Grow Your Top Line with Plutus PromozoneDelhiJuly 2011
Plutus platform has helped you reduce your acquiring costsand streamlined operations at cash counter  •  1 Reduce transact...
Now we introduce our new service over Plutus - Promozonetargeted promotions, delivered on each charge slip                ...
Now we introduce our new service over Plutus - Promozone targetedpromotions, delivered on each charge slip                ...
Now we introduce our new service over Plutus - Promozone targetedpromotions, delivered on each charge slip                ...
Now we introduce our new service over Plutus - Promozone targetedpromotions, delivered on each charge slip                ...
Charge slips are effective medium of customer communication                  • Credit/debit card customer with higher purc...
Charge slip promotions have multiple advantages    compared to other mediums                 Charge slip                  ...
Charge slip promotions can be targeted based on    combination of multiple criteria1       Purchase      • e.g. Specific o...
Plutus not only issues but also redeems promotions -giving flexibility and control to the marketer   Plutus tracks issuanc...
Three key ways Promozone will help you increase yourrevenue 1                       • Increase revenue from customers who ...
Three key ways Promozone will help you increase yourrevenue 1                       • Increase revenue from customers who ...
1 Promote to customers at store Deliver targeted promotions to customers inside store and incentivize to spend more       ...
Three key ways Promozone will help you increase yourrevenue 1                       • Increase revenue from customers who ...
2 Attract new customersAttract new customers to your stores by participating inPlutus Promotions   a                      ...
Three key ways Promozone will help you increase yourrevenue 1                       • Increase revenue from customers who ...
3 Earn revenue by promoting other brands at your POSPine Labs will bring multiple promotions for your Plutusand share reve...
Next steps• Pine Labs sales team will set up meeting to discuss approach and  agreement• We will upgrade your Plutus to pr...
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Grow your topline with plutus

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Grow your topline with plutus

