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Looking Back: The Moments That Made Twitter
Yesterday, Twitter made its debut on
the New York Stock Exchange and
crushed all expectations.
To celebrate, we’re looking...
The 2006 Homepage

3

© 2013 Simply Measured, Inc
March 21st, 2006 – First Tweet Ever

Jack Dorsey, Co-Founder and Chairman of Twitter, sends the first public tweet.

4

© ...
July 15th, 2006 – Twitter’s New Logo

5

© 2013 Simply Measured, Inc
July 15th, 2006 – Twitter’s Open to the Public

6

© 2013 Simply Measured, Inc
The 2007 Homepage

7

© 2013 Simply Measured, Inc
March 11th, 2007 – Twitter Wins SXSW Web
Award

SXSW 2007 was a major jump-off point for Twitter. As soon as Twitter
won t...
August 23rd, 2007 – The First Hashtag

In August, Chris Messina, an open-source advocate, uses the first ever
hashtag. To ...
The 2008 Homepage

10

© 2013 Simply Measured, Inc
January, 2008 – Twitter Hits 8 Employees

In 2008, Twitter had gained significant traction in the internet world.
However,...
June, 2008 – NASA Announces Water on Mars
via Twitter

In June, NASA’s use of Twitter redefined how the news reached the
m...
October, 2008 – Evan Williams Becomes CEO

In October, Jack Dorsey (pictured right) stepped down and Co-Founder
Evan Willi...
The 2009 Homepage

14

© 2013 Simply Measured, Inc
January, 2009 – Twitter Hits 22 Employees

Although Twitter was growing in the public eye, their internal growth
was gradu...
January 15th, 2009 – Twitter Changes News

This famous photograph, from
Twitter user Janis Krums, put
Twitter on the map. ...
June 25th, 2009 – MJ Death Sets TPS Record

When the King of Pop died in June, celebrities and fans took to Twitter
to exp...
The 2010 Homepage

18

© 2013 Simply Measured, Inc
January, 2010 – Twitter Hits 130 Employees

Between 2009 and 2010, Twitter added over 100 employees.
Only 2 years prior, t...
April, 2010 – Promoted Tweets, Topics &
Accounts

In April, Twitter introduced the first promoted tweets, followed quickly...
June 24th, 2010 – Japan Beats Denmark and
Sets New TPS Record

A new tweets-per-second record was set when Japan beat Denm...
September 14th, 2010 – Another New Logo

22

© 2013 Simply Measured, Inc
October, 2010 – Dick Costolo Becomes CEO

After Evan Williams stepped down from his role as CEO, Twitter’s COO
Dick Costol...
December 14th, 2010 – Stephen Colbert “Wins
Twitter”

Stephen Colbert had the most retweeted tweet of 2010, so CoFounder B...
The 2011 Homepage

25

© 2013 Simply Measured, Inc
January, 2011 – Twitter Hits 350 Employees

In 2010, Twitter saw incredible growth. On December 15th, Costolo
blogged that...
September, 2011 – 100 Million Active Users

27

© 2013 Simply Measured, Inc
December 9th, 2011 – “Castle in the Sky” Sets a
New TPS Record

The Japanese TV screening of the film “Castle in the Sky” ...
The 2012 Homepage

29

© 2013 Simply Measured, Inc
June, 2012 – Twitter Hits 800 Employees

When the summer of 2012 hit, Twitter had 800 employees and
showed no signs of slo...
June 5th, 2012 – Another New Logo

31

© 2013 Simply Measured, Inc
November 6th, 2012 – The Most Popular Tweet
of All Time

Upon winning the re-election, the Obama administration tweeted th...
December 9th, 2012 – Euro Final Sets 2012 TPS
Record

When Spain scored its fourth goal in the Euro 2012 final, users
sent...
December 12th, 2012 – A New Voice

Pope Benedict becomes the first pope to ever join Twitter. He
now has 3,189,677 followe...
The 2013 Homepage

35

© 2013 Simply Measured, Inc
January, 2013 – Over 200 Million Active Users

Since September 2011, Twitter has doubled their active users. To
start of 2...
January 24th, 2013 – Twitter Introduces Vine

Although Twitter bought Vine in 2012, the app didn’t debut in tweets
until J...
August 23rd, 2013 – “Castle in the Sky” Sets a
New TPS Record… AGAIN!

