Seoul Best Policy in 2013 (Sync Seoul)


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Writer : Seoul Metropitan Government

Seoul Best Policy in 2013 (Sync Seoul)

  2. 2. Contents 02 03 Environment_ One Less Nuclear Power Plant 45│Recycling and Upcycling 48│Food waste disposal system 50 Urban Farming 52 Culture_ I ♥ Seoul : 10 Million Foreign Tourists in Seoul 73│Promoting Seoul City Wall as UNESCO Heritage Site 80 72 Culture Time _History 44 Environment City _Nature Communication_ SNS Governance 11│Communication with citizens 14│Budgeting System with the Participation of Citizens 16 About Seoul_ 04 01 10 Communication People _Citizen Safety_ The Bridge of Life 55│CPTED(Crime Prevention Through Environmental Design) 58│Night Guides for Women 60 Transportation_ Vision 2030 for a Pedestrian-Friendly Seoul 63│Seoul Metropolitan Subway 66│Late-night Bus (Owl service) 68 Innovation_ Sharing City 83│Community Building Project 84 82 Innovation 54 Safety 62 Transportation Economy_ Jobs 19│An economy that benefits everyone 22│Seoul-Type Industry Cluster 24│Economic Activities by foreigners 26│Seoul, the Smart City 28 Welfare_ Basic Rights for Better Living 31│Underprivileged 34│Women 38│Youth 40 30 Welfare 18 Economy SEOULDESIRED FLOOR HEATING ECONOM ECONOMY ECONOMY SAFETY SAFETY WELFARE WELFARE WELFARE WELFARE WELFARE PEOPLE CITY CITY CITY CULTURE NATURE NATURE CITIZEN CITIZEN CITIZEN CITIZENHISTORY HISTORY HISTORY HISTORY TIME ENVIRONMENT Sync Sync SEOUL COMMUNICATION CULTURE ENVIRONMENT CULTURE PUBLIC RENTAL PUBLIC RENTAL PUBLIC RENTAL CREATIVE PROFESSIONALS SHARE CITIES FOREIGN INVESTMENT WORKSOP WORKSOP 120 DASAN CALL CENTER DDP DDP DDP DDP DDP DDP SHARE CITIES RECOVE 2030 URBAN PLANNING 2030 URBAN PLANNING 2030 URBAN PLANNING 2030 2030 PLANNING CAN RECYCLING RECYCLING CAN RECYCLI SMART SMA SMART SHARE CITIES GOVERNMENT GOVERNMENT SMART SEOUL FUTURE FUTURE FUTURE FUTURE TOURISM PUBLIC RENTAL URBAN 120 DASAN CALL CENTER 120 DASAN CALL CENTER CITIZEN Delivering hope for Seoul where citizens share and enjoy together! Sync SEOUL
  3. 3. Map Statistics Population There are 25 autonomous “gu” districts in Seoul, divided into 423 administrative “dong” sub-units. Each “gu” is a basic local government unit that takes care of its assigned affairs and autonomous duties. The “gu” provides administrative services that are closely related to the lives of citizens. About Seoul 4,182,314 household 10,437,737 people three (Youth Population: 1,317,826 people) Statistics Date: January 14, 2013 Aged: over the age of 65 Youth: 15-24 years 1,130,508 493,688 Elderly people (foreigners: 6,226 people) 636,820 Female Male 245,680 117,765 Foreigner 127,915 Female Male 10,192,057 5,037,288 Korean 5,154,769 Female Male 10,437,737 5,155,053 Total population 5,282,684 Female Male Seodaemun -gu Nowon-gu Seongbuk-gu Jongno-gu Eunpyeong-gu Dongdaemun -gu Jungnang-gu Gangbuk-gu Seongdong -gu Gwangjin -gu Gangdong-gu Songpa-gu Gangnam-gu Seocho-gu Dongjak-gu Gwanak-gu Geumcheon -gu Yeongdeungpo -gu Gangseo-gu Yangcheon-gu Guro-gu Jung-guMapo-gu Yongsan-gu Dobong-gu Day Care CentersBirths Medical Institutions Gross Regional Domestic Product Establishments Electricity Consumption Renewable Energy Generation Bicycle PathsDaily Traffic Volume Crosswalk Subway Passengers Students per Class Concert Halls Public Libraries 6,538 Places(’12) 666.0 ㎞(’12) 15,942 Organization(’12) 29,717 Press(’12) 255,549 toe(’11) 123 Number(’11) 283,651.3 Billion(’11) 2,559,655 Thousand People (’12) 3,638,394 MWh(Apr.2013) 285 Auditorium(’12) 752,285 Company(’11) KRW 32.0 People(’12) 7,200 (Apr. 2013) 31,156,000 Pass/day(’10) City Logo The city logo represents a mountain, the sun, and the Han River. Together, they form the word ‘Seoul’ in Korean. In a broader sense, it embodies the image of an excited person, signifying the city’s emphasis on anthropocentricity. While the green mountain implies the city’s focus on eco-friendliness, the blue Han River represents history and vitality, and lastly, the red sun signifies hope and vision. Designed with fine brush strokes, the logo allows one to feel closer to Seoul and sense the vitality of the residents. Seoul aim image : The human city of the history and energy GRDP
  4. 4. Sister Friendship MOU City ▶ Memorandum of Exchange and others: 18 cities ① Ottawa (Canada, Jan. 10, 1997) ② Berlin (Germany, Apr. 23, 1997) ③ Amsterdam (Netherlands, Mar. 15, 1999) ④ Budapest (Hungary, Jul. 14, 2005) ⑤ Istanbul (Turkey, Aug. 24, 2005) ⑥ Los Angeles (USA, Oct. 16, 2006) ⑦ Milano (Italy, Feb. 1, 2007) ⑧ Minsk (Belarus, Jul. 8, 2008) ⑨ Shandong (China, Jul. 19, 2008) ⑩ Jiangsu (China, Jul. 21, 2008) ⑪ Guangdong (China, Jul. 22, 2008) ⑫ Zhejiang (China, Apr. 10, 2009), ⑬ Tianjin (China, Apr. 12, 2009) ⑭ Addis Ababa (Ethiopia, Sept. 29, 2010) ⑮ Hokkaido (Japan, Oct. 15, 2010) ⑯ Maputo (Mozambique, Jun. 13, 2011) ⑰ Bucharest (Romania, May. 9, 2012) ⑱ Buenos Aires (Argentina, Jun. 25, 2012) ▶ Sister / Friend / MOU Cities (As of Jul. 2012) Number Country City Population (Ten-thousand) Area Date of agreement signed 1 Taiwan Taipei 262 272 68.03.23 2 Turkey Ankara 369 1,204 71.08.23 3 USA Honolulu 87 1,576 73.10.22 4 USA San Francisco 74 125 76.05.18 5 Brazil São Paulo 1,700 1,509 77.04.20 6 Colombia Bogota 800 1,518 82.06.14 7 Indonesia Jakarta 1,050 664 84.07.25 8 Japan Tokyo 1,207 2,187 88.09.03 9 Russia Moscow 864 794 91.07.13 10 Australia New South Wales 634 801,600 91.11.08 11 France Paris 220 105 91.11.12 12 Mexico Mexico City 860 1,504 92.10.05 13 China Beijing 1,530 16,410 93.10.23 14 Mongolia Ulaanbaatar 90 1,358 95.10.06 15 Vietnam Hanoi 314 927 96. 05.01 16 Poland Warsaw 165 512 96. 06.20 17 Egypt Cairo 1,600 1,492 97. 04.27 18 Italy Rome 280 1,508 2000.03.18 19 Kazakhstan Astana 51 300 2004.11.06 20 USA Washington D.C 65 179 2006.03.13 21 Greece Athens 400 450 2006.05.15 22 Thailand Bangkok 600 1,568 2006.06.16 23 Uzbekistan Tashkent 218 335 2010.07.02 23 9 6 3 3 1 1 Total Asia Europe North America Latin America Oceania Africa ▶ 2013 SMG Budget Overview KRW 20,628.7 billion (Net value) Communication Innovation Reserve Fund 0.9% KRW 178.1 billion General Administrative Services 1.5% KRW 313.3 billion Administrative Expenses 6.5% KRW 1347 billion Fiscal Activities 7.3% KRW 1498.7 billion Environment Transportation Roads and Transportation 8.6% KRW 1770.6 billion Parks and Environment 8.8% KRW 1813.2 billion Water supply and Drainage KRW 950.9 billion / Climate Change Initiative KRW 461.2 billion / Expansion of Parks and Green Belts KRW 401.1 billion PublicTransportation Management KRW 758.5 billion / City Railway KRW 469.8 billion / Roads Construction KRW 484.5 billion / Expansion of Parking Lots KRW 57.8 billion Safety Autonomous District Control Grants KRW 1853 billion / Local Fiscal Coordination Grants KRW 984.1 billion /Tax Collection Grants KRW 357.7 billion Support for Districts 15.5% KRW 3194.8 billion City Information KRW 208.9 billion / Residential Areas Management KRW 55.3 billion City Planning and Housing Management 1.3% KRW 264.2 billion City Safety 4.3% KRW 889.3 billion Flood Prevention and Control KRW 436.9 billion / Facility Management KRW 354.5 billion / Fire-fighting Services KRW 97.9 billion Welfare Economy Culture Culture and Tourism KRW 491.5 billion Industries KRW 516.7 billion The City Government Revenue KRW 2283.7 billion / School Site Purchase KRW 39.3 billion BudgetfortheSeoul MetropolitanOfficeofEducation KRW 2,323 billion Social Welfare KRW 6028.5 billion 29.2% 2.5%11.3% 2.4% Nurturing Industries KRW 199.2 billion / Job Creation KRW 152.5 billion / Social Economy KRW 94.2 billion / Livelihood Economy KRW 70.8 billion Promotion of Culture, Arts, and Sports KRW 343.9 billion / Preservation of Historical and Cultural Heritages KRW 106.3 billion / Promotion ofTourism KRW 41.3 billion Low-income Families 1,691.6 /Women and Health Care 1466.1 / ResidentialWelfare 979.5 / Care for the Elderly 792.7 / Care for the Disabled 540.7 / Health and Medical Care 295.8 / Education 262.1 (Unit: KRW billion)
  5. 5. I believe the future belongs to those who dream. Together we make dreams come true. These days, I dream of giving the City Seoul a whole new look. I hope you would join me in pursuing that dream. My name is ParkWon-soon. Social Designer Name Park Won-soon Date and Place of birth March 26, 1956, Changneyong-gun, South Gyeongsang Province Age 58 Twitter On Feb. 18, 2013,‘Green Wall’at Seoul’s new city hall won Guinness World Record. While the Seoul Square runs horizontal, the Green Wall runs vertical. It is a garden, designed to signify unity among the city government, citizens, and the nature. It is an eco-friendly space modeled on the nature. ‘Tong-TongTour’of the new city hall Any citizen or tourist who wishes to take a tour of the hall can either make online reserva- tions through the public-service-reservation-system ( or submit application forms upon their visit. Apply for a tour guide of the new city hall, the Seoul Met- ropolitan Library, and the Seoul Citizen’s Hall. The guided tour is offered in either Korean or three other languages (English, Japanese, and Chinese). It is provided from Tuesday to Friday (2 days reserved for online applicants, and 2 days for offline applicants). A total of 8~13 week- end tours will be provided. Sculpture The big ear sculpture symbolizes the city’s commitment to listen to its citizens more carefully. It is a 2.5-meter ear-shaped bronze sculpture, dubbed as‘Yeoboseyo (hello in Korean).’ Seoul Metropolitan Library The old city hall has been transformed into a public library, the Seoul Metropolitan Library, and it was opened on October 26, 2012. It will play an important role as a network-hub for knowledge and information, serving as more than just a public library. In a total area of 18,977 m2, there are General collections, Seoul Archival Services, Global collections, Book Café, Disability collections, and Digital collections throughout 9 floors. There are 390 seats in reading rooms and about 100,000 books displayed on the cabinets of the façade, registered as a cultural property. Thus, the library is more than just a cultural space open to everyone. It is a great place for knowledge and information. The new city hall is expected to serve as a venue for communication. Through- out the 8th and 9th floors, there is a multi-purpose auditorium with a seat- ing capacity of 500-700 seats. Large- scale conferences, presentations, and panel discussions can be held there. Also, throughout the 3rd and 4th floors, there is a large conference room which can accommodate 200 people and it is equipped with booths for simultane- ous interpretation of up to 6 different languages. Seoul City Hall Library Mayor of Seoul 1974 1979 1980 1982 1991 1992 1995 2001 2002 2006 2011 Gyunggi High School B.A. in History at Dankook University 22nd bar exam passed Prosecuting attorney at Daegu District Court LSE International Law Diploma course completed International Law diploma at LSE Secretariat at People’s Solidarity for Participatory Democracy(1995~2002) Executive Director at The Beautiful Foundation (2002-2010) Executive Director at The Beautiful Store (2002~2009) Executive Director at The Hope Institute (2006~2010) The 35th Mayor of Seoul
  6. 6. 01People (Citizen) Reflecting voices of Seoul citizens, SMG has implemented welfare policies so that every citizens can have hope for better lives. In the meantime, by building industry clusters, the city government has created more jobs, contributing to making an economy that benefits everyone. In addition, measures to enhance communication between the city government and Seoul citizens have been under way. SEOUL Welfare Economy Basic Rights for Better Living 31 Underprivileged 34 Women 38 Youth 40 Jobs 19 An economy that benefits everyone 22 Seoul-Type Industry Cluster 24 Economic Activities by foreigners 26 Seoul, the Smart City 28 SNS Governance 11 Communication with citizens 14 Budgeting System 16 with the Participation of CitizensCommunication
