Instant emi solution


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Introducing Instant EMI Solution for 0% Financing Offers

Manufacturers can drive incremental sales by launching an attractive real-time EMI offer on White Goods, Consumer Electronics, Travel Packages and much more

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Instant emi solution

  1. 1. Instant EMI Solution Solution Overview
  2. 2. Agenda • Instant EMI Solution • Plutus Credit/Debit Acceptance at the PC POS Footer -xxxx 2
  3. 3. Introducing Instant EMI Solution for 0% Financing Offers • Manufacturers can drive incremental sales by launching an attractive real-time EMI offer on White Goods, Consumer Electronics, Travel Packages and much more • • • Higher sales volumes Control over products - to sell slow-moving goods, restrict to high-margin products, improve sales in competitive categories or launch new product lines Control over merchants – offer presented only at designated stores during designated time periods • EMI transactions are authorized at the POS in real-time… • • • Manufacturer sets centralized rules by Product Category, by Duration, by Merchant and Store, by date, and by transaction value Manufacturers can contract with multiple credit card Issuers to make offers available to broadest possible prospect universe Merchant does NOT need to install devices or train cashiers – all rules are set centrally and enforced automatically • …and settled directly between Issuer and Manufacturer • • Financing cost is reported daily – by duration, product, store, etc. Manufacturer reimburses the negotiated subvention rate to Issuer via ECS payment Footer -xxxx 3
  4. 4. How It Works: seamless customer experience at the Point of Sale, with complete control from backend 1 Manufacturer logs into EMI Host and sets offer rules: Product, Retailer, Location, Duration, Issuer & Rate 2 At the Point of Sale, Cashier selects EMI transaction and swipes customer’s Card 3 Plutus application asks Cashier to enter Product Category & Serial Number 4 Plutus queries EMI Host for applicable Offer – for that product, card, amount, etc. BANK 8 Plutus generates settlement reports at End of Day 7 Plutus receives authorization & prints charge slip 6 Customer selects EMI Offer and Plutus sends transaction to Bank 5 Plutus displays available offers to Cashier 4
  5. 5. Key Benefits: EMI program supports flexible schemes, creating a valuable new marketing channel for Manufacturers •1 Control offer delivery at the Point of Sale • Set centralized rules to control which EMI offer is presented to the consumer – eliminate Cashier decision-making • Configure by product category & product line, by merchant or by store, by date range and by Issuer • Use convenient web interfaces to update or edit schemes in real-time • Substantially reduce the risk of offer fraud and eliminate Cashier decision making 2 Increase reach into Issuers’ portfolios and at Retailers’ outlets• • Plutus front-end application can be integrated with Merchant’s POS Application , eliminating the need for Cashier data entry • No need for EDC hardware installation and cashier training • Tie up with multiple Card Issuers: no need for “on us” transactions, no need to install new EDC machines at merchant outlet 3 Leverage rich MIS at the cardholder and product level• • Receive automated reports – or pull in real-time from EMI Host using convenient interfaces • Reports include cardholder details, transaction information, computation of financing costs • Manufacturer can leverage MIS to track performance of individual EMI campaigns in real-time Footer -xxxx 5
  6. 6. 1 Manufacturer sets rules by Product, Amount, Retailer and Time Period using online interfaces – for centralized control Manufacturers can set rules by: 1. Product category: set EMI terms by product categories. For example, 12 month EMI on Televisions and 3 month EMI offers on mobile phones 2. Transaction value: set EMI terms by cumulative amount. For example, 12 months on purchases > Rs 50,000; 6 months on purchases < Rs 50,000 3. Merchant: set MIDs and regions eligible for offer. For example, program applies only to Croma stores in North 4. Offer dates: set program duration. For example, scheme can be run for month of November only 5. Issuer: set rules for Issuer and for BIN range of cardholders Footer -xxxx 6
  7. 7. 2 Program’s reach extends to multiple Issuers’ cardholder portfolios – without EDC installation Conventional EMI Solution • EMI offers for “on-us” transactions only – locked into single Acquirer/Issuer EDC Single Acquirer/ Issuer • Slow time to market of any new program Plutus EMI Solution Issuer 1 • EMI offers from multiple Issuers – add or drop at will • Issuers can set rules to accept cards by BIN range for EMI offers • Reconciliation and settlement reports generated EOD for all parties Acquirer Issuer 2 POS Issuer 3 Footer -xxxx 7
