Google Business Solutions and Tools

Google Business Solutions 100 Success Secrets Copyright © 2008 Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Notice of Liability The information in this book is distributed on an “As Is” basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

Google Business Solutions 100 Success Secrets There has never been a Google Business Solutions Guide like this. 100 Success Secrets is not about the ins and outs of Google Business Solutions. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about Google Business Solutions’ best practice and standards details. Instead, it introduces everything you want to know to be successful with Google Business Solutions.

Table of Contents Why Google AdWords Spells Success for Sites.............................12 The Pros and Cons of Using Google Apps.....................................13 Better Web Business with Google Business Solutions..................15 Google Docs Makes Word Processing More Collaborative.........16 Importance of Google Geospatial Solutions to Improve Productivity ........................................................................................18 Enhance Electronic Security through Google Postini Services....20 Tips to Using Google Talk to Improve IM Experience.................22 Google’s Open Social Provides New Opportunities for Social Networking.........................................................................................24 Two Gmail Tricks to Improve Your Email Account .....................26 Improving Website Performance through Google Analytics......28 Google Base: Supporting Your Items on the Web.........................30 Top Tweaks to Improve Your Google Calendar ...........................31 The Benefits of Using Google Enterprise Search Solutions .........33 Be Found Quickly With Google Maps Business Listings.............35 Google Site Search Can Improve the Performance of Websites..36 A First Look at Google Webmaster Central ...................................38 Improve Your Web Revenue with Google AdSense.....................39 Blog Stat Maintenance with Google Analytics ..............................40 Get Ahead in Research with Google Book Search ........................41 Google Checkout: For a Better Web Shopping Experience..........42

How to Insert Google Gadgets on Your Website ......................... 43 How to Maximize the Potential of Google Pages......................... 45 Steps to Using Google Spreadsheets .............................................. 47 Better Search Results Thanks To Google Website Optimizer..... 49 Add Website to Increase Website Visibility .................................. 50 Google Analytics: A Free Google Stats Tool That Helps............. 51 Google AdWords: The Google Pay Per Click Offering ............... 52 Search Engine Marketing: Essential for Success in E-Commerce .............................................................................................................. 53 A Free Webmaster Tool Can Be As Beneficial As Paid Webmaster Tools............................................................................... 54 Google Maps Made Possible by the Google Satellite................... 56 Efficient Internet Advertising: Bring More Visitors and Sales to Your Site ............................................................................................. 57 Pay Per Click Advertising: The Most Targeted and Economical Way to Advertise............................................................................... 59 Bring in More Business through Google Search Engine Optimization ...................................................................................... 60 Website Submission: An Important Part of Search engine Optimization ...................................................................................... 62 Advertiser Education: Negative Keywords Increase Your ROI. 63 Advertiser Education: What is Return on Investment?............... 65 Google AdWords Success Stories: How Marketers and Customers Get Connected ............................................................... 67

The Google In-Game Advertising Benefits for Online Marketers ...............................................................................................................69 Introduction to Google's Content Network ...................................71 Advertiser Education: Conversion Tracking & Bid Management ...............................................................................................................73 Demographic Bidding on Google's Content Network .................75 Google Earth: Your Cyber-Friendly Map.......................................77 Google Tools Make You Gain Virtual Power ................................79 Optimizing for Success on Google's Content Network................81 Top 3 Reasons Why You Need to Advertise Your Business on Google..................................................................................................83 Top Grossing Tips on How to Effectively Earn Revenue from Your Website ......................................................................................85 Why We Need to Hire a Google Adwords Consultant................86 The Helpful Benefits of Google Analytics Tutorial.......................87 Learning the ABCs of Google Earth Pro.........................................88 How to Efficiently Increase Visitor Satisfaction and Loyalty with Google..................................................................................................89 Top 2 Reasons Why We Leverage on Google’s Developer Tools ...............................................................................................................90 Reduce Google Chat and E-mail Technical Support Costs by Enhancing Self-Service Online .........................................................92 Visualize, Analyze and Share: The Distinct Characteristics of Google Map Earth..............................................................................94

Analyze Website Traffic through Google Web Analytics ........... 95 The Unrevealed Tips to Top Google AdSense.............................. 96 The Knowledge that Google Adwords Learning Centre Bridges to Us .................................................................................................... 97 Are the Google Apps for Your Domain All Set to Meet the Expected Outcome? .......................................................................... 99 What is Hot and New with Google Sketchup Pro 6................... 100 Getting a Surefire Increase in Website Conversion Rates ......... 102 The Flexibility of Google to Post All Kinds of Content ............. 103 Effectively Sell Online via the Google Products and Services.. 105 The Best Way to Appear on Google Maps for Free.................... 106 A Close Encounter with Google Adwords API .......................... 108 What are the Expected Skills from a Google Adwords Professional? .................................................................................... 110 Making the Right Decision about Google Earth Enterprise...... 112 Hot Tips to Improve Your Site’s Visibility .................................. 114 Hot and Sizzling Tips to Increase Website Conversions and Sales ............................................................................................................ 115 The Google Site: A Better Way to Promote your Books ........... 116 Showcase the Most Relevant Products and Earn the Best Results ............................................................................................................ 117 Learn More about Google AdWords in Adwords Learning Center................................................................................................ 118 Google Analytics Help: An Online Tutorial................................ 119

Google Projects and Its Wonders...................................................120 Google Word: Allowing People to Write Directly Online .........121 Ways to Effectively Manage Pay Per Click Bid ...........................123 The New Adwords Management Tool: AdWords Dominator .125 Google Forums Reveal Google Secrets .........................................127 Implementing Google Website Registration................................128 Updated Ways on How to Improve Search Engine Ranking....129 Catherine Seda Released a Book about Search Engine Advertising .......................................................................................131 Google AdSense Learning Resources: Learn and Earn with Google AdSense ...............................................................................133 Learn to Track and Create Higher Conversion Rates with Google Analytics............................................................................................135 A Closer Look at the Google Enterprise Solutions......................137 Google AdWords Learning Resources: Learn What is Has to Offer ...................................................................................................139 The New Features of Google Analytics ........................................141 Decrease Visitor Bounce Rate: Impressing Profit........................143 Google Analytics in 60 Seconds: Placement Targeting Advertising Instructions .................................................................145 Increase Visitor Satisfaction: Sticking to the Basics.....................147 Eliminate Guesswork from Site Designs: An Expert Help .......149 Increase Time Spent on your Site: Arousing the Curiosity........151 Why Add Site Search to Your Website? .......................................153

The Communicate and Collaborate Process under Google ...... 154 Goggle Apps Premier Edition is meant for Enterprises ............ 156 Information about Google Checkout Sandbox ........................... 158 Google Site Search: Learning Its Benefits .................................... 160 How to Build Effective Websites?................................................. 162 Running a Google AdWords Campaign...................................... 163 Issues on Google Book Search ....................................................... 165 The Future of Google OpenSocial................................................. 166 Information about Google Search Company .............................. 168 Different Ways to Post Content on Blogger ................................ 170

12 Why Google AdWords Spells Success for Sites One of the best mediums for advertising on the Internet nowadays is Google AdWords. ranked as the leader when it comes to the different search engines as well as the advertisements they placed, it certainly becomes the engine which gives you a higher chance of having your ad clicked by the advertisers. These advertisers usually pay you around one dollar every time you get a click on the competitive keywords. But of course, paying just more money will definitely not be a guarantee that your advertisement gets to be displayed on top. Using Google will mean having more preferences to the ads that have been clicked the most compared to the ads with the highest payments. One easy way to visualize this is through the equation wherein twenty clicks on the first ad (at one dollar per click) is greater than two clicks on a second ad (being that the second ad has a rate of two dollars per click). Here, you can surmise that the first ad is a lot more successful than the second ad and thus you will have given Google more profit coming from the one dollar ad that you have. And so, this simply means that the importance of the kinds of advertisements that are placed here are very effective indeed and that people really are lured in clicking it. So make sure that the Google AdWords that you have are very well written, creatively constructed and highly attractive for it to be clicked on. When it is like that, you are well on your way to bigger revenues.

13 The Pros and Cons of Using Google Apps The Google Apps collection is a web based software suite. It consists of different office tools such as word processors and spreadsheets, calendar and contact management, email, and web page creator. These office tools are normally utilized on desktops. But with Google Apps, you don’t have to install software on your computer. Everything would be accessible through web interface. Google Apps are good alternatives to the commonly used desktop office suite. But before you take the switch, it is best to know the pros and cons of using Google Apps. For its good side, the Google Apps collection is several hundred times cheaper than popular office suites. Priced at $50 annually per user, it can provide you with cheap office solutions. Plus, you get the advantage of 24/7 support services which could also lower your IT maintenance cost. Another best feature of Google Apps suite is it centralized storage set-up. This means you can do your work anywhere as long as there is Internet connection. This opens up opportunities for telecommuting and establishing remote work places. For its downside, using Google Apps could be very uncom- fortable if you’re too concerned about privacy. Because your data will be stored on third party servers, you might feel uncomfort- able about its security. Google however has the most secure and reliable data centers.

14 Another big disadvantage is if you can’t access the Inter- net, then you will not be able to work. Google Apps are purely web based. The software resides in cyberspace. So if you’re outside of your office and have no means to establish Internet connection, then your work could be disrupted.

15 Better Web Business with Google Business Solutions Different kinds of businesses can definitely benefit from Google business solutions. For those who are in the small website business avenue, they can truly benefit from AdWords. This is a good way for them to advertise their business on Google as well as their wide network of partner sites. You can also set any type of budget that you want and then only pay every time people get to click on the ads. Another Google business solution is that which is called Analytics. Here, you will be able to learn where all your visitors originate from and how exactly they get to interact with your website, as well as how you as a business owner can be able to improve their web experience. AdSense, on the other hand, is the popular Google business solution that helps you earn a lot of revenues coming from the relevant ads which you have on your website. Of course, following closely is the reliable Google business solution called Webmaster Central. With this, you can find out how Google gets to crawl and as well as index the different kinds of websites. Also, you can make your email a lot more efficient using custom Gmail accounts with Google Apps. Here, you are provided with twenty five gigabytes of storage, as well as a very powerful search engine which can help you find information in an instant. For the small and medium sized website business owner, Google business solutions clearly offers a lot of great tools that expand the network, boost productivity and thereby creating bigger sales and revenues.

16 Google Docs Makes Word Processing More Collaborative Google Docs is a web based word processing application. It is a major part of Google’s collection of office tools. Google Docs however can be used to quickly share documents. You will be able to collaborate with peers in creating or revising a document without using email attachments. To start using Google Docs, you need to have a Google account. You will use this account to access your work space. There are two ways to start working on Google Docs. First, if you have a readymade document created in Word, you can simply upload this file to your Google Docs work area. Once uploaded, you can share it with your colleagues and start group revisions. Another way is to directly create a document on Google Docs. Use it just like any other word processing application. Your work will be saved not on your local computer but on Google’s data centers. You can also share this with peers and collaborate with them in making the necessary revisions. If you frequently use Google Docs, you can create and configure short cut keys to launch the service. This is very useful in order to save time whenever you want to access your work area. You can also create a shortcut key to create a new document to speed up the process of document creation. It is also easier to find a document on Google Docs. Just use its search function to quickly find what you need. Through the search function of Google Talk, you can skip browsing

17 through different folders and files. This function streamlines your work which could improve productivity.

18 Importance of Google Geospatial Solutions to Improve Productivity The Google Geospatial Solutions provide several geographic data and mapping services to be included on your websites. Mapping and geographic data are important so that your customers can visualize your business. The geospatial solutions of Google also help your website visitors to locate your business. You can use geospatial services to improve website and business process performance. Here are some of the most important functions of Google Geospatial Solutions. First, Google’s geospatial solutions can be fully integrated into your public and commercial websites. Visitors of your websites can simply access the interactive maps so they can easily find your offices. This is very important for e-commerce sites that maintain physical stores. Through geospatial solutions, customers will find it easier to transact with your company because they will be able to quickly locate your place of business. Second, the Google geospatial services also allow you to organize geographic data and categorize them for easy identifica- tion. So, if you’re doing a presentation on property locations for your clients, then the Google geospatial service can provide tools to visualize the property data you’re discussing. It can also be used to accurately present a property layout. If you’re trying to clinch a deal with property developers, providing them with accurate sketches of the proposed location would be very convincing.

19 Geospatial solutions also allow you to manage remote and field workers. By annotating the locations of your employees, you can easily deploy them to answer a service call from customers. Using the Geospatial Solutions of Google can improve not just the performance of websites. The geo solutions can also improve business processes in order to increase productivity.

20 Enhance Electronic Security through Google Postini Services Google offers enterprise class web security services which are being powered by Postini security solutions. Google acquired Postini in 2007 so it can get a share of the enterprise web security market. The Google Postini service can be deployed on company sites, communications and data servers. The Google Postini services include web security, email security and encryption, anti spam and filtering technologies, and enterprise email archiving. These services can bulletproof your web and communication servers from malicious Internet attacks. The email archiving functions will also enable your company to follow official regulations. Getting Google’s security services is affordable. You can get complete email and web security for $45 for every single user per year. All you have to do is sign up for the service and the security features will be implemented. Google also provides ready support for the security products. The Google Postini security services also support content filtering for incoming mail messages. The service will be able to stop spam and virus messages. It can also provide content security for all your outgoing communications by encrypting the messages. Hijacking your messages therefore would be impossible so you can confidently transfer data over the Internet. Google can also host archived messages on their data centers for 10 years. You can easily retrieve archived communications whenever you want. This service is important so your

21 company can comply with regulations about electronic data archiving and retrieval. Getting the Google Postini services will enhance the security features of your web and mail servers. These services could protect your company from numerous web security risks.

22 Tips to Using Google Talk to Improve IM Experience Google Talk is the instant messaging client of Google. It is a lightweight application so it would not exert too much pressure on your local computer. However, like all Google applications, Google Talk can be accessed and used using your web browser. There are three ways how you can use Google Talk. First, you can instantly use Talk service via your Gmail account. When you access Gmail, a GTalk chat tool will be available for you. Just use this to start chatting with your friends. Second, you can simply use a web based Gmail client. You can get client apps from Google or from third party developers. You don’t have to download the Google Talk application. You can chat and call your friends through your browser. Lastly, you can also download a standalone Google Talk client and install it on your computer. Use it just like any IM client to chat or make an Internet call. The drawback of Google Talk is you cannot connect with friends using IM services of different networks. However, you can easily hack Google Talk to connect it with other IM services such as Yahoo, ICQ, or MSN. To make the hack, simply connect your Google Talk to any Jabber server. Jabber is an open source IM service that provides client and server applications. There are lots of Jabber server applications which you can use for your local network or via the Internet.

23 Once you connect Gtalk to Jabber you can now select another IM service from Jabber to transport Talk to another service. You can now use Google Talk to communicate with friends on other networks.