  7. 7. Sync SEOUL 01. PEOPLE_ CITIZEN 10 11 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication SNS Governance ▶ Departments or agencies of SMG have set up SNS channels, where deemed necessary, and have been running them in a separate manner. By setting up ‘So- cial Media Center’, the city government aims to share contents and information of those SNS in a more integrated way. Various opinions of citizens can be shared with just one click, and with all SNS accounts of the departments on the one web site, citizens can easily communicate with a pertinent department. SMC, which allows a public official to receive and answer to the opinions or pe- titions of citizens through SNS accounts of the city or Seoul mayor, began from November 1st, 2012. Accounts enrolled on the SMC are as follows; 42 accounts of SMG (including 30Twitter accounts, 6 Facebook accounts, 4me2day accounts and 2 blogs),and 2 accounts of under the name of Seoul Mayor (Twitter and Facebook). SMC has a detailed operation process. First, information and contents posted on the accounts are collected. Reports, information, civil complaint posted or raised by citizens on the accounts are gathered at one place, and collected contents are divided into categories before being sent to a pertinent department. The related department reviews the contents and gives an answer. The answer of a public officer is sent to the accounts of the citizens who posted report or complaint, and disclosed on the SMC so that every citizen read the contents. Social Media Center (SMC) COMMUNICATION SNS Governance Communication with citizens Budgeting System with Citizens' Participation ● Social Media Center (SMC) ● Social Broadcasting ●‘ChungChack’Workshop ● Seoul Speakers' Corner ● Citizens' Hall ● Seoul Call Center, Dasan 120 ● The council with 8 sub-committees ● Selection of 32 projects for the betterment of citizens’lives ● Changes for the budgeting system with citizens’participation in 2013 Seoul’s Communication policy for everyone Communication City Seoul
  8. 8. 13 SNS GovernanceSync SEOUL 01. PEOPLE_ CITIZEN 12 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication ▶ SMG launched a ‘Social Broadcasting’, through which Seoul mayor and citizens can have direct communication online, without being constrained by time or space. The Social broadcasting of SMG also promotes civil participation in the city governance, by collecting and sharing various opinions of citizens. Under the slogan,‘Citizens are the very Mayor of Seoul’, the world first online inau- guration ceremony was broadcasted in November 16, 2011. The online inaugura- tion of Seoul Mayor Park Won-Soon was also a pledge of SMG to‘make Seoul a city full of hope with active participation of citizens’. By utilizing the ongoing system and personnel, the online inauguration saved the budget, while allowing all 10 million Seoul citizens to see the ceremony online. The online inauguration was broadcasted live through SMG web sites, Naver, Daumtvpot, olleh onAir, Pando- raTV, and AfricaTV. The online inauguration was a huge success. On the day of inauguration, total 74,423(based on the number of viewers at any minute) saw the ceremony live, and the number of people who logged on the inauguration site amounted to 54,560. Total number of logged in was 160,000, and the number of viewers was 1,226,000. In addition, 5,100 messages were posted on SNS during the live inauguration.  ‘Mr.Won-Soon’s Story of Seoul’, a program with Seoul Mayor ParkWon-Soon ‘Mr. Won-Soon’s Story of Seoul’ is a popular program of SMG’s social broadcasting, which enabled the mayor to have close and friendly communication with citizens. The live program is hosted by Mayor Park himself, and since the first air in Novem- ber, 24, 2011, total 24 sessions of the program were aired, including 8 sessions of Season 1 which ended in January, 2013, and 16 sessions of season 2. In season 1, the program delivered news of Seoul governance, and stories of citi- zens. In season 2, the program was reorganized to be run with a specific topic per session, with which Mayor visits a person whom citizens wanted to know, or invite the person to the SMG building, and have open, close talks with the guest.  The first step of Social broadcasting. 24 sessions, viewed by 606,450 Since the first air in November, 24, 2011, total 24 sessions of ‘Mr. Won-Soon’s Story of Seoul’, were aired including 8 sessions of Season 1 and 16 sessions of season 2. Total 69 panels were on the show, and 606,450 viewers joined the show on SNS. The program was reported by media 565 times, setting an exemplary of social broadcasting as an open communication channel with citizens. Social Broadcasting LiveSeoul Seoul Metropolitan Government’s Symbolic SNS
  9. 9. 15 Communication with citizensSync SEOUL 01. PEOPLE_ CITIZEN 14 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication Communication with citizens ▼HowtoGettoSeoulCitizensHall ▲SeoulSpeakers'Corner▲ChungChack Average no. of daily calls Public transportation information Directions Penalty collection Guidance to location Reporting registration Source: Call history from Dasan 120 Seoul Call Center (Sept. 21 2012 -Oct. 9, 2012) Other information Traffic conditions Other information Illegal parking and stopping Reporting illegal taxi parking and stopping Lost and found Change of vehicle registration Complaints about taxis Place, Location Other information Other information Subway guide Last train time Bus lines Buses for your destination 3,000 2,000 1,000 0 4,000 The 21st century is an era of communication, en- gagement and mutual understanding. Therefore, the understanding and communication between the city and its citizens are the prerequisites for effective policy-making and implementation in city governance. To meet the growing demand from citizens for more qualified administrative service, SMG launched ‘Policy Workshop of Seoul’. ‘ChungChack Workshop, The name signifies that the city is determined to listen to the voices of citizens and reflect them in the policy-making and im- plementation. In November 26th, 2011, ‘Ondol※ of Hope Project’,the first initiative born from the ChungChack Workshop, was launched for the welfare of the under- privileged. Since then, SMG has implemented various policies that reflected opinions citizens of all walks of life. Initiatives for the homeless, young job seekers, social workers and war veterans were implemented, and projects for dormitories for college students, places to read books, tourist sites, and public health care system have begun. As of Novem- ber, 2011, total 5,456 citizens were engaged in 41 times of ‘ChungChack Workshop’, and 75% or 538 out of 717 opinions were reflected in the policy-making. ※ Ondol is Korean floor heating system Citizens’Hall, which is located in the ground 1st and 2nd floor of New CityHall building, was opened in January, 12th, 2012, after the completion of interior construction. Citizen’s Hall is a place for listening to the voices of citi- zens. Citizen’s Hall has provided a venue for open, two- way communication by active participation of citizens. Citizens’ Hall are divided into various spaces; ‘Open Lounge’ where a concert is held or citizens meet, ‘Circle Room’, a place for a seminar, ‘Event Hall’, where various ceremonies are held, and ‘Peace Hall’, a place that the previous Peace Hall of the old City Hall’s building is re- stored. The Speaker’s Corner used to be run around Cheong- gyecheon, but later the podium was moved to the ground 1st floor of New City Hall building. It is set to be run on a permanent basis, with a recording and broad- casting equipment in place. At the entrance of Citizens' Hall, four agents are at the information desk, providing various services for tourists and citizens. Information is also provided in Korean, Chi- nese, and Japanese. Seoul Call Center, Dasan 120, a new system that con- verged all numbers of Seoul city and the City Hall’s, pro- vide Seoul citizens with all kinds of information from the hour of the last bus or train, to information of funeral ser- vice preparation or response to grievances. Rather than just providing a relevant number of a place or entity, the call center agents give detailed consultations to citizens. From September 2007 to August, 2012, the accumulated number of cases handled by Dasan 120 has exceeded 44 millon. Every day, about 35,000 cases on average are pro- cessed by Dasan call center. In addition, more than 2,000 consultations are provided via text message, SNS, and some of them are delivered in sign or foreign languages. Seoul Call Center, Dasan 120 has evolved itself on a con- stant basis under the city governance principle of‘gover- nance for its citizens’. It has adopted various channels and means including Smartphone applications, widgets, SNS or Naver and other web portals to deliver more custom- ized service. The Call Center pays heed to deliver services for the underprivileged as well, providing service via texts or via web cameras for the hearing impaired. Service in foreign languages is also available. Each year in a survey, a satisfaction level and the service quality of Dasan Call Center is evaluated. Seoul Speakers' Corner, which allows any Seoul citizens to speak out his/her opinions and share them with other citizens freely, was launched in Cheonggye Plaza, one of places that Seoul citizens frequent. Currently, the speaker’s corner is open to everyone in the Citizens' Hall. Opinions regarding civil complaints or city governance accounted for addresses with 69 cases, followed by 43 cases of social issues or policies, and 34 cases of personal grievances or life stories. The speaker’s corner revealed the concerns and interests of Seoul citizens. Most of them were concerned with housing redevelopment, child-care, welfare, and public transportation system. From teens to the elderly in their 80s, all generations stood up the podium. But mostly speakers were in their 40s, 50s or 60s. As of October, 20th, 2012, 38 sessions of Speaker’s Corner were opened, which were joined by 365 citizens. ‘Chung Chack Workshop’, Policy–making with citizens Citizens' Hall Seoul Call Center, Dasan 120 Seoul Speakers' Corner, where every Seoul citizen can speak up Other information
  10. 10. Sync SEOUL 01. PEOPLE_ CITIZEN 16 17 Budgeting System with the Participation of Citizens InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication ▲Budgets  The budget council with 250 citizens With the announcement of the ordinance, the budget council with citizens’ participation was established. 250 citizens were selected through a public contest and rec- ommendations. In the public contest, 1,664 applied for 150 seats, recording 11:1 competition rate. Ages of the applicants were varied from thirteen to seventy three. In order to compensate the lack of expertise of citizens, education program on the finance and budget was provided from June, 26 to July, 7th, 2012. The program was opened to ordinary citizens as well as member of the budget council, providing a valuable opportunity to learn about the finance and budget of Seoul. The curric- ulum included the current status of finance and budget of Seoul, the Budgeting system with the participation of citizens, and cases of domestic and overseas on the issue.  The council with 8 sub-committees The budgeting council with the participation of citizens has eight sub-committees over following areas; man- agement, economy and industry, culture and physical education, construction and transportation, women and child-care, and urban housing. Each department has 30 to 50 council members.  