Social Media in Business<br />Sue Ingram<br />Director of Information Technology Services<br />Missouri State University-W...
Social Media…<br />Designed to create and build relationships – promote conversation, ask for feedback, and respond to que...
Social Media Engagement<br />What are you trying to accomplish?<br />How will you measure your progress?<br />Will you com...
Getting Started<br />Create a Gmail account<br />Why?<br />Most social media sites require a login; use this email account...
Create a GMail accounthttp://mail.google.com/mail<br />5<br />Missouri State University - West Plains<br />
Google Alertshttp://www.google.com/alerts<br />Find out what is being said about your company or product <br />Keep up to ...
Google Alerts…http://www.google.com/alerts<br />7<br />Missouri State University - West Plains<br />
Google your business<br />8<br />Missouri State University - West Plains<br />
Why let others create your ad?Google Places<br />9<br />Missouri State University - West Plains<br />
Google Places…http://places.google.com/business<br />10<br />Missouri State University - West Plains<br />
Google Places…http://places.google.com/business<br />11<br />Missouri State University - West Plains<br />
Facebook<br />500 million active users - 50% online on any day<br />Google and Facebook – neck and neck<br />Go where your...
Facebook…<br />A post on Delvin Farms’ Page<br />This is what a “fan” sees<br />13<br />Missouri State University - West P...
Facebook…<br />Personal profile (account)<br />Group<br />Page<br />Create Facebook personal profile (account)<br />http:/...
Facebook…Create profile (account) http://www.facebook.com<br />15<br />Missouri State University - West Plains<br />
Facebook Page…<br />16<br />Missouri State University - West Plains<br />
Facebook Page…<br />Create Facebook Page<br />http://www.facebook.com/pages/create.php<br />17<br />Missouri State Univers...
Facebook Page…<br />Create Facebook Page<br />18<br />Missouri State University - West Plains<br />
Facebook Page…<br />Select a shortened link name (must have 25 “fans”)<br />Example: www.facebook.com/DSIFarm<br /><ul><li...
Add link to your Google Place and other online sites</li></ul>Add link to your email signature<br />If you have a blog or ...
Facebook Page Statistics…<br />20<br />Missouri State University - West Plains<br />
Facebook… Advanced<br />Create a Facebook Landing Page<br />Set as default for all new visitors<br />Include a “call to ac...
Facebook…coming soon<br />Facebook Places and Facebook Deals<br />Facebook’s answer to location-based social networks such...
Foursquarehttp://www.foursquare.com<br />Users use their cell phones to “check in” to a business on foursquare to earn poi...
Foursquare…http://www.foursquare.com<br />24<br />Missouri State University - West Plains<br />
Foursquare…http://www.foursquare.com<br />25<br />Missouri State University - West Plains<br />
Foursquare…http://foursquare.com/businesses/<br />Claim your venue<br />Use foursquare’s simple self-service tools to crea...
Foursquare…http://foursquare.com/businesses/<br />27<br />Missouri State University - West Plains<br />
Foursquare…http://foursquare.com/businesses/<br />28<br />Missouri State University - West Plains<br />
Foursquare…http://foursquare.com/businesses/<br />29<br />Missouri State University - West Plains<br />
Twitterhttp://www.twitter.com<br />Broadcast (tweet) information 140 characters at a time<br />About Twitter<br />http://t...
Twitter…<br />Create an account<br />iPhone display<br />31<br />Missouri State University - West Plains<br />
YouTubewww.youtube.com<br />Broadcast video<br />Edit and customize your channel<br />http://www.google.com/support/youtub...
YouTube…<br />33<br />Missouri State University - West Plains<br />
More to Explore<br />LinkedIn – Professional networking<br />www.linkedin.com<br />Yelp – Reviews of local businesses<br /...
Legal Implications<br />Minimize risk: Five social media best practices for business<br />http://www.westlawinsider.com/20...
Policies - Links<br />Should your business have a social media policy?<br />http://mashable.com/2009/04/27/social-media-po...
Conclusion<br />	Building an external community on social networking platforms takes time and effort.<br />	The key is ret...
Upcoming SlideShare
Loading in...5
×