  8. 8. 3 Plutus provides rich real-time MIS for reconciliation, including cardholder and product details Online User Interfaces 1. Customer-level data: Name, phone number, address, product category, serial number 2. Transaction-level data: Product category, Merchant, Location, Value 3. Offer-level data: Issuer, EMI scheme details 4. Automated computation of finance charges 5. Fraud management: velocity checks, de-duplication Footer -xxxx 8
  9. 9. Our solution benefits all stakeholders in the EMI program, increasing adoption and ROI of EMI Manufacturer • Higher sales on select products and Retailers • Ability to run targeted campaigns - seasonal, new product launches, incentives on slow- moving goods or high- margin products Retailer • Higher turnover in the store, especially on high- ticket items • Convenient integration with Manufacturer sales strategy at minimum operational effort • Rapid check out process Issuer • Higher volumes of credit card usage, at no extra cost • Automation of EMI Offer processing and settlement • Access to “off us” transactions at the Retailer • New income streams from financing charges • Differentiated offer to the cardholder 9 • Convenience & control of • Opportunity to integrate launching and editing EMI directly with POS Offer strategy in real-time application • Complete MIS for performance evaluation Footer -xxxx
  10. 10. Agenda • Instant EMI Solution • Plutus Credit/Debit Acceptance at the PC POS Footer -xxxx 10
  11. 11. Introducing Plutus, our credit & debit processing application for the PC POS How It Works • Solution runs on existing PC-based POS • Merchants install Plutus via CD and guided installation interfaces Footer -xxxx 11
  12. 12. Plutus Features Summary Certified by major Bank Acquirers, and Visa • ICICI, HDFC, AXIS, HSBC Global Payments, Citibank, SBI • Amex • Visa PCI, EMV Accepts all payment instruments Cr/Dr Pin-based EMV Mobile PPC/GV Contactless Best-in-class security features 3DES data encryption from swipe User access management TID licensing and key management Input device control • • • • • • • • • • Only PC-based product - replaces EDC • Higher security • Flexible connectivity - CDMA, VPN, VSAT, IP • Integrated with Biller - manual data entry • Touchscreen enabled • Batch reporting • Supports split transactions Value-added features • Plutus Multi-acquirer - route transactions to preferred Acquirer • Plutus Secure - Bank- certified IP connectivity • Transaction Reconciliation - central data warehousing & management • • • • • Integrated with leading POS peripherals Card readers - MagTek, AMDL, Wincore Bar code scanners PED Smart Card reader Printers - OPOS, Windows Footer -xxxx 12
  13. 13. Key value drivers of Plutus - At A Glance •1 Replace EDC terminals • • • Eliminate dial-up charge for cr/dr transactions, and landline charges for each EDC terminal Switch to always-on, high speed internet processing Remove counter clutter •2 Streamline operations at the POS • • • Reduce need for cashier training Automate data entry by integrating Biller and cr/dr payment transaction Eliminate cashier manual data entry, and increase transaction speed •3 Centralize transaction routing • • • Eliminate cashier decision-making Extract favorable MSF terms from Acquirers for high transaction volumes Change routing rules (Acquirer strategy) centrally at the touch of a button - no retraining of cashiers required •4 Leverage Transaction warehousing and automatic reconciliation • • • • Digitize & automate reconciliation of POS settlement and Acquirer payment advice Leverage rich MIS, including Acquirer-level transaction analysis and quarterly audit reports Centralize POS-level alerts, e.g., unsettled POS Save cashier time 5 Rely on highest Security standards• • • End-to-end PCI Compliant solution eliminates need for PCI certification of merchant’s POS or network or data center EMV-compliant card acceptance through Pin Entry Device integration Footer -xxxx 13
  14. 14. 1 Plutus replaces EDCs - and their associated telecommunication cost EDC Functionality • Every Cashier counter must have EDC Plutus Scenario • NO need for EDC - Plutus is a software application which can run on any Windows based PC or PC-POS • NO need for PSTN lines - Plutus can support transaction processing through existing broadband connection • To make transaction secure and acceptable to Visa / Master and AMEX, Plutus comes with PA-DSS approved VPN connection - Rs 150 for Secure VPN Plutus connection for 3 POS = Rs 450 - Plus monthly internet cost of Rs 200 - => Monthly telco costs are Rs 650, a savings of Rs 2000 per store per month • Every EDC must have PSTN telephone line - Assuming Rs 1 per call, and 2000 transactions per month in each store - Plus Rs 150 for landline rental for each EDC terminal, and 3 EDC terminals per store - => Monthly telco costs are Rs 2650 • In case of acquiring by multiple banks, multiple EDCs required at every till, resulting in clutter Footer -xxxx • All acquiring banks are available in single application • Axis Bank, ICICI, HDFC, Citi, HSBC, AMEX 14
