Team Members:-Vishal Jadhav – 77Ankit Lodhia - 86Shobhit Bhargava - 65Yogesh Punjabi - 100
TOUR TO FOOTWEAR
INTRODUCTION• India ranks second among the footwear producing.• Major concentration on gents footwear.• Major production c...
 50 percent of the total domestic production is exported. The Indian footwear market is expected to worth INR 475 bn by ...
MARKET VALUE
OBJECTIVE Planning to come up with retail stores of various brand or get the   franchise with single brand. Consumer Pre...
 Primary data collection – By filling Questionnaire Sample Size – 205 120- Hand Written 85 – Online By Using SPSS    ...
% of shoes customers Purchase           2%      4%                                            Departmental Stores         ...
 We will have tie ups with different health centers andsports clubs. We can provide sponsorship and gift vouchers to var...
OPPORTUNITY MATRIX              Importance   Satisfaction   (I-S)   I+(I-S)Brand Loyal      3.49         3.54         0   ...
Opportunity Matrix                               18%      20%                                             Brand Loyal     ...
 Which is the most popular brand ?
 What is the main purpose of wearing sports shoes?
Where to focus our branded shoes “NIKE”
Which age group and gender to target ?
Why do people prefer buying branded shoes?
 How much customers pay for branded shoes?
CHI SQUARE TEST        HO: PRICE IS INDEPENDENT OF FAMILY MONTHLY INCOME        HA: PRICE IS DEPENDENT OF FAMILY MONTHLY I...
FRIEDMAN TEST  HO: THERE IS NO SPECIFIC PREFERENCE FOR THE BRANDS  HA: THERE IS SPECIFIC PREFERENCE FOR THE BRANDS  LEVEL ...
DIAGNOSIS• From the survey analysis, we come to know that Branded shoes  are being preferred out of which Nike is most pop...
CONCLUSION• According to the research conducted, we would start with  acquiring Franchisee from Nike as it is most popular...
Very final shoes ppt
Very final shoes ppt
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Very final shoes ppt

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Very final shoes ppt

  1. 1. Team Members:-Vishal Jadhav – 77Ankit Lodhia - 86Shobhit Bhargava - 65Yogesh Punjabi - 100
  2. 2. TOUR TO FOOTWEAR
  3. 3. INTRODUCTION• India ranks second among the footwear producing.• Major concentration on gents footwear.• Major production centres in India.• Footwear industry is a significant segment of the leather industry.• Key players in Indian Footwear market.• The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market.• Chennai Leather research Institute & Footwear, design & Development Institute.
  4. 4.  50 percent of the total domestic production is exported. The Indian footwear market is expected to worth INR 475 bn by 2025,representing a compounded annual growth rate of 7%
  5. 5. MARKET VALUE
  6. 6. OBJECTIVE Planning to come up with retail stores of various brand or get the franchise with single brand. Consumer Preference & Customer Attitude. Decide the marketing strategy.
  7. 7.  Primary data collection – By filling Questionnaire Sample Size – 205 120- Hand Written 85 – Online By Using SPSS  Frequencies  Cross Tab  Chi Square  Friedman Test
  8. 8. % of shoes customers Purchase 2% 4% Departmental Stores 31% Factory Outlets Retail Stores44% Unorganized Markets No response 19%
  9. 9.  We will have tie ups with different health centers andsports clubs. We can provide sponsorship and gift vouchers to variouscollege events.
  10. 10. OPPORTUNITY MATRIX Importance Satisfaction (I-S) I+(I-S)Brand Loyal 3.49 3.54 0 3.49 Quality 4.29 4.19 0.1 4.39 Comfort 4.15 4.01 0.14 4.29Brand Name 3.33 3.65 0 3.33 Price 3.56 3.3 0.26 3.82
  11. 11. Opportunity Matrix 18% 20% Brand Loyal Quality Comfort17% Brand Name 23% Price 22%
  12. 12.  Which is the most popular brand ?
  13. 13.  What is the main purpose of wearing sports shoes?
  14. 14. Where to focus our branded shoes “NIKE”
  15. 15. Which age group and gender to target ?
  16. 16. Why do people prefer buying branded shoes?
  17. 17.  How much customers pay for branded shoes?
  18. 18. CHI SQUARE TEST HO: PRICE IS INDEPENDENT OF FAMILY MONTHLY INCOME HA: PRICE IS DEPENDENT OF FAMILY MONTHLY INCOME LEVEL OF SIGNIFICANCE: 0.05 THUS, 0.009 < 0.05, SO WE REJECT THE HYPOTHESIS AND CONCLUDE THAT PRICE IS DEPENDENT OF FAMILY MONTHLY INCOME. Chi-Square Tests Value df Asymp. Sig. (2-sided)Pearson Chi-Square 21.887a 9 .009Likelihood Ratio 24.661 9 .003Linear-by-Linear Association 3.372 1 .066N of Valid Cases 205a. 4 cells (25.0%) have expected count less than 5. The minimum expected count is 1.62.
  19. 19. FRIEDMAN TEST HO: THERE IS NO SPECIFIC PREFERENCE FOR THE BRANDS HA: THERE IS SPECIFIC PREFERENCE FOR THE BRANDS LEVEL OF SIGNIFICANCE:0.05 THUS, 0.000<0.05, SO WE REJECT THE HYPOTHESIS AND CONCLUDE THAT NIKE IS THE MOST PREFERRED BRAND FOLLOWED BY REEBOK, ADIDAS & SO ON…. Ranks Mean RankRank_of_Nike 2.07Rank_of_Reebok 2.66Rank_of_Puma 3.73Rank_of_Adidas 2.69Rank_of_Woodland 4.51Rank_of_bata 5.35
  20. 20. DIAGNOSIS• From the survey analysis, we come to know that Branded shoes are being preferred out of which Nike is most popular as compared to the other brands.• The main target of age group will be “below 25” and “25-45”.• Most of the respondents prefer to wear branded shoes for daily use and sports activity [gym].• Respondents purchase new pair of branded shoes every 12- 15 months and they purchase it mostly from retail stores.• Quality is the most important & satisfying factor while purchasing any branded shoes.• Respondents are ready to pay anywhere between Rs.1500 to Rs. 5000 for a pair of branded shoes.• People like to try out new & different designs in branded shoes as they would welcome new styles on the basis of trend change.
  21. 21. CONCLUSION• According to the research conducted, we would start with acquiring Franchisee from Nike as it is most popular among all the brands.• We would have the range of different & new designs of sports shoes for males as well as females for the age group between “18-25” and “25-45”.• We would price the products between the range of Rs.1500- Rs.3000• We would see that the latest trend is available at our retail store.
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