Presentation by Paul McCrudden


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Presentation by Paul McCrudden

  1. 1. The new consumer power: Getting paid for being a customer Paul McCrudden @crudden Game Changers @ Next Conference 2010
  2. 2. #sixweeks Evolution of social media relationships Growth in mobile & location-based services Individuals’ maturing confidence in their online identity New opportunities for consumers to challenge companies + + =
  3. 3. <ul><li>Recorded all the time and money I spent as a consumer </li></ul><ul><li>Invoiced companies* to pay me for the time I spent with them </li></ul><ul><li>* with 75% off </li></ul>#sixweeks
  4. 4. #sixweeks
  5. 5. <ul><li>Used Twitter and blog to challenge companies </li></ul>#sixweeks
  6. 6. #sixweeks <ul><li>Entertaining replies </li></ul>“ You will be able to redeem this card at Squat+Gobble as long as you have not been spotted spending any more time with our competitors, you naughty boy.” “ 7. Nut case, an insane person . We thought that the only nuts were on our shelves, but perhaps we are mistaken.” “ Thank you for your email regarding an invoice for work you have done. I have forwarded your email to the payroll department.”
  7. 7. <ul><li>Pret A Manger’s most effective PR spend of 2009 </li></ul><ul><li>First time some brands involved in this space </li></ul>#sixweeks
  8. 8. Feltron Report
  9. 9. <ul><li>Over 1,000,000 users </li></ul><ul><li>Game scenario relationships </li></ul><ul><li>Rewards </li></ul>The power of your data
  10. 10. The new behaviour
  11. 11. Blippy: Money talks
  12. 12. Find the value in your data “ To tell people - friends, acquaintances, maybe even strangers - a little bit more about you.” Philip Kaplan, Blippy co-founder on Blippy I reckon: You should tell companies more about you.
  13. 13. Unlocking our data <ul><li>Your social media content is a story of your life. As consumers, we could use the data in much more powerful ways: </li></ul><ul><li>Location </li></ul><ul><li>Time </li></ul><ul><li>Relationships </li></ul><ul><li>No site currently aggregates your social media content effectively </li></ul><ul><li>We need to unlock the value in our social media data & use it to challenge companies </li></ul>
  14. 14. <ul><li>Future-time, not real-time: “I am doing this next” </li></ul><ul><li>Open, two-way communication for brands to compete for consumers’ near-future attention </li></ul><ul><li>Location, time & relationship specific </li></ul><ul><li>Multi-faceted rewards: price discounts, (un)branded content </li></ul>Attention auction
  15. 15. <ul><li>Significant consumer opportunities exist in the near-future, through unlocking the power of social media content </li></ul><ul><li>What is your Return on Investment? </li></ul><ul><li>What is your Return on Attention? </li></ul><ul><li>As we continue to evolve with brands in the social media space, this Return won’t just be financial </li></ul>Your ROA
  16. 16. Thank you @crudden Please send your invoices to: [email_address] Game Changers @ Next Conference 2010