Selection of 132 proposals through a public con- test to improve the lives of Seoul citizens In the public contest for the city project selection from June, 25th to July, 20th, 2012, total402 project proposals (worth of 198.9 billion won) were received. Through a preliminary and sub-committee deliberation, 240 proposals (worth of87.6 billion won) were selected. To enhance the transparency of finance management and fair allocation of the budget of the city, a budgeting system that involves citizens’participation was introduced. In May, 22, 2012, 「The Ordinance for Seoul budgeting sys- tem with the participations of citizens」was announced and enacted after reflecting opinions of interest groups, and experts through three sessions of co-workshop with civic groups and two times of public hearing. In September, 1st, 2012,‘ Fair for Budgeting system with citizens’ participation’was held in Doldam-gil, Deoksu- gung and Seoul City Hall Welfare Center. Through the fair, total 132 project proposals (worth of 50 billion won) were selected as projects for 2013. Proposals that won the most votes of citizens were se- lected as the project for 2013. Majority of proposals that made the cut were the programs that took the under- privileged into special consideration or projects that will benefit citizens in general. Selected projects are included in the 2013 city budget.The city council decides whether to execute a project through deliberations and voting.  Changes for the budgeting system with the par- ticipation of citizens in 2013 Experts, the budget council, and citizens worked togeth- er to produce improvement schemes for budgeting system with the participation of citizens after fair assess- ment of the 2012 performance. In order to circumvent excessive competition among local autonomous dis- tricts over budget allocation, equity among districts will be considered and level playing field for competition will be set in place. By strengthening the project deliberation of sub-committees of the budget council, competitive- ness of a project will be enhanced. The number of bud- get council members will be expanded from 150 in 2012 to 200 in 2013. In addition, there will be more education session for the civil members of the budget council (from six hours to nine hours). All of these measures and changes are ex- pected to make the budget system more effective and beneficial. Budgeting System with the Participation of Citizens
  11. 11. Sync SEOUL 01. PEOPLE_ CITIZEN 18 19 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication ▶ SMG made job-creation a top priority of the city governance and has embarked on implementing ‘2013 Seoul Comprehensive Policies for Job Creation’, investing 423.1 billion won (a 8.9% increase from the previous year) to create 210,000 new jobs this year (12.7% up from 2012). Among them, public works consist of‘Seoul New Deal work’, through which about 90,000 jobs in public works, cultural and education sector are provided. The New Deal Work is promoted in association with other projects of the city governments, providing opportunities to work as ‘Seoul Energy Preservation Promoter’, and ‘Safe Return from Home to School Helper’. 2013 Job Creation Jobs ECONOMY ● Revitalize local district economy ● Support Small and Medium-sized Companies ● 2013 Job Creation ● Job Plus Center ● Support for young start-ups ● Foster creative talents ● Foreign Direct Investment (FDI) ● Yeouido, the financial hub district ● Seoul Global Center Building ● G Valley ● Dongdaemun, the number 1 fashion district ● UN Report ● WeGO ● E-governance for super-cooperation Seoul’s Economy Policy for everyone Economy City Seoul 2013’Job Creation Goal : 209,080 jobs Jobs and Budget for Each Policy Object Jobs The youth 12,377 jobs, KRW 55.7 billion Women 37,903 jobs, KRW 54 billion The elderly 48,755 jobs, KRW 56.4 billion General Citizens 82,809 jobs, KRW 184.6 billion The disabled 2,216 jobs, KRW 5.5 billion Low-income class, 25,020 jobs, KRW 66.9 billion '12 3,885 '13 4,231 8.9% KRW 34.6 billion (Unit : KRW billion) Budget for Job Creation '12 '12 '12 185,516 83,111 102,405 '13 '13 '13 209,080 92,554 116,526 12.7% 11.4% 13.8% 23,564% 9,443% 14,121% (Unit : %) Job Creation Public Sector Private Sector Seoul-Type Industry Cluster Seoul, the Smart City Economic Activities by foreigners An economy that benefits everyone
  12. 12. Sync SEOUL 01. PEOPLE_ CITIZEN 20 21 Basic right to life, the pursuit of happiness InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication of beneficiaries in a gradual manner from 1000 teams in 2009 to 1300 and 1500 in 2013 and 2014 respectively. Seoul also plans to launch a program to provide a sec- ond chance for young entrepreneurs whose first venture failed within three years. In particular ‘Seoul App Start-up Center’ which specializes mobile application business, provides free office spaces and various test equipment for smart phone app developers and IT entrepreneurs. Since the opening in 2011, 28 teams found a nest in the center, and 10 teams have successfully launched a business, releasing 26 applications, and won 6 patents and 4 trademarks. In order to nurture App de- velopment business as a Seoul-Type Smart Strategic Industry, the city government will launch the Second Seoul App Start-up Center, and promote an open contest for application development using public data of Seoul. ▶ While many college graduates are struggling to find jobs, the small-and-me- dium sized companies are experiencing severe labor shortage. To address this contradiction, the city government embarked on a project. As a part of tailored education and training for specific industries, the city is helping to foster qualified workers by assisting tech companies in Seoul. The city is also about to launch a ‘Seoul Creative Lab’, an open platform institute that will contribute to forging a cre- ative solutions for various issues. In 2012, 3,850 were trained under the program, and total 10,210 are scheduled to complete the training by 2014. ▶ In May, 2012, SMG turned 1,133 irregular workers in the city government to regular workers. About 6200 workers who were indirectly hired to the city government through subsidiaries in 2013 also benefitted from the measure and became full-time workers. By directly hiring them, the city save various commission fees and taxes, demonstrating the lack of fund cannot be an excuse to refuse the conversion. The city’s measure marked milestone in employment policy of Korea, as many public organizations and private companies followed suit and converted large numbers of irregular workers to regular ones. ▶ Seoul became the first municipal government to establish its own job creation center with the ‘Seoul Job Plus Center’, a permanent organization to assist job seekers. The center is equipped with special desks to provide a tailored service for job seekers, be it women, the youth, the middle-aged or the elderly. The center provides a service in a close networks with other related department such as job information banks of many local autonomous districts and other employment service organizations. Seoul Job Plus center has been functioning as a hub for employment center in Seoul. In 2012, the center helped 8,268 job seekers to land a job. As of 2012, the number of job seekers ▶ In addition, SMG is helping many young entrepreneurs who have difficulties in financing their business despite excellent business items. Selected young businessmen are supplied with free stationeries and office space, and receive monthly financial subsidies, if their performance meets the necessary requirement. The city is also actively helping young entrepreneurs to have credit guarantee in financing a seed capital, and in participating at business exhibitions and other product promotions activities. For the last four years, the program has nurtured 4,224 young entrepreneurs, and 1,850 businesses took off successfully, creating total 5,056 jobs. The city will increase the number Opportunities for part-time work- ers to be full-time workers Job Plus Center Support for young start-ups Foster creative talents ▲SeoulJobPlusCenter ▼FosteringCreativeTalent–SCLstudentsat creativityclass 1000 1300 1500 2009 2013 2014 (Unit: team) Plan for Youth Start-up Recovery Programs
  13. 13. Sync SEOUL 01. PEOPLE_ CITIZEN 22 23 Basic right to life, the pursuit of happiness InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication An economy that benefits everyone ▶ SMG has provided financial support to small and medium-sized companies to help their stable corporation management, since the provision of working capital in 1965. , In the 1990s, SMG enacted the ‘Ordinance for establishing and manage- ment of funds to foster small and medium-sized companies’, and has supported SMEs, of which were mostly in manufacturing business. Since 2000, the city gov- ernment expanded the scope of support to knowledge-based service companies and other corporations involved in government projects. As of late 2012, the wholesale and retail accounts for the largest part of small and medium-sized com- panies, with 207,840 businesses, followed by 161,461 service companies, 114,296 stores in culinary and lodging industry and 54,864 manufacturing companies. SMG has invested the total 1113.5 billion won in loan support to foster small and medium-sized companies. ▶ SMG has amended ordinances of 25 local autonomous districts to protect the businesses of mom-and-pop stores and small and medium-sized companies. In addition, SMG works to prevent large business from dominating businesses through various measures, including opening days-restriction of big retailers. In addition, to help small retailers to reduce logis- tical costs, SMG founded a Logistics Center for Small and Medium-sized stores in southern Seoul (Yangjae-dong in Seocho-gu) in March, 2012, streamlining the product storage, deliv- ery, packaging process through joint operation. In addition, through the ‘Traditional Market Modernization Project’, SMG completed the modernization of 22 traditional markets in 2012, and established 34 joint-delivery centers for traditional markets. Since the modernization, the average number of visit to those mar- kets increased from 26.1 to 39.1, and the satisfaction level of customers increased to 89.9%. Along with these initiatives, SMG introduced the concept of‘tourism’to the traditional mar- ket management in February, 2013, and introduced a double-decker bus for tourists around 15 traditional markets, such as Dongdaemun and Gwangjang Market. Other measures to help small stores includes a “Super Doctor” program, which provides a customized consulting service for owners of the small and medium-sized supermarkets in areas including analysis on location, commercial opportunities, store layout, and product combination. Revitalize the local district economy Support Small and Medium-sized Companies ▲SeoulMayorParkWonSoonattheTraditionalMarket Customer satisfaction level recording the facility modernization at traditional markets  High satisfaction with the“Advancement of management”, “Modernization of basic infrastructure”  Low satisfaction with the“Modernization of convenience facilities” and“Modernization of the PR center“ Advancement of management Modernization of basic infrastructure Modernization of convenience facilities Modernization of the PR center ▼SeoulSmallandMediumDistributionCenter
