Who is Sujan? Worked in the SEO industry for 10 years and with WordPress for 5 years Twitter.com/SujanPatel Facebook.com/SujanPatel Linkedin.com/in/SujanPatel SingleGrain.com/blog
SEO Fundamentals Keyword Research Content Post Panda Site Structure & Internal Linking Most Important Elements Social Signals DON’TS!!!
Keyword Research Use Google search to discover new keywords Identify keywords with commercial intent Aim for highest volume keywords with the lowest competition
Keyword Research Tools Google Adwords Keyword Discovery Word Tracker Word Stream Spyfu SEM Rush
The Golden Triangle
CTR by Position
Keyword Search Volume Use Google Traffic Estimator to estimate number of clicks if you rank position 1
Good Content is King Panda’s are cute, until they eat your traffic!
Site Structure “Shoes” “Running Shoes” “Nike Running Shoes”
Most Important Elements Use Keywords in: Page Titles URLs H1/H2 Image Filename Alt text (for images) Title Attribute (for links) Canonicalization: Redirect non www to www (301 redirects)
SEO DON’TS! Don’t… use tags, stop using tags! have broken links have duplicate content or very similar post too many ads and affiliate links
SEO DON’TS!! Don’t… have 404 pages& crawl errors check Google webmaster tools for any errors irrelevant linking or link exchanges low quality page (LESS IS MORE)
SEO Plugins Most of SEO for WordPressis done through plugins
SEO Plugins Yoast SEO RSS Footer SEO Smart Links Google XML Sitemaps Redirection SEO Friendly Images W3 Total Cache Social Buttons
Yoast SEO Plugin Breadcrumbs Titles tags
Yoast SEO Plugin No Index the following pages: Archive, Category, Pagination & Tag Pages No Follow low value pages & "read more link"
Yoast SEO Plugin Automated SEO Analysis
RSS Footer URL: http://wordpress.org/extend/plugins/rss-footer/ RSS Footer allows you add a text link to your rss so every scraper links back to you.
Another way to get rid of Scrapers is to send Google a DMCA addressed to the scrapper site and report them to webmaster tools
SEO Smart Links URL: http://wordpress.org/extend/plugins/seo-automatic-links/ Automatic Internal linking based on keywords
Google XML Sitemaps URL: http://wordpress.org/extend/plugins/google-sitemap-generator/ Auto create XML sitemaps every page/post you add
Redirection URL:http://wordpress.org/extend/plugins/redirection/ Helps you redirect old pages to new urls Helps pass seovalue from old url to new
SEO Friendly Images URL: http://wordpress.org/extend/plugins/seo-image/ Automatically updates images with "alt" and "title attribute"
W3 Total Cache URL: http://wordpress.org/extend/plugins/w3-total-cache/ Increase your site speed by caching your site.
Social Buttons DiggDigghttp://wordpress.org/extend/plugins/digg-digg/screenshots/ SexyBookmarks http://wordpress.org/extend/plugins/sexybookmarks/ Get Social http://wordpress.org/extend/plugins/getsocial/screenshots/
BONUS: Traffic Driving Tips Write: 30+ List Post Infographics Guest Blogging Less Content Build Relationships Comment on your favorite blogs Top Blogs in XYZ
Get in Touch Slides: www.singlegrain.com/wordcamp Have questions? Contact me. Sujan Patel (415) 335-6852 firstname.lastname@example.org www.singlegrain.com