Why we love metadata

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We love metadata. Why?

Because it's easier to handle that orignal video and audio data, and there are many more possibilities.

Presentation to the Creative Industries Knowledge Transfer Network.

Published in: Technology
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Why we love metadata

  1. 1. Why we metadata
  2. 2. +
  3. 3. +
  4. 4. Cost side Example: BBC Question Time 23/09/2010 Interactions Tweets Subtitles Segments Programme Data Metadata
  5. 5. Revenue side possibilities - TV Data Metadata • Passive viewing of full • Segmentation of content content • Many modes of discovery • Schedule-based discovery • Search • Advertising targeting based • Content-based on content demographics • Personalised guides • Social context • Content commissioned based on surveys and • Highly targeted advertising samples • Commissioning/product development based on detailed data
  6. 6. “organize the world's information” "give people the power to share" “be the pulse of the planet,” “find, play, share”
  7. 7. Things We Have Made 2007 2008 2009 2010 URIplay Atlas Project Purple Amplus WatchSomething VoteUp/Gawp Totem Project Pink Project Blue Social Media Guide Project Black Project Pale Test Tube Telly Come Dine With Me Homemade Project Red Project Teal Project Orange Project Brown
  8. 8. 2007 2008 2009 2010
  9. 9. realtime video
  10. 10. 2007 2008 2009 2010
  11. 11. 2007 2008 2009 2010
  12. 12. 2007 2008 2009 2010
  13. 13. How does this metadata fundamentally increase the value of the content?
  14. 14. Things we’re thinking about • Mining relevance, and value out of archives • Working with tastemakers • Seamless collection of preferences to: • Re-activate users • Extend journeys (inc ads) • Optimise pricing • Joining interaction data from across disparate systems
  15. 15. Chris Jackson / @adrideo CEO - MetaBroadcast chris@metabroadcast.com Thank you! So long, and thanks for all the pictures ): Why we metadata • http://www.flickr.com/photos/blahflowers/3713933900/ Presentation available at: • http://www.flickr.com/photos/uwehermann/132244826/ • http://www.flickr.com/photos/dailyinvention/497294952/ http://www.slideshare.net/simsocast Photos are used under a creative commons commercial licence

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