  14. 14. 25 Basic right to life, the pursuit of happinessSync SEOUL 01. PEOPLE_ CITIZEN 24 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication ▶ Seoul Digital Industry Complex or G Valley, the one and only national industry complex in Seoul, is transforming itself to become a leading complex in the high tech, knowl- edge-based industry. The forerunner of the G Valley is ‘Gurogongdan or Guro Industry Complex’, which led the 1960s~1970s manufacturing boom in Korea with many of its textile and sewing businesses. In 1997, the complex transformed itself to become a Seoul digital industry complex under ‘Guro Industry Complex Modernization Plan’. Since then, the complex is leading IT, fashion, and publishing industries of Korea. The number of industry centers increased from 3 in 1997 to 104 in 2013, and the Valley has grown to be a massive industry complex with 11,000 companies and 150,000 workers. In line with the transformation, SMG announced the‘G Valley Take-Off Project’and has been proceeding with twenty new projects to cement the position of G Valley as a leading clus- ter in fashion and IT industry. The projects include programs to assist infrastructure building, marketing activities of small and medium-sized companies to penetrate the global market. In the meantime, companies in the complex reciprocated the support of the city govern- ment and the local autonomous district with‘One more job for one company’campaign. It is expected that the complex will continued to be evolved to have better working environ- ment and contributed to make shared prosperity for employers and employees. Dongdaemun, the number 1 fashion district G Valley ▶ SMG started the ‘Seoul Fashion Creativity Studio’ project, fostering a promising urban industry, fashion, along with other initiatives such as ‘Seoul Fashion Week’, ‘Seoul’s 10 Soul’, a project to nurture promising designers.  SFCS : Seoul Fashion Creative Studio SFCS, which is located in Dongdaemun, the center of the fashion industry, is a project to foster young designers who are equipped with creativity and originality. By providing a work space, photo studio, show-room for individual or group of designers, and by supporting designers with tailored assistance in penetrating markets or other marketing activities, the studio has contributed to encouraging designers to start their own business and launch their own labels.  Dongdaemun Design Plaza(DDP) and Park Dongdaemun Design Plaza(DDP) is a new landmark of Seoul, which is expected to pre- vent the spread of slum as the Dongdaemun stadium, built in 1926 grows rusty with time, while meeting the demand for spaces and park for culture and leisure activities. The construction of DDP began in 2009, and the opening is scheduled to be in March, 2014. Dongdaemun is a fashion mecca that has long grown to be a cluster of fashion in- dustry on its own. By making the most out of the geographic traits, DDP is expect- ed to create various added values, by strengthening the global competitiveness of creative industry such as design or fashion, increase the revenue of the Dongdae- mun fashion industry and promote tourism in the area.  Fashion Week The Seoul Fashion Week, organized and hosted by SMG in every spring and fall, has become a prominent fashion event. Throughout the Fashion week, numer- ous fashion shows such as Seoul collection and ‘Generation Next’ for new young designers are held. ‘Fashion Fair’, an export exhibition is also held during the week along with other events hosted and joined by Seoul citizens. Seoul-Type Industry Cluster ▲GValley
  15. 15. Sync SEOUL 01. PEOPLE_ CITIZEN 26 27 Economic Activities by foreigners InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication In 2012 Global Financial Centers Index (GFCI), the index that assesses the financial competitiveness of major cit- ies, published by Z/Yen, a British consulting group, Seoul ranked 6th , 5 places higher from the previous year. To become a Top 3 Asia Financial Hub, SMG has enacted an ordinance to support financial centersin 2007 and has worked to attract global financial institutions to Seoul. In2012, SMG designated Yeouido as the financial center of Seoul. In addition, SMG founded the International Fi- nancial Center Seoul (IFC Seoul) in November 2012,as a part of initiatives to foster the Yeouido district as a finan- cial cluster, where multinational global financial institu- tions are intensely located. The city government also has run a global business support center for foreigners in Yeouido, and designated clinics for foreigners. Yeouido, the financial hub district Since the 2008 global financial crisis, Foreign Direct Invest- ment (FDI) in Seoul increased significantly. The amount of FDI in Seoul recorded the highest in 2012 since the global finan- cial crisis, with 5.911 billion dollars, a 41.3% increase from the previous year. With a goal to attract 6.8 billion dollars of FDI in 2015, SMG plans to promote FDI attraction initiatives tailored for each country and region, such as Japan, China, U.S and EU. In the meantime, the rapid increase of foreign-invested companies has brought about many economic benefits. From 2000 to 2010, the production effects of FDI accounted for 3~4 % of GDP in Seoul, creating about 50,000 to 60,000 jobs on annual average. In addition, Seoul’s ranks in the Global Financial Centers Index (GFCI) rose from 53rd in 2009 to 6th in 2012, demonstrating its potential to become a financial hub for Asia. Foreign Direct Investment (FDI) The Seoul Global Center Building, which opened in Jongno, in June, 2013, is the Korea’s first and largest one- stop service center for foreigners. Public entities such as Seoul Global Center, Immigration Office, Seoul Inter- national Dispute Resolution Center, diplomatic offices, global banks, and international organization offices are located in the Seoul Global Center Building. Most notably, as the Seoul Global Center functions as the control tower for 42 support center for foreigners in Seoul, it is expected to have synergies along with other foreigners-related institutions. All of these led to the ex- pectation that Seoul Global Center building will emerge as a landmark for global city Seoul. Seoul Global Center Building Economic Activities by foreigners Currently, SMG is running or supporting total 42 for- eigners support centers, including Global Village Center, Global Migrant Center, Multi-cultural Family-Support Center, Seoul Global Culture Tourism Center and Glob- al Business Center. About twenty agents are providing a consultation service for foreigners in nine languages, including English, Japanese, and Chinese. The city also provides a ‘Korean Class’, ‘Weekend Visiting Consultation Service’, and‘Start-up College for foreigners ’among oth- er services. ▼SeoulGlobalCenterBuilding ▼Yeoui-do–afinancialhub ▲ForeignDirectInvestment
  16. 16. Sync SEOUL 01. PEOPLE_ CITIZEN 28 29 Seoul, the Smart City InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication Item Indicators Unit 2013 2014 Long-term (2020) Building a basis for open and communicative municipal administration No. of Seoul Metropolitan Government website visitors 10,000 persons/ day 20 23 35 No. of DB disclosed to public by Seoul Metropolitan Government Types (cumu- lative) 100 150 150 Realizing a smart Seoul system No. of public wireless Internet Infrastructure AP (cumu- lative) 3,167 6,470 10,430(’15) No. of educators for teaching information alienated group the smart technologies Persons 7,000 8,000 10,000 No. of computers distributed to information alienated group Units 2,700 3,000 3,000 Realizing a sharing and cooperative smart administration No. of administration information system staff % 86 87 90 No. of smart App experts Persons 720 720 10,000(’16) Creating the best smart ICT environment in Seoul Current status of informCurrent status of information protection infrastructure ation protection infrastructure % 80 85 90 No. of IT information resources service managers % 89 91 92 In February, 2013, International Telecommunication Union(ITU), an UN agency, released a report referring Seoul as notable Smart City. The report contained de- tailed introduction of smart administration services of SMG, provided by harnessing excellent IT infra, mobiles, virtual stores in Seoul, while enabling active engagement of citizens. In addition, in the Global E-Governance Survey, a bi-an- nual report released by Rutgers University, U.S, and Seoul has been ranked 1st for five consecutive years. All of these achievements demonstrate that Seoul has become a top e-governance city in the world. UN Report SMG has actively shared its expertise and experience in e-governance with cities of developing or under-devel- oped countries. As a part of the efforts, SMG founded World e-Governments Organization of Cities and Local Governments (WeGO) in 2012, the world e-governance organization of cities. Currently, 72 cities in the world are enrolled as member of WeGo, and SMG has run work- shops and educations centers for the public officials of member cities. WeGO Without being complacent with the achievement as the best e-governance city, SMG has begun to build IT infrastructure, which will allow Seoul citizens to enjoy IT Services with their mobiles and forge‘super cooperation’ anytime, anywhere by 2015. As part of the project, SMG plans to process public data, allowing them to be uti- lized for various objectives by citizens through mobiles. For instance, by converging data on a floating popula- tion provided by a private company with administrative bus route data of SMG, one can find out the best route for late night bus. In addition, SMG will embark on IT environment upgrading, expanding the number of mo- bile batteries recharging service center and public WiFi service locations from 1,717 in 2013 to 1,430 in 2015, al- lowing citizens to access to information on the internet with their mobiles. E-governance for Super Cooperation Seoul, the Smart City ▲WeGO Key Policy Indicators Statistics in Seoul Economic indices Jobs Investment Attraction Web Sites for Reference
  17. 17. 31 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication Basic Rights for Better Living ▶ The minimum cost of living is the least amount of money to sustain a life. When income of a household falls short of the minimum cost of living, the members of the household are eligible to receive welfare benefits based on the National Basic Livelihood Security System. Since 2002, the number of the welfare roll cut in Seoul was on a steady increase due to the breakdown of families, poverty, and unemployment among other factors. But from 2010, the number started to decrease, which can be attributed to the introduction of a new welfare management system. In 2010, the Ministry of Health and Welfare adopted‘Happiness e – Eum Social Welfare Integrated Man- agement Network’and began to manage the data of the National Tax Service, the Ministry of Land, Transport and the Maritime Affairs and the National Health In- surance Corporation. The integrated management of the data ultimately revealed the real income and asset of the beneficiaries and excluded those who were not eligible for the welfare benefits. The rate of recipients of the national basic livelihood welfare benefits in Seoul was 2.05%, 1.97% and 1.92% in 2009, 2010, and 2011 respectively. However, many civic groups are demanding that the requirements related with a person under obliga- tion to support should be scrapped, for the requirements standards are too severe, and many people in need are increasingly excluded from the benefits as they failed to submit the documents explaining why their estranged a person under obligation to support does not meet his/her duties or how their relations with a person under obligation to support were severed. More inclusive welfare WELFARE Basic Rights for Better Living Women Underprivileged Youth ● Support for the marriage migrant women ● Project for reliable childcare services ● Provision of 80,000 public rent housings ● Seoul-Type Certificate System for disability -free ● No-Despair, All-Hope Project ● Young adults’Internet-addiction Healing ● More inclusive welfare ● Welfare Standard for Seoul Citizens Seoul’sWelfare policy for everyone Welfare City Seoul 2009 2.05% 2010 2.05% 2011 1.97% 2012 1.92% The rate of National Basic Livelihood Welfare beneficiaries in Seoul
