This is the New Normal

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Presentation by Nils Wollny, Managing Director Strategy at SinnerSchrader
Opening of NEXT Berlin 2014

Video: http://nextberlin.eu/2014/05/new-user/

https://twitter.com/Nils_Wollny
https://twitter.com/sinnerschrader

Published in: Internet, Business

This is the New Normal

  1. NILS WOLLNY MANAGING DIRECTOR STRATEGY
  2. THIS IS THE NEW NORMAL
  3. ! STEVE BALLMER, FORMER MICROSOFT CEO, 2007 "THERE'S NO CHANCE THAT THE iPHONE IS GOING TO GET ANY SIGNIFICANT MARKET SHARE. 
 NO CHANCE."
  4. NEW NORMALTHIS IS THE
  5. & RHEINGOLD
  6. 1984 1994 USERS IN THEIR 20S
  7. 1994 2004
  8. INSIGHTS5
  9. ! USERS IN THEIR 20S ACT LIKE VETERANS OF THE DIGITAL AGE #1
  10. ! AGE ! 20-29 ! 13-19 ! 6-12 ! ERA OF DIGITAL SATURATION ! HIGHT OF DIGITAL FINDINGS ! START OF DIGITAL EXPERIENCE
  11. USERS OPENLY ADMIT TO HAVING A DIGITAL ADDICTION #2
  12. USERS KNOW THAT THEIR PERSONAL DATA IS A CURRENCY #3
  13. ! USERS REJECT ANYTHING THAT DOESN’T OFFER FUNCTIONAL VALUE #4
  14. ! USERS SEE THEMSELVES AS 
 THE OWNERS OF DIGITAL BRANDS #5
  15. DIGITALLY SATURATED LOOKING FOR FILTERS TRADING DATA FOR BENEFITS FOCUSED ON FUNCTIONAL VALUE OWNING YOUR BRAND THE "NEW USER" IS:
  16. NEW NORMALTHIS IS THE
  17. MAGIC ISN’T BUILT IN RIGHT FROM THE START IN THE ERA OF "NEW NORMAL"
  18. NILS_WOLLNY

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