Social Media Engagement

633

Published on

Introduction to social media engagement for business. December 2, 2010

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
633
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Engagement

  1. 1. Social Media in Business<br />Sue Ingram<br />Director of Information Technology Services<br />Missouri State University-West Plains<br />sueingram@missouristate.edu<br />
  2. 2. Social Media…<br />Designed to create and build relationships – promote conversation, ask for feedback, and respond to questions and comments<br />Not social media marketing, but social media engagement<br />Should be part of your overall marketing plan<br />Tools may be free, but most require ongoing attention<br />2<br />Missouri State University - West Plains<br />
  3. 3. Social Media Engagement<br />What are you trying to accomplish?<br />How will you measure your progress?<br />Will you commit to the time required?<br />3<br />Missouri State University - West Plains<br />
  4. 4. Getting Started<br />Create a Gmail account<br />Why?<br />Most social media sites require a login; use this email account to keep business separate from personal<br />http://mail.google.com/mail<br />4<br />Missouri State University - West Plains<br />
  5. 5. Create a GMail accounthttp://mail.google.com/mail<br />5<br />Missouri State University - West Plains<br />
  6. 6. Google Alertshttp://www.google.com/alerts<br />Find out what is being said about your company or product <br />Keep up to date on a competitor or industry <br />Get results via email – you select the frequency<br />6<br />Missouri State University - West Plains<br />
  7. 7. Google Alerts…http://www.google.com/alerts<br />7<br />Missouri State University - West Plains<br />
  8. 8. Google your business<br />8<br />Missouri State University - West Plains<br />
  9. 9. Why let others create your ad?Google Places<br />9<br />Missouri State University - West Plains<br />
  10. 10. Google Places…http://places.google.com/business<br />10<br />Missouri State University - West Plains<br />
  11. 11. Google Places…http://places.google.com/business<br />11<br />Missouri State University - West Plains<br />
  12. 12. Facebook<br />500 million active users - 50% online on any day<br />Google and Facebook – neck and neck<br />Go where your customers are!<br />Promote conversations and interactions<br />Share, don’t sell!<br />12<br />Missouri State University - West Plains<br />
  13. 13. Facebook…<br />A post on Delvin Farms’ Page<br />This is what a “fan” sees<br />13<br />Missouri State University - West Plains<br />
  14. 14. Facebook…<br />Personal profile (account)<br />Group<br />Page<br />Create Facebook personal profile (account)<br />http://www.facebook.com<br />Review / change settings<br />Log in, then create Facebook Page<br />http://www.facebook.com/pages/create.php<br />14<br />Missouri State University - West Plains<br />
  15. 15. Facebook…Create profile (account) http://www.facebook.com<br />15<br />Missouri State University - West Plains<br />
  16. 16. Facebook Page…<br />16<br />Missouri State University - West Plains<br />
  17. 17. Facebook Page…<br />Create Facebook Page<br />http://www.facebook.com/pages/create.php<br />17<br />Missouri State University - West Plains<br />
  18. 18. Facebook Page…<br />Create Facebook Page<br />18<br />Missouri State University - West Plains<br />
  19. 19. Facebook Page…<br />Select a shortened link name (must have 25 “fans”)<br />Example: www.facebook.com/DSIFarm<br /><ul><li>Add link to your business cards and other advertising
  20. 20. Add link to your Google Place and other online sites</li></ul>Add link to your email signature<br />If you have a blog or web site:<br />Place links on your FB Page to your blog or web site<br />On the Info tab<br />In the left column below your profile picture<br />Place a link to your FB Page on your blog or web site<br />19<br />Missouri State University - West Plains<br />
  21. 21. Facebook Page Statistics…<br />20<br />Missouri State University - West Plains<br />
  22. 22. Facebook… Advanced<br />Create a Facebook Landing Page<br />Set as default for all new visitors<br />Include a “call to action” such as clicking the Like button or signing up for a newsletter<br />21<br />Missouri State University - West Plains<br />
