10 Top Brands Driving Engagement on LinkedIn

4,973 views
5,017 views

Published on

Of the Interbrand Top 100 Companies using LinkedIn, these brands are driving the most engagement. Their company pages are about more than just job opportunities.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,973
On SlideShare
0
From Embeds
0
Number of Embeds
3,476
Actions
Shares
0
Downloads
39
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

10 Top Brands Driving Engagement on LinkedIn

  1. 1. 10 Top Brands Driving Engagement on LinkedIn
  2. 2. © 2013 Simply Measured, Inc How Top Brands Are Using LinkedIn 2 88% 78% 55% 40% 19% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Brands with Company Accounts Brands that posted a job Brands that posted an update Share 1+ update per week Share 5+ updates per week %ofInterbrand100Brands Top Brands LinkedIn Activity *Stats for 1 month of data on the Top 100 Brands Of the Interbrand Top 100 Brands, 88% have LinkedIn company accounts. Most use LinkedIn for recruiting; 78% shared job postings. However, 55% of brands are also using LinkedIn to share company updates to drive engagement on company pages.
  3. 3. © 2013 Simply Measured, Inc Top Brands Driving Engagement on LinkedIn 3 Of the Top 100 companies using LinkedIn, these brands are driving the most engagement. Their company pages are about more than just job opportunities.
  4. 4. LinkedIn: How Are Top Brands Connecting?
  5. 5. © 2013 Simply Measured, Inc No. 1: IBM 5 Total Engagement: 6,052 IBM shares relevant industry articles to engage computing professionals.
  6. 6. © 2013 Simply Measured, Inc No. 2: GE 6 Total Engagement: 4,966 GE consistently provides engaging visual content for to connect with users.
  7. 7. © 2013 Simply Measured, Inc No. 3: Microsoft 7 Total Engagement: 4,705 Microsoft engages users with product marketing and recruiting content.
  8. 8. © 2013 Simply Measured, Inc No. 4: ĽORÉAL Paris 8 Total Engagement: 3,445 ĽORÉAL makes marketing the brand its primary focus, rather than recruiting.
  9. 9. © 2013 Simply Measured, Inc No. 5: SIEMENS 9 Total Engagement: 3,108 Siemens highlighting how its technologies are used worldwide to excite tech professionals.
  10. 10. © 2013 Simply Measured, Inc No. 6: HP 10 Total Engagement: 2,870 HP shares product updates and career development content targeted at IT pros.
  11. 11. © 2013 Simply Measured, Inc No. 7: Disney 11 Total Engagement: 2,749 Fun, brand related content performs best for Disney, but the main focus is recruiting.
  12. 12. © 2013 Simply Measured, Inc No. 8: Citibank 12 Total Engagement: 2,136 Citi caters to job seekers by sharing career development info, and financial news.
  13. 13. © 2013 Simply Measured, Inc No. 9: Oracle 13 Total Engagement: 1,973 Oracle promotes its online communities & professional business solutions.
  14. 14. © 2013 Simply Measured, Inc No. 10: Nike 14 Total Engagement: 1,552 Nike seeks to draw talent by sharing how its building the brand and its latest products.
  15. 15. Thank You! For More Social Media Analysis, follow @SimplyMeasured on Twitter

×