Service marketing @jaipuria institute of management
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Service marketing @jaipuria institute of management Presentation Transcript

  • 1. Group No. 5 Sumit AgarwalSaurabh Srivastava Himanshu Yadav Deepti Sharma Shreya
  • 2. ServiceServices are deeds, processes, and performances.Services include all economic activities whose output is nota physical product or construction, is generally consumedat the time it is produced, and provides added value (e.g.,convenience, amusement, timeliness, comfort, health) informs that are essentially intangible.
  • 3. Tangible Good Service With WithPure Tangible Accompanying AccompanyingGood Hybrid Offer Minor Goods Services Pure Service Auto With Airline Trip With Restaurant Soap Accompanying Accompanying Repair Services Snacks Education 8-3
  • 4.  Health Care  hospital, medical practice, dentistry, eye care Professional Services  accounting, legal, architectural Financial Services  banking, investment advising, insurance Hospitality  restaurant, hotel/motel, bed & breakfast Travel  airlines, travel agencies, theme park Others  hair styling, pest control, plumbing, lawn maintenance, counseling services, health club, education
  • 5. 8-5
  • 6. The Best Example of Pure Service Marketing isEducation Sector. Which we can understand by the example of Jaipuria Institute of Management, Noida
  • 7. Services offered by JIM, Noida
  • 8. Computer Lab
  • 9. Library
  • 10. Students Vehicle Parking Service
  • 11. Faculty Vehicle Parking Service
  • 12. Students Mess
  • 13. Students Canteen
  • 14. High QualityInfrastructure(Tangiblising the Intangible)
  • 15. Play Ground Facility
  • 16. College (Management) Internal External Marketing Marketing“enabling the “setting thepromise” promise” Faculty Interactive Marketing Students