Your SlideShare is downloading. ×
0
SEO For WordPress     Sujan Patel
Who is Sujan?!Worked in the SEO industry for 10 years and withWordPress for 5 years   Twitter.com/SujanPatel!  " Facebook....
SEO Fundamentals!1.    Keyword Research2.    Content Post Panda3.    Site Structure & Internal Linking4.    Most Important...
Keyword Research!•  Use Google search   to discover new   keywords•  Identify keywords   with commercial   intent•  Aim fo...
Long Tail!
Keyword Research Tools!       –    Google Adwords       –    Keyword Discovery       –    Word Tracker       –    Word Str...
The Golden Triangle!
CTR	  by	  Posi+on	  
Keyword Search Volume!•  Use Google Traffic Estimator to estimate   number of clicks if you rank position 1
Good Content is King!•  Panda’s are cute, until they eat your traffic!
Site Structure!                  “Shoes”	                                  “Running	  Shoes”	                             ...
Internal Linking!
Most Important Elements!•  Use Keywords in:   –  Page Titles  –  URLs  –  H1/H2  –  Image Filename  –  Alt text (for image...
Social Signals!
!                 SEO DON’TS!!•  Don’t…                        !    –  use tags, stop using tags!     –  have broken links...
!                  SEO DON’TS!!!•  Don’t…                         !  –  have 404 pages & crawl errors      check Google we...
SEO Plugins!•  Most	  of	  SEO	  for	  WordPress	  is	  done	  through	     plugins	  	  
SEO Plugins!1.    Yoast SEO2.    RSS Footer3.    SEO Smart Links4.    Google XML Sitemaps5.    Redirection6.    SEO Friend...
Yoast SEO Plugin!•  Breadcrumbs	  	  	  •  Titles	  tags	  	  
Yoast SEO Plugin!•  No	  Index	  the	  following	     pages:	  	         Archive,	  Category,	  Pagina+on	  &	         Tag...
Yoast SEO Plugin!•  Automated SEO Analysis
RSS Footer!– URL:	  hMp://wordpress.org/extend/plugins/rss-­‐footer/	  – RSS	  Footer	  allows	  you	  add	  a	  text	  li...
!                       SEO Smart Links !•                                                !       URL:	  hMp://wordpress.o...
!          Google XML Sitemaps!                     !•  URL: http://wordpress.org/extend/plugins/google-sitemap-generator/...
Redirection!•  URL: http://wordpress.org/extend/plugins/redirection/•  Helps you redirect old pages to new urls    Helps p...
SEO Friendly Images!•  URL: http://wordpress.org/extend/plugins/seo-image/•  Automatically updates images with "alt"   and...
W3 Total Cache!– URL: http://wordpress.org/extend/plugins/w3-total-cache/– Increase your site speed by caching  your site.
Social Buttons!•  Digg Digg    http://wordpress.org/extend/plugins/    digg-digg/screenshots/•  SexyBookmarks    http://wo...
BONUS: Traffic Driving Tips	  Write:	  30+	  List	  Post	  Infographics	  Guest	  Blogging	  Less	  Content	  	  Build	  Re...
Get in Touch!Slides: www.singlegrain.com/wordcampHave questions? Contact me.Sujan Patel(415) 335-6852sj@singlegrain.comwww...
Upcoming SlideShare
Loading in...5
×

SEO for wordcamp wcsf11

354

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
354
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "SEO for wordcamp wcsf11"

