Be the first to like this
The popularity of smartphones and the related growth of mobile application created a need for mobile platform owners to open their software platforms up to third party developers in order to meet user demand for mobile applications. This external innovation provides a tremendous opportunity for mobile platform owners to develop a volume and diversity of products they could not develop in-house, but it also presents challenges in attracting a sufficient number of developers and users in order to harness the two-sided and same-sided network effects required to successfully cultivate a robust mobile ecosystem. By developing a research framework based on theoretical and industry literature to the mobile industry, we interviewed mobile app developers for the iOS, Android, and Windows Phone platforms as well as an independent expert specializing in research of the telecommunications industry which provided a list of factors relating to what motivates third party developers to select a particular ecosystem. Factors are presented in terms of economic considerations, the boundary resources within the mobile platforms, the related development community, and the reach the ecosystem provides. These factors are detailed and compared concluding that monetary reward, user engagement and market share the most dominant factors influencing developer choice.