Okay, I have to see this movie. In 2011, a “Castle ...
November 7th, 2013 – Twitter Goes Public
On November 7th, Twitter
became a publically traded
company.
Twitter shares soare...
November 7th, 2013 – Twitter Goes Public

On Twitter’s opening day, mentions of the IPO peaked over
5,000, after the stock...
Twitter’s evolution from 2006 until
today is nothing short of remarkable.
Looking forward to 2014, we can
expect to see Tw...
Thank You!
For More Social Media Analysis,
follow us on Twitter at @simplymeasured.
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Looking Back: All The Moments That Made Twitter

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In honor of Twitter's big debut on the New York Stock Exchange this week, we decided to look at all the moments that turned "TWTTR" into $TWTR.

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Transcript of "Looking Back: All The Moments That Made Twitter"

  1. 1. Looking Back: The Moments That Made Twitter
  2. 2. Yesterday, Twitter made its debut on the New York Stock Exchange and crushed all expectations. To celebrate, we’re looking back at all the moments that made Twitter what it is today. We’re kicking it off with a look at one of Twitter’s first homepages.
  3. 3. The 2006 Homepage 3 © 2013 Simply Measured, Inc
  4. 4. March 21st, 2006 – First Tweet Ever Jack Dorsey, Co-Founder and Chairman of Twitter, sends the first public tweet. 4 © 2013 Simply Measured, Inc
  5. 5. July 15th, 2006 – Twitter’s New Logo 5 © 2013 Simply Measured, Inc
  6. 6. July 15th, 2006 – Twitter’s Open to the Public 6 © 2013 Simply Measured, Inc
  7. 7. The 2007 Homepage 7 © 2013 Simply Measured, Inc
  8. 8. March 11th, 2007 – Twitter Wins SXSW Web Award SXSW 2007 was a major jump-off point for Twitter. As soon as Twitter won the Web Award, tweets circulated through the audience, catching the media’s attention in a big way. 8 © 2013 Simply Measured, Inc
  9. 9. August 23rd, 2007 – The First Hashtag In August, Chris Messina, an open-source advocate, uses the first ever hashtag. To this day, Chris Messina is credited with introducing the hashtag concept to Twitter. 9 © 2013 Simply Measured, Inc
  10. 10. The 2008 Homepage 10 © 2013 Simply Measured, Inc
  11. 11. January, 2008 – Twitter Hits 8 Employees In 2008, Twitter had gained significant traction in the internet world. However, the platform was still run by only 8 people. In case you’re wondering, they now have around 1,300 employees. 11 © 2013 Simply Measured, Inc
  12. 12. June, 2008 – NASA Announces Water on Mars via Twitter In June, NASA’s use of Twitter redefined how the news reached the masses. Twitter considers this to be one of the most defining tweets in their history. 12 © 2013 Simply Measured, Inc
  13. 13. October, 2008 – Evan Williams Becomes CEO In October, Jack Dorsey (pictured right) stepped down and Co-Founder Evan Williams took his place. Prior to his job as CEO, Williams was Chairman, a role that Jack took over, making it a perfect swap. 13 © 2013 Simply Measured, Inc
  14. 14. The 2009 Homepage 14 © 2013 Simply Measured, Inc
  15. 15. January, 2009 – Twitter Hits 22 Employees Although Twitter was growing in the public eye, their internal growth was gradual. Between 2008 – 2009, they only added 14 employees. 15 © 2013 Simply Measured, Inc
  16. 16. January 15th, 2009 – Twitter Changes News This famous photograph, from Twitter user Janis Krums, put Twitter on the map. This realtime documentation showcased the power of Twitter and changed news forever. 16 © 2013 Simply Measured, Inc
  17. 17. June 25th, 2009 – MJ Death Sets TPS Record When the King of Pop died in June, celebrities and fans took to Twitter to express their grievances and set a tweets-per-second record at 493, crashing Twitter’s servers. 17 © 2013 Simply Measured, Inc
  18. 18. The 2010 Homepage 18 © 2013 Simply Measured, Inc
  19. 19. January, 2010 – Twitter Hits 130 Employees Between 2009 and 2010, Twitter added over 100 employees. Only 2 years prior, the employee count was 8. 19 © 2013 Simply Measured, Inc
  20. 20. April, 2010 – Promoted Tweets, Topics & Accounts In April, Twitter introduced the first promoted tweets, followed quickly by promoted topics and accounts. Disney was one of the first brands to jump on this new advertising platform. 20 © 2013 Simply Measured, Inc