  18. 18. 32 33 Sync SEOUL 01. PEOPLE_ CITIZEN Basic Rights for Better Living InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication ▶ The SMG became the first munic- ipal government to devise a welfare standard for its citizens and announced [Seoul Citizens’ Welfare Standard], to ensure that anyone who had been lived on the margins of the society can be benefited from welfare system with- out any discrimination and have hopes for better lives. The welfare standards clearly stipulates the ‘minimum level’ and ‘optimal level’ in five areas that have a huge impact on citizens lives; income, housing, care, and education. SMG plans to achieve the objectives in these 5 areas with 102 programs. The‘minimum’level specifies the minimum level of decent life that every citizens is entitled to have, and the ‘optimal level’ refers to the more comfortable and qualified lives that a citizen can enjoy. Compared to the Korean government’s requirements standard for welfare ben- efit eligibility, SMG applies less severe requirement regarding a person under obligation to support and income level, providing 190,000 impoverished people who had not received gov- ernment benefits with subsistence income, which is 50% level of the basic livelihood income benefits, and the same level of benefits for education, childbirth, funeral service, and others in the national basic livelihood welfare system. The minimum standard for housing stipulates that rent fees should not ex- ceed 30 % of one’s income and there should be at least 43m2 for resident space. By expanding the supply of public rent housing and voucher for housing, the SMG will strengthen sup- port for housing expenses. As for the Care, the Standard states that caring expenses should not exceed 10 % of a household income. SMG plans to provide more national and public child-care services, with a goal to make national and public facilities account for more than 30% of all child-care cen- ters. In addition, SMG will make sure that no citizen is left without necessary healthcare due to economic or geo- graphic conditions and every child’s right to be educated will be fulfilled based on the Standard. Thereby laying the foundations to guarantee all the basic rights of Seoul citizens, SMG has begun its efforts to deliver its pledges. Based on the Standard, 29.2% of the total budget will be allocated for the welfare. In order to ensure those who live in poverty can get welfare benefits, the SMG plans to gradually ease the requirements standards of the level of asset and income of a person un- der obligation to support while strengthening monitoring activities on benefit frauds. [Eligibility standards for the National Basic Livelihood Welfare benefits]  Both the recognized income level and the maintenance obligators-related requirements should be met.  Types of benefits : Livelihood benefits, housing benefits, education benefits, childbirth benefits, funeral benefits, and medical benefits. - Recognized income level : Below the minimum cost of living. (1,546,000 for a four-person household) - Eligibility based on the Person under Obligation to Support : A recipient should have no person under obligation to support. Even though there exists a person under obligation to support, he/ she should be unable to render support; or a recipient should be unable to be supported. - Scope of Persons under Obligation to Support : Recipients' of lineal relations (parents, sons, and daughters, etc.) and their spouses. (daughters-in-law, sons-in-law, etc.) Welfare Standard for Seoul Citizens 2013 Minimum living cost of living and cash wages (Unit: KRW) Minimum living cost 572.168 974.231 1,260,315 1,546,399 1,832,482 2,118,566 2,404,650 No. of households 1person 2person 3person 4person 5person 6person 7person 468,453Cash wages 797,636 1,031,862 1,266,089 1,734,541 1,734,541 1,968,768 2010 21.4% 2011 24% 2012 26% 0 30 20 15 10 5 25 35 2013 29.2% Seoul Citizens' Welfare Standard Welfare budget ratio of the total budget
  19. 19. Sync SEOUL 34 35 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication housing’ for low-income household with one or two persons, with a plan to supply 630, 430, and 576 in 2012, 2013 and 2014 respectively. In the meantime, SMG has embarked on the‘Zzok-bang Remodeling Project’. ‘Zzok-bang’ is a type of housings with an abnormally narrow space of less than 3.3 m2,subjecting the resident to live in a dehumanizing condition. T he city government aims to improve the living conditions for the least privileged people through the remodeling proj- ect. Through the project, facilities for fire-fighting, electricity, and other util- ities will be inspected and improved, and the all the rooms in the district will have a proper heating, insulation and water proof functions. SMG also signed a mutual agreement with landowners, who agreed to keep the rents fees at the current level for another five years. For college students, the city want to take a step further from just providing certain proportions of multiple house- hold houses or public one-rooms to college students and decided to build dormitories for the students. The city will provide the land for a dormitory, and local autonomous entities will pro- vide funds for the construction. From February 2012, promotion campaigns to engage local autonomous entities in the project have begun, and after an agreement for launching a pilot proj- ect, constructions began with a com- pletion schedule of February, 2014. In addition, Seoul has a plan to provide ▶ The newly built public rent housings of 20,000 will be of a small size, reflecting the decreasing the average number of household member. Furthermore, various forms of housing will be provided for those who have been subjected to live in a ‘Zzok-bang’, a kind of flop house and other abject conditions. Under the ‘Long-Term Safe Public Housing Program’, private housings are provided for a rent with a contract period up to six years. In 2012, total 1,312 housings with 60m2space (for exclusive use) with a less than 150million won of deposit were sup- plied for Seoul citizens who do not own house, and whose wages are less than70% of the average household income. Another 1,370 houses are planned to be provided in2013. Currently households with one or two persons account for 46.7% of the total 3.5 households. And the number is expected to increase to 62.5% by 2025, demanding provisions of housings that accommodate small house- holds. Seoul will provide the total 1,637 ‘Public one room Provision of 80,000 public rent housings Plan for providing 800,000 sets of tenement housing New concept Customer-oriented 20,157 20,000 new households Existing 60,000 households (59,203 households) Construction type Housing site development, Bogeumjari housing program, etc. 27,262 Purchase type Maintenance project, purchase of existing houses in station- influenced areas, etc. 31,941 (Unit : households) No. of one or two person households in Seoul 62.5% 2012 2025 46.7% 0 10 20 30 40 50 60 70 Increased by 15.8% Necessity for providing houses tailored to household types Underprivileged Along with 60,000 public rent housings that had been on the project before 2012, SMG plans to supply 20,000 more, provid- ing 80.000 public rent housings in total. SMG plans to provide 15,160 public housings by 2011, and 18,516, 22,795 and 22,889 in 2012, 2013 and 2014 respectively.
  20. 20. Sync SEOUL 01. PEOPLE_ CITIZEN 36 37 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication deliberation by SMG Certificate Delib- eration Committee are proceeded to decide a grant of certificate. Based on the third ‘Five-year plan (2010~2014) for improving transfer con- venience for the disabled and the el- derly’, the city has been making efforts to provide more the disabled-friendly facilities in the public buildings, public facilities, public housings, parks and other places. The basic principle is that facilities that enable a transfer at the shortest distance should be put in place for the disabled and those who need extra help in movement. As a result, the disabled, the elderly, pregnant women and those who are not free in movement now have bet- ter access to public facilities. The city continues to work to improve the lives of the disabled and encourage their engagement in social activities. By having the disabled to lead the in- spection and monitoring process of the disabled-friendly facilities, the city also contributed in creating jobs and social work for the disabled. When monitoring and evaluation reveals a problem, the correction order is issued or fines are imposed for improvement. However, for buildings and facilities that were built before 1998 when the law was enacted to make the disabled-friendly facilities mandatory, it is often difficult to set up the related facilities without changing a structure of the building or the whole landscape. Therefore, many land owners and managers’ active co- operation is critical. In 2011 survey, it was revealed that 86.5% or 446,017 out of 18,161 building and 513,888 facilities are equipped with the disabled-friend- ly functions. In 2012, the inspection process was even more strengthened, achieving 87.4% proportions of the dis- abled-friendly buildings and facilities. dormitories in cooperation with autonomous districts (Gu) by swapping lands. Already, Nowon-gu joined the project and swapped the land owned by the district with city- owned land. As a result, a dormitory is under construction in the district, with a schedule to be completed during second half of 2013. With the pilot project success, the city plans to encourage more participation from districts for more provision of dormitories for college students. In terms of public rent housing, the city has provided 26,023 houses in prior to 2011, and 20,721 in 2012, and aims to provide the total 80,000 houses by 2014. Since available land for housings, budget and other resources are limited, the city has spared no efforts to reduce construction costs and provide more public rent housings that accommodate various needs and demands in a sustainable manner. In addition, the city will strive to increase the number of public rent housings up to the 10% of total housings by 2020. ▶ The SMG makes sure that the disabled and the elderly have better access to facilities by thorough inspections and management. In an innovative attempt, the city came up with a certificate system in 2010, where the disabled themselves inspect and evaluate whether a building has proper facilities and management for the disabled. Until now, 16 buildings won the certificate for their the disabled-friendly facilities, start with HomePlus Wolgok in 2010, Lotte Department Store Cheongnyangni center, Boomin Hospi- tal, and NongHyup Department store by 2012. The number is expected to increase, making Seoul more the disabled-friendly city. Unlike other certificate system that charge fees, the SMG grants a certificate for no ex- tra-charges. When an application for a certificate is made to Disability Policy Division of SMG or to the disability department of a local autonomous district, an on-field inspection and a Seoul-Type Certificate System for disability -free ▼Conveniencefacilitiesforpersonswithdisabilities ▼Housinggroundbreakingceremony Public rent housings include housings financed by the central government, SMG, or the national housing fund. It also include other various rent housings, such as permanent rent housings, public rent housings, national rent housings, redevel- oped rent housings, rent housings for res- idential environment, or housings repur- chased for a rent that are bought by SMG 2009 0 2010 2 2011 4 2012 16 (Unit:facilities) Year The number of certified facilities The SMG web site for the disabled : The number of facilities granted with Seoul-Type disability –free certificate