  23. 23. Facebook…coming soon<br />Facebook Places and Facebook Deals<br />Facebook’s answer to location-based social networks such as Foursquare that allow users to check in and receive deals<br />http://www.facebook.com/help/?search=facebook+places<br />http://www.facebook.com/help/?page=18846<br />22<br />Missouri State University - West Plains<br />
  24. 24. Foursquarehttp://www.foursquare.com<br />Users use their cell phones to “check in” to a business on foursquare to earn points, win Mayorships, unlock badges, and perhaps get discounts or specials<br />Users’ “check-ins” are shared with their friends via Facebook or Twitter<br />23<br />Missouri State University - West Plains<br />
  25. 25. Foursquare…http://www.foursquare.com<br />24<br />Missouri State University - West Plains<br />
  26. 26. Foursquare…http://www.foursquare.com<br />25<br />Missouri State University - West Plains<br />
  27. 27. Foursquare…http://foursquare.com/businesses/<br />Claim your venue<br />Use foursquare’s simple self-service tools to create and manage different kinds of foursquare specials<br />Promote your participation<br />Track check-ins via foursquare-provided stats <br />26<br />Missouri State University - West Plains<br />
  28. 28. Foursquare…http://foursquare.com/businesses/<br />27<br />Missouri State University - West Plains<br />
  29. 29. Foursquare…http://foursquare.com/businesses/<br />28<br />Missouri State University - West Plains<br />
  30. 30. Foursquare…http://foursquare.com/businesses/<br />29<br />Missouri State University - West Plains<br />
  31. 31. Twitterhttp://www.twitter.com<br />Broadcast (tweet) information 140 characters at a time<br />About Twitter<br />http://twitter.com/about<br />Twitter 101<br />http://business.twitter.com/twitter101/<br />Use Fast Follow to receive tweets as text messages without a Twitter account<br />Text “follow [username]” to 40404<br />http://support.twitter.com/articles/218610-new-fast-follow<br />http://media.twitter.com/859/fast-follows<br />30<br />Missouri State University - West Plains<br />
  32. 32. Twitter…<br />Create an account<br />iPhone display<br />31<br />Missouri State University - West Plains<br />
  33. 33. YouTubewww.youtube.com<br />Broadcast video<br />Edit and customize your channel<br />http://www.google.com/support/youtube/bin/answer.py?answer=174555<br />32<br />Missouri State University - West Plains<br />
  34. 34. YouTube…<br />33<br />Missouri State University - West Plains<br />
  35. 35. More to Explore<br />LinkedIn – Professional networking<br />www.linkedin.com<br />Yelp – Reviews of local businesses<br />www.yelp.com<br />34<br />Missouri State University - West Plains<br />
  36. 36. Legal Implications<br />Minimize risk: Five social media best practices for business<br />http://www.westlawinsider.com/2010/10/minimize-risk-five-social-media-best-practices-for-business/<br />Website terms and conditions: More important than you might think<br />http://www.westlawinsider.com/2010/10/website-terms-and-conditions-more-important-than-you-might-think/<br />Social media for business: Legal issues faced by employees<br />http://www.westlawinsider.com/2010/09/social-media-for-business-legal-issues-faced-by-employees/<br />35<br />Missouri State University - West Plains<br />
  37. 37. Policies - Links<br />Should your business have a social media policy?<br />http://mashable.com/2009/04/27/social-media-policy/<br />Ten must-haves for your social media policy<br />http://mashable.com/2009/06/02/social-media-policy-musts/<br />Setting technology policies that make sense in a Web 2.0 World<br />http://thx4playing.blogspot.com/2008/09/setting-technology-policies-that-make.html<br />IBM social computing guidelines<br />http://www.ibm.com/blogs/zz/en/guidelines.html<br />Social Media Governance<br />http://socialmediagovernance.com/policies.php<br />36<br />Missouri State University - West Plains<br />
  38. 38. Conclusion<br /> Building an external community on social networking platforms takes time and effort.<br /> The key is retaining this traffic and creating a social experience for the user that will (hopefully) lead to sales.<br />37<br />Missouri State University - West Plains<br />
  39. 39. Questions?<br />Sue Ingram<br />Director of Information Technology Services<br />Missouri State University-West Plains<br />sueingram@missouristate.edu<br />Missouri State University - West Plains<br />38<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×