24 Google’s Open Social Provides New Oppor- tunities for Social Networking Google’s Open Social can be used to build widgets that can communicate with multiple social networks. It follows the open source standards so the codes of the widgets will work on any platform. Through Google’s Open Social, you can create a small application that contains content on your website. You can share this application on any social networking site that uses Open Social codes. Your friends and networks on the social site can access this mini application to go to your website or to get updates from you. They can also share this application with their own networks. Google’s Open Social makes it possible for you to create a reliable marketing tool for your product. The mini application can serve like a widget commonly used on networking sites or blogs. If your widget is being shared by lots of web users, then more people can easily access your website. The Google help center provides a detailed technical manual on how to use Open Social on your site. You can find step by step tutorials on how to develop an Open Social code to create a mini application. The Open Social mini application can be hosted on your servers if you like. This is optional because the mini application you can create will still work even if not hosted. It can simply be deployed as a simple widget consisting of HTML codes. This will spare your servers from heavy bandwidth demands if your Open

25 Social mini application becomes very popular among many users.

26 Two Gmail Tricks to Improve Your Email Account Gmail is Google’s free email service. It can provide you with more than 7 GB of space and this grows every day. You can also use Gmail as a forwarding mail service or create a POP3 account so you can use a third party desktop email application. Gmail has everything you need for an email service. But there are tricks which you can do to maximize Gmail and make it easier to use. First, if you have slow computer or slow Internet connection, you can switch Gmail from standard view to basic HTML view. At the bottom of your Gmail interface, you can see two links there that say: standard and basic HTML. Just click the basic HTML and Gmail will be converted to a simple web page that loads faster. Some utilities will not be visible however if you switch to HTML view. If you want to use functions such as chat, contact list, and interactive label list, you can simply revert to standard view. Second, if you’re primarily using a desktop email client such as Outlook to access Gmail, then it would be best to automatically archive downloaded messages. This will clean-up your Gmail inbox and you can avoid manually archiving hundreds of messages that you’ve already read. To do this, go to the settings page of Gmail then click the Forwarding/POP/IMAP tab. In the POP download category, you will find a question there asking: “when messages are accessed

27 with POP”. Choose the option archive Gmail’s copy from the dropdown menu. Save your settings and you’re done.

28 Improving Website Performance through Google Analytics If you want an all in one package to monitor your website performance, Google Analytics could be your best tool. Google Analytics is a free service but you can get comprehensive website analysis from it. It can also support multiple websites analysis. You need to create a Google account to access the Ana- lytics services. Once you log-in to Google Analytics, get the Meta code for your website. Paste this code on any page that you want to be analyzed by Google. If you have multiple websites, you must use different codes for them. There is a drop down menu on Google Analytics page where you can list or add websites. Once the Meta code is active on your site, Google will be able to crawl your site and generate performance report for you. You can see this report on the main page of your Google Ana- lytics account. Different graphs and data will be presented to you. You can easily see which of your pages are performing well. You can also see which web page on your site converts visitors into actual buyers. To study the report, you can download a complete copy of it in excel file. By studying the Google Analytics report, you and your webmasters can make adjustments to your websites to improve performance.

29 Google Analytics is a powerful and comprehensive web analysis tool. If you’re maintaining a commercial website, you should use this service to get actual on-site activities and performance. Google Analytics will enable you to devise strategies to improve your websites.

30 Google Base: Supporting Your Items on the Web A place where you can efficiently submit all your different kinds of online and offline content is called Google base. Here, the different items that you submit may also include the different labels and attributes that help in describing what it is that you want to upload so that other people will not have a hard time looking for your content. In Google Base, the attributes are also described as words or phrases that really help in describing the different qualities as well as characteristics that may be said of your items. Each given attribute allows you to enter multiple values which you then separate with commas. The labels, on the other hand, are also keywords or phrases which may act as tag words that classify or describe each item that you have. The items that you end up submitting to Google Base are also now part of the Base directory. Depending on the kind of relevance your item has, it can also be automatically posted in higher places of Google search engines like Froogle and Google Maps, among others. This is highly important for you to understand as a business owner because you need to make sure of the quality of your data. When data is good, you can affect your results in Google Base in a highly positive way – including the other areas of Google, too. The Google Base has a data feel which allows you to be more particular about the own attributes. These means you can add more information about the different items that you have.

31 Top Tweaks to Improve Your Google Cal- endar Google Calendar is fast becoming the favorite online or- ganizer of many Internet users. If you already have a Google account, creating a Calendar could be your best option in orga- nizing your activities. Here are some of the most important functions and tweaks that you can do with Google Calendar. First, you can change the standard default view of Google Calendar to one that suits your needs. If you want your Calendar to display weekly events and schedules, simply go to the settings page of Google Calendar and configure it the way you like. This is very useful if you don’t want to be stuck with the 30 day calendar view of Google. Second, you can integrate weather reports on your Calen- dar. You can set the weather report through the settings page. Just specify your specific location and set the weather report to be added to your Calendar. You can now determine if you will have to bring a coat, an umbrella, or other rainy gears to your schedules. Another important utility you can use is the share function. You can easily share your Goggle Calendar to colleagues by clicking the share button. Your friends will receive a link to your Google Calendar so they can have access to it. If you don’t want to forget a scheduled event, simply set up an alert that will be sent to your email, mobile phone, or POP

32 mail. Every time an event is forthcoming, the Google Calendar will send a reminder so you will not forget your schedules.

33 The Benefits of Using Google Enterprise Search Solutions Have you experienced searching for documents on your company’s Intranet and failing to find what you need? The Google Enterprise Search Solutions could be the answer to your troubles. The Google Enterprise Search service is a comprehensive solution to increase the business intelligence of enterprises. The service utilizes software and hardware deployments to improve corporate search performance. For example, if you buy a Google Enterprise Search appliance, your company will be able to use Google’s search technology for faster and more intelligent search results. You will also get a hardware that can mine up to 30 million documents from your local servers and on public Internet servers. There are two main types of enterprise level Google search solutions. For medium sized businesses, there is the Google mini search appliance. It can be used to mine up to 300,000 data and files from local servers and Internet. It can also search for hundreds of different file types such as PDF, HTML, Lotus, Office files, and many others. For big organizations with large databases, there is the Google Search Appliance. This will enable your company to find data and files from almost unlimited sources. The maximum document count that can be mined using Search Appliance is 30 million. It also supports cross-database search so you will be able to get data and documents from different databases using any type of database software.

34 By using Google Enterprise Search Solutions, your company will be able to reduce the time searching for important documents needed by your business. Your organization therefore can improve productivity which will have a direct impact on company profitability.

35 Be Found Quickly With Google Maps Busi- ness Listings Do you have a website which operates to promote a shop, or maybe a business place to sell your goods? If such is the case, then it would be very helpful for your customers to locate it using a location map. They will be twice as likely to visit your store if they can see right away where your location is and get the exact directions to it. The good news is that this can be done quite easily thanks to the wonder that is Google Maps with business listings. This is a very easy and free way for you to put your business on the map – so to speak! Once you go to the Google Maps list, you can simply follow a few procedures in getting your store in a business listing. First, you have to click on the Add/Edit function for business owners. Then, you will be directed to the Local Business Center, where you should log in using your Google Account. As soon as you are logged in, go to the Add New Business tab that is found under the Locations tab. Carefully enter the name of your business as well as its address. You need to add the full postal address because Google will need it for your activation PIN. Creating separate listings for each of your businesses (assuming that you have more than one, of course) is also a good idea. Simply follow the rest of the easier directions and you are well on your way to a better location of business with more clients knowing where you can be found.

36 Google Site Search Can Improve the Per- formance of Websites Site Search is the new search solution of Google for business organizations. The Google Site Search service replaced the Custom Search Business Edition services. Site Search is hosted and powered by Google and uses the algorithms of its public search engine. Google Site Search however is not ad supported, it has fully customizable search functions, and does not require Google branding. You will be able to create an on-site search engine with your company logo on it. You can also configure the search engine to show biased result. This means more control of search results so you can direct your visitors to pages you want them to visit. For example, you will be able to configure Google Site Search to show more recent pages or documents on the top results. You can also include other external websites outside of Google to show on your search engine. Having a Goggle Site Search widget on your website could improve site performance. Site visitors would be able to easily find individual pages, product pages, and services of your websites. In fact, webmasters and website owners have reported a decrease on their bounce rate after they installed Google Site Search on their websites. This means visitors will stay longer at your site which is also an indication of improving user engage- ment.

37 As a result of using Google Site Search, online businesses also reported an increase on their conversion rates especially for their e-commerce pages. This means more cash flow and more income opportunities for commercial websites.

38 A First Look at Google Webmaster Central If there is anything that a budding web enthusiast or entrepreneur needs, it is Google Webmaster Central. This is simply an impressive suite which features a wide host of webmaster tools that can provide you with an easy and free way of making your website very much Google-friendly. With Google Webmas- ter Central, you now have a way to show the Google view of your site. This is very helpful when it comes to diagnosing problems as well as letting you share the different information with other people as an attempt to improve the visibility of the site. The latter is actually quite important, because it is the key in coming up with a secure and high quality spot on the Web. The first thing that you need to know when it comes to improving the visibility of your site on Google is all about robots and indexes. Learning how the Google robots crawl and get to index your site is vital to success. On Google Webmaster Central, the Crawl info mean letting others have access to your website and check if the Googlebot visited it and what exact time. You may also use it to view the different URLs that others may have had problems in crawling and why it is so. As such, it becomes easily fixable and lets you index away without any more worries or constraints. The Robots.txt file is a way to validate the troubles that exist on the file and lets you test out the different changes that may occur from the server itself.

39 Improve Your Web Revenue with Google AdSense If you have not noticed the many Google AdSense ads on so many websites, you are not as keen an observer as most. You should truly invest in Google AdSense because it makes your site very popular. You find the most profitable kind of AdSense keyword, all you need to do is to build your own AdSense site that revolves around those keywords. Add to that a setup of an ad campaign on the smaller types of pay per click systems and you will surely be reaping in the big bucks. A closer inspection of one tip for AdSense success is of course quite necessary for you to be able to see how easy it is to execute. When you make the AdSense banner present, it is simply like convincing your readers to click on your links that are within the block of Google AdSense - which is the direction to take if you want to generate income out of it. When a visitor is about to leave, he can either go to another site within the site or click on an ad by Google AdSense that is said to be high laying. What you can do here is to simply go ahead and apply the Google AdSense Program where you get to post up the smaller ads on some of the article pages. Of course, you would like to know the best formats for such and if there are some missing information in the account settings of your AdSense then you may want to attend to those right away.

40 Blog Stat Maintenance with Google Ana- lytics Would you like to know exactly how many people view your blog on a daily basis? Are you curious to find out where these people are from so you may improve your efforts at marketing to reach out to them in a better manner? If so, then Google Analytics is for you. This is an ingenious way that has been developed in order to let you in on the basic stats: how people found out about your blog, where these people originate and exactly how long they stayed and viewed your pages. If you really are serious in your efforts to build a highly profitable blog, then you will find Google Analytics to be very much useful in tracking your visitors. Of course, the first thing you need to do is to have an account with two places: Blog- ger.com and Google Analytics. After you have created accounts for both, then you need to log on to Analytics and then go to the Add Website Profile settings. As soon as you enter the URL or the website address of your own blog, then you can click Finish. You will then be given an HTML code which you will need to append to your blog page as a way of making sure that Google can track all of your visitors. You should copy this code by pressing right click and highlight the entire code. Copy this code and then paste it on your blog. Google Analytics is indeed a great and efficient way to maintain the stats on your blog!

41 Get Ahead in Research with Google Book Search When you search for a particular thing, you may want to try the Internet because it might be there. However, the challenge lies in getting the exact details that you want at the mo- ment – which may be a bit difficult because of the sheer amount of information in the Internet. Google is a very well known and quite effective way of looking for the major links of any person or any phrase. When it comes to books, you can also use Google for this. Of course, there are always book stores such as Amazon and Barnes and Noble, but Google Book Search offers so much more than just the title and the price of the book and where you can buy it. Using Google Book Search has proven to be a very handy way for many academicians and students alike. This is because this function allows them to actually browse the book itself instead of purchasing it. Google Book Search is like having a copy of the actual book itself – right on your screen! You may scroll up and down to read the actual pages from the scanned book and even find the proper citations should you need it for referencing. Google Book Search, of course, is not a free online library of any kind of academic or reference research. Some books are incomplete and have a few pages missing. This is also to encourage people to actually go out and buy the book itself. But for those who find the information they need from the pages that are allowed to be viewed on Google Book Search, you are probably counting your blessings that such a tool is available to you on the Internet.

42 Google Checkout: For a Better Web Shop- ping Experience If you have been yearning to sell some of your digital products all the while using the payment processor called Google Checkout, you have probably witnessed a few tricky drawbacks. Some of this includes the absence of a mechanism which works to integrate the shopping carts in an automatic manner. This usually means that each digital product that has been purchased will need manual approval to be loaded. However, the good news is that some solutions have been provided in order for you to come up with an easier time in downloading and delivering goods to your customers and clients. This merchant service is very efficient and scalable. It is a robust payment processor which makes purchasing very easy for your customers and record keeping a breeze for you, the store keeper. One thing that customers have been clamoring for would be the no chargeback policy of Google Checkout – but the good thing about this is that a solution is well on its way. An instant online method of paying is a good way for Google Checkout to encourage business growth. This is certainly better than simply coming up with a payment scheme in an antiquated manner. Here, you can select different merchant service providers that also take in different kinds of currencies. The top three most popular currencies are the Euro, US Dollar and the British Pound – thankfully, Google Checkout caters to these three and so much more for your easy shopping convenience wherever you may be in the world.

43 How to Insert Google Gadgets on Your Website Google Gadgets can enhance the look and feel of your websites. You can add these gadgets to your websites or blogs to provide more tools and functionalities for your visitors. These Google gadgets can also be used on your iGoogle home page. Just set the iGoogle as your browser home page and select any gadget listed on it. You can simply drag and drop the gadgets to arrange them according to your needs. If you want to add Google Gadgets to your websites, then you have to select a specific gadget you want. After selecting a gadget, you need to click the Add to Webpage button. You will get an HTML code for your chosen Google gadget. Copy this code and use your website editor to edit your web page. Paste your HTML code to any part of your site and upload the edited page to your hosting server. Your gadget is now ready to use. If you’re using a WYSIWYG editor for creating web page, you can resize the inserted Google Gadget from the standard view of your editor. Simply select the gadget and drag the resize tool to get the size you want. This will not affect the basic function of your gadget. There are hundreds of Google Gadgets you can use. You can see a detailed list of gadgets on the iGoogle page. These gadgets are free to use and you can also easily remove them on your websites.

44 Your visitors will surely enjoy their stay on your websites if you place excellent Google Gadgets on your pages.

45 How to Maximize the Potential of Google Pages Google Pages or Page Creator is a discontinued service of Google. The giant search company is not accepting any new sign-up for its Pages service. Existing Google Pages users however can still continue to use the service. New users on the other hand are directed by Google to its new roll out: the Google Site service. The Google Pages service is essentially a website building tool. You will be able to create a web page either from templates or from a scratch blank document. It has a drag and drop interface so you can easily create page elements for your web page. Because Google Pages have What-You-See-Is-What-You- Get (WSIWYG) text editor and tools, the service would be ideal if you don’t know how to code HTML. Your web page will be hosted by Google on a sub-domain. If you have an existing Google Pages account, then it is best to develop it into a full website. Just sign-in using your Google account and you can proceed to the Pages interface. You can select a template for your page by choosing it from a drop down menu. You can customize your page header and simply type the text in your content box. If you want more functionality, you can select widgets or tools to be included in your page. Google Pages offer simple web building tools. It is a good application to easily create your own personal site or business

46 landing page. The service and hosting of your site is free, so you can create as many web pages that you may need.

