BNS Conduit, Not Content Is King

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  • 1. Conduit, Not Content- The New King In the Entertainment World Jeffrey Soong, CEO June 2009 © BNS Ltd, all rights reserved
  • 2. A trip down memory 2006 1. Newspapers 2. Magazines lane… 3. Email 4. Broadcast TV 5. Radio 6. CD Player 7. Cable TV 8. Personal Computer 9. Satellite Television 10. Internet 11. Cell Phone 12. DVD Players 13. Satellite Radio 14. MP3 Players 15. TiVO/DVR 1986 16. Slingbox 1. Newspapers 17. iPod 2. Magazines 18. Blogs 19. Online Video 3. Broadcast TV 20. Mobile Internet 4. Radio 21. Console Video Games Source: Piper Jaffrey & Co. 5. Cassette Tapes 22. PC Video Games 1966 6. Walkman 23. MMORP Games 24. Mobile Games 1. Newspapers 7. VCR 25. Text Messaging 2. Broadcast TV 8. Cable TV 26. Mobile Video 3. Magazines 9. Personal Computer 27. Movie Downloads 28. Podcasts 4. Broadcast Radio 10.Console Video Games 29. Instant Messaging 5.BNS Ltd, all rights reserved © Eight Track 11.PC Video Games 30. Social Networks
  • 3. Industry Fear Factor 1: A hypercompetitive platform environment Number of Countries per Region with Four or More Digital Multichannel Platforms 2007 2008 2009 2010 2011 2012 2013 Asia 6 8 10 11 11 12 12 Eastern Europe 9 11 11 11 11 11 11 Latin America 6 8 10 12 12 12 12 Middle East 1 2 1 1 1 1 1 North America 2 2 2 2 2 2 2 Western Europe 15 15 16 16 16 16 16 Total 39 46 50 53 53 54 54 % of total 75 52% 61% 67% 71% 71% 72% 72% countries Source: SNL Kagan © BNS Ltd, all rights reserved
  • 4. Fear Factor 2: New ‘World Order of Media” 5. Main Navigation Method Portals Search 8. Media Consumption Pattern Focused single channel use Multi-channel, distributed attention © BNS Ltd, all rights reserved Source: Piper Jaffrey Investment Research
  • 5. Fear Factor 3: Piracy • Net cost of pay-TV piracy in Asia US$ 1.5 billion in 2007 -> US$ 1.7 billion in 2008 • Majority of illicit content comes from industry insiders, so difficult to curb the piracy flood at the source • Shifts from peer-to-peer downloads to streaming which allows immediately viewing without installing a program • Forcing ISPs to block connections does not work • Amazon and Apple have removed DRM; Apple changed pricing to a tiered approach Fighting piracy with conventional methods is relatively futile © BNS Ltd, all rights reserved
  • 6. Fear Factor 4: Consumers don’t want to pay Proliferation of platforms and entertainment choices have seemingly reduced individual’s willingness to pay for content. © BNS Ltd, all rights reserved
  • 7. How do consumers determine content value? • The four C’s: Context, Community, Convenience and Content – ability to share content amongst friends and family, and the technologies and functions to do this are key in defining value for consumers. – consumers want all-in-one service aggregators to provide cheaper, more flexible access to digital content – maximising customer attention which can be monetized with deeper, more relevant layers of must-have content The double edged sword: Content distributed over multiple platforms creates more revenue opportunities … but consumers are increasingly unwilling to pay © BNS Ltd, all rights reserved
  • 8. Avoiding commoditization and preserving the value of content • Conduit, not Content is the true king – Attractive value added services, functionality and applications cannot be matched by piracy or advertising- based ‘free’ content – Search Engines, video portals, social networking sites combined with underlying technology and architecture should enable viewers to find the content they want to watch Apple app. store NBC Multi screen Internet TV © BNS Ltd, all rights reserved
  • 9. Smart EPGs will lead the way © BNS Ltd, all rights reserved
  • 10. How Conduit will be King © BNS Ltd, all rights reserved
  • 11. Industry stakeholders should… • Embrace Conduit as the key enabler for content profitability • Master seamless convergence of platforms • Create intuitive minimum-click user interfaces • Ensure simplicity at the front and backend • Future-proof technology to cater for evolving trends • Forge relationships across industries • Consider new business models rather than anti-piracy measures © BNS Ltd, all rights reserved
  • 12. About BNS • Long-standing and proven experience with telco-grade IP- entertainment, automation and AV systems – Telco and Hospitality focus • Extensive content expertise • Open platform philosophy guarantees future proofing of technology • Understanding the needs and expectations of the “i-Pod generation” (access anywhere, over any device) © BNS Ltd, all rights reserved
  • 13. • Blue Chip Client Base • Regional Focus Regional office Customer deployments © BNS Ltd, all rights reserved
  • 14. The BNS Products and Solutions Portfolio (BNS Touch) (BNS Touch) © BNS Ltd, all rights reserved
  • 15. Globally Renowned Partners Encoder Video Server CA/DRM M/W Network Equip. Codec STB Others © BNS Ltd, all rights reserved
  • 16. Thank You 29/F, Siu On Centre 188 Lockhart Road Wanchai, Hong Kong Ph: +852 2180 9918 www.bnsltd.com Fax: +852 2180 9919 © BNS Ltd, all rights reserved