  15. 15. 2 Second, Plutus streamlines operations at the POS EDC Functionality • EDC cannot be integrated with biller applications on POS Plutus Scenario • Intuitive Windows-based interface limits training of cashiers and reduces human error • Can be easily integrated with any biller application, using Windows based COM API • Workflow automation reduces overhead, speeds time to resolution • Cashier manually enters amount in EDC, leading to data entry errors • Transaction Amount is passed by biller directly to Plutus. No data entry possible • EDC dial up is slow, resulting in longer queues • Faster transaction times through automation and faster connectivity reduces queuing time Footer -xxxx 15
  16. 16. 3 Third, centralized transaction rules allow the merchant to optimize acquiring strategy without relying on cashiers EDC Functionality • Manual decision by cashier to select most optimal acquiring bank (for example, lowest MSF rate) • Limited ability to enforce complex rules - based on cashier’s judgment • Cashier training is required to route transactions to most suitable acquiring banks Plutus Scenario • Plutus selects Acquirer based on rules • Rules are set centrally at HO - not by the cashier, creating real savings on MSF rates • Complex rules - for example, on-us versus off-us optimization; time-based; default acquiring - can be set using intuitive interfaces • No cashier training required • Rule changes are propagated in real-time in the field Footer -xxxx 16
  17. 17. 3 Multi-Acquirer solution ensures transactions are routed to on-us Acquirer with favorable MSF rate Single Acquirer Solution ~70% of transactions are routed to V/MC for off-us settlement Issuer 1 QuickTime™ and a decompressor are needed to see this picture. POS Single Acquirer/ Issuer Visa/Master- card Gateway Issuer 2 Issuer 3 Multi Acquirer Solution Only ~20% of transactions are routed through V/MC for off-us settlement Acquirer/Issuer 1 QuickTime™ and a decompressor are needed to see this picture. POS ~80% of transactions are routed directly to Acquirer.Issuer for on- us settlement Footer -xxxx Acquirer/Issuer 2 Visa/Master- card Gateway Other Issuer Acquirer/Issuer 3 17
  18. 18. 4 Lastly, Transaction Aggregation and Reconciliation eliminates paper-based reconciliation and reduces error EDC Functionality • Each transaction is deleted upon settlement Plutus Scenario • Transactions can be stored in TRM for whatever period required • Centrally accessible user interfaces render transactions volumes, settlement and reconciliation status and allow users to search by zone, store, POS, transaction, etc. • Settlement is controlled by cashier, • Central user interfaces show alerts for unsettled and often overlooked - payments batches are settled late • Reconciliation between settlement reports and banks’ payment advice is manual and labor intensive • Reconciliation of each batch with bank’s payment advice is automatic • Disputes are flagged and entered into work flow for easy resolution Footer -xxxx 18
  19. 19. TRM centralized payment advice reconciliation & workflow tools 4 1.Frees up cashier’s time 2.Eliminates manual errors 3.Speeds quarterly audits • Centralized reconciliation of settlement and payment advice • Digitization of statements • Integration into automated accounting and dispute resolution workflow 19Footer -xxxx
  20. 20. 5 Security: current POS devices & networks are insecure Component POS device Security Concerns • Track data encryption from the point of card swipe Dial-Up connectivity • “Sniffing” - credit card data is transmitted in plain text and can easily be intercepted CDMA, VPN or VSAT networks • No end-to-end security - reliant on retailer LAN to secure data at POS before transmission outside of store Storage • Sensitive data resides in central data, providing hackers with a single point of attack - “jackpot” scenario Business processes • User access poorly controlled, allowing capture of credit card data Footer -xxxx 20
  21. 21. 5 Plutus Secure application enables transaction processing via broadband - PCI PA DSS certified Transaction Process Flow with Plutus Secure PC-based POS in Store • Secure card swipe • Data packet encryption Broadband Connection on Public IP • Transmission of encrypted data packet in secured channel Data Centre Bank Payment Switch • Transaction authorization • Data transformation to bank protocol Faster transactions, with higher Security at lower connectivity cost Footer -xxxx 21
  22. 22. Proposed Architecture: Plutus with Secure Internet connection to Banks Secure Processing via Internet • TRM stores masked data for transaction management • Automatically reconciles with Banks’ payment report • Data encrypted and transmitted securely via broadband • End-to-end PCI Certified - merchant’s network requires no certification • Rule Configurator sets routing rules at POS level Footer -xxxx 22
  23. 23. Our Contact Details Sanjeev Sharma 91 9818596889 We would be more than happy to demonstrate the solution and offer a FREE trial