Luxury Brands on Instagram

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A look at five of the top luxury brands in the world, and how they're using Instagram.

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Luxury Brands on Instagram

  1. 1. How Top Luxury Brands Use Instagram
  2. 2. © 2013 Simply Measured, Inc5 Top Luxury Brands Winning With Instagram2Of the Interbrand 100 Companies using Instagram, luxury brandsare some of the best, and these five are at the top of the list.
  3. 3. How Much Better Are They?
  4. 4. © 2013 Simply Measured, IncDriving Engagement: Luxury Brands Do It Right467% of Interbrand 100 Companiesuse Instagram, averaging 5,603likes and comments per photo.The top 5 luxury brands from thelist average over 2X thatengagement, seeing 11,566 likesand shares per photo.
  5. 5. © 2013 Simply Measured, IncSharing the WealthOf the 330 photos these five luxury brands posted to Instagramover the last 60 days, 100% were shared to Facebook.Those 330 photos saw twice the average Facebook engagementof the Interbrand benchmark.5
  6. 6. What Are They Doing Differently?
  7. 7. © 2013 Simply Measured, IncHigh Quality PhotosBy using images from advertising and catalog collateral, thesetop luxury brands keep editing within Instagram to a minimum.7
  8. 8. © 2013 Simply Measured, IncUnfiltered: Painting a Clear PictureOnly 19% of the photos posted by top luxury brands are filtered,compared to the 40% benchmark by all top brands.8
  9. 9. © 2013 Simply Measured, IncUnfiltered: Painting a Clear PictureOf the photos that have used filters, top luxury brands use the“Lo-fi” filter twice as often as any other.9
  10. 10. INSTAGRAM: The Top 5 Luxury BrandsBy The Numbers
  11. 11. © 2013 Simply Measured, IncNo. 1: Burberry11Audience: 828,274Total Photos: 807Total Engagement: 517,853
  12. 12. © 2013 Simply Measured, IncNo. 2: Gucci12Audience: 603,461Total Photos: 254Total Engagement: 682,553
  13. 13. © 2013 Simply Measured, IncNo. 3: Tiffany & Co.13Audience: 577,077Total Photos: 359Total Engagement: 1,652,593
  14. 14. © 2013 Simply Measured, IncNo. 4: Ralph Lauren14Audience: 226,343Total Photos: 604Total Engagement: 922,523
  15. 15. © 2013 Simply Measured, IncNo. 5: Prada15Audience: 56,593Total Photos: 72Total Engagement: 41,345
  16. 16. Thank You!For More Social Media Analysis,follow @SimplyMeasured on Twitter

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