This is the New Normal
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This is the New Normal

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Presentation by Nils Wollny, Managing Director Strategy at SinnerSchrader ...

Presentation by Nils Wollny, Managing Director Strategy at SinnerSchrader
Opening of NEXT Berlin 2014

Video: http://nextberlin.eu/2014/05/new-user/

https://twitter.com/Nils_Wollny
https://twitter.com/sinnerschrader

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    This is the New Normal This is the New Normal Presentation Transcript

    • NILS WOLLNY MANAGING DIRECTOR STRATEGY
    • THIS IS THE NEW NORMAL
    • ! STEVE BALLMER, FORMER MICROSOFT CEO, 2007 "THERE'S NO CHANCE THAT THE iPHONE IS GOING TO GET ANY SIGNIFICANT MARKET SHARE. 
 NO CHANCE."
    • NEW NORMALTHIS IS THE
    • & RHEINGOLD
    • 1984 1994 USERS IN THEIR 20S
    • 1994 2004
    • INSIGHTS5
    • ! USERS IN THEIR 20S ACT LIKE VETERANS OF THE DIGITAL AGE #1
    • ! AGE ! 20-29 ! 13-19 ! 6-12 ! ERA OF DIGITAL SATURATION ! HIGHT OF DIGITAL FINDINGS ! START OF DIGITAL EXPERIENCE
    • USERS OPENLY ADMIT TO HAVING A DIGITAL ADDICTION #2
    • USERS KNOW THAT THEIR PERSONAL DATA IS A CURRENCY #3
    • ! USERS REJECT ANYTHING THAT DOESN’T OFFER FUNCTIONAL VALUE #4
    • ! USERS SEE THEMSELVES AS 
 THE OWNERS OF DIGITAL BRANDS #5
    • DIGITALLY SATURATED LOOKING FOR FILTERS TRADING DATA FOR BENEFITS FOCUSED ON FUNCTIONAL VALUE OWNING YOUR BRAND THE "NEW USER" IS:
    • NEW NORMALTHIS IS THE
    • MAGIC ISN’T BUILT IN RIGHT FROM THE START IN THE ERA OF "NEW NORMAL"
    • NILS_WOLLNY