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Culture and Research Method in Psychology

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An introduction to the Study of Culture and Psychology. A Presentation summary based on the book from Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth.

An introduction to the Study of Culture and Psychology. A Presentation summary based on the book from Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth.

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  • 1. David Matsumoto & Linda Juang Culture and Research Method Culture and Psychology Fang Huizhen & Dr. Hora Tjitra www.SinauOnline.com
  • 2. An introduction to the Study of culture and Psychology Based on: Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth. @ Tjitra, 2010 2
  • 3. Contents The Study of culture and Psychology 1 Why the study is important ? 2 How to measure culture ? 3 Types of Research 4 Special Issues 5 Our goals Chapter 1 , culture and psychology
  • 4. Why it is important to understand culture and Psychology ? … … •Is what we know as •What is the difference truth or principle between cross- about human cultural research and behavior true for all other types of people? research that change a parameter of a study? Chapter 1 , culture and psychology
  • 5. What is culture? Nationality Race Ethnicity Same? Culture Chapter 1 , culture and psychology
  • 6. Culture as an abstraction We see the manifestations of culture, but we never see culture itself. Culture is an abstract, explanatory concept help us understand and categorize. Those within-group similarities and between- group difference. Chapter 1 , culture and psychology 5
  • 7. Culture as an abstraction Chapter 1 , culture and psychology 6
  • 8. The development of the concept of culture Tylor (1865) Linton (1936) Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  • 9. The development of the concept of culture  Dynamic Tylor (1865) Linton (1936) Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  • 10. The development of the concept of culture  Dynamic  System of rules. Tylor (1865) Linton (1936) Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  • 11. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936) Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  • 12. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936)  Attitudes, values, beliefs, norms, and behaviors Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  • 13. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936)  Attitudes, values, beliefs, norms, and behaviors  Harbored differently by each specific unit Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  • 14. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936)  Attitudes, values, beliefs, norms, and behaviors  Harbored differently by each specific unit Kroeber Kluckholn  Communicated across (1952) generations, relatively Soudijn stable. (1990) Chapter 1 , culture and psychology
  • 15. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936)  Attitudes, values, beliefs, norms, and behaviors  Harbored differently by each specific unit Kroeber Kluckholn  Communicated across (1952) generations, relatively Soudijn stable. (1990)  With the potential to change across time Chapter 1 , culture and psychology
  • 16. How does culture influence human? Ecological Biological Context Differences Psychological Subsistence Sex ,Size economy Weight Characteristics Cultural Sociopolitical Practices • Cognitive/ perceptual Context • Conformity Child rearing • Aggression Acculturation Role assignment Gender stereotypes • Achievement International media Sex role ideology A framework for understanding the contributions of culture, biology, ecology, and sociopolitical context to behavior. Source: Cross-Cultural Psychology: Research and Applications, by J. W. Berry, Y. H. Pootinga,
  • 17. Our goals For For For diversity life research Build a body of knowledge about Understanding Meet the challenge people, applying truth and of diversity that body of psychological and turn that knowledge to principles as challenge into intervene in either universal or opportunity. people’s lives, culture-specific hopefully to make those lives better. Chapter 1 , culture and psychology
  • 18. Cross-Cultural Research Methods Based on: Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth. @ Tjitra, 2010 11
  • 19. Types of Cross-Cultural Research Cross-Cultural Comparison Unpackaging Studies Studies compares two or more only look for differences among cultures on some cultures on their target variables , psychological variable but also include measurements of interest. of other variables Types Ecological-Level Studies Cross-Cultural Validation Studies A relationship between a cultural test the equivalence of variable and a target variable on the psychological measures and ecological level does not necessarily tests for use in other cross- mean that such a relationship exists cultural comparative on the individual level research. Chapter 2 , Culture and Psychology
  • 20. Special Issues Concerning Cross-Cultural Comparisons Equivalence a state or condition of similarity in conceptual meaning and empirical method between cultures that allows comparisons to be meaningful. Theoretical Methodologi Issues cal Issues • Will a hypothesis is • Definitions of important to test be culture. important or meaningful? ? • which cultures to include in a • in the same way to study someone from a Special • sampling different cultural background Issues Chapter 2, Culture and Psychology
  • 21. Guidelines for Reviewing Cross-Cultural Research ses naly dA Me an D ata th od n tio s es ta s he re ot rp yp te &H In y Conclusions or The Chapter 2 , Culture and Psychology
  • 22. Waste of resources – problem Preclude Interpret the comparison nonequivalnence Reduce the Ignore the nonequivalence in the data nonequivalence Chapter 2 , Culture and Psychology
  • 23. www.SinauOnline.com @ Tjitra, 2010 16
  • 24. Thanks You A n y co m m e nt s & q ue s t i o ns a re welcom e Contact me at hora_t@sianuonline.com www.SinauOnline.com @ Tjitra, 2010 16

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