable contribution the whole.’ Henry Jenkins, Convergence Culture 2006Wednesday, 13 June, 12
    • TransmediastoryWednesday, 13 June, 12
    • How To TransmediaWorlds ‘Each part of the story is unique and plays to the strengths of each medium, and the audience is often invited to participate and somehow interact with the narrative.’ ‘Simply put, transmedia is the art of conveying a rich message, theme or storyline to a mass audience using multiple media platforms in concert.’ jeff gomezWednesday, 13 June, 12
    • How To TransmediaWorlds ‘Branded entertainment comes and goes in a flash, but transmedia storylines are timeless because they are built on a foundation of classic narrative structure. They’re good stories.’ ‘Transmedia bibles build on archetypal patterns & identifying the core theme & values of a story.’ Jeff GomezWednesday, 13 June, 12
    • AThinkLab.com How To Transmediaproduction Dr. Pamela Rutledge Dr. Pamela Rutledge http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/Wednesday, 13 June, 12
    • http://www.youtube.com/watch?v=EJpSqeQbh4oWednesday, 13 June, 12
    • Wednesday, 13 June, 12
    • Designing for multiplescreens • consider context of use • design for one or many • design for distinct affordancesWednesday, 13 June, 12
    • http://www.youtube.com/watch?v=EJpSqeQbh4oWednesday, 13 June, 12
    • http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/#.TzVbtmVT0g8.twitterWednesday, 13 June, 12
    • facebooktraffic http://visual.ly/facebook-vs-google-plus-featuresWednesday, 13 June, 12
    • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-games-statistics.gifWednesday, 13 June, 12
    • http://www.youtube.com/watch?v=EJpSqeQbh4oWednesday, 13 June, 12
    • Apps for everything! (a dangerous idea) Beware the shiny thing! Weeds Facebook GameWednesday, 13 June, 12
    • http://mashable.com/2012/05/02/successful-app-infographic/Wednesday, 13 June, 12
    • Web 2.0 M2mdiwo • networked intelligence • communities of interest • sharing vs. commercial economies • participatory mediaWednesday, 13 June, 12
    • 5D Design transmediadesign story/ integrated experience engagement storyworld platforms design strategyWednesday, 13 June, 12
    • Transmedia experiencemapping entice enter engage exit extend http://innovationcreation.us/ideas/2010/05/29/experience-maps/Wednesday, 13 June, 12
    • design for what people do...Wednesday, 13 June, 12
    • Strong Character TransmediastoryWednesday, 13 June, 12
    • make it social 2009 twitter & facebook game User-Defined Footer TextWednesday, 13 June, 12
    • 221B integrated immersive social game 8  cases  to  solve  connected  to  mystery  in  film clues  in  videos,  ar4cles,  flash  games,  virtual  searches   of  rooms character  introduc4ons   “Easter  Eggs”  reveal  info  that  connects  to  film a  mul4player  op4on:  invite  a  Facebook  Friend  to  play   as  Watson  or  Holmes   personality  quiz  determines  role   two  players  work  together  to  assemble  clues  that   when  looked  at  together  lead  to  the  solu4on  of  each   case Caitlin  Burns  hHp://thesocialrobot.com/2010/01/221b-­‐social-­‐media-­‐and-­‐storytelling-­‐at-­‐their-­‐finest/Wednesday, 13 June, 12
    • BBC 2011-12 sherlockholmesWednesday, 13 June, 12
    • Alternative Distribution Channels in-timeblogging Science of deduction Dr. John watson the whip handWednesday, 13 June, 12
    • Integrated transmediaStorytelling integrated content across platformsWednesday, 13 June, 12
    • The content storynode • contained plot point • dramatic tension • narrative spaceWednesday, 13 June, 12
    • Break the4thwallWednesday, 13 June, 12
    • key... transmediadesign • Strong living characters (villains too!) • Immersive worldbuilding = rules, values, conflicts • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharing • Start a movementWednesday, 13 June, 12
    • questionsWednesday, 13 June, 12
    • thank you Siobhan O’Flynn, PhD CFC Media Lab University of Toronto sioflynn@me.com @Sioflynn on Twitter website: siobhanoflynn.com User-Defined Footer TextWednesday, 13 June, 12