SEO for wordcamp wcsf11

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  • 1. SEO For WordPress Sujan Patel
  • 2. Who is Sujan?!Worked in the SEO industry for 10 years and withWordPress for 5 years Twitter.com/SujanPatel! " Facebook.com/SujanPatel! Linkedin.com/in/SujanPatel! " SingleGrain.com/blog!
  • 3. SEO Fundamentals!1.  Keyword Research2.  Content Post Panda3.  Site Structure & Internal Linking4.  Most Important Elements5.  Social Signals6.  DON’TS!!!
  • 4. Keyword Research!•  Use Google search to discover new keywords•  Identify keywords with commercial intent•  Aim for highest volume keywords with the lowest competition
  • 5. Long Tail!
  • 6. Keyword Research Tools! –  Google Adwords –  Keyword Discovery –  Word Tracker –  Word Stream –  Spyfu –  SEM Rush  
  • 7. The Golden Triangle!
  • 8. CTR  by  Posi+on  
  • 9. Keyword Search Volume!•  Use Google Traffic Estimator to estimate number of clicks if you rank position 1
  • 10. Good Content is King!•  Panda’s are cute, until they eat your traffic!
  • 11. Site Structure! “Shoes”   “Running  Shoes”   “Nike  Running   Shoes”  
  • 12. Internal Linking!
  • 13. Most Important Elements!•  Use Keywords in: –  Page Titles –  URLs –  H1/H2 –  Image Filename –  Alt text (for images) –  Title Attribute (for links)•  Canonicalization: Redirect non www to www (301 redirects)
  • 14. Social Signals!
  • 15. ! SEO DON’TS!!•  Don’t… ! –  use tags, stop using tags! –  have broken links –  have duplicate content or very similar post –  too many ads and affiliate links
  • 16. ! SEO DON’TS!!!•  Don’t… ! –  have 404 pages & crawl errors check Google webmaster tools for any errors –  irrelevant linking or link exchanges –  low quality page (LESS IS MORE)
  • 17. SEO Plugins!•  Most  of  SEO  for  WordPress  is  done  through   plugins    
  • 18. SEO Plugins!1.  Yoast SEO2.  RSS Footer3.  SEO Smart Links4.  Google XML Sitemaps5.  Redirection6.  SEO Friendly Images7.  W3 Total Cache8.  Social Buttons
  • 19. Yoast SEO Plugin!•  Breadcrumbs      •  Titles  tags    
  • 20. Yoast SEO Plugin!•  No  Index  the  following   pages:     Archive,  Category,  Pagina+on  &   Tag  Pages      •  No  Follow  low  value  pages  &   "read  more  link"  
  • 21. Yoast SEO Plugin!•  Automated SEO Analysis
  • 22. RSS Footer!– URL:  hMp://wordpress.org/extend/plugins/rss-­‐footer/  – RSS  Footer  allows  you  add  a  text  link  to  your  rss  so  every   scraper  links  back  to  you.    •  Another  way  to  get  rid  of  Scrapers  is  to  send  Google  a   DMCA    addressed  to  the  scrapper  site  and  report  them   to  webmaster  tools  
  • 23. ! SEO Smart Links !•  ! URL:  hMp://wordpress.org/extend/plugins/seo-­‐automa+c-­‐links/  •  Automa+c  Internal  linking  based  on  keywords    
  • 24. ! Google XML Sitemaps! !•  URL: http://wordpress.org/extend/plugins/google-sitemap-generator/•  Auto create XML sitemaps every page/post you add
  • 25. Redirection!•  URL: http://wordpress.org/extend/plugins/redirection/•  Helps you redirect old pages to new urls Helps pass seo value from old url to new
  • 26. SEO Friendly Images!•  URL: http://wordpress.org/extend/plugins/seo-image/•  Automatically updates images with "alt" and "title attribute"
  • 27. W3 Total Cache!– URL: http://wordpress.org/extend/plugins/w3-total-cache/– Increase your site speed by caching your site.
  • 28. Social Buttons!•  Digg Digg http://wordpress.org/extend/plugins/ digg-digg/screenshots/•  SexyBookmarks http://wordpress.org/extend/plugins/ sexybookmarks/•  Get Social http://wordpress.org/extend/plugins/ getsocial/screenshots/
  • 29. BONUS: Traffic Driving Tips  Write:  30+  List  Post  Infographics  Guest  Blogging  Less  Content    Build  Rela+onships    Comment  on  your  favorite  blogs  Top  Blogs  in  XYZ  
  • 30. Get in Touch!Slides: www.singlegrain.com/wordcampHave questions? Contact me.Sujan Patel(415) 335-6852sj@singlegrain.comwww.singlegrain.com