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Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
Social Media Engagement
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Social Media Engagement

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Introduction to social media engagement for business. December 2, 2010

Introduction to social media engagement for business. December 2, 2010

Published in: Education, Technology, Business
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Transcript

  • 1. Social Media in Business
    Sue Ingram
    Director of Information Technology Services
    Missouri State University-West Plains
    sueingram@missouristate.edu
  • 2. Social Media…
    Designed to create and build relationships – promote conversation, ask for feedback, and respond to questions and comments
    Not social media marketing, but social media engagement
    Should be part of your overall marketing plan
    Tools may be free, but most require ongoing attention
    2
    Missouri State University - West Plains
  • 3. Social Media Engagement
    What are you trying to accomplish?
    How will you measure your progress?
    Will you commit to the time required?
    3
    Missouri State University - West Plains
  • 4. Getting Started
    Create a Gmail account
    Why?
    Most social media sites require a login; use this email account to keep business separate from personal
    http://mail.google.com/mail
    4
    Missouri State University - West Plains
  • 5. Create a GMail accounthttp://mail.google.com/mail
    5
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  • 6. Google Alertshttp://www.google.com/alerts
    Find out what is being said about your company or product
    Keep up to date on a competitor or industry
    Get results via email – you select the frequency
    6
    Missouri State University - West Plains
  • 7. Google Alerts…http://www.google.com/alerts
    7
    Missouri State University - West Plains
  • 8. Google your business
    8
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  • 9. Why let others create your ad?Google Places
    9
    Missouri State University - West Plains
  • 10. Google Places…http://places.google.com/business
    10
    Missouri State University - West Plains
  • 11. Google Places…http://places.google.com/business
    11
    Missouri State University - West Plains
  • 12. Facebook
    500 million active users - 50% online on any day
    Google and Facebook – neck and neck
    Go where your customers are!
    Promote conversations and interactions
    Share, don’t sell!
    12
    Missouri State University - West Plains
  • 13. Facebook…
    A post on Delvin Farms’ Page
    This is what a “fan” sees
    13
    Missouri State University - West Plains
  • 14. Facebook…
    Personal profile (account)
    Group
    Page
    Create Facebook personal profile (account)
    http://www.facebook.com
    Review / change settings
    Log in, then create Facebook Page
    http://www.facebook.com/pages/create.php
    14
    Missouri State University - West Plains
  • 15. Facebook…Create profile (account) http://www.facebook.com
    15
    Missouri State University - West Plains
  • 16. Facebook Page…
    16
    Missouri State University - West Plains
  • 17. Facebook Page…
    Create Facebook Page
    http://www.facebook.com/pages/create.php
    17
    Missouri State University - West Plains
  • 18. Facebook Page…
    Create Facebook Page
    18
    Missouri State University - West Plains
  • 19. Facebook Page…
    Select a shortened link name (must have 25 “fans”)
    Example: www.facebook.com/DSIFarm
    • Add link to your business cards and other advertising
    • 20. Add link to your Google Place and other online sites
    Add link to your email signature
    If you have a blog or web site:
    Place links on your FB Page to your blog or web site
    On the Info tab
    In the left column below your profile picture
    Place a link to your FB Page on your blog or web site
    19
    Missouri State University - West Plains
  • 21. Facebook Page Statistics…
    20
    Missouri State University - West Plains
  • 22. Facebook… Advanced
    Create a Facebook Landing Page
    Set as default for all new visitors
    Include a “call to action” such as clicking the Like button or signing up for a newsletter
    21
    Missouri State University - West Plains
  • 23. Facebook…coming soon
    Facebook Places and Facebook Deals
    Facebook’s answer to location-based social networks such as Foursquare that allow users to check in and receive deals
    http://www.facebook.com/help/?search=facebook+places
    http://www.facebook.com/help/?page=18846
    22
    Missouri State University - West Plains
  • 24. Foursquarehttp://www.foursquare.com
    Users use their cell phones to “check in” to a business on foursquare to earn points, win Mayorships, unlock badges, and perhaps get discounts or specials
    Users’ “check-ins” are shared with their friends via Facebook or Twitter
    23
    Missouri State University - West Plains
  • 25. Foursquare…http://www.foursquare.com
    24
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  • 26. Foursquare…http://www.foursquare.com
    25
    Missouri State University - West Plains
  • 27. Foursquare…http://foursquare.com/businesses/
    Claim your venue
    Use foursquare’s simple self-service tools to create and manage different kinds of foursquare specials
    Promote your participation
    Track check-ins via foursquare-provided stats
    26
    Missouri State University - West Plains
  • 28. Foursquare…http://foursquare.com/businesses/
    27
    Missouri State University - West Plains
  • 29. Foursquare…http://foursquare.com/businesses/
    28
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  • 30. Foursquare…http://foursquare.com/businesses/
    29
    Missouri State University - West Plains
  • 31. Twitterhttp://www.twitter.com
    Broadcast (tweet) information 140 characters at a time
    About Twitter
    http://twitter.com/about
    Twitter 101
    http://business.twitter.com/twitter101/
    Use Fast Follow to receive tweets as text messages without a Twitter account
    Text “follow [username]” to 40404
    http://support.twitter.com/articles/218610-new-fast-follow
    http://media.twitter.com/859/fast-follows
    30
    Missouri State University - West Plains
  • 32. Twitter…
    Create an account
    iPhone display
    31
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  • 33. YouTubewww.youtube.com
    Broadcast video
    Edit and customize your channel
    http://www.google.com/support/youtube/bin/answer.py?answer=174555
    32
    Missouri State University - West Plains
  • 34. YouTube…
    33
    Missouri State University - West Plains
  • 35. More to Explore
    LinkedIn – Professional networking
    www.linkedin.com
    Yelp – Reviews of local businesses
    www.yelp.com
    34
    Missouri State University - West Plains
  • 36. Legal Implications
    Minimize risk: Five social media best practices for business
    http://www.westlawinsider.com/2010/10/minimize-risk-five-social-media-best-practices-for-business/
    Website terms and conditions: More important than you might think
    http://www.westlawinsider.com/2010/10/website-terms-and-conditions-more-important-than-you-might-think/
    Social media for business: Legal issues faced by employees
    http://www.westlawinsider.com/2010/09/social-media-for-business-legal-issues-faced-by-employees/
    35
    Missouri State University - West Plains
  • 37. Policies - Links
    Should your business have a social media policy?
    http://mashable.com/2009/04/27/social-media-policy/
    Ten must-haves for your social media policy
    http://mashable.com/2009/06/02/social-media-policy-musts/
    Setting technology policies that make sense in a Web 2.0 World
    http://thx4playing.blogspot.com/2008/09/setting-technology-policies-that-make.html
    IBM social computing guidelines
    http://www.ibm.com/blogs/zz/en/guidelines.html
    Social Media Governance
    http://socialmediagovernance.com/policies.php
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    Missouri State University - West Plains
  • 38. Conclusion
    Building an external community on social networking platforms takes time and effort.
    The key is retaining this traffic and creating a social experience for the user that will (hopefully) lead to sales.
    37
    Missouri State University - West Plains
  • 39. Questions?
    Sue Ingram
    Director of Information Technology Services
    Missouri State University-West Plains
    sueingram@missouristate.edu
    Missouri State University - West Plains
    38

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