Does Facebook Timeline Work?

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On February 29, 2012 Facebook announced the upgrade that brands had been eagerly waiting for: Timeline. As with all major Facebook launches, marketers had big expectations. Facebook promised that …

On February 29, 2012 Facebook announced the upgrade that brands had been eagerly waiting for: Timeline. As with all major Facebook launches, marketers had big expectations. Facebook promised that Timeline would help “showcase brand’s unique stories and identities” and improve how consumers interact and engage with their favorite brands.

This study aims to measure the real impact of this change by analyzing the Facebook Fan Pages of 15 early adopters from a variety of industries.

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  • 1. Facebook Timeline: Does it Work? A Study by:©2012 / http://simplymeasured.com / @simplymeasured
  • 2. Yes!(Engagement is Up)
  • 3. For our study we focused onthese early adopters:
  • 4. The Initial ResultsAre Impressive…
  • 5. Brands Get 46% More Engagement Per Post With Timeline:Based on Facebook Fan Pages of 15 early adopters, comparing engagementrates before and after Timeline was implemented for these pages.
  • 6. The Impact of Facebook Timeline Average Engagement Per Post Fan Engagement Rate (Annualized) +46% 2,441 +14% 16% 14% 1,672 Before Timeline Since Timeline Before Timeline Launch Timeline Launch Since Launch Launch
  • 7. MultimediaContent Drives Engagement
  • 8. Content Engagement By Post Type Pre-Timeline Post-Timeline 4,000 3,500 3,380 3,089 3,000Likes + Comments Per Post 2,500 2,317 2,214 2,073 2,000 1,608 1,500 1,000 800 624 500 0 Link Photo Video Status
  • 9. Who Is Doing It Best?
  • 10. Content Engagement Up 161%
  • 11. Content Engagement Up 156%
  • 12. Content Engagement Up 83%
  • 13. Content Engagement Up 70%
  • 14. Content Engagement Up 52%
  • 15. Content Engagement Up 38%
  • 16. Content Engagement Up 36%
  • 17. Content Engagement Up 27%
  • 18. Content Engagement Up 26%
  • 19. Content Engagement Up 26%
  • 20. Want More Info? Check out theComplete Study
  • 21. You Can Also…1. Learn more about Simply Measured2. Find us on Twitter3. Sign up for a Free Trial of Simply Measured