  21. 21. June 24th, 2010 – Japan Beats Denmark and Sets New TPS Record A new tweets-per-second record was set when Japan beat Denmark in the World Cup tournament. At 3,283 TPS, the new record absolutely crushed the former TPS record (Michael Jackson’s death – 493 TPS). 21 © 2013 Simply Measured, Inc
  22. 22. September 14th, 2010 – Another New Logo 22 © 2013 Simply Measured, Inc
  23. 23. October, 2010 – Dick Costolo Becomes CEO After Evan Williams stepped down from his role as CEO, Twitter’s COO Dick Costolo took over the company. Williams continued to be part of Twitter, with a primary focus on product strategy. 23 © 2013 Simply Measured, Inc
  24. 24. December 14th, 2010 – Stephen Colbert “Wins Twitter” Stephen Colbert had the most retweeted tweet of 2010, so CoFounder Biz Stone bestowed the first ever Golden Tweet award on “The Colbert Report.” 24 © 2013 Simply Measured, Inc
  25. 25. The 2011 Homepage 25 © 2013 Simply Measured, Inc
  26. 26. January, 2011 – Twitter Hits 350 Employees In 2010, Twitter saw incredible growth. On December 15th, Costolo blogged that the company had grown and they would start off the new year with 350 employees. 26 © 2013 Simply Measured, Inc
  27. 27. September, 2011 – 100 Million Active Users 27 © 2013 Simply Measured, Inc
  28. 28. December 9th, 2011 – “Castle in the Sky” Sets a New TPS Record The Japanese TV screening of the film “Castle in the Sky” set a new TPS record at the end of 2011, a defining moment in Twitter’s international presence. 28 © 2013 Simply Measured, Inc
  29. 29. The 2012 Homepage 29 © 2013 Simply Measured, Inc
  30. 30. June, 2012 – Twitter Hits 800 Employees When the summer of 2012 hit, Twitter had 800 employees and showed no signs of slowing down. 30 © 2013 Simply Measured, Inc
  31. 31. June 5th, 2012 – Another New Logo 31 © 2013 Simply Measured, Inc
  32. 32. November 6th, 2012 – The Most Popular Tweet of All Time Upon winning the re-election, the Obama administration tweeted this photograph. This would soon become the most popular tweet of all time. 32 © 2013 Simply Measured, Inc
  33. 33. December 9th, 2012 – Euro Final Sets 2012 TPS Record When Spain scored its fourth goal in the Euro 2012 final, users sent more than 15,000 TPS, setting the 2012 record. 33 © 2013 Simply Measured, Inc
  34. 34. December 12th, 2012 – A New Voice Pope Benedict becomes the first pope to ever join Twitter. He now has 3,189,677 followers and 188 tweets. 34 © 2013 Simply Measured, Inc
  35. 35. The 2013 Homepage 35 © 2013 Simply Measured, Inc
  36. 36. January, 2013 – Over 200 Million Active Users Since September 2011, Twitter has doubled their active users. To start of 2013, Twitter had over 200 million active users. 36 © 2013 Simply Measured, Inc
  37. 37. January 24th, 2013 – Twitter Introduces Vine Although Twitter bought Vine in 2012, the app didn’t debut in tweets until January 2013. This new video integration put the pressure on Instagram, who debuted their video feature in June. 37 © 2013 Simply Measured, Inc
  38. 38. August 23rd, 2013 – “Castle in the Sky” Sets a New TPS Record… AGAIN! Okay, I have to see this movie. In 2011, a “Castle in the Sky” screening set a TPS record of 25,088. However, in 2013, a screening of this movie set ANOTHER TPS record with 143,199 tweets per second. This drastic increase is indicative of Twitter’s insane growth. 38 © 2013 Simply Measured, Inc
  39. 39. November 7th, 2013 – Twitter Goes Public On November 7th, Twitter became a publically traded company. Twitter shares soared past their starting stock price of $26, peaking at $50 per share and closing at $44.90. The company is currently valued at over $25 billion. 39 © 2013 Simply Measured, Inc
  40. 40. November 7th, 2013 – Twitter Goes Public On Twitter’s opening day, mentions of the IPO peaked over 5,000, after the stock price reached nearly $50 / share. 40 © 2013 Simply Measured, Inc
  41. 41. Twitter’s evolution from 2006 until today is nothing short of remarkable. Looking forward to 2014, we can expect to see Twitter continue to engage, advertise, and expand. What do you think Twitter will do next?
  42. 42. Thank You! For More Social Media Analysis, follow us on Twitter at @simplymeasured.
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