BNS The New Battleground For Iptv1


Published on

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

BNS The New Battleground For Iptv1

  1. 1. True Convergence: The New Battleground for IPTV Anke Gill, VP of Marketing June 2009 © BNS Ltd, all rights reserved
  2. 2. IPTV – Continuing Strong Growth • Despite the worldwide economic crisis, subscribers to grow at an CAGR of 29% to 47 million subscribers globally by the end of 2011. (ABI) – Expected revenues 2008:$4.5 billion and 2012:$19 billion • Main growth markets: Western Europe, USA, China & other Asian Markets – Currently, 7 out of 17 Western European countries account for 94% of all IPTV customers © BNS Ltd, all rights reserved
  3. 3. IPTV Demographics in Asia Asia Top 10 Markets for IPTV, 2008 Ann. change in IPTV/Video Market Market IPTV/Video subs/ 000 subs/ 000 China 2,450 China 1,638 South Korea 2,113 South Korea 803 Japan 1,561 Japan 586 Hong Kong 772 Taiwan 282 Taiwan 709 Hong Kong 74 India 107 India 49 Singapore 58 Singapore 31 Thailand 15 Thailand 9 Source: Pyramid Research / Light Reading, 2009. • ABI expects APAC to continue leading subscription growth, delivering a 37% CAGR over the next three years. • The uptake of IPTV in China is set to accelerate dramatically during the next four years following the reshuffle of the country's carriers. © BNS Ltd, all rights reserved
  4. 4. The Age of Convergence • Emergence of video as almost ubiquitous entertainment medium • Appliances that further blur the lines between the TV and Internet • Hardware alone is no longer enough: applications and services and their convergence across platforms will rule © BNS Ltd, all rights reserved
  5. 5. Convergence: Consumers want it Source: Ovum © BNS Ltd, all rights reserved
  6. 6. The biggest Issues for IPTV • Majority still Pay TV replica services • Defensive business model: churn preventer rather than ARPU generator • Not using two way technology capability for interactivity • Not maximising network utilisation IPTV needs to move to the 2.0 stage … and beyond © BNS Ltd, all rights reserved
  7. 7. The Leap Ahead with IPTV 2.0 A fully converged environment • goes further than audience interacting with different applications on the TV screens • delivers crucial measurable metrics and enables marketer to interact with target audiences for enhanced advertising models and accountability • converges video related services such as VOD, P2P video, video conferencing, games and application sharing, video security services etc © BNS Ltd, all rights reserved
  8. 8. Evolution of Interactive IPTV Service © BNS Ltd, all rights reserved
  9. 9. Example1 : South Korea • Networks, solutions and contents related to the Korean IPTV now an export driver – The Korean IPTV consortium and a related consortium in Peru have signed contract for the “development of human resources using IPTV” • All three IPTV operators (KT, LG Dacom, SK Telecom) offer distinctive education programs for young children, from kindergarten to elementary school levels – Play content at different speeds for pronounciation exercises – Interactivity to solve problems, check correct answers and discuss with teachers through the television screen live. – Chat with friends while watching TV – Look up additional information on actors and performances while watching programs on a different picture window. © BNS Ltd, all rights reserved
  10. 10. Example2 : PCCW Hong Kong • Video-On-Demand • Online Shopping • Gaming • Online Banking • Interactive Advertising • Stock Quotes • TV Betting • Split Screen Gaming • Weather • Online Ticketing • Traffic and Instant Polling © BNS Ltd, all rights reserved
  11. 11. IPTV 3.0 Example: Platform and Content convergence Online service and entertainment system that marries the familiarity of printed catalogues with the information-rich online world • Comprises a pen-like device which connects to the IPTV STB for seamless connectivity between printed catalogues and online information • The pen reads invisible dot-code printing and triggers information on the TV screen • Applications: online shopping, food ordering, Karaoke, education, VoD selection… © BNS Ltd, all rights reserved
  12. 12. In Summary • Convergence of platforms, applications and content becomes more entrenched in peoples’ expectations • IPTV operators need to think ahead with innovative services to stay competitive and generate new revenue streams • Transform IPTV service from a ‘dumb’ Pay TV platform into smart interactive entertainment and communications that converges all aspects of consumers’ life © BNS Ltd, all rights reserved
  13. 13. About BNS • Long-standing and proven experience with telco-grade IP- entertainment, automation and AV systems – Telco and Hospitality focus • Extensive content expertise • Open platform philosophy guarantees future proofing of technology • Understanding the needs and expectations of the “i-Pod generation” (access anywhere, over any device) © BNS Ltd, all rights reserved
  14. 14. • Blue Chip Client Base • Regional Focus Regional office Customer deployments © BNS Ltd, all rights reserved
  15. 15. The BNS Products and Solutions Portfolio (BNS Touch) (BNS Touch) © BNS Ltd, all rights reserved
  16. 16. Globally Renowned Partners Encoder Video Server CA/DRM M/W Network Equip. Codec STB Others © BNS Ltd, all rights reserved
  17. 17. Thank You 29/F, Siu On Centre 188 Lockhart Road Wanchai, Hong Kong Ph: +852 2180 9918 Fax: +852 2180 9919 © BNS Ltd, all rights reserved