  21. 21. Sync SEOUL 01. PEOPLE_ CITIZEN 38 39 Women InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication Women ▲SupportforMarriageMigrantWomen ▶ Currently, 22% or 48,597 out of 220,687 multi-cultural families live in Seoul, making the city the second large place to have multi-cultural families. The number is on the rise as the number of marriage migrant increases for the last six years. Systematic support and care for the children of low-income and single parent is imperative, for those children are often neglected while their parent is struggling to make ends meet, while a breakdown of the family and social biases leave them with emotional difficulties. As for support for the low-income, single parent families, a household with a child aged 12 and under is provided with child-care subsidies, while a household with a middle or high school child is receiving reimbursement for transportation and school supplies (entrance fees and tuition fees for high school students are included). And for a low-income and single parent household which has no shelter, the city-run welfare centers provide them a place to stay until they gain financial independence. The Multi-cultural Family Support Center runs various programs, including classes for Kore- an and Korean culture, and assists the employment of multi-cultural families by providing consultation and interpretation/translation service. The center also works to improve the public awareness for the multi-cultural families. Other programs to improve welfare and support financial independence of multi-cultural families include ‘Seoul Plan for Everyone’s Happiness’which was launched in August, 2012. Project for reliable child-care services Support for the marriage migrant women ▶ While more women enter workforce, child-care facilities have not caught up with the increased demand, subjecting women to struggle between work and child-raising. As more women began to have jobs, the utility rate of child-care facilities is on a steady increase, with 83.9%, 87.4% and 88.3% in 2009, 2010 and 2011 respectively. But with a lack of child-care facilities and inconsistent qualities of care services, those who use a child care facility remain largely discontented. Seoul Survey re- veals that the satisfaction rate for child-care service has been largely stalled, with 66.9% both in 2009 and 2010 and 67.8% in 2011. To address this issue, the SMG has embarked on various programs. In particular, as the introduction of free child-care benefits is expected to raise the demand for child-care facilities, the city government has swiftly take actions. To ensure that parents can leave their children with knowing they will properly cared and nurtured, the monitoring on child-care facilities and education program for teachers at the national and public child-care facilities will be introduced. The city government made it a top priority to increase the number of national and public child-care facilities. The city aims to provide a safe, nurturing child-care environ- ment, increasing the satisfaction level for childcare facilities in Seoul. 2008 67.2% 2009 66.9% 2010 66.9% 0 2011 67.8% 0 75 65 60 55 50 70 80 Childcare facilities in Seoul 2010 20102011 20112012 2012 23.0 5.4 0 24.5 5.6 26.0 (Unit:10,000 persons) National and public childcare facilities Total childcare facilities Satisfaction rate for child-care service SMG web site for child-care service :
  22. 22. InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication Sync SEOUL 01. PEOPLE_ CITIZEN 40 41 Youth ▶ SMG has introduced the education and welfare programs for the youth, providing career search opportunities and cultural activities for the high school 3rd grade and high students who decided to start to work upon graduation.  Life Design Workshop A workshop composed with creativity and economy sessions. In creativity workshop, the youth can have renewed perspective on their lives and design their own future. In the mean time, the economy workshop teaches the youth the value and meaning of money.  Career Talk“People and Books. Story of life and Career A ‘Living Library’ program, where people who found their lifetime passion in work by defy- ing social prejudices regarding education background meet the youth who are in search for meaningful career and share their stories.  Hope Talk,‘Youth, dream a different life’ A talk-concert in which two senior speakers with much life-experience and two juniors who live a special life share their stories with students who are struggling to find a mean- ingful career, and deliver messages of hope and encouragement. Through a live QA ses- sion, speakers share their views on life, providing a clue for various problems facing young students. All of these creative programs garnered positive reviews, with the Life Design Workshop for paradigm-shifting ideas on career and life, Career Week for small-group mentoring, and Talk Concert with a live QA session. The city will continue to provide various programs to help the youth, helping them to have a solid sense of identity and to find a meaningful career. Young adults’ Internet-addiction Healing No-Despair, All-Hope Project ▶ SMG is running‘I Will Center’to help the youth who are addicted to the internet to recover from the addiction. Since the adoption of the internet in Korea, the wide availability of the internet led to the wide internet addiction among pre-teens and many young adults. About 20% or 2 million youth found to be susceptible to the internet addiction (National Information Society Agency, 2006), illustrating the severity and urgency of the prob- lem. Internet-addiction among the youth became a social issue as students who are mired in the internet addition often fail to distinguish reality from the virtual reality, having great difficulties in leading a normal life, and cause troubles at school or home. Some of them ended up juvenile delinquency without any vision for their lives. Internet addiction also found to detrimental to the health of the youth. To address this issue, SMG has run the ‘I Will Center’ where internet-addicted youth can get help in curing their addictions. I will Center provides customized programs depending on the severity of the addiction while taking a comprehensive approach to deal with the problem. Troubled youth can get counsel for prevention and cure of the addiction. The number of youth who received a consultation from the I Will Center to cure their internet and game addition is rapidly increasing, recording 290,000 by 2012, and the number of the youth who received prevention education has exceeded 1.38 million. The center is educating many youth to be acutely aware of the danger of the internet addiction and teach them to have self-discipline, help- ing many youth at risk return to their normal lives. The city plans to expand I Will Center for the health of youth by preventing the internet addiction, promoting a campaign to use the internet in a beneficial way, and providing programs to restore strong bond and function of a family. To ensure the effectiveness of a program, networks with related organizations will be forged and promoted. Youth I Will Center web site :
  23. 23. The city government has set up measures to protect the environment, enhance safety, and improve the transportation system : save energy and produce renewable energy, send messages of hope and strengthen public safety, and upgrade the public transportation system. 02City (Nature) SEOUL Vision 2030 for a Pedestrian-Friendly Seoul 63 Seoul Metropolitan Subway 66 Late-night Bus (Owl service) 68Transportation The Bridge of Life 55 CPTED 58 (Crime Prevention Through Environmental Design) Night Guides for Women 60Safety One Less Nuclear Power Plant 45 Recycling and Upcycling 48 Food waste disposal system 50 Urban Farming 52Environment
  24. 24. Sync SEOUL 02. CITY_ NATURAL 44 45 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication In order to take proactive action against energy crisis and climate change, the Seoul city government, in cooperation with its citizens, has decided to establish and propel comprehensive measures regarding energy demand reduction and renewable energy production. In doing so, the government, at least, expects the demand for energy equivalent to electric power produced by a 1 Giga-watt nucle- ar power plant to decrease until 2014 and hopes to achieve the energy self-suffi- ciency rate of 20% until 2020. ▶ The annual consumption of electricity in Seoul is 46,903GWh, accounting for 10.3% of the entire nation. While the consumption is rising, only about 1.385GWh of electricity is generated. Thus, energy self-sufficiency rate is just about 2.8%. Also, renewable energy production represents only 1.5% of the total. As a result, the city is on the verge of an energy crisis. The city aims to become a sustainable city by boosting energy self-reliance through saving and producing energy. The ‘One Less Nuclear Power Plant Project’ has several goals: First, until 2014, reduce energy demand by 2 million TOE, equivalent to electricity created by a 1 Giga-watt nuclear power plant. Second, increase energy self-sufficiency rate to 8% until 2014, and to 20% until 2020. These will be achieved by saving energy and expanding the production of renewable energy. Overall, the project will transform Seoul from a being a heavy energy consumer to a large energy producer, help citi- zens enjoy a sustainable life, and boost energy self-reliance of the city. Increase energy self-sufficiency rate to become a sustainable city One Less Nuclear Power Plant 2011 2.8% 2014 8% 2020 20% ENVIRONMENT ● Increase the low energy self-sufficiency rate ● Sun-Light City/Hydrogen Fuel Cells/Energy Efficiency Improvement /Eco-mileage/ Smart-illumination City ● Improvement of culinary culture + Different incentive increases for each district ● Zero waste, Seoul 2030 ● Creation of gardens on public and private lands, Recovery in communities ● Education for urban agricultural professionals, Urban agriculture exhibitions Seoul’s Environmental Policies For All Environment City Seoul One Less Nuclear Power Plant Food waste disposal system Recycling and Upcycling Urban Farming The goal of increasing energy self-sufficiency rate
  25. 25. 46 47 One Less Nuclear Power Plant InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication ● Installation of solar panels - 1600 public institution and school buildings, 130MW - 8500 houses and commercial build- ings, 160MW ● Production and utilization of‘Solar Ray Map of Seoul city’ The map gives a general idea of how many buildings can accommodate solar panels, how much energy can be produced annu- ally, and how much money can be saved. ● Establishment of‘Energy self-reli- ant communities’ The goal is to build at least 1 community per district, and increase the number to 25 until 2014. ● Voluntary energy saving The city government provides incen- tives according to the amount of ener- gy savings (electricity, water, gas, and district heating) at individual houses and commercial places. ● Eco-mileage benefits For every 6 months, the amount of en- ergy consumed (electricity, water, gas, and district heating) will be converted into green-house gas emissions. An incentive of KRW 50,000 will be given if there is more than 10% of reduction when compared to the average con- sumption for previous two years. Construction of the‘Sun-Light City’with many solar energy sys- tems installed Eco-mileage ● Construction of hydrogen fuel cell plants - Intelligent energy demand control through Smart Grids - Introduction of household smart meters : 100,000 in 2014 - 1.6 million in 2016 ● Construction of small hydro power plants - Incorporation of generators into sports facilities : pilot projects for the exercise cycles and elliptical trainers at the city hall gym and 34 city-run gyms. ● Construction of Smart-illumi- nation City by combining IT and illumination technologies - Establishment of batch control system for outdoor illumination - Mandatory standards for the brightness of outdoor illumination (Established in 2013) - Revision of the Light Pollution Prevention Act ● Expansion of LED supply for nongovernmental buildings: 7 million LEDs until 2014 - 2 million LEDs for public houses, large commercial facilities, and underground parking lots - 5 million LEDs for large retailers, department stores, multi-purpose facilities - LED Experience : Yongsan Elec- tronics Shopping Mall ● Expansion of LED supply for public buildings: 815,000 LEDs until 2014 - 309,000 LEDs for government complex and road infrastructure - 490,000 LEDs for subway station buildings (100% complete) - 16,000 LEDs for underground shopping complexes (100% complete) ● Replacement of signs, security lights near residential areas, and street-lights with high-effi- ciency lights - Replacement of 3000 signs with LED solar batteries every year - 16,500 LEDs for security lights near residential areas - 124,000 LEDs for low energy-con- suming street-lights Hydrogen fuel cells to ensure energy self-reliance for major facilities Establishment of ‘Smart-illumination City’through LEDs ● Public buildings - Improvement of outworn facilities at public rental housing - Implementation of BRP (building ret- rofit project) at city-run social welfare facilities ● Nongovernmental buildings - Implementation of BRP at ener- gy-consuming, and middle and large buildings - Implementation of BRP at 100,000 detached houses ● Schools Creation of low-carbon green cam- puses Improvement of energy efficiency at houses, buildings, and schools Core parts of the One Less Nuclear Power Plant Project
