The 10 Most Engaging Brands from Our Twitter Study


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In our recent Twitter study, we analyzed how Interbrand Top 100 companies were performing on Twitter. Here we take a hard look at the content & strategy that make these brands great.

Published in: Marketing, Technology, Business

The 10 Most Engaging Brands from Our Twitter Study

  1. 1. The 10 Most Engaging Brands from Our Twitter Study
  2. 2. Comparing The Best Of The Best In our latest study, we took a look at the Interbrand 100’s presence on Twitter in Q4 of 2013. We looked at the 10 brands with the highest total engagement and dove deeper into the strategy that makes them great. 2 © 2013 Simply Measured, Inc
  3. 3. The 10 Most Engaging Brands from Our Twitter Study
  4. 4. The 10 Most Engaging Brands from Our Twitter Study 4 © 2013 Simply Measured, Inc
  5. 5. No. 1: eBay Total Engagement: 1,651,877 Followers: 295,596 Total Tweets: 1,652 *Stats from Q4 of 2013 Out of all the impressive brands in the top 10, eBay had the highest amount of total engagement. Why? Maybe it’s that they have a very attentive fan base, or people just love deals or that they’re very good at content creation. 5 © 2013 Simply Measured, Inc
  6. 6. No. 2: MTV Total Engagement: 1,392,274 Followers: 10,284,879 Total Tweets: 3,981 *Stats from Q4 of 2013 MTV’s visual content, geared toward their young fan base, has propelled them into becoming one of the most engaging brands on Twitter. Although MTV may have come in 2nd place for total engagement, they have the most followers out of any brand in the top 10. 6 © 2013 Simply Measured, Inc
  7. 7. No. 3: Amazon Total Engagement: 1,161,673 Followers: 882,550 Total Tweets: 272 *Stats from Q4 of 2013 Amazon’s ability to crack the top 3 most engaging brands on Twitter is a testament to the content they choose to share. Amazon only sent out 4 @Replies in Q4 of 2013, but their audience base clearly isn’t too concerned! 7 © 2013 Simply Measured, Inc
  8. 8. No. 4: Starbucks Total Engagement: 985,500 Followers: 5,527,769 Total Tweets: 1,179 *Stats from Q4 of 2013 Starbucks, a social media great, landing on this list is no surprise. Starbuck’s gives their followers great content, and often asking for nothing in return. Only 15% of their Tweets include links. 8 © 2013 Simply Measured, Inc
  9. 9. No. 5: McDonalds Total Engagement: 493,488 Followers: 2,077,556 Total Tweets: 2,087 *Stats from Q4 of 2013 McDonald’s does a great job at tapping into people’s everyday lives by highlighting holidays, current events and pop culture trends. Clearly, McDonald’s fan base is lovin’ it. 9 © 2013 Simply Measured, Inc
  10. 10. No. 6: Nintendo Total Engagement: 387,894 Followers: 562,532 Total Tweets: 608 *Stats from Q4 of 2013 Nintendo engages their audience by showcasing the hottest games, deals and trends. Additionally, since their audience is tech-savvy, they’re also more likely to be on Twitter and engaging with this brand. 10 © 2013 Simply Measured, Inc
  11. 11. No. 7: Pizza Hut Total Engagement: 383,985 Followers: 673,808 Total Tweets: 34,029 *Stats from Q4 of 2013 Pizza Hut talks to their fans. They send, by far and away, the most @Replies and Tweets than any other brand in the top 10. Although their audience size is smaller than most of the other brands on this list, their fans certainly enjoy the personal attention. Oh, and their Tweets are also hilarious. 11 © 2013 Simply Measured, Inc
  12. 12. No. 8: Google Total Engagement: 369,384 Followers: 7,798,946 Total Tweets: 424 *Stats from Q4 of 2013 Google’s advantage is that they can pretty much Tweet about anything. From snow storm tips to the Grammys, Google provides rich, fun, and useful content that everybody enjoys and engages with. 12 © 2013 Simply Measured, Inc
  13. 13. No. 9: Disney Total Engagement: 365,896 Followers: 3,427,949 Total Tweets: 139 *Stats from Q4 of 2013 Disney does a great job at curating content their fans care about. Whether it’s a Beauty & The Beast #TBT or a question about their latest movie, Disney’s content is what Disney fans care about. Disney made the top 10 despite sending only 1 @Reply in Q4 of 2013. 13 © 2013 Simply Measured, Inc
  14. 14. No. 10: Nokia Total Engagement: 300,862 Followers: 1,164,052 Total Tweets: 2,515 *Stats from Q4 of 2013 Nokia engages their audience by showcasing their products with visual content in their Tweets. But, as an electronics brand, Nokia probably has a similar advantage as Nintendo. Techies loves Twitter! 14 © 2013 Simply Measured, Inc
  15. 15. For more, check out our full Twitter study. These 10 brands do an excellent job at connecting with their audience on Twitter. Click here to learn more about these top brands and more in our full Twitter study. 15 © 2013 Simply Measured, Inc
  16. 16. Thank You! For More Social Media Analysis, find us on Twitter at @SimplyMeasured.
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