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Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
Presentation by Paul McCrudden
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Presentation by Paul McCrudden

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  • 1. The new consumer power: Getting paid for being a customer Paul McCrudden @crudden Game Changers @ Next Conference 2010
  • 2. #sixweeks Evolution of social media relationships Growth in mobile & location-based services Individuals’ maturing confidence in their online identity New opportunities for consumers to challenge companies + + =
  • 3.
    • Recorded all the time and money I spent as a consumer
    • Invoiced companies* to pay me for the time I spent with them
    • * with 75% off
    #sixweeks
  • 4. #sixweeks
  • 5.
    • Used Twitter and blog to challenge companies
    #sixweeks
  • 6. #sixweeks
    • Entertaining replies
    “ You will be able to redeem this card at Squat+Gobble as long as you have not been spotted spending any more time with our competitors, you naughty boy.” “ 7. Nut case, an insane person . We thought that the only nuts were on our shelves, but perhaps we are mistaken.” “ Thank you for your email regarding an invoice for work you have done. I have forwarded your email to the payroll department.”
  • 7.
    • Pret A Manger’s most effective PR spend of 2009
    • First time some brands involved in this space
    #sixweeks
  • 8. Feltron Report
  • 9.
    • Over 1,000,000 users
    • Game scenario relationships
    • Rewards
    The power of your data
  • 10. The new behaviour
  • 11. Blippy: Money talks
  • 12. Find the value in your data “ To tell people - friends, acquaintances, maybe even strangers - a little bit more about you.” Philip Kaplan, Blippy co-founder on Blippy I reckon: You should tell companies more about you.
  • 13. Unlocking our data
    • Your social media content is a story of your life. As consumers, we could use the data in much more powerful ways:
    • Location
    • Time
    • Relationships
    • No site currently aggregates your social media content effectively
    • We need to unlock the value in our social media data & use it to challenge companies
  • 14.
    • Future-time, not real-time: “I am doing this next”
    • Open, two-way communication for brands to compete for consumers’ near-future attention
    • Location, time & relationship specific
    • Multi-faceted rewards: price discounts, (un)branded content
    Attention auction
  • 15.
    • Significant consumer opportunities exist in the near-future, through unlocking the power of social media content
    • What is your Return on Investment?
    • What is your Return on Attention?
    • As we continue to evolve with brands in the social media space, this Return won’t just be financial
    Your ROA
  • 16. Thank you @crudden Please send your invoices to: [email_address] Game Changers @ Next Conference 2010

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