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The RCUK Digital
Economy Theme
Social Media and its
Implications for the
Enterprise & Society
Research Workshop

IIIT Bangalore
Wednesday
5 February 2014
Dr John Baird
Lead, RCUK Digital Economy
Theme
john.baird@epsrc.ac.uk
Tel: +44(0)1793 444047
The RCUK Digital Economy Theme
“Technology alone is not enough”
Interdisciplinarity is key
ICT, Engineering, Social Sciences, Economics,
Psychology etc).
People/user focused research
Energy, Transport, Healthcare, Creative, Services
DE Vision: Rapidly realise the transformational impact of
digital technologies on aspects of community life, cultural
experiences, future society, and the economy.

3 Research Council Partners: EPSRC (£106M), AHRC
(£12M) and ESRC (£11M)
113 core projects >£150M since 2008, 400 User Partners

www.epsrc.ac.uk/digitaleconomy
www.rcuk.ac.uk/digitaleconomy
The Digital Economy Offers
huge potential returns for Social Media
RCUK DE

www.epsrc.ac.uk/digitaleconomy
www.rcuk.ac.uk/digitaleconomy
Capturing value of Data is driving the DE
DATA
Collection and transport

KNOWLEDGE
Data Science

OUTPUTS
Disruptive and mashed

Energy
Crowdsourcing

Conversion to
knowledge and insight

User centricity

Transport

NEW
Solutions

Social
Media

Digital
content
Internet
of Things

Stored
Curated
Linked
Analysed
Visualised

Retail
Healthcare

NEW
Services

Environment

Creative Industries +
Media

NEW
Applications

Financial + other Services

Space
Enterprise
Data

Modelled

NEW
Products

Defence
Cities

Public
sector
data

Security and Trust

Education

Graphic courtesy: Neil Crockett, CDEC
Leaders from across the major DE Theme
investments are at this workshop
3 Digital Economy Hubs
£12M each (inc £2M partnership funding) + gearing
1. Horizon, Nottingham + Oxbridge, Brunel, Exeter - Mac
2. Social Inclusion through the Digital Economy,
Newcastle and Dundee
9 Centres for Aberdeen –Training
3. dot.rural, Doctoral Pete
(Each £5M >100 students p.a. - geared funding)
Web Science, Southampton - Wendy
Digital Entertainment, Bath & Bournemouth
My Life in Data, Nottingham
Financial Computing, UCL, LSE & Imperial
Healthcare Innovation, Oxford
High Wire, Lancaster
Media and Arts Technology, QMUL
Intelligent Games, York *
Digital Civics , Newcastle *
Major DE Theme investments - 2
Digital City Exchange - £5.9m Imperial College.
Focus on using digital technology to boost capabilities ,
integrating transport, health, social and other
(utility) systems in cities. Dealing with costly peak demand
e.g. issues & behaviours around Electric Car recharging
Framework for Research & Innovation in MediaCityUK (FIRM, with AHRC)
£2.7M. A 7 partner consortium - connecting BBC, BT and the Digital & Creative
Industries sector to research and innovation at Salford Quays.

www.epsrc.ac.uk/digitaleconomy
www.rcuk.ac.uk/digitaleconomy
Major DE Theme investments - 3
Sandpits in Designing Effective Research Spaces, Changing
Travel Behaviour and Design in the Digital World
4 Network+s (Cathy, Gerard and Richard lead/involved in 3)
Bridging the Urban & Rural Divide (BURD) – Pete, Cathy with India
Research in the Wild
Transforming Energy Demand through Digital Innovation (TEDDI) in
Buildings (Build TEDDI)
Copyright and New Business Models in the Creative Economy

www.epsrc.ac.uk/digitaleconomy
www.rcuk.ac.uk/digitaleconomy
Research Council research plays direct role in
Industry Strategies & 8 +1 Great Technologies
BIS
Industrial
Sectors