47 Steps to Using Google Spreadsheets Google Spreadsheets is part of Google’s collections of office applications found on Google Docs. If you know how to create, edit, and manipulate data on Excel or any other spreadsheet program, then you will find Google Spreadsheet very easy to use. All the basic tools that can be found on any spreadsheet programs are also available on Google Spreadsheets. In fact, you can upload a spreadsheet file from your computer to Google Spreadsheets. The integration is seamless so you can edit your file immediately and share it with your team. Real time collaboration is possible when using Google Spreadsheets. If you have an open spreadsheet document on your work area, simply click the share button to invite your peers to view the document. Once you invited your peers, Google will send a link to them to access the spreadsheet file. They need to log-in to their Google Docs account to view the spreadsheet. Once your colleagues are online, you can now start team collaboration in making revisions to the document. To enhance this collaboration process, Google provided a chat function so you can interact with your team. The chat utility can speed up the effort because you can discuss in real time any important change that should be made on the document. Any- one on your team can make changes and these changes will be tracked automatically. Once you’re done, you can save the spreadsheet to your computer by locating the command “Download as XLS” on the

48 File menu. You can also print the file immediately without losing the layout of the spreadsheet.

49 Better Search Results Thanks To Google Website Optimizer If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search engine company called Google. This is what they call the Google Website Optimizer. With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. Google Website Optimizer is a great way for you to have a support plan that can grow and has a fee, but also lets you put your products through a free test module to see how it can fare. This assesses if your own website can be made much more profitable. A tool such as Google Website Optimizer helps you in connecting with most of the search engines as well as your customers. It does so by letting you see the different combina- tions of data that seems to be most appealing to all your consumers. A lot of people have placed their trust in Google website Optimizer since it is actually the one and only gold standard when it comes to SEO. So you should follow their lead and do the same thing as well, and get to tap the potential of Google for producing the best types of results ever. May website owners have placed their trust in this – it is time you place your trust in as well.

50 Add Website to Increase Website Visibility Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. So this makes adding the website easy for any webmaster or website owner. Why should websites be added to search engines and directories? Again, this is an effective way of promoting a website. By adding the website, its chances of being more visible on search results are increased. People are able to see the link to the site more often. More people will see and know the site exists— and more people are likely to visit the site. Adding the website on search engines and directories does not automatically get it shown on result pages though. Search engines will do its work in qualifying the sites relevant enough for each category. Google, for example, does not promise that that all added sites will be displayed nor does it make commit- ments as to when a newly added site will get exposure. It is therefore also important for the site content to be relevant and updated always. By adding the website, it is given a jumpstart for search engine optimization. The website will surely be included in the search for websites to be indexed. While it does not guarantee result inclusion, its chances are significantly improved. So while it is not all when it comes to search engine optimization it is a vital component. Adding the website to search engine and to directory listings is the first step towards a good and solid search engine optimization strategy.

51 Google Analytics: A Free Google Stats Tool That Helps Google stats are presented as Google Analytics. This is yet another free Google tool available for all webmasters and website owners. As what the name suggests, it is all about the statistics on website traffic. Google Analytics allows webmasters to see a detailed pic- ture of how keywords and ad campaigns are performing. This is important in making sure that the website is well placed. Through the stats provided by Google Analytics, webmasters can better make the websites visible and profitable. Less money would also be wasted on ads that are ineffective. Alternatively, these ads could be fine-tuned to make them effective in bringing in traffic too. Google Analytics even provides webmasters and website owners stats about the visitors who go to the site and immediately leave. So if the site’s landing pages are inefficient they would know and they would be able to make adjustments. This way, visitors will be enticed to stay and browse around the site more. More site visitors will even be enticed to buy the products or the services offered there. With all the details and all the information provided by Google Analytics, webmasters can be better at their jobs. The reports that the tool provides is detailed enough to enable webmasters to look into every small thing that affects site traffic. They are assisted by Google Analytics in bringing in ample traffic to websites. They are also aided by this tool to make sure that landing pages are entertaining and informative enough to make visitors stay on the site longer.

52 Google AdWords: The Google Pay Per Click Offering Driving more traffic to the site is one very primary aim of all website owners. They have to get the most traffic in order to be profitable. But websites need the help of search engines to show the public that their site exists and to show them what it has to offer. One of the easiest and quickest ways to drive traffic to the site is by availing a service called pay per click or also known as AdWords for Google. By subscribing to this Google business service, the ads for the website will appear in relevant searches. Links to the site will also be shown in sites related to the theme of the website. The advantage of getting this service is that ads are displayed to targeted audience. People will see the links when they are searching for the site category. People will also see them in sites which are about or at least related to the same things the site is offering. So the interest is definitely there. This is indeed a good investment in terms of site marketing. As an advertiser, the website owner only pays for the times when the visitors clicks on the links and visit the site. There is no wasted money here. What is billed is the exact number of new visitors the service drives to the site only. While it provides more links and exposure for the site, what is actually paid is the number of clicks visitors make on the ads.

53 Search Engine Marketing: Essential for Success in E-Commerce Search engine marketing encompasses all efforts geared towards increasing website visibility. This includes search engine optimization and paid advertising among others. What the website basically aims is to have their websites included in the results of the searches made by the public. What is even also important is the position it takes on the result page. The higher the website is displayed on the result page, the more beneficial it is for the website. By investing a certain amount for search engine marketing, the website gains more exposure on the Internet. The website in effect pays the search engine to display links of the website such as what happens in pay per click programs like Google AdWords. When the particular relevant keyword is searched, the website is displayed on top of the search results along with the other advertised websites. This means that people would be checking out the website before they click on the others on the bottom. Again, more traffic will be driven to the website. This gives the site an opportunity to gain more customers. This, of course, does not warrant automatic sales for the website. It would take an effective landing page and a good product to convert traffic to sales. Still, search engine marketing is that important. It is there to establish the presence of the site and its offerings to the public. Without search engine marketing, a website will have a very hard time to make sales and to make profit. A serious website owner must therefore allot a budget for search engine marketing if he wants to succeed.

54 A Free Webmaster Tool Can Be As Benefi- cial As Paid Webmaster Tools In doing search engine optimization, it is important that the website owner or the webmaster knows how the system works. For example, if the site’s search engine optimization efforts are targeted for Google, he should know how to best market the site to Google. In other words, one should know the criteria that Google follows in indexing the sites to include in search results. This is very important so that one can optimize the website effectively. He can customize the website so it will satisfy each criterion. Fortunately, Google webmaster tools are available for free for such purpose. This suite of webmaster tools gives information about the website. Any problem relating to the indexing of the website is indicated. Also indicated is the number of pages the index contains. There is also a list of all pages that links to the website. With these data available to the webmaster, he can analyze which ads and banners are effective in bringing traffic. Any problem can be corrected to increase site traffic too. Another webmaster tool that Google offers is the keyword suggestion tool. This will help the webmaster to use the keywords that will bring more exposure and more traffic to the site. By using the more popular keywords, the site will appear more in search results. Again, these tools are provided by Google for free. So, webmasters can take advantage of them and be more efficient in bringing in more traffic with lower costs. They will be able to

55 build more Google-friendly websites. And they will be able build more successful and profitable sites as well.

56 Google Maps Made Possible by the Google Satellite Google is so rich in providing business services and tools to all Internet users and businessmen. A businessman, for example, can simply list his business to Google Maps. And then what will happen is people in the locality searching for the products and services that the business offers will be shown the way to the store or establishment. A map will be provided and the store address will be displayed as well. Google Maps is, of course, powered by the Google satellite which enables it to provide the maps to various store and establishment addresses. What’s good about this service is that any size of business can benefit from it. Even individual professionals and practitioners can advertise their practices through Google Maps. This is another way of making a business visible on the In- ternet. Even businesses and professionals who do not have websites can avail of such service. They are not only able to display their addresses but their office and store hours as well. Businesses can even include printable discount coupons and promos. And even if an individual has a couple of businesses to advertise, he can easily do so using just one account. Google Maps benefit businesses by bringing them closer and bringing them to the attention of potential customers in their localities who are making the searches. Since it’s a free service to display the business details, anyone can use this tool in Internet advertising. And since the Internet is widely used in making searches for just about anything, this service is quite helpful for every business and professional availing it.

57 Efficient Internet Advertising: Bring More Visitors and Sales to Your Site Internet advertising is a very important part of marketing a website. When a website is there to sell something, traffic is very important. No one would buy the products and the services it sells if there is no one visiting the site. It is therefore important to drive as much traffic to the site. Through Internet advertising, the existence of the website is announced. The website and links to it also become visible to its potential customers. The more the links are displayed, the more traffic will the website have. Paid Internet advertising will ensure the site more exposure on relevant sites. It is also important that the links are shown higher on every search results. Subscribing to Google AdWords, for example, gives the website visibility through ads displayed on top of every search result page. The exposure that such Internet advertising tool provides is very powerful since people who get to see them already have an interest on the category. Internet advertising through classifieds is also one effective way to do it. Search engines like Google have this service. And it’s effective since people who view and make searches through the classifieds are more or less looking to buy something. Of course, it is not only the Internet advertising tools that are important. The way that ads are sent out is also important. The words should be descriptive and informative enough to attract visitors to the site. Where permitted, images also help make potential customers visit the site. The site itself should be

58 informative, entertaining and enticing as well. With all the ingredients put together, Internet advertising will actually become effective in helping the site bring in more sales.

59 Pay Per Click Advertising: The Most Tar- geted and Economical Way to Advertise Pay per click advertising is one of the most common forms of online advertising. Ads are displayed on top of search result pages. And ads are shown on websites related to what the site is offering. By displaying the ads this way, the website is given an exposure to the people who are likely to be interested on its products and services. This form of advertising is targeted to people who are already interested on the products and service the site is offering. So, the visibility given to the site is not wasted. What’s even good about it is that website owners only pay for the number of clicks made on the ads. So, pay per click advertising is actually economical. Pay per click advertising has been effective in bringing in more traffic to websites. So, using this form of online advertising is really worth it for most website owners. In order to capitalize on this technique, one must use the best site to advertise with. Many prefer to do it with Google through Google AdWords. Since people use Google much to make searches more people are likely to come across the ad and visit the site. More visitors mean more chances of making a sale. That is why the success of a pay per click advertising campaign can at times make or break the business. After all, every website needs as much visitors. Without visitors, no one will buy the products and services on the site. On the other hand, if good traffic is supplemented with good landing pages and good products, traffic will be converted to sales. The website will be making more sales and it will be profitable.

60 Bring in More Business through Google Search Engine Optimization What is search engine optimization? It’s basically about making one’s website more accessible to the public. This means aiming for the site to be at the top of search engine search results. But why would people want to do search engine optimization? Most online businesses value the benefits that search engine optimization bring. When their sites are shown at the top, people are most likely to visit their sites. With more people able to browse their sites they would have better chances of getting better sales. Most businesses target their search engine optimization on popular search engines such as Google. This is, of course, only logical since most people use Google for making their searches. Again, more people are likely going to see their sites. So how does a site rank well with Google? Google ranks pages. This means that the most relevant page is shown on top of search results. It’s possible that one page of the site is the most relevant to the search. It will therefore be shown on top even if the home page is less relevant. Keyword density is important to Google. It looks at how many times the search keywords are repeated in a specific page. In search engine optimization, it is therefore important that the keywords being optimized are used repeatedly in that particular page.

61 Links to the website is also very important. The website should have as many back links. Quality should not be sacrificed though. Relevance, link quality and anchor text are also being considered by Google. Using Google services could also help in search engine optimization. By availing AdWords for example, the site will get exposure in many other relevant sites. The site will also be shown in search results.

62 Website Submission: An Important Part of Search engine Optimization Website submission is done in order to drive more traffic to the site. By this token it is actually a part of search engine optimization. It’s easy to submit a website to search engines and to directories. And it’s usually free to submit websites to the search engines. But what’s difficult is passing their criteria for the site to be included in search results pages. It also takes time before a website will be included in search results. However, website submission is very beneficial to the site when successful. It provides a way for customers to find the website when they use the search engine to do searches. It is also a way of creating intrinsic back links for website search engine optimization. While some argue that the importance of website submission has diminished it is an important part of search engine optimization. By submitting the URL of the website, the website is somehow introduced to the search engine. This also assures the website owner that the website is categorized in the right category. But again, this does not warrant automatic inclusion to search results. Much more time and effort must then be focused in other search engine optimization tools as well. So website submission has its purpose in search engine optimization. If the right search engine marketing mix is planned and implemented, the website will surely drive more traffic. If this is coupled with a good landing page, site traffic will be converted to sales. The website will be successful and it will be more profitable.

63 Advertiser Education: Negative Keywords Increase Your ROI In coming up with a successful list of keywords, you have to determine negative keywords as well. What does it mean when you include negative keywords in your campaigns? This means negative keywords will not be included in the search results. This is good because it filters the unwanted results from any queries made. It also lessens your cost per click. This event will in turn increase your return on investment. For instance, if your chosen negative keyword is ‘free download’, then your ads will not be shown on the search queries that users will make. However, if the keyword is interchanged, your ad can possibly be included in the search results. More so, if one keyword will be searched, your ads will still show. Negative Keywords Manipulation To make your negative keywords effective, you have to learn how to manipulate them. The process of including negative keywords only involves adding of negative sign prior the negative keyword. There are tools like Keyword Tool and Search Query Performance that you can take advantage of so you can come with your list of possible negative keywords. The list of negative keywords will not just benefit your campaign ads but will lead you to lower costs of advertising and assurance that your website will be targeted. However, don’t over manipulate or misuse your negative keywords because it may result to a very limited number of audiences. On the contrary, if you don’t use negative keywords, you might end up getting audiences who are not interested in the

64 product you are offering. Uninterested audience can lower your quality score when it comes to keyword measurement. That’s why before you add any negative keyword in your account you have to make sure that they are significant at all.

65 Advertiser Education: What is Return on Investment? Google, based on statistics conducted in US alone, is the most widely used search engine. This is why the search marketing and advertising industry highly trusts Google in increasing their return on investments and in gathering potential customers for their business. Unlike any other forms of media used in marketing, online marketing done in Google drives profit and enhanced return on investments. Part of advertiser education is to get full knowledge of what return on investment is and what can it do in making your business profitable. For starters, return on investment means the ratio of the advertising costs relative to revenue that is generated after conversion of sales and leads are done. Your return on investment identifies the value of your earnings derived from the costs of your ads and campaigns. There are conversion formulas and calculations in identifying your ROI. But the simplest conversation calculation could be through getting the revenue of your sales. Then, the revenue of your sales will deduct the costs of your advertising. After that, you divide the answer from your overall ad costs. Since ROI is highly significant in any online marketing, you have to learn how to improve it. Google AdWords is proven to be efficient in drawing large number of potential customers. Thus, you have to execute the following: -make every ad and campaign you create visible to the landing page of your website to get more clicks from your targeted market

66 -make sure that your website is navigable and is user- friendly to let your visitors stick around your site -keyword selection and keyword placement should be relevant so that your keywords will be easily found on search engines -be sure that you regularly monitor your ROI once you acquire an increased of ROI with the use of Google conversion tracking and your account statistics Once everything is done and put on their right places, then you wouldn’t be surprised that you were able to increase your ROI and bring a great number of customers to your business.

67 Google AdWords Success Stories: How Marketers and Customers Get Connected What better results can Google AdWords acquire and provide? There are a lot of success stories that can serve as evidences of how Google Adwords can be so effective and efficient at the same time. With Google AdWords you can create, design and optimize your ads and campaigns. You can get keyword ideas from Google AdWords itself that are related to your business, product, and services that you want to advertise. Afterwards, your ads will appear on Google. Then your ads start to attract your targeted audiences who are using one of the keywords you have chosen. More so, you get the interest of your audiences just by getting the necessary keyword. This way, you let your audience learn more about your business because you have drawn them to your site or webpage. All of this is given by Google free of charge. Such procedures are the start of success stories from businesses and marketers who employ Google AdWords in their advertising method. The execution of your advertising methods need not be as perfect as they supposed to be. Google AdWords has the power to connect you with your potential customers. You will have a good story and tale to tell once you successfully learn the technology of Google’s contextual targeting technology. This technology enables you to match your ads to the webpages found in Google’s Content Network that are related to your business. This being said, you can measure and optimize the performance results of your ads and campaigns that will result in an increased return on investment.

68 As you read successful stories of entrepreneurs who re- sorted to Google AdWords capabilities, you will only learn that at one point of their lives all they needed to do was to put their trust in what Google AdWords can do.

69 The Google In-Game Advertising Benefits for Online Marketers The leading social games publishers are all flocking in Google’s in-game advertising. Some even use social networks like MySpace and Facebook to publish their platforms. This way, Internet users can play with their social and real life friends whenever they want to get connected. What are some of the benefits that marketers can enjoy when they employ Google in-game advertising? There are a lot of benefits. Google in-game advertising has been proven effective because it can attract a great deal of audiences who are called casual gamers. Casual gamers are connected in various websites like social networking sites. These audiences are looking for entertainment and Google in-game advertising provides the entertainment they want. Based on records gathered by Playfish, there is an average of 35 minutes spent by every user per day in a single game alone. This in turn generates over one billion minutes of play time for one month. Because of this, marketers take advantage of Google in- game advertising to get benefited as well. Such benefits that marketers will enjoy include: 1. extended scope for your video ads wherein ads appear in between every game, after the game or at the start of the game 2. in-game advertising also permits branding famili- arity among the players and this branding can result in considerable increased number of customers

70 3. in-game advertising is also an effective opportunity to attract customer sponsorships because you can go directly to the publishing partners who might want to do business with you via integrations 4. a new generation of social gamer is booming in the market comprised of Internet users of different ages, background, demography, and interest. They are the perfect target for your in-game advertising because they could probably be a member of any social networking websites that allow information sharing So, it is no longer a big surprise to know that there are many online marketers who resort to Google in-game advertising because of its wide scope and indispensable strategy for advertising.

71 Introduction to Google's Content Network Google technology is powered by thousands of high quality websites under what is called Google Content Network. Google Content Network can be associated with an octopus and the websites that comprise the whole network can be associated with the octopus’ tentacles. Whatever website will Google acquire it still belongs to the same body or network, and it still functions based on the objectives set by the head. The Google Content Network is supported by first-rate websites, blogs, news pages and other sites that chose to partner with Google. The sites that belong in the network are being displayed to meet AdWords ads, another product of Google. This is because such sites can do advertising and marketing. This process will reach their targeted audiences, consumers, and enable them to maintain the loyalty of their customers. Every day, hundreds of thousands of ads and campaigns are published in content networks to market and advertise whatever product and service a business produced. These ads are published in the form of content materials. Google’s Content Network is already considered the larg- est network. It is designed for contextual advertising both in virtual world and in the real world. And so, if you are into advertising and marketing, you can take advantage of Google’s proven targeting display of website and webpages. With over 20 languages in over 100 countries, Google Content Network has potentially gathered 75 per cent of Internet users in the world. The probability of reaching out for potential audiences and customers are high enough to get a considerable control over your advertising impact and results. This means, if

72 you choose to advertise with the use of Google Content Network along with Google Search Network, you can immediately reach out to three users from four Internet users in the whole world. This is because everything is powered by Google’s extensive web search and linguistic processing technology.

73 Advertiser Education: Conversion Tracking & Bid Management As an advertiser and marketer you have to be fully informed in what conversion tracking and bid management can do in increasing your ROI and in making your business successful. This way you can properly address any concerns and challenges that may create conflicts in making your advertising campaigns more effective and cost-efficient. What does conversion tracking mean? Conversion tracking is widely employed in online advertising. The conversion happens by the time an Internet user clicks on your ad. The click will be converted based on user’s behavior that is considered significant—which can be through purchase, page view, registration, and other possible leads. There are Google tools made available to conduct such conversion. Once the conversion takes place, you will learn whether your ads are effective or not. This will also be helpful in identifying keyword matches that are relevant to your ads. What does bid management stand for? On the other hand, bid management can also improve the value of your keyword search. Through the assistance of conversion optimizer, used in bidding management, your website can get higher conversion rate from the search inquiry of a particular keyword. When conversion rates are optimized, bidding management generates substantial performance. Obtaining bid management is connected in predicting the possible performance of

74 your ads. But this prediction can vary, especially if there are intense competitions going on outside the scope of your website. To maintain good performance, you can use conversion tracking tool for your campaign ads. This way you can bid strate- gically and you can further maximize your return on investment. In this process, you should know the keyword costs so you can compare the costs with the revenue that will be coming in your business. This way, you will determine whether you need to increase your bids to generate more ROI or not.

75 Demographic Bidding on Google's Content Network There are numerous sites that offer demographic bidding, especially in Google Content Network. This is why there are many marketers who acquire demographic bidding services because such sites will help them gain additional control over their ads and campaigns’ performances. If you will acquire demographic performance reports you will know which among the ads and campaigns you created are giving the best results and gaining great attractions from the Internet users or your targeted audience. Some of Google Content Network sites that offer demographic information of audiences are social networking sites (e.g. Friendster, YouTube, MySpace, Facebook and many more). With the help of Google’s Content Network, you can employ systematic and scientific method of refining your target audiences. They can be refined by their age, location, background, gender or combination of specific criteria. With demographic bidding, you can monitor the visibility of your campaigns, increase the frequency of appearance of your ads to a particular demographic classification, or you can also restrict the appearance of your ads based on your required preference. This way you can manipulate the results of your return on investments or you can also meet the ROI goals you set prior the generation of the campaign ads. Through demographic report you can perform optimization for your demographic bidding campaigns. There are even suggested demographic reports that can be used. Such reports are based on conversion rates of demographic segments. This

76 means if you generate increased bidding you make will make your ad appearance more visible. Additionally, you can make specialization of your demographic campaign via creative and enhanced formats to target specific group of audience. And if your target audience that doesn’t provide you with significant ROI, then you can opt to hide your ads even if they increase your ad traffic.

77 Google Earth: Your Cyber-Friendly Map With Google’s expanding global business solutions, it has now introduced the Google Earth—a virtual global program. Google Earth was formerly called Earth Viewer. It was created and programmed by one of Google’s business solutions, the Keyhole, Inc. Google Earth is available in English, German, Swahili, Portuguese, Dutch, Italian, Japanese, French, Traditional Chi- nese, and Spanish. Hence, exploration of maps can be done with freedom because everything is explained in your language of choice. An in-depth exploration of any place on Earth can be exe- cuted via satellite imagery, terrain, maps, 3D buildings, and most interestingly you can also extend your exploration to galaxies. So if you are into geographical content exploration you can take advantage of Google Earth’s wide ranging features. To enjoy such service developed by Google, you can download the software on your personal computer. It works in computers with Windows 2000, Windows XP, Vista, iPhone, Linux, and Mac operating system. If you cannot install it, you can add Google Earth in your browser’s plugin (Firefox, IE6, or IE7). Google Earth’s Impact When Google Earth was released in mid of 2006, it had instantly stirred the public’s interest. Google Earth between 2006 and 2007 has drawn an increase in media coverage, and anything related to virtual globes. This shows how the public immediately become more interested in geospatial technologies and applications.

78 However, there are some criticisms and issues of national security and privacy concerns raised because of using Google Earth. Some claim that Google Earth has initiated invasion of national privacy that can pose some threats to the overall security of a country or region. This if not handled with proper administration will cause abuse of usage. Some critics also say that Google Earth can also act as an instrument for future terror- ism actions and damage of rights to privacy.

79 Google Tools Make You Gain Virtual Power It is a fact that Google has it all. Virtual-worlds platform and tools have been developed by Google to meet every specific need of the users. With tools powered by Google, you can search for particular information. You can acquire highly important resources like maps and geospatial content, and other useful and advantageous functions with just a click away. With thousands of Google tools made available for users’ convenience, each concerns made for Google search will be properly addressed. Here are some of the Google categories that can cater users’ desires, requests and requirements. Every category comes with specific example of Google tools as well. 1. The fundamental tools include Google Reader, iGoogle, Google Docs, Google Picasa, Google Desktop and Note- book among others. These tools are used for basic computing tasks. 2. The maps and travel tools are the tools you need if you want to explore places on the surface of the earth and of the sky and galaxies. Such tools under this category are: Ride Finder, Google Earth, Google Sky, Google Mars, and Google Transit among others. 3. The miscellaneous Google tools enable you to maximize your time enjoying diverse things with Google Pack, Google Gadgets, Google Alerts and Applications, and Google Gears among others. 4. The third party tools consist of Googlematic, Google Babelplex, Cooking with Google, Goofresh and Simply Google tools that can be used for further web exploration. 5. The web browsing and development tools allow you to create websites the easiest way possible. This includes Google Website Optimizer, Google SketchUp, Google App Engine, and many more.

80 6. The social networking and communication tools give you the access to keep in touch with everybody you wish to communicate with. Google Friend Connect is the way to go. 7. The custom search tools enable you to narrow your search results to make researching as efficient as possible. Google tools are indeed wide-ranging. At present, Google is continuously increasing the number of Google tools that are being developed to address more and more specific user needs.

81 Optimizing for Success on Google's Con- tent Network Optimization is essential in getting high rate success on Google’s Content Network. Without optimization, there wouldn’t be any improvement in the performance of ads and campaigns of AdWords, even if creating and editing procedures of keywords are done. Optimization is comprised of proven techniques in enhancing the quality of your keywords and everything about your ads and campaigns. You are benefited when you employ optimization in your ads because this process is not just cost-efficient— it lowers the price you have to pay when an Internet user clicks on your ads. To maintain your high position on the search result page, you can take advantage of optimization tips and strategies so you can increase the success rate of your campaigns and ads. The Seven Pointers to Remember in Targeting Successful Optimization 1. You have to identify the advertising objectives that will define the overall impact of your campaigns. 2. Organization of your account should be maintained at all times to achieve maximum efficiency and effectiveness of each ad created. This can be done by using the appropriate language to be used and locations to be targeted. 3. Direct to the point targeted advertisement campaigns should be created properly.

82 4. Systematic selection of relevant keywords, including the keyword replacement should be set. Duplicated keywords should be avoided as well. 5. Optimization of your website for conversion should be done with the use of conversion optimizer tool. 6. Do campaign testing, evaluations, and modifications to empower the results of your ads. 7. Regularly track and monitor the performance of your account. Once you stick to the pointers set to achieve successful optimization as you use Google Content Network, you will obtain more clicks, increase your website traffic, acquire more customers, and most especially increase your ROI.

83 Top 3 Reasons Why You Need to Advertise Your Business on Google If you are thinking about excellent platform and effective ways to market your business, then you should not be thinking twice about how well Google can do this for you. We are all very well aware at how powerful Google is on the online arena. Almost everything on the Internet is all about Google, so there is no reason to doubt the capacity of Google and its advertising arms like AdSense to make your business well known on the Internet. Apparently, the presence of many competitors in the In- ternet makes other people think and doubt the capacity of the Google AdSense as the right avenue to advertise their own business. However, they may think the otherwise when they realize the following reasons why they need to advertise their business on Google: a. It is cheap and inexpensive. With Google AdSense you no longer need to spend huge amount of money just so you can make your advertising plans work. All you need to do is to have your website registered with Google AdSense and make things happen for your business. b. It is not complex and difficult. Unlike with the other advertising platforms, advertising your business with Google AdSense is possible in just a matter of a few clicks. No extra steps to take, no hidden charges to worry. All is plain and simple. c. It is easy to earn. With Google AdSense, all you need to worry about earning a lot on your business is to have a powerful website content. The strength of your website is contained within how well your keywords have been implemented,

84 how dense these keywords are positioned on your site, and how frequent you make an update on it. When all these things are done, then you can be assured of a better and performing business website.

85 Top Grossing Tips on How to Effectively Earn Revenue from Your Website When you built your website, you are entertaining the idea that somehow you will need to earn something from your website. It is a common fact that every website that is built whether it is made and designed for business or for persona use, that website is expected to generate money for the developer. This is the common perception of many, however, not many people are able to realize that. When you build a website, you have to make a positive projection about how this website can potentially earn money for you. The following tips below can help you generate the money that you want from your site: a. Have your site linked to another website. When you link your website to another website, you are opening the possibility of earning more chances of obtaining visibility on the Internet. When you are able to acquire that great visibility, you are giving your website the chance to get more traffic, and in effect, is equivalent to more money. b. Open your website for any potential advertisement. The advertisements that you are able to solicit from advertisers can be the main source of your income. With more advertisers that get into your website, the more money that can get into your pocket. Therefore, opening your website to more advertisers can generate more probabilities of earning more money. c. Make sure that you website gets the highest page rank. If there is one way that can help you make appealing to the advertising companies, it is your page rank. The higher your page ranks, the more you become appealing and trusted by the advertisers.

86 Why We Need to Hire a Google Adwords Consultant In the business sector, it always matters when you have a person to consult to in times of critical decisions to be made. The work of the Google Adwords consultant is not limited to determining the best advertising campaign materials that you can use with your site. The consultant can greatly contribute in producing the best decisions to make on how you can place the site on its best foot forward because he is considered to know what works best based on his wide experience and knowledge. Specifically, we need to hire a Google Adwords consultant because we would like to make sure that all else in our advertising campaign is effectively maximized. Below are some of the reasons why there is a need to hire a consultant: a. The consultant can dramatically lower down your marketing expense. The right strategy that the consultant can do on your marketing campaign can potentially create a more inventive and genuine ways to attract potential customers for your business. This in effect will create an impact on your business sales. b. The consultant can offer your business other well tested marketing tools in as far as Google Adwords is concerned. Using the consultant’s abilities and skills in the usage of marketing campaign tools, your business can take advantage of this. c. The consultant can work on monitoring how well your marketing campaign is competing with the rest of the competitors. This can help you create a perfect avenue to attack your competitor’s marketing campaigns better.

87 The Helpful Benefits of Google Analytics Tutorial In general, having knowledge in Google Analytics is very helpful to any website owner because this tool will permit you to have good analysis on where the traffic is. Although acquiring Google analytics tool and perception is a little tedious and strenuous at a certain point, the benefits are just very enormous after. With the Google Analytics tutorial, you will be adept in the following skills: a. You will be able to learn how to determine the fundamental sources of site traffic and essentially allow you to earn great revenue on your site. This is primarily achieved by learning what sort of website addresses is best to be referred. b. You will be able to learn how to cross reference all your campaign materials using the return of investment monitoring mechanism. This is specifically done by knowing how much is spend on different advertising media used such as paid engine search as against other forms of marketing forms. c. You will be equipped with skills on choosing the best search terms that can be referred based on the search engine’s diagnosis. Since, your core knowledge in learning Google Analytics is lifted from learning the behavior of the search engine, you have an advantage of knowing which search terms are usually encountered by the search engine. d. You will be able to learn which sites are very popular on your site. With the use of the Google analytics, you will be able to have a clearer view which sites are most attractive to the people who visit your site.

