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Pre hi tec_innovationsforum_20111103-public
 

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    Pre hi tec_innovationsforum_20111103-public Pre hi tec_innovationsforum_20111103-public Presentation Transcript

    • MANAGING INNOVATION AS A PROJECT COMPANYNOVEMBER 2011
    • HOLGER BLANK, SINNERSCHRADER TECHNIK@HBLANK
    • SINNERSCHRADERINNOVATION^3BONUS
    • SINNERSCHRADER AUF EINEN BLICK Top-10 Digitalagentur in Europa (Forrester Digital Agency Review 2011) Fokus auf E-Commerce – seit 1996 400 Talente mit Split Beratung/Kreation/Technik 25/25/50 Standorte in Hamburg, Berlin, Hannover und Frankfurt Inhabergeführt, unabhängig, börsennotiert
    • 400+ SPEZIALISTEN AN BORD Strategic Planning Creative (5%) (25%) Web Analytics (5 %) Account Management Hosting & Operating (15%) (5 %) Technology (45%)
    • SINNERSCHRADER GRUPPE GROUP ADVERTISING DIGITAL STRATEGY CRM WEB DEVELOPMENT E-MAIL MARKETING mediaby TECHNOLOGY CONTENT PRODUCTION ANALYTICS PERFORMANCE MEDIA TARGETING E-COMMERCE NEW SCREENS FULL SERVICE MEDIA TECHNOLOGY DIGITAL MARKETING DIGITAL MARKETING DIGITAL MARKETING CAMPAIGNS PLATFORMS PROGRAMS
    • UMSATZ/ERGEBNIS-ENTWICKLUNG 1996-2011 30,9 23,9 20,9 18,3 15,7 14,2Nettoumsatz in Mio. € 13,0 13,2 12,2 11,4 11,3 10,8 4,0 1,50,3 EBITA in Mio. €96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11
    • AKTUELLE KUNDEN
    • AKTUELLE KUNDEN Der Umsatz unserer Kunden beträgt 2011 mehr als 2 Mrd EUR im E-Commerce
    • BE LOCAL - ACT GLOBAL1.300 Domains der Public Websites Konzeption und Entwicklung des Globaler Roll-out und Betreuung derder Deutschen Bank mit 100+ globalen Marktauftritts der Allianz E-Commerce-Aktivitäten allerverschiedenen Applikationen in 75+ Märkten. Luxury-Brands von PPR.werden von uns 24/7 global betreut.
    • SINNERSCHRADERINNOVATION^3BONUS
    • 3 INNOVATIONSFELDER Kundenprojekte Eigene Projekte Methoden und Radical Innovation Lab Arbeitsweisen
    • 3 INNOVATIONSFELDER Kundenprojekte Eigene Projekte Methoden und Radical Innovation Lab Arbeitsweisen
    • BOSCH
    • ARCHITECTURE FOR 10^X 3d-scaling for real world problems
    • OUR TEAMMarkus Wolf, @KnisterPeter Meno Abels, @fastandfearlessSenior Developer, SinnerSchrader Director, SinnerSchrader 27
    • TALKING ABOUT ARCHITECTURE Choosing an architecture has impact in several dimensions
    • Development
    • Deployment/Scalability
    • Maintaince Maintenance
    • OUR BRIEFING FROMWe want to sell our store-specific range of goods to ourcustomers onlineCustomers should be able to collect these items within aappointed timeframeIn other words: “Click & Collect”Sounds easy.
    • FIRST APPROACH
    • WAIT: STORE SPECIFIC?
    • PERSONALIZED?
    • WHAT ELSE?2*10^4 products4*10^2 shops (potential for up to 3*10^3)... and adding:_unique prices and product-attributes per shop_subset catalogs for specific product lines (e.g. Bio/Rewe-Feine-Welt/Angebote)_personalized catalogWe need to have as much webshops as real shops providingthis service.
