5 Effective Tactics For Facebook Hashtags

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We analyzed the most successful brand posts, to identify which tactics are driving engagement. See how brands are making the most of Facebook hashtags.

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5 Effective Tactics For Facebook Hashtags

  1. 1. 5 Effective Tactics for Facebook Hashtags
  2. 2. © 2013 Simply Measured, Inc Hashtag Usage Among Top Brands 2 In our recent study of the Interbrand Top 100 brands on Facebook, we analyzed brand adoption of Facebook hashtags. By the end of June, hashtag usage had increased to nearly 20% of all posts. However, hashtags in brand posts did not yet appear to be driving additional engagement. *Stats reflect data between June 20 - June 30th
  3. 3. © 2013 Simply Measured, Inc Brands With Effective Hashtag Tactics 3 Although hashtags have not yet proven to consistently drive additional engagement, these brands have already demonstrated examples of effective Facebook tactics.
  4. 4. © 2013 Simply Measured, Inc No. 1: Cross-Channel Campaign Promotion 4 #PassionProject Ex. Post Engagement: 10,362 Brand Average: 1,689 Engagement Factor: 6.1x AVG American Express is creating awareness for its #PassionProject campaign by using the same hashtag on Facebook, Twitter, and Instagram. This makes campaign content discoverable across networks.
  5. 5. © 2013 Simply Measured, Inc No. 2: Seasonal Hashtags for Seasonal Products 5 #Summer Ex. Post Engagement: 9,038 Brand Average: 1,571 Engagement Factor: 5.7x AVG Seasonal hashtags present an opportunity for brands like Moët & Chandon to promote #Summer products by tapping into a broad topic. Countless brands are already promoting products with direct links to buy.
  6. 6. © 2013 Simply Measured, Inc No. 3: News Jacking, It’s Not Just for Twitter 6 #Wimbledon Ex. Post Engagement: 1,088 Brand Average: 168 Engagement Factor: 6.4x AVG Brands can use Facebook hashtags to create awareness for their pages by tapping into event discussion and providing valuable content. Recently Credit Suisse used #Wimbledon to highlight its player sponsorship.
  7. 7. © 2013 Simply Measured, Inc No. 4: Use Already Popular Hashtags 7 #ManiMonday Ex. Post Engagement: 3,387 Brand Average: 1,012 Engagement Factor: 3.3x AVG Popular hashtags on other networks can be extended to Facebook. Context has already been created for many popular tags on Twitter, Tumblr, and Instagram. One example is cosmetics brands’ use of #ManiMonday.
  8. 8. © 2013 Simply Measured, Inc No. 5: Leverage Your Largest Audience 8 #BeyInspired Ex. Post Engagement: 8,171 Brand Average: 4,924 Engagement Factor: 1.7x AVG MTV has shown how brands can use Facebook hashtags to run integrated contests and promotions to encourage fans, their largest social audience, to participate on other networks like Twitter, Tumblr and Instagram.
  9. 9. Thank You! For More Social Media Analysis, follow @SimplyMeasured on Twitter

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