  26. 26. 49 Recycling and UpcyclingSync SEOUL 02. CITY_ NATURAL 48 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication  「Recycling Stations」 near residential areas: Recy- cle bins stationed at designated places Under this project, residents are encouraged to bring out their wastes including papers, PETs, and metals, at a spe- cific time, and sort them out in the recycle bins stationed at public parking lots, empty lots, and play grounds. Senior citizens who make their living by collecting and selling recyclable wastes are assigned to take care of the waste collection process. All the recyclable wastes are sold to companies devoted to recycling. The companies give money to the senior citizens in charge in return for the recycled wastes.  「Zero-waste project」 for public institutions, large distribution centers, and schools which produce a large amount of waste (Reduce the number of volume-rated waste bags by half; Assign large retailers as ‘Zero-waste store’) The city government took the initiative in reducing the number of volume-rated waste bags by more than 50% and holding municipal officials more responsible by in- structing them to write their names on the waste bag. Fur- thermore, the city hall will guide officials in every depart- ment to get more involved in recycling and to remove all the personal trash cans. Every quarter, each department will be evaluated whether it has actively participated in recycling. Any department which broke the rules will be given a warning. Plans to encourage recycling As for large distribution centers, over-packaging often has negative impact on the quality of recyclable goods. Thus, it is important to maintain the quality of these recy- clable goods and to discourage the centers from adding stickers or labels on plastic covers to publicize their prod- ucts.This is because stickers also disable consumers from recycling. Schools will sign MOU contracts with the Min- istry of Education and carry out pilot ‘resource recycling training programs’in cooperation with social enterprises.  Free pick-up service for big electronic wastes, Make use of SR-centers to increase the recycling rate of electronics Under the free pick-up service, provided for the first time in history, the government plans to ensure that 90% of refrigerators are preserved, compared to the current 20%, and that 17 million tons of greenhouse gases are reduced. The city hopes to become number one in recycling elec- tronic goods. To do so, it is going to make sure that the pick-up service firmly takes root in the nation and that SR-centers will be operated to a full extent. Prior to the pick-up service, only 20% of refrigerators were preserved. This was because people who did not want to be charged for the disposal of electronic wastes illegally threw away their appliances. However, thanks to the service, the rate has risen up to 90% and with the decline of refrigerant leakages, environmental pollution has been reduced dramatically. Along with the reuse of resources, the collection of met- als including iron, copper, and aluminum has led to the reduction of greenhouse gas emissions by 1700 tons, equivalent to 220 TOE. As a result, the ‘One Less Nuclear Power Plant Project’showed some progress. Futhermore, the city has founded Ecocity Co., Ltd.(SR-center), a social enterprise, to promote the recycling of electronic wastes. Recycling 3,000 tons of small electronics and 300,000 cell phones is a goal for this year alone. Current status of recycling Recycling and Upcycling 「Goals for Zero waste, Seoul 2030」 66%45.9% 2013 2030 Recycling improvement target The city government plans to increase the recycling rate from the present 45.9% in 2013 to 51.6% by 2016, to 57.3% by 2020, and to 66% by 2030.To that end,‘Recycling Stations’have been introduced where garbage bins for recycling are stationed and ‘Zero-waste projects’have been implemented in large distribu- tion centers which produce a great amount of waste. Recyclable wastes produced at home and commercial places are sent to junk shops and district recycling stations for reuse. And the rest are either incinerated or buried. While policies promoting recycling of resources increased the rate of incineration, the rate of landfills went down. A rapid drop of food garbage caused the rate of recycling to go down. In 2011, the total amount of waste produced in Seoul was 39,464 ton/day (10.6% of the entire nation): domes- tic waste 9,440 ton/day (24%), construction waste 28,179 ton/day (71%), and industrial waste 1,844 ton/day (5%). 9,440 ton/day Recycled 5,993 ton/day(63.5%) Incinerated 2,345 ton/day(24.8%) Landfills 1,102 ton/day(11.7%)Domestic waste 1,844 ton/day Recycled 342 ton/day(18.5%) Incinerated 175 ton/day(9.5%) Landfills 739 ton/day(40%) Ocean dumping 589 ton/day(32%) Industrial waste 28,179 ton/day Recycled 26,755 ton/day(95%) Incinerated 139 ton/day(0.5%) Landfills 1,285 ton/day(4.5%) Construction waste Paper 944 ton/day Metal 150 ton/day Glass 365 ton/day Plastic 301 ton/day Recycled waste
  27. 27. 51 Food waste disposal systemSync SEOUL 02. CITY_ NATURAL 50 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication  Implementation methods will be set up, taking different factors into con- sideration; the convenience of residents, financial conditions, and the out- come of test-runs Under the system, there are three methods which can be used: designated waste bags, designated waste basket (with payment-certificate), and RFID (Radio Fre- quency Identification). Each district will choose methods considering residents’ opinions and the outcome of test-runs.  To reduce food garbage, improve culinary culture and provide different incentive increases for each district In order to lower food waste, the city is planning to encourage customers to order the right amount of food at restaurants (a half or complete meal). Also, in the latter half of this year, districts with a great reduction of food wastes will be provided with subsidies or incentives. Every day, 3,311 tons (based on 2012 data) of food gar- bages are generated. Among those, households produce 2,233 tons, costing the city about KRW 138.5 billion annually. To address this, the city has decided to launch a volume-rated food garbage disposal system in 23 dis- tricts from June 1st (Sat.). Out of 4.16 million households, 3.57 million households (85.8% of the total, 2.53 million for detached houses and 1.04 million households in public houses) must follow the system rules. The project is expected to reduce food waste production by 10~20% and lower collection and transportation costs by from KRW 13.8 to 27.7 billion. ▲FoodWasteVolume-rateDisposalSystem Food waste disposal system Detached houses Small restaurants (per household or per business) Designated waste bag - The least investment needed - Convenient Designated basket - Easy to in making compost out of food garbage - Improves aesthetic features of city Apart- ments volume-rated per household Designated waste bag - Effective in reducing food wastes - Convenient - Efficient even when janitors are not around RFID(mea- surement per household) - Effective in reducing food wastes - Easy to keep track of statistics volume-rated per complex (payment-cer- tificate) RFID(measure- ment per truck) - Easy to keep track of statistics Designated container(120ℓ) - Convenient for residents(same as the previous method) - Low maintenance fees - The least investment needed MethodsClassification Advantages Method Chart Calculation : 2,233 ton/day (household production) × 0.2(reduction) × 365 days × KRW 0.17 million/ton = KRW 27.7 billion
  28. 28. Sync SEOUL 02. CITY_ NATURAL 52 53 Basic right to life, the pursuit of happiness InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication Urban Farming Urban agriculture refers to agricultural activities carried out on empty lands, buildings, and various living spaces in urban areas for the purpose of learning, experiencing, and enjoying. Aside from economic benefits, there are many other advantages in- cluding the cultivation of safe food. ernment will be using not only public vacant lands, but also private lands by renting them (2,500 sections in total). By doing so, the number of urban gar- dens grew from 100 (291,410 m2) to 1,673 (842,687 m2) in a year. The total size has tripled.  Educate professionals for urban agriculture; Hold Urban Agricul- ture Exhibitions The urban agriculture project will in- clude education programs to induce citizens to participate. 100 urban agri- culture professionals will be produced this year, and more training programs will be provided in many different dis- tricts. Moreover, the government will diversify educational institutions and provide subsidies to establish Urban Farmer Schools. ‘Urban Agricultural Map’ will be pro- duced so people can readily under- stand the status of urban agriculture in Seoul. And Urban Agriculture Exhi- bitions will be held to provide citizens with an opportunity to visit and bench- mark exemplary cases. This will help improve urban farming cultures. Last November, the city government has announced an ordinance on the promotion and support of urban agri- culture in Seoul. By doing so, the gov- ernment will turn Seoul into an ‘Agro- City’and implement various policies to improve citizens’quality of life. ▶ The city government plans to promote urban agri- culture in living spaces to achieve the goal of creating 3.3 m2 of garden per household by 2020. With this goal achieved, the size of the garden in urban areas is estimat- ed to head for a 10-fold increase compared to the current area of 0.3 m2 (As of December, 2012). For urban agriculture, residents will either use lands around their homes or rent public or private lands or spaces. In addition, the city government will launch Ur- ban Agriculture Committee, and provide agricultural ed- ucation and agricultural healing programs.  Create gardens by using private and public vacant lands; Restore local communities Instead of creating new areas for urban agriculture, the city government is planning to allow every citizen to participate in the project by using vacant living spaces such as unused lands, and rooftop areas. Also, the gov- Seoul City vegetable garden size ※The public vegetable garden is 73ha in size, which is approximately 12 times that of Jamsil Sports Complex (6ha) (as of 2013) 2005 2007 2009 2011 2013 60 40 20 0 80
  29. 29. Sync SEOUL 02. CITY_ NATURAL 54 55 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication ▶ Over the past five years, a total of 930 people jumped off bridges over the Han River. Of the total, more than 100 people tried to take their own lives from the Mapo Bridge, widely regarded as a popular spot among jumpers. To discourage suicide attempts, the Seoul City government has installed signs and messages of hope and inspiration along the bridge. Now, the Mapo Bridge is dubbed the Bridge of Life. The Mapo Bridge is the world’s first interactive bridge, equipped with guard- rail sensors, mostly installed near suicide hot spots. As people walk by, motion sensors light up and spit out encouraging messages. What used to be a dull, gray structure has now been given a whole new look. Today, the Bridge of Life sends out messages of life and hope to anyone passing by. By offering friendly voice messages, the project aims to inspire and encourage those overwhelmed with despair and provoke second thoughts among them. From the beginning until the middle of the bridge, 20 episodes are displayed in different styles. People can enjoy watching panoramic images depicting hope, courage, love, and comfort. In the beginning, most signs bear standard greetings and dialogues: Have you eaten yet? Are you busy these days? How have you been? Doesn’t it feel good to be outside walking on a bridge? Come back again for some fresh air! These dia- logues sound comforting. The bridge also features episodes on happiness and love in daily lives: Give yourself a relaxing bath. When you feel sad or depressed, how about a bite of Chungyang Red Pepper? / Old wounds from the past will be relieved by new The Bridge of Life ‘The Bridge of Life’ turning despair into hope SAFETY The Bridge of Life CPTED Night Guides for Women ●‘The Bridge of Life,’ turning despair into hope ● Yeonmni-dong, Mapo-gu ● Gongjin Middle School, Gayang-dong, Gangseo-gu ● Help women get home safe ● Patrol unsafe areas Safety City Seoul Seoul’s Safety Policies For All
