MN319Market Sector Digital ReviewTeam Gamblersmn31903/05/2013 1
Team Profile03/05/2013 mn319 2Michael Devine• Second year business student, competitive, driven, sociable and interested insport, marketing and music.Sinead Eardley• Business and management student, Interested in various areas from sports totravel and fashion. Hoping to pursue a career in EventManagement, Marketing, Digital Marketing or PR.Conor Egan• Business management, event co-ordination, banking, digital marketing, health andfitness and positive thinkingAlice McGinley• Business management, marketing, advertising, event management, socialmedia, team leader, communication, motivated, negotiating skills, outgoing andfun.
Website Reviewmn31903/05/2013 7 Modern Gambling Market isheavily reliant on the successof companies websites. The five selected bookmakershave websites & offer financialincentives to open an accountwith them. Bet365 is the easiest tonavigate & well structured . Ladbrokes doesn’t offeraccount holders the option tostream live sport from theirpreferred website.
Mobile Reviewmn31903/05/2013 8 The five selected bookmakershave mobile friendly websites. Most scored 6/6 . Ladbrokes scored 5/6 – took tolong to load the site. Paddy Power is the easiest touse. Live sports streamingavailable. Use QrCode™ technology. Customer support instantlyavailable through live chat
Social Media Review All use Facebook, Twitter and have activeWebsites. Paddy Power - huge presence on all socialmedia networks. Leading company onFacebook, Twitter and mobile review. Bet365 – easiest to use website, high activityon Twitter. Low activity on Facebook. Betfair are in 2nd place with Facebook andTwitter. Boylesports and Ladbrokes have a steadypresence on all social media networks.03/05/2013 mn319 13
Conclusionmn31903/05/2013 15 Paddy Power is the most active bookmaker on social mediaforums, using sites such as facebook and twitter to promote theirservices.Paddy Power consistently engage with ‘followers’ and ‘fans’ ona day-to-day basis.Facebook fans respond to photos that are non-related to theindustry.Twitter fans are more responsive to gambling related feeds.Ladbrokes and Paddy Power have a huge advertising presenceboth online and offline.o Our report has proven Ladbrokes are not as effective when dealingdirectly with their consumers as Paddy Power are.