88 Learning the ABCs of Google Earth Pro Google Earth Pro is probably one of the famous search maps that have landed the Internet so far. However, no matter how much great fame this Internet feature has attained, not a lot of people cared about knowing the fundamentals and basics of it. In fact, when you ask Google Earth Pro users about what features are they using in Google Earth, about 70% of them will only know a thing or two about its features. The Google Earth Pro gives people the capability to search locations in a very easy way and at most of the times in a lot faster manner. Getting your site plans imported is done in just a matter of click and having them shared to your associates has never been a problem. Above all, exporting captured images in high quality to a document or a website is capable of being done without too much complications. Unlike the other free Google Earth like Google Earth Plus, the Google Earth Pro has added features on it that are not visible on them. However, the good thing about these 3 versions is that they are all containing the same type of imagery databases. This goes to say then that the level of image resolution and details and the satellite imagery’s age are similar and one. With Google Earth Pro, you can expect a rather faster performance with a very simple process to undertake in using its movie maker feature, and your Geospatial Information System can maximize its potential using the Google Earth Pro’s data importer feature. And lastly, the Google Earth Pro is providing both e-mail and chat technical support usually open in the Pacific Standard Time.

89 How to Efficiently Increase Visitor Satis- faction and Loyalty with Google It is the desire of every website owner to make their visitors become satisfied with the contents that they come across on your website. The objective of producing highly satisfied visitors is to turn these into regular customers. This marketing strategy has been long running and keeping this principle has made a lot of online businesses survive very long in the online industry. As claimed, it is a lot easier said than done when we would like to produce a satisfied visitor. Much more that it becomes difficult when we are able to put a claim that we have earned the loyalty of this satisfied customer. However, no matter how difficult this can be, trying these basic steps will somehow help: a. When a visitor gets into the site, make sure that you give the right amount of content. It is the fundamental reason of every visitor to find something worthwhile on the website. Do not waste the time of visitor by giving him or her nonsense and irrelevant content as this usually pulls away loyal customer. b. Do not force visitors to leave any personal information like e-mail address as part of your e-mail marketing plan. When a visitor is being forced to leave any personal information, he usually remembers that incident on that site. This gives him a bad experience about your site, thus forcing, him to not visit your website the next time. c. Give some freebies. A website visitor always enjoys the feeling of being appreciated by all the freebies that he or she receives from you. It is more likely that he or she will remember your website if a good freebie was handed to him or her.

90 Top 2 Reasons Why We Leverage on Google’s Developer Tools The Google has made use of different tools and instruments in developing the applications and features that are present on every product and service that it offers. Some of these applications have been developed using some of the more powerful scripting languages such as Ajax and Perl. These developer tools should be properly leveraged in order to ensure that whatever happens with the feature or the software itself, you have the power as the user to fix and resolve the rising issues. The coming of a better technology prompted many developers to adapt into the open source programs. The open source code is the next genre of software development. For this reason, users must take advantage in leveraging on knowing the ins and outs of developer tools specifically the Google’s Developer Tools. Below are the reasons that you may find interesting on leveraging in developer’s tools: a. Leveraging on Google’s developer tools allows you to understand the fundamental things that you need in order to debug and troubleshoot any issues that may arise with your Google product. There are times that you may not be able to understand why certain things happen when they are least expected to happen. b. Leveraging on Google’s developer tools allows you to host through the Editor of the Google Gadgets section. With the use of the Gadget editor, you can substantially create, modify, and edit every important section of the program. This gives you the ability to further control how the feature primarily behaves

91 and reacts under specific circumstance. This ability is considered to be getting deeper into the Google code which is a fundamental control over the Google product.

92 Reduce Google Chat and E-mail Technical Support Costs by Enhancing Self-Service Online Every website that provides technical assistance at one point thinks about how they can make their clients/customers become self-sufficient in terms of knowledge and skills. This is one of the major agenda that technical support services have been thinking about – how they can eliminate the use of live technical support and make their clients self-reliant. One of the clear reasons why chat and e-mail technical support services is being perceived to be eliminated is due to the operating cost that this service is causing the support provider. The cost that allowed for this support service to happen is no joke. In fact, with just the operational cost of this, it can reach up to a million dollars at a conservative. One of the foreseen and immediate means to combat this high cost in maintaining and facilitating the technical support services is by making its clients self-sufficient in knowledge via its online knowledge based support. The self service online is proven to make the clients self reliant in looking for the best resolutions for their concerns and issues. These self-service online comprises of knowledge base information, self-help tools to facilitate diagnosing the issue, and toolkits to help facilitate the troubleshooting steps. With this self-service online help that many websites have developed, there is now an effective means and methods to drastically reduce the operating costs in sustaining a chat and e- mail technical support service provided to clients. This is an-

93 other breakthrough that majority of technical assistance providers are going to deliberately love about and enjoy.

94 Visualize, Analyze and Share: The Distinct Characteristics of Google Map Earth The Google Mapping Services specifically the Google Earth and Google Earth Pro are the mapping services of Google that are bounded by these three distinct characteristics: a. Visualize. The Google Earth and Google Earth Pro apart from its feature to explain the captured image, is also able to make a visual representation of this image either in a 2D or 3D imaging. With its ability to visualize, it can also transfer and export the image to more than a thousand different locations either by physical address or geospatial axis based on a spreadsheet. The visualize feature of Google Earth Pro is capable of incorporating the Geospatial Information System data in various file forms such as .tab. b. Analyze. Good analysis on the coordinates begins with effective analysis on the image that was captured. With the embedded capability of Google Earth pro to perform calculations a lot faster, analysis is made a lot easier and lesser complicated. c. Share. The sharing capability of Google Earth Pro allows you to have a view on any visual representations on Google’s original file form. And with the updated version of the Google Earth Pro, you can be capable of getting additional instruments used for measuring the location axis either in square foot or mile. These three distinct characteristics that are manifested on Google Earth Pro make it possible for anyone to come up with the most powerful and highly scaled presentation or documenta- tion. And as the industry is putting more emphasis on the utility of these features, Google is prompted to develop far better in its new and latest mapping service.

95 Analyze Website Traffic through Google Web Analytics Google Web Analytics is a tool designed for anyone who owns a website. It is an instrument that will help any website contain the best elements that any website can have ranging from good selection of keywords to having the right density of keywords. Above all, the Google Web Analytics will help you understand how your website is capable of achieving this amount f traffic. The web analytics tool of Google helps any website owner understand who its expected viewers and visitors are. This analytic tool helps any website owner understand how every visitor sees the whole website giving real time updates about how each visitor discriminates the website and its content. Above all, the analytic tool from Google lets any website owner understand which marketing plans are working the best for them and the website. The traffic that your website is generating can be best in- terpreted by the tool that is capable of making an aggressive evaluation and assessment on the return of investment of every marketing tool that you use. And with the visitor navigation that is capable of being able to identify the area where it needs improvement, the more it becomes easier for any other tool to identify where the traffic can be best achieved. With the use of the Google Web Analytics tool, there is an easy way that one can use to identify the various sources of web traffic (either from the direct traffic brought to us by direct visitors and site referral and links).

96 The Unrevealed Tips to Top Google Ad- Sense Google AdSense is one of the top money making sites there is in the Internet. A lot of people are engaging into doing Google AdSense because of the easy money that it is able to bring into someone else’s pocket. However, not all people who engage in Google AdSense have what it takes to succeed. Well, the thing is, the successful ones happen to have discovered the secrets towards attaining the top. As for the others, these tips and techniques happen to remain a secret to them. a. Never put any advertisement on a page that is empty. Logically, when the page is empty and void, all the advertisements that may crawl into it will most likely be not relevant because Google will not have a way to determine what sort of ads are best to be placed on an empty page when it begins analyzing it. b. Always explore your choices by asking. Google has a set of knowledge base online that you can use to make sure you are doing the right things on your page. If you are not sure about what you are doing, then you can ask by all means the Google support team. You can have a better choice if you know what your choices are going to be, right? Remember, asking is never wrong, assuming is! c. Always take note of your keywords and how dense they are on your page. Keywords are such a big deal in ranking and earning money via AdSense. It is with keywords that Google sees your relevance and presence. Thus, it is very important that you are fully aware about how well distributed your keywords are and how dense they are on your page.

97 The Knowledge that Google Adwords Learning Centre Bridges to Us The industry of business and marketing is such a highly competitive industry and as such learning and acquiring knowledge is very much needed and at times required. Google Ad- words as one of the major marketing avenues that most Internet marketers are using is offering on its site a knowledge base that can help people obtain and acquire knowledge. The Google Adwords Learning Center is a Google website where combination of various knowledge and learning are stored and deposited. This Google Adwords Learning Center was designed to cater all types of Google users – Google Adwords Advertiser, Google Adwords and Advertising Professionals, or anyone who fall interest to learn just anything about Adwords. The Google Adwords Learning Center is a free training that one can acquire in order to have sharper knowledge about Adwords and its different functionalities. The Learning Center of Google Adwords offers the multimedia-base and text-based lessons that fit all types of audience. Just like any other knowledge base, the Google Adwords Learning Center is also providing a way to assess how much the learner has achieved and learned. An online exam is being provided by the knowledge base. With the knowledge base of the Google Adwords Learning Center, the learner will be able to acquire knowledge about the basics of Adwords included on which are the features and the benefits that can be derived out of using it. It also includes all the policies that make up the whole Adwords important of which are the link policies, trademarks and copyrights policies, and the editorial and image advertisement policies.

99 Are the Google Apps for Your Domain All Set to Meet the Expected Outcome? Have you ever wondered how you are able to exchange e- mail messages with your friends and relatives using Google? Or have you been wondering about how you are able to get online and chat with all the people on the Google and exchange concepts in an interactive manner? Well, this is all possible because of the Google Apps or Google Applications for your domain. Google Apps are applications that allow you to communicate and channel all your communications for free from e-mail to instant messaging, and even synchronized calendar activities all in your chosen, preferred domain names. The Google Apps Domain lets you own all of these features without having the need to sacrifice your identity. What is good about Google Apps for your domain is that all these features are hosted and powered by Google which means that there is no need for you for any additional hardware to buy and attach or any software that you need to download and install and essentially maintain. In addition to that, setting up the Google Apps for your domain is very easy to do and it is very hassle free. In as far as the mail service is concerned, the migration from the software based e-mail programs such as Outlook is simply done by drag and drop method – very simple and easy to do. Lastly, with the new Google Apps for your domain, you can have mobile support from the Gmail Mobile application making it easier for you to access your mailbox in any place you want.

100 What is Hot and New with Google Sket- chup Pro 6 Google is committed towards making great technological innovations. Everything about Google Sketchup Pro version 6.0 is all about advancements, creative inventions and unequalled excellence. With the new Google SketchUp 6.0, it is now possible to put together in one mainstream, any 3 dimensional (3D) models with 2 dimensional elements such as photos, texts, artwork and even personalized, handwritten notes in order to produce interactive results. The new Sketchup Pro 6.0 mixes the high end 2D and the 3D tools in order to manipulate, create and produce accurately and dimensionally designed presentations similar to a computer aided drafter design. The Google Sketchup Pro 6.0 has embedded palettes that allow a user to sketch and draw in 2D and 3D forms. It also permits to position your designs utilizing the real coordinates and able to share these using another feature known as the 3D warehouse. What is more exciting about Google Sketchup Pro 6.0 is that it is capable of exporting your 3D designs into a real and CAD like format apart from the other acceptable design formats. Essentially, with the new and exciting Google Sketchup Pro 6.0 you can also export your 2D vector designs into a more realistic design format and create a forceful dynamically paged documents and designs. Adding more to that, the newly designed Google Sketchup Pro 6.0 has integrated all the needed tools that allow any user to create and deliver a specific design using one software only. Above all this new and exciting added feature in the Sketchup

101 Pro 6.0, what is essential is that it now provides technical assistance via e-mail support.

102 Getting a Surefire Increase in Website Conversion Rates Conversion rate is a very important aspect that a lot of website owners are very concerned about. The conversion rate in a very simple discussion is the figure that represents the potential clients that may opt to buy your product. This is the rate (in percentage format) that represents an attempt to visit the site and purchased a product and service to your site. Getting this done is probably one of the challenges that website owners are facing. However, there are surefire tips that can help augment the number of potential buyers that you may have on your site. Below are some them: a. Be clear, direct, and honest with what you are selling on your website. People on the Internet can easily sense honesty and sincerity. As a website owner who tries to make an upsell, you need to make sure that you directly give your potential client the information that they need. If it is necessary, you can cite the pros and cons of the product that you are selling. This way you are building a lifelong trust with your client. b. Discuss the policies that you have. Policies are often misunderstood and overlooked aspect of selling. Most potential clients may not care about these policies but it is your duty as a seller to keep the clients informed about this. This gives you the chance to prove your honesty and sincerity in dealing with clients. c. Give your clients various forms of payment methods. The flexible your payment methods are the better it would be to your clients. People who are buying from the merchant usually ask for flexible payment methods and terms. It is best that you have these pieces of information ready.

103 The Flexibility of Google to Post All Kinds of Content Google as an advertising platform is capable of accepting numerous kinds of contents that you can post to it – from e- mailing ads to IM brigade, to map servicing. With Google, you can extend help in shopping, browsing through the web using any of the Google products such as Google Chrome, Google Maps, Google Mobile, or Google News. If you want to obtain help in posting sorts using the chat, e-mail, and social networks, you can get by a little help by using these Google products: Gmail for the e-mail, Google Groups and Orkut for the others. There are also advertising services that Google offers such as the AdSense and the Adwords – these are some of the more popular advertising sites used by Internet marketers. Google is indeed very powerful in allowing all types of posts. This is made possible because of the varied products and services that it can offer to its users. More exciting to this is that Google comes in different languages mainly French, Russian, Spanish, Filipino, and dominantly English. The marketing campaigns that can be posted on almost every product that Google offers are relatively free. Although there are some Google products that are requiring a specific amount before you can make any post, the charge is usually minimal by nature. As the new century starts to unfold, there are more and more things that Google has to offer. Now, as it tries to unleash its Google Video, people will now have more capability to make

104 campaign postings not only through texts and letters but apparently in videos.

105 Effectively Sell Online via the Google Prod- ucts and Services The Internet is such an effective way to sell any product or service that you want. The online as the avenue to make business is considered one of the best places where you can earn great amount of income. And being able to hit the right website where you can sell your product is ultimately your bonus. Google products and services such as the Google mail, the Google chat, the Google AdSense and Adwords are few of the products that one can use in order to sell your products online. In fact, these are some of the notable services and products in the Internet that a lot of people use in their online business. Specifi- cally, the reasons below can help you understand why these Google products are amazingly suggested: a. Google has a distinct set of followers. The Google website, through the years, was able to establish its own set of followers and patrons. These people are the loyal visitors and users of the site. With such a great number of followers, selling your products online via these Google products shall never be a wrong option in any way. b. Google has numerous products and services that you can use. When you use Google as your main platform to sell your products online, you are not only limited towards using a single service. Any account that you have with Google is tied up with majority of the other services being offered by it. c. Google is trusted. When you sell products online, you need a marketing website that is trusted and has credibility that is not tainted. Google is one of them.

106 The Best Way to Appear on Google Maps for Free Google Map is a web service mapping application that is available for free. This technology is being powered and provided by Google which is responsible in powering up numerous mapping services on the Internet including the Google Ride Finder, Google Mars, and Google Moon to name a few. Some of the mapping features that are being offered for free by Google Maps are street mapping, route planning for cars and bicycles for pedestrians, and location planning for many countries all over the globe. Many people and business people see this as a better opportunity for them to get marketed and noticed by their potential clients. One of the widely used platforms being used by Google maps is the Google Earth, a standalone application program compatible to work with MS Windows, Linux, and Mac OS. This is being widely used because it offers more worldwide-viewing capabilities. In addition, this is one of the more prominently being used by both the potential clients and the online business owners. If you are using the Google Earth, the best way to make your campaign advertisements appear on it is to focus your presence in countries which are directly covered by some of the major Geospatial Information Systems particularly in the Euro- pean parts of Ireland and United Kingdom. There are also countries from the Asia Pacific that has larger visibility on the Geospatial Information Systems; and with the use of the high quality and resolution that imaging systems are using, it is best

107 suggested that you make an appearance on sites that are visibly captured by these imaging systems.

108 A Close Encounter with Google Adwords API Not a lot of people understand why APIs are very important to Google Adwords. In fact, not too many people even know that APIs are part of the Google Adwords. Well, I guess, this is one of the things that generally of Google users have in common. Adwords API allows you to build and deal with advertising campaigns, advertising groups, and even keywords in a very effective and efficient way. With the use of the Adwords APIs, you can effectively produce suggested better keywords for your page that can essentially produce greater traffic for your website. The Adwords API makes use of the SOAP technology or the Simple Object Access Protocol as its central technology for its messaging feature. SOAP is a compatible protocol with Adwords that makes use of the Extensible Markup Language (XML) and Hypertext Transfer Protocol (HTTP). The Adwords API is a composition of various web service and these services have been integrated in a uniformed and collected manner in order to achieve greater efficiency. Below are some of the web services included with Adwords API: a. The Campaign Service. This web service allows any user to make, edit, modify, and list any advertising campaign. This gives the user the capability to control any advertising action made. b. The Ad Group Service. This web service allows any user to make any advertising group, list an advertising group, and associate any advertising group with any other campaign.

109 Apart from that, it also allows any user to take action on those associated advertising groups.

110 What are the Expected Skills from a Google Adwords Professional? The soaring high demand for Google Adwords consultants prompted Google to launch its maiden program known as the Google Adwords for Professionals in 2004. This program will help potential consultants help increase the number of Google Adwords potential clients with their Adwords campaigns. As part of the professional jobs that these consultants do, the following rigid tasks are asked to be performed: a. A consultant who undergoes in the Google Adwords Professional training is required to perform overall evaluation and analysis on the client’s website along with how the Internet industry sees it impact the business industry. b. A consultant who undergoes in the Google Adwords Professional training is required to analyze and evaluate the central keywords presents on the client’s website to determine its substance and content. c. A consultant who undergoes in the Google Adwords Professional training is required to make and produce an advertising campaign copy in order to promote and market the website of the client in the Google Adwords. d. A consultant who undergoes in the Google Adwords Professional training is required to come up with a pre- determined and pre-assessed budget appropriation for the Adwords marketing campaign, advertising schedule, and potential targets to network the campaign material. e. A consultant who undergoes in the Google Adwords Professional training is required to come up with a pre- determined and pre-assessed appropriation for the maximum

111 CPC or cost per click and the landing page for the specific keywords. f. A consultant who undergoes in the Google Adwords Professional training is required to make the necessary follow- throughs and monitoring of the advertising campaign.

112 Making the Right Decision about Google Earth Enterprise The Google Earth Enterprise is an Internet tool that provides help to people such as organizations, companies, universi- ties, hospitals, and even government institutions in terms of capturing imageries of any geospatial information type. The Google Earth Enterprise allows its users to capture this image in either 2D or 3D format. Essentially, the Google Earth Enterprise and its ability to capture image can help a person or an organization to facilitate faster decision making, share information, and collaborate information to make people well informed. There have been a lot of questions raised about putting Google Earth Enterprise a place in any organization. Seemingly, even when it is a common fact that Google Earth Enterprise can really make things a lot easier for the organization, company leaders are taken aback about making the Google Earth Enter- prise part of the organizational system. So, when do we know if Google Earth Enterprise fits right to an organization? Below are some of the considerations to take that can help you decide whether or not you are making the right decision about Google Earth Enterprise: • When your organization possesses big amount of geospatial information then the use of the Google Earth Enter- prise is intelligently needed. • When you are in search of a more secure and tightly guarded system or mechanism that you want to positioned behind any firewall systems, then it is most appropriate to have the Google Earth Enterprise.

113 • When your organization has a Geospatial I.S area, then having the Google Earth Enterprise can help you achieve the right amount of information that you want.

114 Hot Tips to Improve Your Site’s Visibility The Internet is such a big and dynamic source of updated information. These pieces of information are used to make people informed, make an upsell, advertise a product or service, or basically shouting out somebody’s opinions and concepts. But whatever the reasons are, the common thing about it is that every website desires to be able to generate traffic on their website as an indication of the site’s visibility. Any website needs to have visible presence on the Inter- net. However, this may be the general sentiment of most website owners but they do not know how they can do it. Below are some of the ways on how you can improve the visibility of your website: a. Keyword density. Make sure that your website is densely written with keywords. These keywords are basically what search engines are looking for in every website. The keywords that are positioned on your website should have relevance and significance as equated on your web content. Make sure, too, that they are densely distributed meaning a specific number of keywords are reached to make them visible and relevant. b. Content. Every visitor who makes an attempt to visit any site is attracted by what he is able to see and read on the website. This means that the initial thing that a website needs to make it visibly appealing to the readers is that it should have meaty and bold contents – contents that are appealing to the interest of the majority. c. Links. Make sure that you are able to build links on your website. The more links that are embedded on your site, the better it shall look to appeal to the search engine.

115 Hot and Sizzling Tips to Increase Website Conversions and Sales There are so many websites on the Internet that are generating more traffic but failed to increase their conversion rates and apparently not being able to sustain the sales quota that it desires. This is the common problem that a lot of website owners are having dilemma to resolve. However, as the Internet grows rapidly, more and more companies are being established in the hope of trying to help these websites achieve higher conversion rates and substantially sustain their sales growth. When you are aspiring for a greater visibility on your website, you also need to aspire to achieve higher conversion rate in order to sustain the sales growth. In order to achieve that, the following sizzling tips are being suggested: a. Progressive maintenance on the website. Websites and their contents lose their touch at a certain point because visitors are often seeing new things from time to time. It is a must that every website owner initiates progressive maintenance on their website. This means that contents that are not driving good traffic should at once be deleted and contents that are seemingly attracting more visitors should be enhanced. b. Re-design the website once in a while. The graphi- cal aspect of your website needs to be re-evaluated, re-assessed, and re-designed at a certain point. This allows the website to have a new, fresh look in the eye of the visitor. Although it is very strenuous to sustain your conversion rate and your growth sales all at once, having it done is never impossible.

116 The Google Site: A Better Way to Promote your Books If you are involved in producing and manufacturing books either being reproduced online or offline, you will need to find a better way on how you can market and make it visible to the buying public. You will need to find a site which can help you drive more visibility and make a mass appeal. More often, the Google website is considered as the main avenue of marketing and advertising a product such as a book. But, why advertise and market the book using the Google site? What are the potential benefits that you can obtain out of using the Google site as your main avenue to advertise your book? a. Google is known to have a credibility that is outstanding. Many people who use the Internet trust Google. With the established credibility that was earned all thru out these years, truly, Google is one of the pillars in advertising and marketing. b. Google is offering free marketing services. The Ad- Sense and Adwords products are some of Google’s main marketing arms. These marketing platforms are fundamentally free of any charge delivered to us by Google. If you are thinking about advertising your product outside these two marketing arms of Google, then you must be really out of your mind. c. Google is one of the best search engines. Being a search engine, it is given the privilege to work on analyzing every website that it encounters on the Internet. Google is giving its members the privilege to know what sort of best things that needs to be included on a marketing campaign in order to rank well and high.

117 Showcase the Most Relevant Products and Earn the Best Results When you are thinking about how you are going to make an impressive showcasing of your products on your website via the Internet, you will need to make a good organization of your thoughts in order to come up with the best showcasing. It is best to remember that products whether they are little or expensive, need to be arranged based on the relevance before they are showcased to the consuming public. The organization of the products on your website indeed makes a great deal to a lot of viewers. So, how are you going to make the arrange- ment in order to have an effective showcase? Below are a few tips that you can use: a. Categorize. When you are faced with a great dilemma on how you need to make a good showcase of your products, you need to make sure that you know how to categorize them. Putting the right category creates a sense of balance in determining the relevance of the products on the perspective of your potential clients. b. Dry run your category. When all the categories are finished and done, you can make a dry run on this. Showcase the category to the consuming public and have it run for about a week. If things are not working based on the category then you have to think of another way to showcase your products. c. Modify the category. When the category did not seem to work based on the baseline that you have set, then it is high time to make the necessary modifications. You can inter- change your categories to come up with a new set of relevance on your products, but this time, concentrate on modifying only the things that did not make the initial showcase a success.

118 Learn More about Google AdWords in Ad- words Learning Center For those analysts, marketers or even casual people who are interested to know both the basic and advance information about Google AdWords can check out for the available Google AdWords learning center on the Internet. Many of these are provided by the Google itself. Apparently, Google AdWords pertains to the management tool of pay per click (PPC), which allows users to set up their own keywords, links, creatives, ad groups and many more. Some people might say that the concept of PPC is simple enough. However, when one will consider the entire factors around the setting up of different campaigns and ad groups, including costs, and creatives, the concept of PPC will already appear too confusing to some people—especially to the ones who are new to this. When finding any AdWords learning center. Individuals are suggested to take those learning materials that are offered through text or multimedia. Any of the two are offered for free; the sole thing that is needed by an individual to invest is his time. Of course, it will be a lot better if an individual who are studying this will also take up all of the quizzes since this will help him to fully understand the concept. There are quite a few online trainings that are offered on the Internet. These trainings are open to any individuals who are interested to learn more about Google AdWords. And these aim to sharpen the trainees’ knowledge when it comes to AdWords. Some of these trainings also give their trainees the choice to pick the lessons that they want to learn. But of course, it would still be best to follow the lessons catalog.

119 Google Analytics Help: An Online Tutorial Decisions play a major role in operating a business. This is why informed decisions are really vital to ensure success rather than confusion. The same concept is applicable for the Internet as well as websites. And this is why information tool is really essential, especially when it talks about one’s own website. One of these tools is Google analytics engine. This tool is easy to use and this provides web statistics for free. To those who are still unaware on how to use this tool, Google analytics help are provided below to uncover the actual potential of Google: Step 1: Create an Account for Google Analytics The software of Google Analytics is provided by Google for free. Basically, creating a Google Analytics account is too simple. One would only need to have an I.D. in Gmail email. After this, one can already proceed to the website of Analytics engine and sign up his website for Google Analytics. Step 2: Setting up of Tracking Code for Google Analytics A person can install a tracking code into his website by simply clicking on the link of Add Website Profile. After this, he may scroll down and insert in the URL as to which home page he wants to set up the tracker to. Step 3: The Dashboard of Google Analytics Google Analytics dashboard is actually the Google home page. In this page, one can access the information he wants about his website. Once a person has already signed up into the system website, he will be automatically directed to the file of website profiles.

120 Google Projects and Its Wonders Staff writer of aka Blud James Erickson wrote a blog that describes the wonders of Google projects. According to him, he was able to appreciate the marvel of Google projects when he was chosen to participate in the projects for Google “beta” such as company based e-mail, Google page maker and analytics. Erick- son said that he has been recently playing with Google Analytics as well as with the developments over its forerunner, Urchin. And his experience was outstanding, he said. Erickson also mentioned that he was actually not expecting something so exciting from the Google page maker. But to his surprise, Google has exceeded his expectations. Because of this, he was able to say that based on his personal experience to use this product, he is expecting people who will also be using this to find nothing else because of the simple web interface it provides. In fact, he said that he suggested his wife to use the same thing. And like what he expected, his wife did not encounter any troubles while using the feature. Take note, his wife is not an expert in handling computer according to Erickson. She is simply knowledgeable on its basics such as the Microsoft office—just that. Apart from his wife, Erickson said that he also introduced this feature to his friends. And from that he was able to conclude that even those who only have basic computer knowledge is capable to make a good looking web page through the use of this tool. He also said that the most interesting feature, which he discovered on this project, is the capability it provides to log in to Google chat through the use of his own domain name.

121 Google Word: Allowing People to Write Directly Online Individuals who are acquainted in the technological world—the computer namely—is given with two choices: to keep on using Google Word Processor otherwise called as Google Docs or shift to Microsoft Office online. It is given that when an individual wants to use any type of office program, he is required to purchase some costly software to be loaded to his computer. This choice however is not very ideal because it wastes some valuable resources. Good thing, there is now a far better alternative—to utilize an online office program. The two online office programs that are considered to be the most ideal to use are Google Docs and Microsoft Office online. Google Docs contains Google Word Processor. Through the use of the Google version, individuals can possibly make documents from a scrap online. The entire basics are presented here—from making a list of bullets, changing fonts, adding tables, and many more. But the best thing about Google Docs is it is made available to the public for free. On the other hand, it is claimed that the online Office Pro- gram provided by Microsoft is already left behind this time because people are expecting to see Word, PowerPoint, and Excel online in 2009 beta format. Good thing, Microsoft still have an unfading advancement—their ever in demand Office software. So, to those people who do not want to spend a good amount of money in buying Office software, they may simply prefer to use the free Google Docs online office program and

122 allow the Google Word to help them complete their writing stuffs.

123 Ways to Effectively Manage Pay Per Click Bid Pamela Nelson, a writer of Practical e-commerce, said that pay per click bid management always involves the management of the performance of keywords in every engine independently. By simply knowing the impact of the keywords, it will be easier for people to identify the next action to make on improving the overall performance of their accounts. According to Nelson, it is recommended to look at the present data for a month and then, sort out the data according to three criteria: cost per click, number of clicks, and cost per conversion. The first section pertains to those keywords that gained clicks but was not able to convert. The second section refers to the keywords that were not able to gain click. And the third section pertains to the group of keywords that have produced conversions. The following discussions explain how it works: • For the converted keywords, individuals may perform a comparison between the optimal costs per conversion with the cost per conversion, which they want to attain. They may also adjust bids to shift position if the cost of the keyword is too expensive. • For the keywords with clicks but have low conversions, individuals may identify the ways to develop the landing page call into action. Here, it has to be assured that the land page will reflect the message of the ad. • For the keywords with zero clicks, this simply means that the ad does not look too attractive to draw the attention of the searcher. If this is the problem, individuals may

124 rewrite the ad with different versions—versions that make an impact when it is read.