    • THE ESTABLISHMENT WILL FAILNo standard shop software will meet these requirements
    • Accept the challenge and think yourself
    • SCALING 1D HardwareUse memory extensively=> around 10^6 faster than disks
    • SCALING 1D HardwareUse stateless components=> less error prone multithreading
    • SCALING 1D HardwareUse parallel algorithms=> leverage multicore cpu
    • SCALING 1D HardwareUse view optimized Business Objects=> no transformation for view rendering
    • SCALING 1DHardware=> more requests per Server Instance (approx. 100 per second)
    • SCALING 2DServer Instances “Stateless Statefullness” _No server-side state _All state on client "Kind of" SOA _Simple Components for fine grained logic _Messaging between Components and Services _Multithreaded Asynchronous Service Calls
    • SCALING 2DServer InstancesEach server instance cananswer all questionswithout synchronizingany server state betweeninstances.This means easy load-balancing=> we’re cloud-ready!
    • SCALING 2DClient Computer Scale to the Client _Use Client-CPUs _Calculate display logic and maybe some business logic Less server cycles _Gaining performance idependent from server side _Green-IT
    • SCALING 2DClient Computer Use client storage _Persist private data into browser _Caching of product data
    • SCALING 2DClient Computer => Less requests, faster user experience, happy users!
    • REALITY CHECK - SIMPLE CASE
    • ENTERPRISE TOOLCHAIN
    • FUTURE PROOF
    • RESULTSServer-Software lines of code <2*10^4(common > 5*10^4)Client-Software lines of code < 10^4(no one should need more)Development Effort approx. (5*10^1) %(compared to traditional approach)Deployment < 5 Systems**Cost of operations per year is C.H.E.A.P.Cost per user/year is roughly about:
    • KLEINE FEATURES
    • 3 INNOVATIONSFELDER Kundenprojekte Eigene Projekte Methoden und Radical Innovation Lab Arbeitsweisen
    • DIGITAL FOOSBALL
    • Slide 60
    • Slide 61
    • Slide 62
    • DIE SOFTWARE Slide 63
    • Slide 64
    • Slide 65
    • Slide 66
    • Slide 67
    • START Slide 68
    • CHOOSE YOUR GAME Slide 69
    • NAMES PLEASE! Slide 70
    • END OF GAME Slide 71
    • LIGA IST WICHTIG Slide 72
    • SPREAD THE WORD: OPEN SOURCE Slide 74
    • BLOGOSPHERE UND TITELBLÄTTER EROBERN! Slide 76
    • Slide 78
    • 3 INNOVATIONSFELDER Kundenprojekte Eigene Projekte Methoden und Radical Innovation Lab Arbeitsweisen
    • Video iPad Tag?
    • Me_Software Developer at SinnerSchrader_JavaScript Victim Extraordinair_http://nonblocking.io_@cramforceUNERWARTET KOMMT OFT Slide 85
    • POP3 (Mail only)1996 Lotus Notes2000 IMAP + Scripte2002 Exchange 200320042010 ???
    • RequirementsMailAny Device, Sharing, Spam, Viren, Push, Archiv, Backup, Sign&CryptKalenderSharing/Delegation, Attachments, Ressourcen, Recurring, Free/BusyKontakteSharing, Sync
    • NEU ORIENTIERUNG
    • Shortlist
    • NEUE WEGE GEHEN
    • SINNERSCHRADERINNOVATION^3BONUS
    • MAKE WIFI SOCIAL
    • Take Aways
    • IN EINEM SLIDE Innovation als Dienstleister ist eine Herausforderung (selbst in unserer Branche) Projekte sind eine gute Basis Innovation ist eine Frage von Haltung und Kultur Keine Innovation ist Stillstand
    • SINNERSCHRADER OPEN DOORSNoch mehr Infosbekommt ihr bei:kathy.reinecke@sinnerschrader.com Open Doorsoder:radicalmonday.de Wann: 11.11.11twitter.com/sinnerschrader Was: _Agenturführung _Gemeinsames Mittagessen _Vortrag und Diskussion mit Manuel Stolte, Strategic Planning
    • VIELEN DANK.