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Team Yelpers Presentation

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  • Nice presentation - but it sounds like you had your challenges! Good job.
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  • I think your presentation not only made me hungry but also nicely presented your challenges with this particular client. Like myself prior to this class, I failed to see the value in social media. It made me wonder about their age and if they had younger persons in the family that could assist them. Ultimately, if they don't have the desire, it is pointless to create systems that they will not use. Nice job of paring it down to what will work for them.
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  • Did not see value in using Linked-In since that is more of an official siteDid not show interest in Pinterest or Flickr
  • Transcript

    • 1. House of Peking RestaurantSocial Media Strategy By: Kevin O’Malley Sunitha Singh
    • 2. Background• House of Peking is a Chinese restaurant in Highwood, IL – Peking is a city in China with a literal meaning: house in Peking – Family owned business operating for over 23 years – Dine-in or carry out restaurant – Food is freshly made and health conscious – Family setting environment – Gift certificate is available for purchase for $10 and $15
    • 3. Vision & Mission • Provide authentic Chinese food in a Vision family environment • To serve fresh food, made to order Mission and customized to customer needs • To create awareness and increase Objective traffic from local area customers • Local residents from Highland Park, Customers Lake Forest and Highwood, IL
    • 4. Current Marketing• Limited marketing and success has been through word of mouth• Have a website: www.houseofpeking.com• Never advertised and rely on loyal customers• Do not offer coupons because food is competitively priced• Not many Chinese restaurants in the area• Supports fund raising through local schools• Donate meals for some charities
    • 5. Strategy & Tactics• Use social media to meet the owner’s objective• Continue on the path of word of mouth strategy, but through social media also• Plan was to build the following social media sites – Use of Facebook by building a page – Use of Twitter to direct customers to their home page – Offer coupons through these sites – Use of Yelp, Flickr and Pinterest
    • 6. Interview with the Owner• Owner set expectations to keep limited ongoing support work – Required a facebook page – Was aware of comments on Yelp, but did not monitor or comment back – Twitter was acceptable only if directing to the web page – Showed disinterest in Flickr or Pinterest
    • 7. Yelp • Monitor feedback and respond when appropriate • Monitor rating details
    • 8. Facebook Page Yelp URL
    • 9. Facebook: Pictures & Location
    • 10. Facebook: Menu
    • 11. Twitter• Found it to be least effective• Numerous tweets had nothing to do with the restaurants• Hashtag has to be specific
    • 12. Challenges• Unable to realize full benefits of social media since owner’s requirement was to keep ongoing maintenance low• Learned that facebook page ownership cannot be transferred after building it using personal account – Had to delete and re-create the page with a generic account• Due to access issues, ended up creating multiple facebook pages – Found a merge option that combines duplicate pages into one after some research• Requires 25 “likes” to gain URL facebook.com/houseofpeking – Can only be accessed now by a facebook account
    • 13. Next Steps• Gain 25 likes on facebook to get URL site• Work with the owner to load facebook and icon on their website• Demonstrate to the owner: – How to keep facebook page up-to-date – monitor real time customer feedback – how to track the results
    • 14. Thank you! Questions? Please contact Team Yelpers!

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