Social Media Research

255 views

Published on

Delivered by Mr Bharadwaj Raghuraman (AJ)

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
255
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Research

  1. 1. Social Media Research Workshop Bharadwaj Raghuraman (AJ) AVP EBA February 2014
  2. 2. The Three Horizons of Cognizant THINKING FOR THE FUTURE Rapidly Emerging Emerging Business Accelerator (EBA) H3 Internal Venture Capital run by CEO Newer Capabilities H2 Business Consulting BPO/KPO IT Infrastructure Services Core Business H1 Application Development ERP, CRM, EAI Application Management Testing Managed Services Data Warehousing
  3. 3. EBA Venture Incubation model Product / Solution / Service Management Product / Solution / Service Marketing Field Marketing Direct Sales Alliances / Channel Sales Sales and Marketing Operations
  4. 4. Voice of our Customers Employee and branded communities Drive conversations POE media; Engagement through gamification, Social Intelligence for research, voice of customer, brand management, innovation or competitive advantage
  5. 5. Exciting times ahead Shifting Budgets / ROI Social Mobile Visual Wearables, M2M, IoT Privacy and Sharing
  6. 6. Thank You! 6

×