You’ve probably noticed that Facebook Organic Reach has dramatically declined in the last few months due to changes in the Facebook algorithm.
Beyond Reach, there are several metrics that Facebook Insights doesn’t show Page managers, which are key to measuring organic performance.
This presentation accompanies a webinar that covered the critical metrics that you should benchmark and track to fully understand changes on your Page’s organic performance.
In the webinar we discuss:
How to measure Paid vs. Organic Reach
Tips for boosting Organic Reach for your brand
How paid ad spend impacts organic performance
Which metrics you should monitor on an ongoing basis
To watch the full webinar including the Q&A part, visit http://simplymeasured.com/blog/2014/05/01/beyond-reach-facebook-webinar/