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Cross media to july 2010
 

Cross media to july 2010

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'Disruptive Innovations in a Digital World' Transmedia Case Study for Cross Media TO July 21 2010

'Disruptive Innovations in a Digital World' Transmedia Case Study for Cross Media TO July 21 2010

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    Cross media to july 2010 Cross media to july 2010 Presentation Transcript

    • Where are we now & where are we going? DISRUPTIVE INNOVATIONS IN A DIGITAL WORLD TRANSMEDIA CASE STUDY Siobhan O’Flynn, PhD CFC Media Lab, MaRS Transmedia Consultant, NarrativeNow 21 July 2010 Cross Media TO
    • What’s changing? CONTENT DEVELOPMENT & DISTRIBUTION
    • ‘Welcome to the New World of Distribution’ Peter Broderick, 2008 http://www.peterbroderick.com/writing/writing/welcometothenewworld.html
    • ‘VOD & the Film Business’ Thomas Mai, 2009 ‘FANDEPENDENT’ Festival Darlings Film Distribution Strategies 2.0 http://thomasmai.net/
    • PUREFOLD (2018) Ridley Scott Associates AG8 Verizon Petrobras http://www.ag8.com/purefold
    • Petrobras Brands finance HUB trailers HUB facebook? brand placement RSA/AG8 updates Verizon Purefold films social media FANS
    • blogs/ Petrobras sites Brands finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon Purefold films social media FANS
    • blogs/ Petrobras sites Brands finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon Purefold films social media recuts FANS
    • blogs/ Petrobras sites Brands finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon Purefold films social media spin recuts FANS offs
    • NOW AT 5,010,843 views 5,010,843 views 5,010,843 views 5,010,843 views
    • blogs/ Petrobras sites Brands finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon Purefold films social media spin recuts FANS web series offs
    • blogs/ Petrobras sites Brands finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon Purefold films social media games spin recuts FANS web series offs
    • blogs/ Petrobras sites Brands finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon Purefold new films stories social media new stories games spin recuts FANS web series offs
    • blogs/ Petrobras sites branded new Brands content stories finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon ads Purefold new films stories social media branded content new stories games spin recuts FANS web series offs
    • blogs/ Petrobras sites branded new Brands content stories finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon ads Purefold new films stories new social stories media branded content new stories games spin recuts FANS web series offs
    • new blogs/ Petrobras stories sites branded new Brands content stories finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon ads Purefold new films stories new social stories media branded content new stories games spin recuts FANS web series offs
    • PUREFOLD CREATIVE COMMONS LICENCE Where’s the $? • First, traditional contract fee & royalties are replaced by flat fee up front • Second, future pay is based on future contracts & episodes • UK unions agreed to CC source: Tom Himpe, AG8
    • p other other producers producers new blogs/ Petrobras stories sites branded new Brands content stories finance trailers HUB HUB facebook? brand placement RSA/AG8 updates Verizon ads Purefold new films stories new social stories media branded content new stories games spin recuts FANS web other series offs producers
    • recap • FAN INTEREST EXTENDS COMMUNITY • FANS REMIX & CREATE NEW CONTENT • FGC DRIVES NEW RSA FILMS • FAN INTEREST TESTS BRAND PROTOTYPES • BRANDS DEVELOP PRODUCT BASED ON FAN RESPONSE • = AUDIENCE TESTING
    • • 22 January - Philips Cinema Facebook site launched • 24 Jan-1 Feb - Jake Scott (dir) blogs @ Sundance • 26 February - teaser trailer • 5 March - 5 images/guess the genre of each film • 17 March - Official trailer launched • 31 March - Guess the dialogue event Brussels (live projections on walls) • 7 April - 2 films released • 8 April - 3 final films released • 13 April - Fans asked: ‘Should The Gift be a feature?’ • 15 April - ‘Tell it Your Way’ competition announced - submit for 6th spot • 3 June - ‘La nuit d’alchemiste’ clip posted from French short • 6 July - ‘Can you spot the Easter Eggs in the 5 films?’
    • La nuit d’alchemiste http://lanuitdelalchimiste.com/
    • http://www.brudder.ca/anirniq/
    • CONSPIRACY FOR GOOD TIM KRING’S ARG for social change with Nokia, Company P, & Dave Stewart
    • “Rules By playing with the idea of a good secret society, we want to create it. Your actions will benefit real causes and people. By taking this seriously, you will make a difference now! How to participate Think of this as a movie where YOU are the hero! It’s okay to just sit back and watch, but trust us, you’ll be missing out on the real excitement. Live the adventure, read the signs, fight the bad guys. Welcome to the ride of your life… this is merely the beginning!” www.conspiracyforgood.com
    • ‘Thank You’ Viral Campaign Dec. 2009 en.tackfilm.se/
    • ‘Thank you’ campaign http://bit.ly/c2WiL1
    • if content has been ...sticky ...viral ...spreadable (Henry Jenkins)
    • content is now... a gift ‘Stop Spreading Viruses & Start Giving Gifts’ Ivan Askwith www.bigspaceship.com http://www.bigspaceship.com/blog/think/getting-past-viral/
    • principles for a fandependent world ✴ content = a gift ✴ fan participation & contribution ✴ financing, story creation, promotion ✴ global reach of audience
    • THANK YOU Siobhan O’Flynn, PhD CFC Media Lab, MaRS 1001tales.posterous.com siofly@hotmail.com twitter @Sioflynn