  1. 1. Grow Your Top Line with Plutus PromozoneDelhiJuly 2011
  2. 2. Plutus platform has helped you reduce your acquiring costsand streamlined operations at cash counter • 1 Reduce transaction processing costs • Eliminate dial-up charge for cr/dr transactions, and landline charges for each EDC terminal • Switch to always-on, high speed internet processing • Multi acquirer platforms - eliminates cashier decision-making and routes transactions automatically to the most optimal acquirer • 2 Streamline operations at the POS through integration with POS Application and replace multiple EDC terminals • Reduce need for cashier training • Automate data entry by integrating Biller and cr/dr payment transaction • Eliminate cashier manual data entry, and increase transaction speed • Remove counter clutter • Accept Mastercard/Visa and American Express in single solution • 3 Leverage Transaction warehousing and automatic reconciliation • Digitize & automate reconciliation of POS settlement and Acquirer payment advice • Leverage rich MIS, including Acquirer-level transaction analysis and quarterly audit reports • Centralize POS-level alerts, e.g., unsettled POS • Save accountant time 1
  3. 3. Now we introduce our new service over Plutus - Promozonetargeted promotions, delivered on each charge slip Gift Voucher 2
  4. 4. Now we introduce our new service over Plutus - Promozone targetedpromotions, delivered on each charge slip Discount Coupon 3
  5. 5. Now we introduce our new service over Plutus - Promozone targetedpromotions, delivered on each charge slip Contests 4
  6. 6. Now we introduce our new service over Plutus - Promozone targetedpromotions, delivered on each charge slip Advertisement message 5
  7. 7. Charge slips are effective medium of customer communication • Credit/debit card customer with higher purchasing power Right customer • Customer who shops at organized retail outlets segment • Typically belonging to middle and upper middle class • Focused, uncluttered and eye catching Right format • Right placement below signature panel making it easy to notice • Retained by most customers for reconciliation • Dynamic and personalized offer for every individual customer Right offer • Targeted on multiple criteria - card type, amount, time, day, location, store brand, geography etc. • Communicated at Point of Purchase while making payments Right time • Likely to benefit from impulse buying 6
  8. 8. Charge slip promotions have multiple advantages compared to other mediums Charge slip Assured Dynamic, per advantages Targeted customer attention Non intrusive sonalized In-store Newspaper, TV, Radio Magazine, Yellow pages OOHOther mediums Online Telemarketing Sms text Email Advantage Equivalent to charge slip other medium 7
  9. 9. Charge slip promotions can be targeted based on combination of multiple criteria1 Purchase • e.g. Specific offers for customers spending more than Rs 2000/- through amount their debit cards2 Issuer bank / • e.g 10% off coupon on next purchase within a week only for Citibank Card association customers or Mastercard debit card holders only3 • e.g. Rs 100 off on shopping at Gurgaon Central only for Gold and Platinum Card type customers4 • e.g. 15% off on shopping for apparels only on 15th August or Rs 100 Date and Time voucher for eating at restaurant during happy hours at allied restaurant5 Store location • e.g. Medium pan pizza free in GIP, Noida, when shopping of Rs 2000/- at and geography Big Baazar in GIP6 SKU type • e.g. 5% off on stabilizer if customer is buying A/C at e-zone 8
  10. 10. Plutus not only issues but also redeems promotions -giving flexibility and control to the marketer Plutus tracks issuance and redemption of Control and flexibility to marketer promotions Track issuance of promotion • Restrict the number of promotions • A unique number is associated with each printed hence control budget promotion and is linked to the customer masked card number • Uniquely identify the beneficiary of promotion • Support terms & conditions such as Track redemption of promotion validity period, minimum purchase • Redemption happens via Plutus by amount, specific product category identifying reference number and masked • Reduce cashier decision making at card number retailer • Optionally capture customer mobile • Calculate accurate sales lift number for future reference 9
  11. 11. Three key ways Promozone will help you increase yourrevenue 1 • Increase revenue from customers who are already at shop Promote to and paying at cash counter customers at – Sell more to that customer same day your shop – Get the customer back to your store within a month 2 • Attract new customers to your shop Attract new – Either shopping in nearby shops customers – Or shopping at merchants with similar customers – Or captive customer base of banks, telecom firms and other service providers 3 • Earn revenue from promoting other merchants at your stores Others promote – Print their promotions directly on the charge slips without to customers at adding any cost to your store your shop 10
  12. 12. Three key ways Promozone will help you increase yourrevenue 1 • Increase revenue from customers who are already at shop Promote to and paying at cash counter customers at – Sell more to that customer same day your shop – Get the customer back to your store within a month 2 • Attract new customers to your shop Attract new – Either shopping in nearby shops customers – Or shopping at merchants with similar customers – Or captive customer base of banks, telecom firms and other service providers 3 • Earn revenue from promoting other merchants at your stores Others promote – Print their promotions directly on the charge slips without to customers at adding any cost to your store your shop 11
  13. 13. 1 Promote to customers at store Deliver targeted promotions to customers inside store and incentivize to spend more How? Example use cases • Sell more in the same visit e.g. customer who has only spend less than 1000/- at store – Exclusive 100/- Gift Voucher redeemable on additional spend of Rs 1000/- within a day • Incentivize a premium customer for early next visit – Exclusive Rs 500/- gift voucher for a customer spending Rs 5000/- redeemable against next purchase within a month • Promote new store/new category launch – Exclusive 5% off on purchase at new store within a month 12
  14. 14. Three key ways Promozone will help you increase yourrevenue 1 • Increase revenue from customers who are already at shop Promote to and paying at cash counter customers at – Sell more to that customer same day your shop – Get the customer back to your store within a month 2 • Attract new customers to your shop Attract new – Either shopping in nearby shops customers – Or shopping at merchants with similar customers – Or captive customer base of banks, telecom firms and other service providers 3 • Earn revenue from promoting other merchants at your stores Others promote – Print their promotions directly on the charge slips without to customers at adding any cost to your store your shop 13
  15. 15. 2 Attract new customersAttract new customers to your stores by participating inPlutus Promotions a • Consult with Pine Labs promotions team to finalize customer segments and Promote in targeted promotions Plutus – E.g. to target youth population print promotions at Planet M Promozone – E.g. to target middle class/professional print promotions at Big Baazar – E.g. to target customers in the same mall shopping at Shopper Stop b • Attract captive customer base of banks, telecom companies, petrol customers by giving offers to their customers Attract captive – E.g. free talk time as 5% of bill value to Idea customers customer base – E.g. 20% discount to Amex card customers on the bill – E.g. 5X points to Citibank customers – E.g. Rs 50 gift voucher for Bharat Petroleum customers c • Redeem manufacturer sponsored discounts at your store and benefit from Manufacturer new customer walk-ins sponsored – Credit card EMI programs where subvention is borne by discount Videocon, Samsung, Sony – Redeem 100/- discount coupon of Van Heusen to get extra customers 14
  16. 16. Three key ways Promozone will help you increase yourrevenue 1 • Increase revenue from customers who are already at shop Promote to and paying at cash counter customers at – Sell more to that customer same day your shop – Get the customer back to your store within a month 2 • Attract new customers to your shop Attract new – Either shopping in nearby shops customers – Or shopping at merchants with similar customers – Or captive customer base of banks, telecom firms and other service providers 3 • Earn commissions from promoting other merchants at your Others promote stores to customers at – Print their promotions directly on the charge slips without your shop adding any cost to your store 15
  17. 17. 3 Earn revenue by promoting other brands at your POSPine Labs will bring multiple promotions for your Plutusand share revenue with youIdentify most appropriate Source and print Share transaction data co-promotion brands promotions• Together, we will identify • Promozone team will be in • Merchant dashboard will ideal customer profile and touch with multiple have information about attractive partners merchants, manufacturers – # of 3rd party and banks to source offers promotions scheduled• We will ensure competitor for your Plutus brands are not promoted • We will schedule – # of 3rd party at your POS, and promotions for printing at promotions printed on configure “blocked” list your POS your Plutus – Revenue due to you• When in doubt, we will ask • You will have no additional from Pine Labs your sign off overhead for these promotions 16
  18. 18. Next steps• Pine Labs sales team will set up meeting to discuss approach and agreement• We will upgrade your Plutus to print promotions• Pine Labs will launch 15 days free pilot to review results with your team• Pine Labs relationship manager will work with your Marketing Team to draw up a 6-months promotion plan 17

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