3 Social Media Myths


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A presentation Simply Measured's Jeff Gibb gave at M Booth in NYC for the Association of National Advertisers

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3 Social Media Myths

  1. 1. Social Media Analytics, from Data to Deliverables Association of Nation Advertisers: Measuring Social Media Success September 6th, 2013 Hosted by M Booth
  2. 2. © 2013 Simply Measured, Inc Measure all your social media channels in one place Analyze the performance of your social profiles with our suite of out-of-the-box reports, built by our team of industry-acclaimed social media analysts. 2 Facebook Twitter Instagram Google Analytics Vine Google Plus YouTube Klout Monitored Keywords Tumblr Linkedin Pinterest (Beta)
  3. 3. © 2013 Simply Measured, Inc Reporting Made Easy Save time with Presentation-ready Reports • Anyone on your team can quickly generate beautiful reports with a single click. • Schedule reports to be sent to your manager or team on regular intervals 3 Take Your Analysis Beyond the Excel CSV Export Simply Measured offers the flexibility to access report data and edit individual reports with fully functional charts, graphs, and data tabs.
  4. 4. © 2013 Simply Measured, Inc Our customers are Fortune 500 brands, top digital agencies, and forward thinking SMBs. Ask around and you’ll find a lot of happy customers out there... 4 Customers include: Certified Partners: You might have seen us here: Twitter Certified Product Facebook Preferred Marketing Developer Tumblr A-List Partner Trusted by more than 60,000 users worldwide
  5. 5. Using Data to Dispel 3 Social Media Myths Presenter: Jeff Gibb - Account Executive at Simply Measured - Background in Marketing and making sense of large data - Below average ping pong player
  6. 6. © 2013 Simply Measured, Inc Before We Begin • The following examples use data collected by Simply Measured • All data shown is publically available information • Brands used in this presentation are examples from the Interbrand 100, which ranks top brands based on factors that include financials, brand strength and role of brand 6
  7. 7. © 2013 Simply Measured, Inc Myth #1 7 Forget the recommendations, whitepapers and quotes about the science of timing social media posts. There is no optimal time to post on social media. Every industry and brand will have their own “best time.”
  8. 8. © 2013 Simply Measured, Inc Top Time/Day for Engagement Testing is the key to timing! Post consistently for several weeks, then analyze the results. Change a variable and test again. Rinse & repeat. 8
  9. 9. © 2013 Simply Measured, Inc Myth #2 9 Automotive brands are driving impressive engagement levels, not by having larger audiences than other brands, but by posting more of the content that their fans love to engage with.
  10. 10. © 2013 Simply Measured, Inc The Automotive Industry 10 Top Auto Brands on Facebook • Of the Interbrand 100, five of the top ten most engaging brands are from the automotive industry . • Engagement Rates for automotive brands are 2x the average in the Interbrand 100.
  11. 11. © 2013 Simply Measured, Inc Competitive Landscape – Auto Industry 11
  12. 12. © 2013 Simply Measured, Inc Auto Industry vs. Interbrand 100 12
  13. 13. © 2013 Simply Measured, Inc Visual Content = 94% of Brand Posts 13 Significantly higher than the 80% average of the Interbrand 100
  14. 14. © 2013 Simply Measured, Inc Myth #3 14 Instagram is the first platform where brands* have seen video consistently gain more engagement on videos than photos *This is not a trend across all brands, but we’ll look at a few doing it right
  15. 15. © 2013 Simply Measured, Inc Instagram: What you need to know 15 • 67% of the Interbrand 100 are active • As of May ‘13, the collective audience of the 76 brands on Pinterest was under 500,000, while Instagram’s 67 companies weighed in with over 7 million followers.
  16. 16. © 2013 Simply Measured, Inc Instagram Adoption 16
  17. 17. © 2013 Simply Measured, Inc Lululemon Crushes Instagram Video 17 Lululemon’s videos bring in 2x the engagement of photos
  18. 18. © 2013 Simply Measured, Inc General Electric Succeeds Across Platforms 18 General Electric’s Instagram videos bring in 5x the engagement of Instagram photos on Facebook
  19. 19. © 2013 Simply Measured, Inc Less Engaging Videos 19 American Eagle’s Instagram videos were much less engaging. Pro Tip: Be thoughtful about your video posts. If it’s not great, don’t post.
  20. 20. © 2013 Simply Measured, Inc There you are! 20
  21. 21. Questions about anything? - Data shown today - Simply Measured - Social Analytics (trends or tools)
  22. 22. Connect @simplymeasured www.simplymeasured.com/blog @jeffgibb jgibb@simplymeasured.com