The new consumer power: Getting paid for being a customer Paul McCrudden @crudden Game Changers @ Next Conference 2010
#sixweeks Evolution of social media relationships Growth in mobile & location-based services Individuals’ maturing confidence in their online identity New opportunities for consumers to challenge companies + + =
“ You will be able to redeem this card at Squat+Gobble as long as you have not been spotted spending any more time with our competitors, you naughty boy.” “ 7. Nut case, an insane person . We thought that the only nuts were on our shelves, but perhaps we are mistaken.” “ Thank you for your email regarding an invoice for work you have done. I have forwarded your email to the payroll department.”
Find the value in your data “ To tell people - friends, acquaintances, maybe even strangers - a little bit more about you.” Philip Kaplan, Blippy co-founder on Blippy I reckon: You should tell companies more about you.