Path to Value Creation
2013.Dec.9th @ SIG
Peter Xie 謝哲豪
Co-founder & Product Marketing Director of PAFERS Tech

Twitter: @...
a QUESTION	

a STORY	

an UNDERSTANDING	

a VISION
Why are the products that nonTaiwanese make are always betterlooking and sold at a higher price?
1. We ONLY have Taiwan-style living &
working experiences. (Therefore, we
don’t understand international markets)	

!

2. ...
A COMMUNITY
DEDICATED TO DISCUSS
VALUE CREATION & REALIZATION
IN INTERNATIONAL MARKETS
專注討論國際市場的價值創造及實現的社群團體
VALUE CREATION & REALIZATION 	

IN INTERNATIONAL MARKETS

• Online Marketing	

• Product & Service Design	

• Internationa...
COMMUNITY MEET-UP

• Invitation-only group	

• Monthly gathering. One Chinese, one

English. Each attendee asks a question...
NEEDS

•Recruiting Staff!	

• TA ?	

•Companies/People already in running
business in international markets	

•Mentors/Lea...
20131209 Path to Value Creation
20131209 Path to Value Creation
20131209 Path to Value Creation
20131209 Path to Value Creation
20131209 Path to Value Creation
20131209 Path to Value Creation
20131209 Path to Value Creation
20131209 Path to Value Creation
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20131209 Path to Value Creation

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This is what I shared with SIG members about the experience that I successfully sold a locally designed and manufactured product into the global retailing channel of Apple.

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20131209 Path to Value Creation

  1. 1. Path to Value Creation 2013.Dec.9th @ SIG Peter Xie 謝哲豪 Co-founder & Product Marketing Director of PAFERS Tech Twitter: @singingpeter singingpeter@gmail.com
  2. 2. a QUESTION a STORY an UNDERSTANDING a VISION
  3. 3. Why are the products that nonTaiwanese make are always betterlooking and sold at a higher price?
  4. 4. 1. We ONLY have Taiwan-style living & working experiences. (Therefore, we don’t understand international markets) ! 2. We are not encouraged to do value creation & realization (Price Up). ! 3. It’s not about do the right thing, or do the thing right. It’s about do many right things right.
  5. 5. A COMMUNITY DEDICATED TO DISCUSS VALUE CREATION & REALIZATION IN INTERNATIONAL MARKETS 專注討論國際市場的價值創造及實現的社群團體
  6. 6. VALUE CREATION & REALIZATION IN INTERNATIONAL MARKETS • Online Marketing • Product & Service Design • International Trading • Financing • Legal issues • Localized Marketing • More....
  7. 7. COMMUNITY MEET-UP • Invitation-only group • Monthly gathering. One Chinese, one English. Each attendee asks a question, everybody else contributes his/her opinions. • Irregular keynote speech. • All nationalities are welcome • Can’t discuss Taiwan Market (except trying to sell a product to international market)
  8. 8. NEEDS •Recruiting Staff! • TA ? •Companies/People already in running business in international markets •Mentors/Leaders/Sponsors? •More ideas?

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