  1. 1. SEO For WordPress Sujan Patel
  2. 2. Who is Sujan?!Worked in the SEO industry for 10 years and withWordPress for 5 years Twitter.com/SujanPatel! " Facebook.com/SujanPatel! Linkedin.com/in/SujanPatel! " SingleGrain.com/blog!
  3. 3. SEO Fundamentals!1.  Keyword Research2.  Content Post Panda3.  Site Structure & Internal Linking4.  Most Important Elements5.  Social Signals6.  DON’TS!!!
  4. 4. Keyword Research!•  Use Google search to discover new keywords•  Identify keywords with commercial intent•  Aim for highest volume keywords with the lowest competition
  5. 5. Long Tail!
  6. 6. Keyword Research Tools! –  Google Adwords –  Keyword Discovery –  Word Tracker –  Word Stream –  Spyfu –  SEM Rush  
  7. 7. The Golden Triangle!
  8. 8. CTR  by  Posi+on  
  9. 9. Keyword Search Volume!•  Use Google Traffic Estimator to estimate number of clicks if you rank position 1
  10. 10. Good Content is King!•  Panda’s are cute, until they eat your traffic!
  11. 11. Site Structure! “Shoes”   “Running  Shoes”   “Nike  Running   Shoes”  
  12. 12. Internal Linking!
  13. 13. Most Important Elements!•  Use Keywords in: –  Page Titles –  URLs –  H1/H2 –  Image Filename –  Alt text (for images) –  Title Attribute (for links)•  Canonicalization: Redirect non www to www (301 redirects)
  14. 14. Social Signals!
  15. 15. ! SEO DON’TS!!•  Don’t… ! –  use tags, stop using tags! –  have broken links –  have duplicate content or very similar post –  too many ads and affiliate links
  16. 16. ! SEO DON’TS!!!•  Don’t… ! –  have 404 pages & crawl errors check Google webmaster tools for any errors –  irrelevant linking or link exchanges –  low quality page (LESS IS MORE)
  17. 17. SEO Plugins!•  Most  of  SEO  for  WordPress  is  done  through   plugins    
  18. 18. SEO Plugins!1.  Yoast SEO2.  RSS Footer3.  SEO Smart Links4.  Google XML Sitemaps5.  Redirection6.  SEO Friendly Images7.  W3 Total Cache8.  Social Buttons
  19. 19. Yoast SEO Plugin!•  Breadcrumbs      •  Titles  tags    
  20. 20. Yoast SEO Plugin!•  No  Index  the  following   pages:     Archive,  Category,  Pagina+on  &   Tag  Pages      •  No  Follow  low  value  pages  &   "read  more  link"  
  21. 21. Yoast SEO Plugin!•  Automated SEO Analysis
  22. 22. RSS Footer!– URL:  hMp://wordpress.org/extend/plugins/rss-­‐footer/  – RSS  Footer  allows  you  add  a  text  link  to  your  rss  so  every   scraper  links  back  to  you.    •  Another  way  to  get  rid  of  Scrapers  is  to  send  Google  a   DMCA    addressed  to  the  scrapper  site  and  report  them   to  webmaster  tools  
  23. 23. ! SEO Smart Links !•  ! URL:  hMp://wordpress.org/extend/plugins/seo-­‐automa+c-­‐links/  •  Automa+c  Internal  linking  based  on  keywords    
  24. 24. ! Google XML Sitemaps! !•  URL: http://wordpress.org/extend/plugins/google-sitemap-generator/•  Auto create XML sitemaps every page/post you add
  25. 25. Redirection!•  URL: http://wordpress.org/extend/plugins/redirection/•  Helps you redirect old pages to new urls Helps pass seo value from old url to new
  26. 26. SEO Friendly Images!•  URL: http://wordpress.org/extend/plugins/seo-image/•  Automatically updates images with "alt" and "title attribute"
  27. 27. W3 Total Cache!– URL: http://wordpress.org/extend/plugins/w3-total-cache/– Increase your site speed by caching your site.
  28. 28. Social Buttons!•  Digg Digg http://wordpress.org/extend/plugins/ digg-digg/screenshots/•  SexyBookmarks http://wordpress.org/extend/plugins/ sexybookmarks/•  Get Social http://wordpress.org/extend/plugins/ getsocial/screenshots/
  29. 29. BONUS: Traffic Driving Tips  Write:  30+  List  Post  Infographics  Guest  Blogging  Less  Content    Build  Rela+onships    Comment  on  your  favorite  blogs  Top  Blogs  in  XYZ  
  30. 30. Get in Touch!Slides: www.singlegrain.com/wordcampHave questions? Contact me.Sujan Patel(415) 335-6852sj@singlegrain.comwww.singlegrain.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×