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Does Facebook Timeline Work?

by on Mar 28, 2012

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On February 29, 2012 Facebook announced the upgrade that brands had been eagerly waiting for: Timeline. As with all major Facebook launches, marketers had big expectations. Facebook promised that ...

On February 29, 2012 Facebook announced the upgrade that brands had been eagerly waiting for: Timeline. As with all major Facebook launches, marketers had big expectations. Facebook promised that Timeline would help “showcase brand’s unique stories and identities” and improve how consumers interact and engage with their favorite brands.

This study aims to measure the real impact of this change by analyzing the Facebook Fan Pages of 15 early adopters from a variety of industries.

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  • dannydenhard Danny Denhard, Consultant at dannydenhard.com This is a great deck - really good insight into why the switch over is happening, I have recently been apart of a project in preparation to the timeline switch over and really looking forward to the new timeline for brands 2 years ago
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Does Facebook Timeline Work? Does Facebook Timeline Work? Presentation Transcript