SMPIA Transmedia Talk

Telling Stories in the Digital Space Siobhan O’Flynn, PhD SMPIA MultiPlatForum April 14 2011

What’s changing?

Connecting in a Digital Storytelling Web 2.0 key trends - social - participatory - geolocated - augmented

http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/

digital storytelling has many names....• multiplatform... • convergent... • immersive... • distributed... • transmedia... • participatory storytelling

creators stories fans the immersive world

some things don’t change...YOU START WITH A REALLY REALLY GOOD STORY

TWIN PEAKS 1990• also newspapers• travel guide...

CREATE AN IMMERSIVE WORLD

THE MATRIX UNIVERSE

TELL STORY IN AN INNOVATIVE WAY through multiple platforms

MAKE IT SOCIAL

twitter & facebook game...

BREAK THE FOURTH WALL

Frank L. Baum OZ• novels• stage shows• ﬁlms• comic strips• toys, board games• Land of Oz theme park• merchandise...

CREATE AN IMMERSIVE WORLD THAT FANS WANT TO PLAY IN

EXTEND STORY WORLD INTO THE REAL WORLD

Alternate Reality Games participatory stories... hack the world

Why So Serious?transmedia marketing

in-world gaming...

"If we could make your toaster print something we would.” Jordan Weisman, 42 Entertainment Creators of Why So Serious? Campaign

J.J. Abrahms’ Mystery Box• design with puzzles• leave gaps in story• characters = cyphers• know your genre

• source: www.42entertainment.com

design questions are spatial transmedia/multi-platform stories• non-linear narratives• fans move between multiple platforms• characters & story arcs extend in time & across platforms• multiple points of entry• interactivity: affect story, remix story, write story• interactivity: innovative interface design

two poles crossmedia social media transmediamarketing integrated art strategies

two poles tent pole distributed other media other media unimportant equally important s dramaticallyﬁlm silo design integrated design transmedia one-way networked communication communication unresponsive responsive

old model control vs. choice the creator’s dilemmahttp://neuronarrative.wordpress.com/2009/04/21/riding-the-moral-regulation-see-saw/

old model control vs. choice new modelcreate, contribute, collaborate fans become co-creators

• participatory???• yup.

cbc.ca/oneday

‘VOD & the Film Business’ Thomas Mai, 2009‘FANDEPENDENT’ Festival Darlings Film Distribution Strategies 2.0 http://thomasmai.net/

content is now... a gift ‘Stop Spreading Viruses & Start Giving Gifts’ Ivan Askwith bigspaceship.com (now head of Digital Media at Lucasﬁlm) http://www.bigspaceship.com/blog/think/getting-past-viral/

• And if content is now a gift... • Your audience...

YOUR FANS ARE AN ASSET

hybrid strategies... doc content native transmedia

invitation to participate...

shift to... ‘FANDEPENDENT’build audience to... transform audience into community promote project request screenings build fan base for next project

Iron Sky

principles for a fandependent world✴ content = a gift ✴ fan participation & contribution ✴ ﬁnancing, story creation, promotion ✴ fans are an asset - ﬁnd them early ✴ your audience is global

thank youSiobhan O’Flynn, PhD CFC Media Lab University of Toronto sioflynn@me.com @Sioflynn on Twitter website: siobhanoflynn.com

SMPIA Transmedia Talk

by Siobhan O'Flynn

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