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Group No. 5  Sumit AgarwalSaurabh Srivastava Himanshu Yadav  Deepti Sharma     Shreya
ServiceServices are deeds, processes, and performances.Services include all economic activities whose output is nota physi...
Tangible Good                                                 Service With                 WithPure Tangible              ...
   Health Care     hospital, medical practice, dentistry, eye care   Professional Services     accounting, legal, arch...
8-5
The Best Example of Pure Service Marketing isEducation Sector. Which we can understand by    the example of Jaipuria Insti...
Services offered by JIM, Noida
Computer Lab
Library
Students Vehicle Parking        Service
Faculty Vehicle Parking        Service
Students Mess
Students Canteen
High QualityInfrastructure(Tangiblising the          Intangible)
Play Ground Facility
College                   (Management)       Internal                            External      Marketing                  ...
Service marketing @jaipuria institute of management
Service marketing @jaipuria institute of management
Service marketing @jaipuria institute of management
Service marketing @jaipuria institute of management
Service marketing @jaipuria institute of management
Service marketing @jaipuria institute of management
Service marketing @jaipuria institute of management
Service marketing @jaipuria institute of management
Service marketing @jaipuria institute of management
Service marketing @jaipuria institute of management
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Service marketing @jaipuria institute of management

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Transcript of "Service marketing @jaipuria institute of management"

  1. 1. Group No. 5 Sumit AgarwalSaurabh Srivastava Himanshu Yadav Deepti Sharma Shreya
  2. 2. ServiceServices are deeds, processes, and performances.Services include all economic activities whose output is nota physical product or construction, is generally consumedat the time it is produced, and provides added value (e.g.,convenience, amusement, timeliness, comfort, health) informs that are essentially intangible.
  3. 3. Tangible Good Service With WithPure Tangible Accompanying AccompanyingGood Hybrid Offer Minor Goods Services Pure Service Auto With Airline Trip With Restaurant Soap Accompanying Accompanying Repair Services Snacks Education 8-3
  4. 4.  Health Care  hospital, medical practice, dentistry, eye care Professional Services  accounting, legal, architectural Financial Services  banking, investment advising, insurance Hospitality  restaurant, hotel/motel, bed & breakfast Travel  airlines, travel agencies, theme park Others  hair styling, pest control, plumbing, lawn maintenance, counseling services, health club, education
  5. 5. 8-5
  6. 6. The Best Example of Pure Service Marketing isEducation Sector. Which we can understand by the example of Jaipuria Institute of Management, Noida
  7. 7. Services offered by JIM, Noida
  8. 8. Computer Lab
  9. 9. Library
  10. 10. Students Vehicle Parking Service
  11. 11. Faculty Vehicle Parking Service
  12. 12. Students Mess
  13. 13. Students Canteen
  14. 14. High QualityInfrastructure(Tangiblising the Intangible)
  15. 15. Play Ground Facility
  16. 16. College (Management) Internal External Marketing Marketing“enabling the “setting thepromise” promise” Faculty Interactive Marketing Students
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