125 The New Adwords Management Tool: Ad- Words Dominator The AdWords Dominator is viewed as the first all-in-one tool for AdWords management throughout the world, which is especially designed for Pay Per Click advertisers. This tool flaw- lessly incorporates with Google to provide all the critical data of an individual as well as campaign management and metrics into one without meeting too many complications. Matt Levenhagen of Campaign Blast stated that those advertisers who were able to work with the interface of Google AdWords are surely aware how cumbersome and time consuming it is to process all of the critical data using this. Good thing, this was alleviated by AdWords Dominator. Levenhagen said that through the use of AdWords Dominator, one can easily perform everything on his desktop—making AdWords fun again to its users. Indeed, the availability of AdWords Dominator has provided people with complete control over the entire functionality of AdWords directly from the desktop. More significantly this also helps people to manage keywords. Set the bids. Shift and modify the ads. Set up new AdWords and campaign. And analyze on tables and graphs the changes in the ads, which is affected by performance. Specifically, the following are some of the functions of AdWords Dominator to its users: • Provides limitless account functionality • Supplies single screen interface for trouble-free access to the entire campaigns

126 • Manages and controls the entire aspects of Ad- Groups and Campaigns • Provides list import and management of keywords It is because of these functions why Levenhagen suggested all the marketers out there to take the advantage brought by the functionality of AdWords Dominator. Marketers who are going to use this tool is claimed to generate more money.

127 Google Forums Reveal Google Secrets Everyone is aware that Google presently provides the fin- est overall-purpose search engine on the World Wide Web. However, many among the people nowadays failed to seize it to its best advantage. Normally, people are used to use one to two keywords only whenever they are performing their search. Sure, this strategy makes a quick search; although, this is not too precise. Now, one of the current Google forums on the Internet presents the secrets when searching through the use of Google. Google is certainly a potent tool that can both ease and improve the Internet exploration of its users. However, it has to be taken note that the best options for Google search require more than just simple keywords. To provide further explanation, the following were collated to present some of the lesser-known options when searching in Google: • Tricks of Syntax Search The use of special syntax is one way of saying to Google to limit the searches to particular characteristics or elements of Web pages. Users may use the following tricks of syntax search: Intext; Intitle; link; and the use of a site. • Google as Swiss Army Users should be aware that Google offers a lot of services to help its users accomplish their tasks easily and speedily. Like for instance, Google provides online calculator that allows users to perform math as well as conversions. There is also a Google service wherein users may check if they have spelled a word correctly. • Extended Googling Google provides a head start to its users to help them focus on their searches, one of the ways it presents is the use of Google groups.

128 Implementing Google Website Registration Way back in 2006, the Associated Press made a report that discussed about Google website registration. The report said Google will adhere to the services given by the crowded field, which is to register website addresses in a step intended in promoting more usage of the leader’s free software products for online search. This is the very first time Google has joined into the Domain business. The company, which is The Mountain View, presents its recent service in a partnership with eNom and GoDaddy.com. These two are among the many administrators that assist websites to formally register their names with domains such as “.com,” “.biz,” “.info,” and “net.” The report said that the service offered by Google will only require $10 fee each year and will only handle website addresses that end in four suffixes as what was already mentioned. The truth is there are 250 and above suffixes in the master directories of the Internet. Now, those websites that have their domains registered through Google will be set up to function automatically with numbers of the company products, which includes Google Apps for the domains, e-mail, instant messaging, Google Page Creator, and calendaring. However, the configuration will not limit the websites to take advantage of other services offered by the rivals of Google such as Microsoft, Time Warner’s AOL, and Microsoft. So anytime now, people can already add their URL to Google. Through this, they will be able to share their place on the Internet with Google. Individuals out there are actually encour- aged to join here since Google constantly add and update latest sites to their index.

129 Updated Ways on How to Improve Search Engine Ranking Today, many individuals are valuing the guidelines and tips on how to improve search engine ranking on Google, which are being published in newsletter or on the Internet. This is why numbers of articles are being written about this topic. Unfortu- nately, several of these articles are written almost similarly— tackling the same thing. This one although is purposely written to provide an updated information about the effective ways to improve one’s search engine ranking on Google. The following are the updated information on how to improve page ranking on Google: 1. Target Those Inbound Links Remember this, Google ranks the pages depending to the numbers of links that are pointing to these pages. So, if one page has numbers of links that point back to it; this will be placed by Google in a higher rank. Therefore, it is essential for one to get the most possible links to point back to his page. 2. The Title Tag The title of the page is being valued by Google. Meaning, the title should be placed in between the HTML tags in the heading section of the web page. 3. Pages Should Magnify Keyword Density Google is giving so much importance to the keyword density of a page. Simply, because this is greatly valued by Google in determining the level of rank they may give. It will be a lot better if this topic will be closely studied by visiting the sites that provide detailed instructions. 4. Links Loaded with Keywords

130 Links that point to a page should contain helpful keywords. This way, there is a great probability for a page to achieve higher ranking.

131 Catherine Seda Released a Book about Search Engine Advertising These days, people are normally drawn to the belief that before an entrepreneur can lure his clients to his websites, he should first have a dazzling graphics and a big name to effectively achieve it. But the book of Internet strategist and marketer Catherine Seda, which is entitled “Search Engine Advertising: Buying Your Way to the Top to Increase Sales,” eliminates this wrong belief and replaces it with a more practical and truthful one saying that “what really matters is a high up placement in search engine of a website to draw great numbers of visitor into a website”. Certainly, once a website took a high place on the search engine, numbers of visitors are sure to come as well. Now, the question is how can it be done? Simply, Seda took an effort to clearly discuss into her book the ways on how to magnify a website into a search engine. First, she focused in outlining the strategies involved in selecting the precise keyword positions. According to her, an entrepreneur can draw more visitors to his page by using this strategy. Secondly, Seda describes as to how can someone turn his ad copy that is performing poorly to achieve its desired target. She also discuss in her book the proper way to evaluate and correct low visitor into buyer conversions. The features of this book are claimed by many to comple- ment the needs of those who are just beginning in Internet marketing. The information included inside is expected to serve as a great help for them to apply web strategy immediately. Meanwhile, advance marketers can also find a help on the guide-

132 lines provided by the author in analyzing and improving their recent results.

133 Google AdSense Learning Resources: Learn and Earn with Google AdSense While AdWords advertisers pay Google on pay per click advertising, Google AdSense allows website publishers earn revenue from their web content pages as Google’s place ads on their website. Google pays publishers on pay per click and pay per impression advertising. Google AdSense is free. Google welcomes website publishers to apply online provided that program policies are com- plied with. As a guide to website publishers and those who look forward on learning Google AdSense, Google provides help information about Google AdSense. Google AdSense Learning Resources provide information as to how you would like your AdSense be on your website. It can either or both AdSense for content pages and AdSense for search. AdSense for content pages shows the ads within the content of the page as reader’s scrolls down the page. AdSense for search on the other hand, provides website publishers to add a search box on their site, which will allow visitors to search and lead searchers to search result pages. AdSenses publishers generate their earnings from the ad clicks made by user on the search results page. Website publishers generate earnings when appropriate ads are added on your website. Google AdSense Learning Resources also provides information on how to customize ads appearance on your website. Google AdSense provides options for website publishers to choose the kind of ads to add on their websites. Ads can take the form of text ads, image ads, video ads, link units or themed units.

134 The style of your AdSense search box or search results page can also be customized. The payment system and how much a website publisher earns will depend on the how much advertisers bid on the publisher’s website. Website publishers normally receive a portion of what advertisers pay.

135 Learn to Track and Create Higher Conver- sion Rates with Google Analytics As AdWords is an expense to advertisers, AdSense is an income to website publishers. Both parties would find Google Analytics helpful in finding out how advertiser’s and website publisher’s are performing in terms of website traffic. Google Analytics allows you to learn more about viewers of your website and how they explored your website. In this way, you are able to improve your website information either by writing better ads to strengthen your marketing strategy of creating higher conversion rates. Google Analytics is a tool that helps website owners in finding out which keywords attract most desirable prospects. It also draws information as to which advertising copy pulled the most responses, and what landing pages and content generated money. Google provides learning guides for website owners on the application of Google Analytics and is available free. Google Analytics has a Help Center that serves as the learning resource for Google Analytics users. The following are topics that Google Analytics Learning Resource or Help Center provides: 1. How to Start Google Analytics- Includes information guide on Google Analytics, basics knowledge about Google Analytics, Glossary of Terms, Troubleshooting Installation and Tracking Code Installation. 2. Tracking Central- Includes guides on how to track information downloaded to the website, track e-commerce revenue transaction, domains and directories. It also provides informa-

136 tion on the basics of tracking, ad campaigns and track troubleshooting. 3. Account Administration- It includes discussion on user permissions and other account issues. 4. Common Tasks- Includes goals and funnels, managing profiles, tagging links and filters. 5. AdWords- Provides guide on how to link Analytics to AdWords, Online campaigns and traditional media campaigns. 6. Reports Central- Includes the basics in reporting, types of reports, access reports, reports on troubleshooting and data control report.

137 A Closer Look at the Google Enterprise Solutions While Google.com provides quick search engine to Inter- net users for free it also has paid search engines for enterprise. Google has designed Google Enterprise Solutions to help companies search and access information from all corners of the business enterprise. Google Enterprise Solutions provide employees with the simplest, fastest and safest way to search information including intranets, document and content management systems, file servers, corporate desktops and business applications like CRM and business intelligence. With Google Search Appliance or Google Mini search box, you are able to access the up to the minute enterprise information. A new feature of the Google enterprise solutions is the Google OneBox for Enterprise. Google OneBox for Enterprise delivers relevant, real-time information from enterprise sources, such as CRM, ERP and business intelligence systems, based on a user's search query. It provides users with secure access information from phone book listings to graphs of inventory levels and sales trends. Benefits of the Google OneBox for Enterprise 1. Informed decisions are made faster as information from enterprise systems are easily and access on real time with the use of a single search box. 2. Able to view all sides of an issue with relevant information from multiple systems as presented in a unified user interface.

138 3. Focus on the subject being searched. View only OneBox results, which are relevant to the search query. 4. Only appropriate information is viewed. It provides access only to contents, which are allowed to be viewed, It is therefore providing secure access on control capabilities of the respective enterprise systems.

139 Google AdWords Learning Resources: Learn What is Has to Offer On the right hand side of a Google Website Search Results under Sponsored links box are ads known as AdWords. Ad- Words is Google’s main source of revenue. It offers pay per click advertising and site targeted advertising both on text and banner ads. Advertisers display their ads on Google and pays Google only when people click their ads. Google website provides learning resources to help AdWords advertisers, Google Advertising Professional or those who are interested in learning about Ad- Words. It offers free training online both on multimedia and text lessons depending on the type of learning style learners prefer. Google AdWords Learning Resources guides you on how to create ads and choose keywords related to your business. Advertisers are guided on how to target the right user with the right content. Right keywords will lead Google searchers on looking to make a purchase or do business with your company by clicking click your ad and learn more about your offer. Advertisers can set a daily budget of spending to pay Google for AdWords. Google AdWords Learning Resources helps advertisers provide keyword traffic and cost estimates. In this manner advertisers are informed on how to choose right keywords and maximizing your budget. With Google you only pay when your ad is click and not when your ad is displayed on Search Results. Google AdWords Learning Resources provides advertisers guides on how to set your ads based on local and regional target-

140 ing. These means advertisers should set their ads that they will appear only to people searching in a particular state, city, or region. There is no point of paying Google for ads wherein people will find your product or service beyond reach.

141 The New Features of Google Analytics Google Analytics is a free service that allows website owners to measure the success of their web sites. Google today has introduced a new enterprise version of Google Analytics. The new enterprise version provides a more powerful analysis in generating detailed statistics about website visitors. Features of the New Enterprise Google Analytics 1. Advanced Segmentation features, which isolate and analyze specific parts of your traffic. The program has predefined custom segments such as “All visits”, “New Visits”, “Returning Visitors”, “Paid Traffic”, “Non-Paid Traffic”, “Direct Traffic” and “ Visits with Conversions”. You may also create a new custom segment such as isolating visitors by region, for example tracking the number of visitors in California. This feature also allows the application of segments to compare current or past data performance on a side by side report. 2. Motion Charts feature plot data in five dimensions. Us- ers select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. The use of metrics allows users to compare and expose data relationship. 3. Custom Reports. This feature allows users to create, save and edit custom reports. Create reports that you would present information that way you would want to see. 4. Faster Implementation. With the Google Analytics tracking code pasted into each of your website pages, tracking starts immediately. 5. Custom Dashboards. There is no need to dig through reports. Put information on custom dashboards and email to others.

142 6. AdWords Integration. Buy keywords on AdWords and use Analytics, which of those keywords are appropriate for your business. 7. Internal Site Search. This allows users to see how visitors explored the site. 8. GeoTargeting. Allows users to identify visitor’s locations and set geographic markets.

143 Decrease Visitor Bounce Rate: Impressing Profit The reason why employers seek to employ the use of websites to sell their products or services is simply caused by profit. With having a website or not, the only difference is the profit to be derived from it, or if the website is used incorrectly, the expense. Of course, it cannot be denied that having a website printed along with the company card is good for the eyes of any beholder. This makes having websites seem good to have, and in this scenario is the flaw. When people browsing the Internet are looking for specific items to buy, they don’t necessarily linger and because of this, they bounce away. As much as the colorfulness of the website is concerned, to a harried person, it is just colors. They tend to think of it in terms of a nuisance, or much like a TV commercial. In websites, the people must always see first: • What they want. In this, giving them bits and pieces of the products will not humor them. They might not even see the humor at all, as they’ve already exited. And as follow up to this, the website developers must: • Expect the questions to be asked by the visitors, and be ready with the answers, posted on easily seen areas of the website.

144 The result would most probably be less colorful, but there will definitely be a decrease in the bounce rate. And while ap- pearances do matter, decreasing the bounce rate is something that must be answered first. It’s always best to remember that no matter how flashy the website may be, there are still other websites out there that’ll offer the same product. This is what the visitors are thinking, so try to sell and not impress.

145 Google Analytics in 60 Seconds: Placement Targeting Advertising Instructions The main thing is website advertisements is that they are convenient to use, but are highly difficult to understand. Imagine what it must be like to have products or services posted online to be sold. Of course, this is not just the case of ‘You post it, I buy it…’ scenario. It involves more than that, and because of this involves better advertising methods like placement targeting than the ones used by the conventional selling process. The hard part in selling products online is that there is nearly no haggling and speaking involved, so there is limited customer-seller relationship. This makes advertising harder as the customers should be able to trust the words of someone they’ve never seen, and whose words are just posted on the website advertisements. Besides, having the right words to say, or the right type of catchy designs, what else is needed? • Put it in the proper place. This is common knowledge, as people don’t intentionally put things where they don’t belong, unless they want to. The trick here is to find out where the website advertisements really belong. So by use of placement targeting, which is used by Google’s Adwords and Analytics, advertisements for golf balls are put with websites for golf. Imagine, seeing advertisements for golf balls on a construction site’s website. Placement targeting is also good for:

146 • Picking the right spot. There are many places to put the advertisement, and placement targeting sees to it entirely with the assurance that it will be put on the best place. So start to search for ‘Google Ana- lytics in 60 Seconds: Placement Targeting’. This will make the person understand placement targeting better, along with instructions on its use. And it’s just a minute, so it’s so short it won’t eat up any person’s time.

147 Increase Visitor Satisfaction: Sticking to the Basics The most problematic of all things is that people vary, and while there will instances that this is an advantage, in creating a website this could be a problem. The main idea behind websites that sell is to make them really sell. A pissed-off visitor is as likely to buy from an offending website as an elephant is to sprout wings and fly. So what can the website owner do? Stick to the Basics In creating the website, the formula should always be towards profit and not a portrait. There are two basic must-have’s in websites that should sell: • It must present the whole product in as short as a few sentences • And that the visitor/buyer must see it in good light. In failing to do any of these, profit is not created. Remem- ber, words that go for long ways off irritate the visitors, and they usually move off to other websites. The website’s products may be World’s best, but if it is poorly presented it will not be bought at all. Of course, there’s also the website design to figure out. In sticking to the basics, the design should match up with the products and to what visitors want to see. In doing this, the website should not really confuse the visitor with its features, buttons as well as colors.

