10 Leading Brands on Instagram


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In our most recent study, we analyzed how Interbrand Top 100 companies were performing on Instagram. Here, we're taking a hard look at the tactics, creativity and engagement behind the top 10.

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10 Leading Brands on Instagram

  1. 1. 10 Leading Brands on Instagram
  2. 2. 10 Leading Brands on Instagram In our recent study, we analyzed how Interbrand Top 100 companies were engaging on Instagram over a 3 month period. These 10 brands had the most impressive audience size, creativity and engagement. 2 © 2013 Simply Measured, Inc
  3. 3. Top Interbrand Companies Driving Engagement 3 © 2013 Simply Measured, Inc
  4. 4. No. 1: Mercedes-Benz Engagement Per Post: 23,451 Total Posts: 397 Audience Size: 464,804 Mercedes-Benz’s Instagram is fierce. Whether they’re showcasing a new model, steering wheel or feature, their photos never disappoint. With such a dedicated and loyal audience, it comes as no surprise that Mercedes-Benz is the most engaging brand on Instagram. 4 © 2013 Simply Measured, Inc
  5. 5. No. 2: MTV Engagement Per Post: 22,176 Total Posts: 333 Audience Size: 1,720,102 MTV gives their fans an inside-look into the lives and personalities of celebrities. After taking their audience behind the scenes, their fans are rewarding them on Instagram with an insane number of likes and comments. 5 © 2013 Simply Measured, Inc
  6. 6. No. 3: BMW Engagement Per Post: 32,372 Total Posts: 140 Audience Size: 601,856 BMW’s fan base on Instagram is enthusiastic, passionate and engaged. Whether they’re highlighting their cars, their features or two lion cubs, BMW delivers the stunning visuals their fans crave. 6 © 2013 Simply Measured, Inc
  7. 7. No. 4: Nike Engagement per Post: 106,161 Total Posts: 27 Audience Size: 601,856 On Instagram, Nike promotes an active and healthy lifestyle. Not only do their photos show off their product, but they also motivate their audience. Whether its explicit or not, all of their photos seem to subliminally say, “Just Do It.” 7 © 2013 Simply Measured, Inc
  8. 8. No. 5: Audi Engagement per Post: 25,269 Total Posts: 97 Audience Size: 600,555 Whether it’s behind a white picket fence, in a picturesque driveway or above a gorgeous coastline, Audi manages to capture their cars’ beauty. By displaying their sleek new products and style, Audi consistently gives their fans exactly what they want. 8 © 2013 Simply Measured, Inc
  9. 9. No. 6: Starbucks Engagement per Post: 59,675 Total Posts: 40 Audience Size: 1,662,568 On Instagram, Starbucks doesn’t appear to be selling coffee, they’re selling a lifestyle. Their feed is packed with warm, happy and positive photos, channeling the spirit of their brand. By doing so, Starbucks manages to channel and engage a massive audience. 9 © 2013 Simply Measured, Inc
  10. 10. No. 7: Tiffany & Co. Engagement per Post: 28,135 Total Posts: 76 Audience Size: 877,979 Tiffany & Co. keeps it simple, focusing on the intricacies and beauty of their diamonds. By letting the rings, earing and necklaces speak for themselves, Tiffany & Co. sets the standard for jewelry on Instagram. 10 © 2013 Simply Measured, Inc
  11. 11. No. 8: Ralph Lauren Engagement per Post: 9,137 Total Posts: 231 Audience Size: 467,323 Ralph Lauren knows exactly what to give their audience. In most cases, their clothes come second to the setting. Whether their Instagram photo is snapped in Paris, on the red carpet, or at a game of billiards, Ralph Lauren strives to be the ultimate expression of luxury. 11 © 2013 Simply Measured, Inc
  12. 12. No. 9: Adidas Engagement per Post: 19,962 Total Posts: 77 Audience Size: 1,083,957 On Instagram, Adidas puts all their bright colors, retro-throwbacks and fresh designs under a microscope. Their images resonate with fans, because of their ability to channel the energy and spunk behind the Adidas brand. 12 © 2013 Simply Measured, Inc
  13. 13. No. 10: Louis Vuitton Engagement per Post: 26,922 Total Posts: 49 Audience Size: 963,370 Scrolling through Louis Vuitton’s Instagram feels like a fashion-show experience. By tapping into their audience’s desire for luxury, Louis Vuitton tailors all of their images to near perfection and their fans are certainly grateful. 13 © 2013 Simply Measured, Inc
  14. 14. Thank You! For More Social Media Analysis, follow @SimplyMeasured on Twitter