Aerospace

Nuclear

Renewables

Automotive

Information
Economy

Construction

Oil &
Gas

Life
Sciences

Education

Professional
& Business
Services

8 Great
Technologies



Big Data

Space
Robotics &
Autonomous
Systems











Regenerative
Medicine



Synthetic
Biology




Energy
Storage
Advanced
Materials















Agri-science

– 70% of EPSRC portfolio directly relevant to Industrial Strategies
www.epsrc.ac.uk/digitaleconomy
www.rcuk.ac.uk/digitaleconomy

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Social Media and its Implications for the Enterprise & Society Research Workshop

  • 1. The RCUK Digital Economy Theme Social Media and its Implications for the Enterprise & Society Research Workshop IIIT Bangalore Wednesday 5 February 2014 Dr John Baird Lead, RCUK Digital Economy Theme john.baird@epsrc.ac.uk Tel: +44(0)1793 444047
  • 2. The RCUK Digital Economy Theme “Technology alone is not enough” Interdisciplinarity is key ICT, Engineering, Social Sciences, Economics, Psychology etc). People/user focused research Energy, Transport, Healthcare, Creative, Services DE Vision: Rapidly realise the transformational impact of digital technologies on aspects of community life, cultural experiences, future society, and the economy. 3 Research Council Partners: EPSRC (£106M), AHRC (£12M) and ESRC (£11M) 113 core projects >£150M since 2008, 400 User Partners www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy
  • 3. The Digital Economy Offers huge potential returns for Social Media RCUK DE www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy
  • 4. Capturing value of Data is driving the DE DATA Collection and transport KNOWLEDGE Data Science OUTPUTS Disruptive and mashed Energy Crowdsourcing Conversion to knowledge and insight User centricity Transport NEW Solutions Social Media Digital content Internet of Things Stored Curated Linked Analysed Visualised Retail Healthcare NEW Services Environment Creative Industries + Media NEW Applications Financial + other Services Space Enterprise Data Modelled NEW Products Defence Cities Public sector data Security and Trust Education Graphic courtesy: Neil Crockett, CDEC
  • 5. Leaders from across the major DE Theme investments are at this workshop 3 Digital Economy Hubs £12M each (inc £2M partnership funding) + gearing 1. Horizon, Nottingham + Oxbridge, Brunel, Exeter - Mac 2. Social Inclusion through the Digital Economy, Newcastle and Dundee 9 Centres for Aberdeen –Training 3. dot.rural, Doctoral Pete (Each £5M >100 students p.a. - geared funding) Web Science, Southampton - Wendy Digital Entertainment, Bath & Bournemouth My Life in Data, Nottingham Financial Computing, UCL, LSE & Imperial Healthcare Innovation, Oxford High Wire, Lancaster Media and Arts Technology, QMUL Intelligent Games, York * Digital Civics , Newcastle *
  • 6. Major DE Theme investments - 2 Digital City Exchange - £5.9m Imperial College. Focus on using digital technology to boost capabilities , integrating transport, health, social and other (utility) systems in cities. Dealing with costly peak demand e.g. issues & behaviours around Electric Car recharging Framework for Research & Innovation in MediaCityUK (FIRM, with AHRC) £2.7M. A 7 partner consortium - connecting BBC, BT and the Digital & Creative Industries sector to research and innovation at Salford Quays. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy
  • 7. Major DE Theme investments - 3 Sandpits in Designing Effective Research Spaces, Changing Travel Behaviour and Design in the Digital World 4 Network+s (Cathy, Gerard and Richard lead/involved in 3) Bridging the Urban & Rural Divide (BURD) – Pete, Cathy with India Research in the Wild Transforming Energy Demand through Digital Innovation (TEDDI) in Buildings (Build TEDDI) Copyright and New Business Models in the Creative Economy www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy
  • 8. Research Council research plays direct role in Industry Strategies & 8 +1 Great Technologies BIS Industrial Sectors Aerospace Nuclear Renewables Automotive Information Economy Construction Oil & Gas Life Sciences Education Professional & Business Services 8 Great Technologies  Big Data Space Robotics & Autonomous Systems      Regenerative Medicine  Synthetic Biology   Energy Storage Advanced Materials        Agri-science – 70% of EPSRC portfolio directly relevant to Industrial Strategies www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy