5 Top Brands Winning With Tumblr
© 2013 Simply Measured, Inc
5 Top Brands Winning With Tumblr
2
In our study of the Interbrand Top 100 Brands on Tumblr, th...
© 2013 Simply Measured, Inc
On Tumblr, brand posts can be reblogged by other users and shared with their
audiences. This m...
5 Top Brands Ranked by Tumblr Reblogs:
What’s causing brand content to get reblogged?
© 2013 Simply Measured, Inc
No. 1: Sprite
5
Despite only a few posts, Sprite led
in reblogs due to one interactive
post (b...
© 2013 Simply Measured, Inc
No. 2: MTV
6
MTV posts frequently. A steady
stream of popular content makes
it more likely tha...
© 2013 Simply Measured, Inc
No. 3: Disney
7
*Data for study period (7/5 – 8/4/2013)
Disney’s content is visual by
nature a...
© 2013 Simply Measured, Inc
No. 4: Tiffany & Co.
8
Posts by Tiffany & Co. exude
class, that users want to own
and associat...
© 2013 Simply Measured, Inc
No. 5: Ralph Lauren
9
Ralph Lauren’s top post (below)
shared its values. Reblogs of
the post d...
Thank You!
For More Social Media Analysis,
follow @SimplyMeasured on Twitter,
or Find Us on Facebook
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5 Top Brands Winning With Tumblr

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This slideshare showcases 5 of the best performing brands from our recent Tumblr study. See what they're doing to drive success on the channel.

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5 Top Brands Winning With Tumblr

  1. 1. 5 Top Brands Winning With Tumblr
  2. 2. © 2013 Simply Measured, Inc 5 Top Brands Winning With Tumblr 2 In our study of the Interbrand Top 100 Brands on Tumblr, these five brands had their posts reblogged (reposted by others) the most. So we looked at what made their content so successful.
  3. 3. © 2013 Simply Measured, Inc On Tumblr, brand posts can be reblogged by other users and shared with their audiences. This means that brand content can continue to be recirculated. 29% of all reblogs took place on posts made more than 30 days earlier. Potential For Content Distribution 3 *Data for reblogs of Interbrand 100 Brand posts between 7/5 – 8/4/2013
  4. 4. 5 Top Brands Ranked by Tumblr Reblogs: What’s causing brand content to get reblogged?
  5. 5. © 2013 Simply Measured, Inc No. 1: Sprite 5 Despite only a few posts, Sprite led in reblogs due to one interactive post (below) that was reblogged long after it was originally posted. *Data for study period (7/5 – 8/4/2013)
  6. 6. © 2013 Simply Measured, Inc No. 2: MTV 6 MTV posts frequently. A steady stream of popular content makes it more likely that some of its posts will continue to get shared. *Data for study period (7/5 – 8/4/2013)
  7. 7. © 2013 Simply Measured, Inc No. 3: Disney 7 *Data for study period (7/5 – 8/4/2013) Disney’s content is visual by nature and its characters are timeless, an excellent recipe for getting content reblogged.
  8. 8. © 2013 Simply Measured, Inc No. 4: Tiffany & Co. 8 Posts by Tiffany & Co. exude class, that users want to own and associate themselves with. If anything, it should post more. *Data for study period (7/5 – 8/4/2013)
  9. 9. © 2013 Simply Measured, Inc No. 5: Ralph Lauren 9 Ralph Lauren’s top post (below) shared its values. Reblogs of the post demonstrate that users are often eager to share brand values. *Data for study period (7/5 – 8/4/2013)
  10. 10. Thank You! For More Social Media Analysis, follow @SimplyMeasured on Twitter, or Find Us on Facebook

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