148 Colors should not be hard for the eyes. Failing to choose the proper color effects increases the likelihood of visitors bounc- ing off for other websites. So by sticking to the basics, the website’s owner is guided by the product, which he wants to sell, and not by the appearance of a good portrait.

149 Eliminate Guesswork from Site Designs: An Expert Help The main feature that makes websites separately superior from other forms of advertising is that it is able reach out to other people faster and more efficiently. Aside from being the in- thing with businesses, it is now profit-wise to have one. And for a website that is profit-oriented, the main goal is to sell, in which case its designs and function would more likely be towards it. The problem in this scenario lies on the fact that not all persons are capable of making a decent enough website. Some even fail miserably at it, and if these were the cases, then it can also be seen as they can’t even design a website properly. They can hire experts to do it for them. It saves more money than having to waste money on self-made designs for websites that may not even work at all. Picking colors is not as easy as coloring things from a coloring book. In this case, it may be as hard as answering a common question of children, ‘Why is the sky blue.’ Site design does not only involve the picking of colors. It also involves the process of choosing where the buttons go, or what features to put and where, as well as what messages to say and how. Presentation is everything, and with expert help the creation of a website’s design would no longer make the owner suffer sleepless nights. And there are also added benefits to this like having experienced people enhance the website on proper times

150 and provide a design that fits advertising, selling and presentation parameters. Of course, this expert help can be dispensed with if the owner knows his way around websites, and should be treated as an expense made for profit.

151 Increase Time Spent on your Site: Arousing the Curiosity The commonly held thinking on an increase and decrease is that the former is good, while the latter is bad. In the case of websites, increasing the visitors’ time on the website is definitely good. Of course, to say that it is profitable is half-hearted, as not all who linger buys, but as a whole, the more people who linger longer create bigger profit. So how can a person make visitors linger? Start Advertising Always remember that a known website name, through advertising, is more likely to make visitors linger than an un- known website. That’s pretty simple today, especially with the use of Google’s Adwords, though using this could be very expensive. Marketing the Website Itself on Other Forums In this, there can be all sorts of forums, may it be Internet or not. It could be by word-of-mouth, or in using the Internet, through blogs or other websites that offer shout-outs or bulletin posts. Owners of websites could get involved with people’s online groups, and on the whole, introduce his website and its products when the right situation is present. Just remember to be respectful and avoid being pushy as they might view the website in bad light and not visit it at all or stay for short periods

152 of time. In this way, the visitors linger through the use of arousing their curiosity about the website. And all in all, it is all just about spreading the word out to other people, in a way, that will increase their curiosity and make them visit it, and hopefully, stay longer.

153 Why Add Site Search to Your Website? A website owner who has a successfully running website might want to add one important feature. Some readers might want to know more information without going out of the website. This is what adding site search to the website can do. Why add a site search? Having a site search will provide more interactivity with the readers. It encourages them to stay more in the website. Second, when shoppers use the search tool in the website, it means that they already have something specific in their mind on what they are searching for. A website owner has different options for a search engine. He can use a CGI across his website or he can have JavaScript in individual pages. Remotely hosted search CGIs are considered to be the easiest way to add site search to website. All he has to do is sign up with a search service like Google Custom Search Engine. This will allow the users not only to search in the website but also to create collections to search within. The users will find this more interesting since a website owner can even give specific sites in the search results. More- over, the website owner can also invite his community to contribute sites to the search engine. However, there is a drawback in using Google search service. One drawback is that a website owner is limited to the features that the search company offers. Second, he can only list pages that are live on Internet. There is also no assurance that the newest pages shall be added to the search database as soon as possible.

154 The Communicate and Collaborate Process under Google Goggle has recently made announcements on the release of its new premier edition under Google Apps, which aid individuals in the communication and collaboration process. This new release shall be combining Gmail, Google Talk, Google Calendar. This tool is said to be a reliable online communication and collaboration solution offering a 10 GB webmail storage and 24 hours and 7 days technical support. Further, since these are all hosted by Google, there is no need to install or download a hardware or software. There is also minimal set-up and maintenance. What is promising about this edition? The Google Apps Premier edition is said to be posing a big challenge against Microsoft Office Suite. The main reason is that it is an affordable option from existing office communication and collaboration tools. Another benefit is that individuals can store documents online and be able to collaborate with his other colleagues in different locations. There is also a 99.9% uptime ad technical support, which shall be useful especially for enterprises. Some of the included applications includes the following: First, Gmail can now offer 10 GB instead of the 2 GB offered before. The application can now be run in mobile phones and can be accessed from other non-Goggle mail accounts. Second, an individual can also access Google Talk, which allows file-sharing, IM and voice calls. IM capabilities are also

155 built in the Gmail app and can be utilized without the Gtalk client. There are a lot of Google Apps that an individual can access such as Google Calendar, Google Page Creator and others.

156 Goggle Apps Premier Edition is meant for Enterprises Google initially offered free applications for small and midsize enterprises. However, the Google Apps Premier Edition, which offers collaboration and management features, is meant to target enterprises of all sizes including large companies. This new edition is composed of basic suite online desktop applications that cost 50 dollars annually for each user. What are the new features? Google steadily wants to transform from just a search engine pioneer to an Internet advertising and business application master. This is the reason why Google Apps Premier Edition was created. It added Google Docs and Spreadsheets, application level controls to Goggle Calendar, Gmail, Google Talk and Start Page applications. Under the new Google Docs and Spreadsheets, enterprises can allow its many employees to work on the same document simultaneously. Moreover, revisions and edits can also be kept track. Application-level control features would also allow administrators to set limits on the documents shared inside and outside an enterprise. Secondly, Google Apps Premier Edition is supporting the apps with a 99.9 percent uptime service-level agreement. Enter- prises shall also have 10GB of storage per user and application programming interfaces. The latter would enable data migration, user provisioning, single sign-on, and mail gateway connectivity, which would enable the enterprise to customize their e-mail service.

157 The new features under the Google Apps Premier edition is believed to be the basic factor in attracting enterprises. If an enterprise would like to have basic business applications, spreadsheets, word processing and email service rolled in one application, then Google Apps Premier Edition is a good and practical choice.

158 Information about Google Checkout Sand- box A website owner who are selling some services and products are probably familiar with Google Checkout sandbox. This is just one of the order processing systems provided under Google Checkout. To understand the concept more, a website owner must know the difference between the Google Checkout sandbox and production environments. Google checkout sandbox is only a testing environment to see whether a website owner’s integration is not affecting real transactions. To avoid confusing the buyers, it is better to not show the sandbox in his Google Checkout. Meanwhile, the production environment would allow the capture of funds from buyers when they have placed orders. The production environment can only be used when the testing of the Google Checkout sandbox has been completed. How to Sign Up for Sandbox 1. To be able to sign up for sandbox, the website owner must first create a sandbox buyer account and a sandbox merchant account at Google. He must remember to create a separate buyer and merchant sandbox account because he cannot purchase items from himself. 2. The sign-up process for sandbox is the same as the sign- up for production environment. The main difference is that sandbox is a test system. Therefore, there is no need to enter real credit card numbers, social security numbers, or other information. The only requirement is to be able to give a valid email address as a username.

159 3. When a website owner has created an account for the sandbox environment, it doesn’t mean that he has automatically created an account for the production environment.

160 Google Site Search: Learning Its Benefits Google Site Search is a service under Google that offers quality search to websites together with a flexible cloud computing. It allows website owners to implement search functionality which is considered useful and familiar with website visitors. Google Site Search Features The Google site search has enhanced index coverage. It offers an extensive and comprehensive search results on any website because it crawls and indexes more content. It has date biasing and top results biasing. Date biasing means that website owners can influence search results by the age of their documents. Top results biasing means that there are some sections of the site that can appear at the top of the search results. It can also be customized in a way that search results interface are integrated with the overall look and feel of the website. Benefits of Google Site Search Since Google Site Search is easy to customize and implement, many website owners prefer it. In addition, it only costs 100 dollars annually for up to 5K pages and 500 dollars for 50K pages. Second, Google site search is also a good indicator that websites are showing in Google’s global search. Using Google site search can also help website owners to figure out how well they trust different pages on a site or a subset of sites. This happens because of link popularity and other off site relevancy measurements. In short, if a website is easier to

161 find, then it is also easier for the website owner and the others to cite the archived content.

162 How to Build Effective Websites? Every website owner whether selling a product or not wants his website to be effective. Building a website is easy but the question lies on whether it shall reach the target audience as effectively. Learn the Tips 1. The first consideration is to be able to build a website based on the evaluation of the website audience. Knowing what they want would help the website owner to customize his content to fit their interests, needs and expectations. Building a website means that he will be competing with so many websites offering the same products and information. 2. A website owner must also remember that even if he has a great product to sell, the design of the web spells a big difference on its success. He must make sure that the created website shall look professional 3. Once a website owner has created a professional looking website, the next step would be how his website can be found by the target audience. Search engines such as Google can do this work. Google will make sure that the website shall appear among the top search results. It uses a secret automated software algo- rithm to rank websites. One of the ways to increase traffic to websites is to determine the keywords that the customers will surely use. Another way is link popularity wherein Google shall rank the website based on the linked sites there. Making sure that the target audience shall find the website is not the last step in building an effective website. Website owners must also make sure that the contents shall be interesting enough for people to stay and browse.

163 Running a Google AdWords Campaign An individual who wants to sell his products and services fast could benefit from Google Adwords campaign. It is said that an individual can set it up so easily in a few minutes and get good money in a few days. What is Google AdWords campaign? It refers to small pay per click ads that can be seen on the right side of Google search results. It offers highly targeted text and image ads based on what words people will be using to search for the product. Running a Google Adwords Campaign Tips First, an individual must establish his goals and targets. Would he want to have 100 sales in a month? Having some targets will aid in creating a basis for the campaign whether to position the product or just recapture sales. Second, individuals must have a list of keywords, which can be learned from SEO books. It is also better to create a campaign using brand names to be able to create some familiar- ity with Adwords platform. Third, individuals must also strategize to be able to save money from his Google Adwords campaign. He must be aware that he doesn’t have to appear in the top three results. Being on the first page is enough. Fourth, using Google Adwords campaign is good because an individual gets his targeted audience. It is better to have a few targeted audiences than have thousands of untargeted audiences

164 because the former has bigger possibilities of buying than the former.

165 Issues on Google Book Search Google Book Search is a tool from Google that gives text of books that Google scans and eventually stores in its digital database. It started in 2004 as Google Print. A user searching for books may use Google Book Search, which gives an interface showing some pages from the searched book. It also contains some advertisements and links from the publisher of the website and the sellers of the book. However, not all the pages of the book can be viewed in Google Book Search. Through the use of access limitations and some security measures, Google was able to limit the number of viewed pages and also prevents people from printing and copying some of the text. Current Issues on Google Book Search Presently, Google was able to reach an agreement with various authors and publishers in their various lawsuits against Google book search. Google shall be paying 125 million dollars to settle claims, which is said to be small, compared with its available 14 Billion cash. It is also said that with the settling of these claims, Google and other parties came out as winners. Why is that? Google was able to acquire the digital rights of the books, which means more content to monetize. Other search engines don’t have access to this, which gives them a competitive advantage. The authors and publishers also are winners because they have an initial settlement and at the same time some revenue from out of prints works. These revenues would never have been earned through the usual means.

166 The Future of Google OpenSocial Google OpenSocial refers to a set of common application programming interfaces that application developers may utilize to be able to create applications that work on any social networks or hosts that wants to participate. This was released in the year 2007 and all applications that implemented OpenSocial APIS is interoperable with any social network system that supports them. When Google OpenSocial was implemented, it experienced several problems in terms of vulnerabilities in security. It also did not work so well at the start when it can only be run on Orkut, which is owned by Google. It also has a limited number of gadgets. Another criticism was that it was easily cracked for as short as 20 minutes. What are the benefits? OpenSocial does not have its own mark-up language: De- velopers use normal Javascript and html. The main benefits of Google OpenSocial is that it can be used by developers using their existing front end code and pattern it after OpenSocial. The creation therefore of applications is easier with Google OpenSo- cial. Secondly, there are applications that have full functionality on profile with regards to specific rules of every host. Face- book limits its functionality to the canvas page and therefore has limited features. Google OpenSocial, however, is silent when it comes to rules and policies of the hosts. There are no rules on whether advertising is accepted or if a developer can get inside without application. It is the hosts that make the policies while the APIs offers maximum flexibility.

167 The future of Google OpenSocial is quite bright because there is no need to learn another mark-up language for every social network platform and also its flexibility in terms of rules and policies.

168 Information about Google Search Company Google is a search company based in the United States. It earns revenues through advertising, which is related to Internet searches, social networking, video sharing and others. The Google office is located in Mountain View, California and has approximately 20 thousand employees as of September 2008. Google is founded by Larry Page and Sergey Brin, both of which are PhD students at Stanford University. History of Google Search Company Google initially started as a research project for Larry Page and was later joined by Sergey Brin. They made a hypothe- sis that a search engine would be able to make analysis on the relationships between sites and eventually give better ranking results in accordance with the number of times it was searched. Google Products and Services There are various products and services that Google has created for the public and enterprises. In addition to these, Google has also earned from the following: 1. Advertising – It is claimed that 99% of Google’s current revenue is derived from advertising programs. In 2006, it was reported that Google earned 10.4 Billion dollars in revenues vis- à-vis a measly 112 Million dollars in licensing. It has become very effective with its DoubleClick technology and Google Analytics. 2. Software – Google is also a popular search engine service and is considered to be the most used search engine with a 53.6 market share. Google has indexed billions of web pages using keywords and operators.

169 Later, Google also launched its own email service called Gmail, which specifically offers a spam-filtering technology and the ability to use Google technology to search emails. There are other products and services that have been quite popular and effective. The future holds a lot of possibilities in terms of what Google might be thinking of doing next.

170 Different Ways to Post Content on Blogger Blogger is the blogging platform and community of Google. You can get free or paid blog hosting services from Blogger. For recreational bloggers, getting a free Blogger account would be enough. For business blogs however, they can opt for premium services or host their Blogger blogs in a third party hosting company. You need to have a Google account if you want to try the services of Blogger. Once you have an account, simply log-in to blogger and use the blog creation wizard to start blogging. Your Blogger account can be integrated on any desktop based content management system. Just configure your CMS application to include your blog on its list of web logs. You can now write your blog entry on your desktop and publish it through the file transfer utility of your CMS application or blog client. You can also use email services to post to your Blogger blog. You need to get the Blogger address where you can send the email post. You can find this address on you dashboard under the posting utilities. The subject field in your email will be the post title. Type the content on your email and send it to the blogger post address. Your post will be published automatically by Blogger. You can also post blog entries on Blogger using your mobile phone. Just check if this service is supported by your carrier.

171 Blogger is one of the most popular blogging platforms today. You can use this Google service to answer your personal or business blogging needs.

Google Business Solutions and Tools

by Rob Walker on Nov 19, 2010

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Google Business Solutions and Tools Document Transcript