2. What is SEO
SEO (Search Engine Optimization) is the practice of
improving and promoting a web site in order to increase
the number of visitors the site receives from search
In the short term, SEO is basically is how to achieve good
ranking (appears in first page) in search engine result page.
Why do we need SEO? Beause the majority of web traffic is
driven by the major commercial search engines.
We will learn more about how to do the SEO in the next
3. Keyword Research
One of the most important, if not the most important, part of SEO
is Keyword Research. Properly researching the keywords and
keyword phrases is important for several reasons. Find out what people
are searching for, which keywords are more popular than others, and
focus your website’s content around those keywords.
source : http://www.billhartzer.com/pages/search-engine-optimization-5-keyword-
Use Google Keyword Planner to do a proper keyword research
Find your idea about what is the keyword suitable for your website and
check it with Keyword Planner.
Check whether the keyword you desire has many searches or not.
4. Keyword Planner
5. Types of SEO
On-Page SEO which covers what can be done on the
pages of the website itself.
Off-Page SEO which covers activity that takes place
elsewhere (outside of web page).
First we will learn about On-Page SEO…
6. Have a Good Web Design
Make your website looks good! To make your visitors
feel more comfortable when surfing in your site.
Why is it important?
To get low bounce rate level.
Bounce rate : the percentage of visitors that open a website and
leave before spending an amount of time that is deemed significant
by the search engine.
7. Good Web Contents
Relevant contents : Make all your contents in your
web page relevant with your target keywords. Put
keywords in your page’s title, page’s descriptions and
in the body content.
Deep contents : Make sure your web contents are
clear and have a deep understanding.
Min 500 Chars
Unique contents : Make sure the contents in your site
is originally made. (Don’t just copy-paste)
8. Off-Page Optimization
9. Links Building
There are two types of Link Building :
Inbound links : Links to your website on other
websites. (e.g. link to your website on Facebook profile)
Outbound links : Links of other website put on your
websites. (e.g. link of your twitter profile page on your
contact us page)
10. Inbound Links
Put link to our website in someone else’s blog comment. Do not put the
link in the comment field but in the url/website field otherwise it will be
suspected as Spam.
Please remember, don’t just comment in any blogs but find blogs with good
pagerank (PR), at least PR : 3
11. To find good PR (PageRank) use SEOquake toolbar
installed on your web browser (chrome or firefox)
example : you search in google : Blog about Food
SEOquake will show you the page’s PR, the higher the
PR, the better it will be.
12. Inbound Links (cont’d)
Social Bookmarking websites
Utilize social bookmarking sites like Reddit, Digg,
stumble upon.. Post regularly.
Utilize public blogs such as wordpress, blogspot,
etc.(create blog and put link to our website)
Utilize Video blog websites : Youtube, vimeo.. (create a
good video content annd create link to our websites)
Utilize public online forum
Utilize about.me / linkedIn website
Utilize online classified ads website
13. Outbound Links
Put links of credible websites in our content. For
example , put wikipedia link as the source of our web
Google will like it and thinks your website has a good
14. Use Social Medias
Facebook : Utilize facebook Note (create note about
your site and put target keywords in it)
Twitter : Get more retweets (utilize popular hashtags
Google+ : Some says that Google will prioritize your
Google+ ‘s contents as Google+ is the only Google’s
social media product.
Research the right target keywords for your site.
Make good website contents and put your keywords
several times in your contents.
Create inbound links in some websites with good
google’s PR level.
Always put link to your reference’s site (e.g :
Don’t forget to use social medias.