On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
ServiceServices are deeds, processes, and performances.Services include all economic activities whose output is nota physical product or construction, is generally consumedat the time it is produced, and provides added value (e.g.,convenience, amusement, timeliness, comfort, health) informs that are essentially intangible.
Tangible Good Service With WithPure Tangible Accompanying AccompanyingGood Hybrid Offer Minor Goods Services Pure Service Auto With Airline Trip With Restaurant Soap Accompanying Accompanying Repair Services Snacks Education 8-3
Health Care hospital, medical practice, dentistry, eye care Professional Services accounting, legal, architectural Financial Services banking, investment advising, insurance Hospitality restaurant, hotel/motel, bed & breakfast Travel airlines, travel agencies, theme park Others hair styling, pest control, plumbing, lawn maintenance, counseling services, health club, education
The Best Example of Pure Service Marketing isEducation Sector. Which we can understand by the example of Jaipuria Institute of Management, Noida
Services offered by JIM, Noida
Students Vehicle Parking Service
Faculty Vehicle Parking Service
High QualityInfrastructure(Tangiblising the Intangible)
Play Ground Facility
College (Management) Internal External Marketing Marketing“enabling the “setting thepromise” promise” Faculty Interactive Marketing Students