  30. 30. The Bridge of Life 5756 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication Sync SEOUL 02. CITY_ NATURAL 4 3 2 20 30 40 50 1 0 10 Illness, disability Family feud Sexual assault Internet, game addiction School performance, school entrance issues School violence LonelinessEconomic poverty 0.7 1.3 1.7 2.7 3.4 19.6 20.5 44.3 (Unit: %) (Unit: %) ※Source: National Statistical Office Jumping to death 91.067.7 Self- immolation (fire) 0.311.5 Group suicide 1.68.1 Poisoning 0.24.5 Cutting/ bleeding 4.34.2 Drug overdose 2.02.6 Suffocation 0.61.4 Total youth Type of suicide Cause of youth suicide pain, When you feel stunned, why don’t you sing? The best part of your life is yet to come. / There is much more to come, Let’s fall in love. (Let’s love) / Apply an ointment of love to the wounds of life. These help potential jumpers redefine the value of their lives. These images and messages were crafted and chosen by psychiatrists, civic groups, and PR experts who have thoroughly analyzed psychological status of those who thought of ending their lives. Images add values to the joy and excitement of reading messages. Photos which best describe the lyrics of a popular Korean song, “SanoRaMyun (As long as we live),”are displayed on the bridge. Similarly, encouraging phrases modeled on the song are offered: ‘SanoRaMyun, happy days will come.’ Pictures of delicious food, along with messages like ‘What is your favorite food?,’ suggest that people go back to their lives and try to find something that makes them happy. ‘Image Zone,’located in the middle of the bridge, features warm photos of family members, friends, and lovers. The zone is created to remind people of wonderful memories and the preciousness of life. The city government plans to expand the project to include the HanGang Bridge to help people feel connected and find comfort in messages and photos layed out in different forms of storytelling. For the first time in Korean history, the Grand award was given to the Bridge of Life at the 2013 CLIO Award, one of the top 3 international advertising awards. ▲MapoBridge–BridgeofLife
  31. 31. 59 Crime Prevention Through Environmental DesignSync SEOUL 02. CITY_ NATURAL 58 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication criminal psychologists, CPTED experts, National Police Agency officers, experts on children and juveniles, com- munity artists, and service designers. Based on the Com- mittee’s opinions and site visits, Yeomni-dong, Mapo-gu and Gong-jin Middle School in Gayang-dong, Gangseo- gu were chosen for the city’s CPTED pilot programs. While the former is a famous shanty town, the latter is a school where many students are from poor families. The program is an exemplary case in that CPTED strate- gies are applied to city areas crowded with low-income households. Great changes were made. Up until now, people were scared to walk around Yeomni-dong. However, in just 5 months since the launch of the CPTED project, crimes and people’s fear dropped by 9.1% and 13.6%, respec- tively. Meanwhile, an increase of 13.8% people felt at- tached to their town. As for‘So-geum Road (Salt road),’crime prevention effect was 78.6% and the satisfaction level was 83.3%. The ▶ In October 2012, the Seoul City government launched CPTED pilot projects for Yeomni-dong, Mapo-gu and Gayang-dong, Gangseo-gu. While Yeomni-dong is a fa- mous shanty town, there are many students from low-in- come families in Gayang-dong. Yeomni-dong is as a Public Order Zone designated to safeguard the working class. However, conflicts are grow- ing as tenants and immigrant workers are dramatically increasing while the number of residents is rapidly de- creasing. The Seoul City government began CPTED pilot projects in Yeomni-dong and Gayang-dong where residents are most exposed to crimes and insecurity. CPTED strategies are used to deter criminals from committing crimes. This is the first ‘Design Seoul’ project initiated to tackle social issues. More policies linking social challenges and com- munity designs will be implemented in consideration of the needs of the underprivileged and the weak. The CPTED Committee consists of 12 specialists including 1.7-km road connects all the crime hot spots. Different sports facilities are available along the road which also serves as a place for community gatherings. For Gong-jin Middle School of Gangseo-gu, hardly a paragon of education and welfare services, perception of disorder and fear of crime dropped by 7.4% and 3.7%, respectively. On the other hand, collective efficiency and attachment to school grew by 2.3% and 1.4%, re- spectively. In particular, more people have begun to like community facilities, with statistics up by 27.8%. Two field studies and interviews on residents show that there have been positive effects already. In addition, more significant outcomes are expected when resi- dents, students, and teachers fully utilize CPTED-based community facilities. Seoul City Department of Culture, Tourism, and Design has a goal to expand CPTED projects across the city to ensure that CPTED is incorporated into diverse policies related to parks, houses, women, and safety. CPTED Crime PreventionThrough Environmental Design - Assign 6 houses as So-geum Road“Keepers’ houses“ - Design So-geum Road : Develop a course for exercise (1.7Km, 40 min.), Install sports facilities, Create atelier in alleys - Put up signs of locations and CCTVs on telephone poles - Dark, scary, and narrow alleys → 1.7km of So-geum Road: a venue for sports activities and social gatherings - 6 houses assigned as Keepers’houses: Covered in yellow, gates are easy to spot. Emergency bell and IP camera help protect residents in danger. - 30 households joined community arts activi- ties and volunteered to repair walls Yeomni-dong, Mapo-gu - Set up‘DreamWalls’where teachers and parents can monitor some dead zones and dangerous areas through video tapes - Create a small‘Dream Stage’where students can ex- press their thoughts and feelings, and‘Dream Ground’ where they can relieve stress through exercise - Korea’s top 7 designers includingYoon, Ho-seob, and 54 citizens volunteered to redesign and redecorate the school - Launch reading, arts, and drama therapy programs (Jul.~Aug. 2012) - CCTVs are installed not to monitor, but to video tape students who are joyfully playing around - Repaint dead zones and dangerous areas, and transform them into‘Dream Stage’and ‘Dream Ground’ - The top 7 designers use color therapy to give a whole new look to the plain, dull alleys and stairs Gong-jin Middle Scool, Gayang-dong Gangseo-gu Project details Achievements ▼CrimePreventionDesign ▲CrimePreventionDesign
  32. 32. Sync SEOUL 02. CITY_ NATURAL 60 61 Initiative to make Seoul safer for women InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication ‘Night Guides for Women’ Initiative to make Seoul safer for women: ▲StartingCeremonyforWomen’sSafeReturnHomeScout ▼ExplanationonComprehensivePoliciesforWomen’sSafeReturnHome As a result, it can even become a stable source of jobs. There are two main jobs of the Night Guides mostly made up of local residents: First, they help women return home safely between 10 pm and 1 am. Second, they patrol unsafe areas. Upon request of the service, the Night Guide arrives at the meeting place 10 minutes early and checks the path and directions to the applicant’s house. After the applicant arrives, the Scout shows the ID card and gives a tentative report to the head office. The Guide rechecks the path with the applicant and follows her 1-2km from behind. A team of 2 Guides either walk with the woman or drive ▶ ‘Night Guides for Women’ aims to help women get home safely and assign Night Guides to patrol danger- ous areas. By doing so, the city government not only strengthens its safety net, but also creates new jobs. Launched on March 6, the project is part of the city gov- ernment’s safety policies for women. 495 Night Guides have begun their services, safely taking women home late at night. 15 districts including Jong- no-gu, Jung-gu, Seongdong-gu, Mapo-gu, Dongjak-gu, Gwanak-gu, and Gangdong-gu were chosen for the pilot program and they each hired between 30 and 40 Night Guides. If the program turns out successful and citizens find it useful, the government will expand the program. her home. The service is available only during weekdays. To ensure that women feel safer, light batons are pro- vided to lighten up dark streets. Also, service users are given whistles to blow for help in case of emergency. Furthermore, the Guides closely monitor areas prone to sexual crimes and other areas near clubs and bars. The city works with district police and provides one-stop service when an emergency has been reported. For a successful test-run of the program, the city and local districts have been closely cooperating with agen- cies concerned: Seodaemun-gu signed a MOU with the district police and precinct offices work with the Night Guides Head Office to guarantee women safety. Operating System Night Guides Patrol Inform the user about the Guide User, Guide Accompany Home User, Guide Conclude, Report Guide → Head Office Acceptance (Place, Time) User, Guide Application (120. District) User Patrol unsafe areas Guide Report the outcome Guide → Head Office Conclude Guide → Head Office Assign a mission Form groups District Identify unsafe areas District
  33. 33. Sync SEOUL 02. CITY_ NATURAL 62 63 InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication TRANSPORTATION Vision 2030 for a Pedestrian-Friendly Seoul Vision 2030 for Transportation in Seoul 11 Promises ▶ The city announced“Vision 2030 for Transportation in Seoul,”a 20-year vision for public transportation and infrastructure including roads, sidewalks, and railroad networks. In the past, the city policies emphasized vehicles, car ownership, and economic growth. Under the new vision, however, the city hopes to address the current issues regarding the transportation system by focusing on pedestrians, the spirit of sharing, and environmental protection. By keeping all the 11 promises layed out in the vision, the city plans to achieve‘Tri- ple 30’goals by 2030: First, reduce car traffic by 30%. Second, shorten the average commuting time by 30%. And Third, expand the use of different modes of green transportation by 30%. By 2030, the government expects the share of green modes including walking, biking, and the use of public transportation to increase from the current 70% to 80% and the annual greenhouse-gas emissions per capita to decrease from the current 1.2 tons to 0.8 tons.  Pedestrian-first system The city will expand pedestrian-only zones by doubling the current 10.13 million ㎡ of sidewalks and by closing roads (i.e. Sejong-ro) on certain days. At the same time, public transportation-only zones will be extended and promenades con- necting tourist attractions, cultural areas, and shopping districts will be created.  Bicycle-centered environment The city will increase bicycle-sharing services and link bicycle paths with neighbor- hoods so that citizens can easily borrow bicycles and go anywhere they want. As a result, bicycles will become a new mode of public transportation. Bicycle-sharing services at Yeouido will be extended to key points in the city and be linked with HanGang and other districts’bicycle-sharing services. Vision 2030 for a Pedestrian-Friendly Seoul Seoul Metropolitan Subway Late-night Bus (Owl service) ●Vision 2030 for Transportation in Seoul ●24 billion passengers (Lines 1-8) ●Line N26 and N37 now available Transportation City Seoul Seoul’sTransportation Policies For All