20131209 Path to Value Creation

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This is what I shared with SIG members about the experience that I successfully sold a locally designed and manufactured product into the global retailing channel of Apple.

This is what I shared with SIG members about the experience that I successfully sold a locally designed and manufactured product into the global retailing channel of Apple.

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  • 1. Path to Value Creation 2013.Dec.9th @ SIG Peter Xie 謝哲豪 Co-founder & Product Marketing Director of PAFERS Tech Twitter: @singingpeter singingpeter@gmail.com
  • 2. a QUESTION a STORY an UNDERSTANDING a VISION
  • 3. Why are the products that nonTaiwanese make are always betterlooking and sold at a higher price?
  • 4. 1. We ONLY have Taiwan-style living & working experiences. (Therefore, we don’t understand international markets) ! 2. We are not encouraged to do value creation & realization (Price Up). ! 3. It’s not about do the right thing, or do the thing right. It’s about do many right things right.
  • 5. A COMMUNITY DEDICATED TO DISCUSS VALUE CREATION & REALIZATION IN INTERNATIONAL MARKETS 專注討論國際市場的價值創造及實現的社群團體
  • 6. VALUE CREATION & REALIZATION IN INTERNATIONAL MARKETS • Online Marketing • Product & Service Design • International Trading • Financing • Legal issues • Localized Marketing • More....
  • 7. COMMUNITY MEET-UP • Invitation-only group • Monthly gathering. One Chinese, one English. Each attendee asks a question, everybody else contributes his/her opinions. • Irregular keynote speech. • All nationalities are welcome • Can’t discuss Taiwan Market (except trying to sell a product to international market)
  • 8. NEEDS •Recruiting Staff! • TA ? •Companies/People already in running business in international markets •Mentors/Leaders/Sponsors? •More ideas?