David Matsumoto & Linda Juang

Culture and Research Method
Culture and Psychology

                                Fang Hu...
An introduction to the Study
                 of culture and Psychology

                           Based on: Matsumoto, D...
Contents

                            The Study of culture and Psychology


             1                       Why the s...
Why it is important to understand culture and Psychology ?




       …                                        …

     •Is...
What is culture?




                                     Nationality
                                                    ...
Culture as an abstraction




             We see the manifestations of culture, but we
             never see culture its...
Culture as an abstraction




Chapter 1 , culture and psychology   6
The development of the concept of culture




                                     Tylor
                                 ...
The development of the concept of culture


                                                         Dynamic

           ...
The development of the concept of culture


                                                         Dynamic
            ...
The development of the concept of culture


                                                         Dynamic
            ...
The development of the concept of culture


                                                         Dynamic
            ...
The development of the concept of culture


                                                         Dynamic
            ...
The development of the concept of culture


                                                         Dynamic
            ...
The development of the concept of culture


                                                         Dynamic
            ...
How does culture influence human?


     Ecological                                                 Biological
      Conte...
Our goals



                       For                  For                 For
                     diversity           ...
Cross-Cultural
                 Research Methods

                         Based on: Matsumoto, D. & Juang, L. (2007). Cul...
Types of Cross-Cultural Research



      Cross-Cultural Comparison                     Unpackaging Studies
              ...
Special Issues Concerning Cross-Cultural Comparisons


                             Equivalence
                          ...
Guidelines for Reviewing Cross-Cultural Research




                                                                ses
 ...
Waste of resources – problem




      Preclude                          Interpret the
     comparison                    ...
www.SinauOnline.com




@ Tjitra, 2010
                                       16
Thanks You
                 A n y co m m e nt s & q ue s t i o ns
                 a re welcom e
                 Contact ...
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Culture and Research Method in Psychology

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An introduction to the Study of Culture and Psychology. A Presentation summary based on the book from Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth.

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Culture and Research Method in Psychology

  1. 1. David Matsumoto & Linda Juang Culture and Research Method Culture and Psychology Fang Huizhen & Dr. Hora Tjitra www.SinauOnline.com
  2. 2. An introduction to the Study of culture and Psychology Based on: Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth. @ Tjitra, 2010 2
  3. 3. Contents The Study of culture and Psychology 1 Why the study is important ? 2 How to measure culture ? 3 Types of Research 4 Special Issues 5 Our goals Chapter 1 , culture and psychology
  4. 4. Why it is important to understand culture and Psychology ? … … •Is what we know as •What is the difference truth or principle between cross- about human cultural research and behavior true for all other types of people? research that change a parameter of a study? Chapter 1 , culture and psychology
  5. 5. What is culture? Nationality Race Ethnicity Same? Culture Chapter 1 , culture and psychology
  6. 6. Culture as an abstraction We see the manifestations of culture, but we never see culture itself. Culture is an abstract, explanatory concept help us understand and categorize. Those within-group similarities and between- group difference. Chapter 1 , culture and psychology 5
  7. 7. Culture as an abstraction Chapter 1 , culture and psychology 6
  8. 8. The development of the concept of culture Tylor (1865) Linton (1936) Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  9. 9. The development of the concept of culture  Dynamic Tylor (1865) Linton (1936) Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  10. 10. The development of the concept of culture  Dynamic  System of rules. Tylor (1865) Linton (1936) Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  11. 11. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936) Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  12. 12. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936)  Attitudes, values, beliefs, norms, and behaviors Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  13. 13. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936)  Attitudes, values, beliefs, norms, and behaviors  Harbored differently by each specific unit Kroeber Kluckholn (1952) Soudijn (1990) Chapter 1 , culture and psychology
  14. 14. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936)  Attitudes, values, beliefs, norms, and behaviors  Harbored differently by each specific unit Kroeber Kluckholn  Communicated across (1952) generations, relatively Soudijn stable. (1990) Chapter 1 , culture and psychology
  15. 15. The development of the concept of culture  Dynamic  System of rules. Tylor (1865)  Groups and units. Linton (1936)  Attitudes, values, beliefs, norms, and behaviors  Harbored differently by each specific unit Kroeber Kluckholn  Communicated across (1952) generations, relatively Soudijn stable. (1990)  With the potential to change across time Chapter 1 , culture and psychology
  16. 16. How does culture influence human? Ecological Biological Context Differences Psychological Subsistence Sex ,Size economy Weight Characteristics Cultural Sociopolitical Practices • Cognitive/ perceptual Context • Conformity Child rearing • Aggression Acculturation Role assignment Gender stereotypes • Achievement International media Sex role ideology A framework for understanding the contributions of culture, biology, ecology, and sociopolitical context to behavior. Source: Cross-Cultural Psychology: Research and Applications, by J. W. Berry, Y. H. Pootinga,
  17. 17. Our goals For For For diversity life research Build a body of knowledge about Understanding Meet the challenge people, applying truth and of diversity that body of psychological and turn that knowledge to principles as challenge into intervene in either universal or opportunity. people’s lives, culture-specific hopefully to make those lives better. Chapter 1 , culture and psychology
  18. 18. Cross-Cultural Research Methods Based on: Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth. @ Tjitra, 2010 11
  19. 19. Types of Cross-Cultural Research Cross-Cultural Comparison Unpackaging Studies Studies compares two or more only look for differences among cultures on some cultures on their target variables , psychological variable but also include measurements of interest. of other variables Types Ecological-Level Studies Cross-Cultural Validation Studies A relationship between a cultural test the equivalence of variable and a target variable on the psychological measures and ecological level does not necessarily tests for use in other cross- mean that such a relationship exists cultural comparative on the individual level research. Chapter 2 , Culture and Psychology
  20. 20. Special Issues Concerning Cross-Cultural Comparisons Equivalence a state or condition of similarity in conceptual meaning and empirical method between cultures that allows comparisons to be meaningful. Theoretical Methodologi Issues cal Issues • Will a hypothesis is • Definitions of important to test be culture. important or meaningful? ? • which cultures to include in a • in the same way to study someone from a Special • sampling different cultural background Issues Chapter 2, Culture and Psychology
  21. 21. Guidelines for Reviewing Cross-Cultural Research ses naly dA Me an D ata th od n tio s es ta s he re ot rp yp te &H In y Conclusions or The Chapter 2 , Culture and Psychology
  22. 22. Waste of resources – problem Preclude Interpret the comparison nonequivalnence Reduce the Ignore the nonequivalence in the data nonequivalence Chapter 2 , Culture and Psychology
  23. 23. www.SinauOnline.com @ Tjitra, 2010 16
  24. 24. Thanks You A n y co m m e nt s & q ue s t i o ns a re welcom e Contact me at hora_t@sianuonline.com www.SinauOnline.com @ Tjitra, 2010 16
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