The Side-effect Solutions


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There's a special type of problem where direct solutions are not the most effective solutions. A side-effect solution is a solution that is meant to solve another problem but happens to solve your problem as a side-effect.

How do I identify these problems and find solutions for them?

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The Side-effect Solutions

  1. 1. The Side-effect Solutions by JT
  2. 2. Survey on you Online dating stats: Active users? Dates? Marriages? Think it's lame? Think users are desperate? Hesitant to tell others? Tell strangers you're single and looking? You are a bad data sample.
  3. 3. The problem with dating sites is... ...they are called dating sites.
  4. 4. <ul><li>Opposite of how people date in real life. </li></ul><ul><li>Any effort makes you look desperate. </li></ul><ul><li>Second to an off-line date </li></ul><ul><li>They want to keep you single </li></ul><ul><li>I'm not saying online dating will never work. </li></ul>
  5. 5. The point There's a special type of problems, where the direct solutions are not the most effective solutions. &quot;The itch problem&quot;
  6. 6. A Side-effect Solution
  7. 7. Examples
  8. 8. Networking Old solution: &quot;Networking&quot; events Fail: Douche bags New solution: Events with other purposes People will network.
  9. 9. Dating Old solution: Bars, single events, dating sites Fail: Douche bags, not &quot;sexy&quot;, &quot;magical&quot; New solution: Concerts, classes, bookstores People will flirt.
  10. 10. Advertising Old solution: Commercials in your face Fail: Intrusive, not relevant, desensiting New solution: Search, blog affiliated ads People will buy.
  11. 11. Welfare Old solution: Money Fail: Dependency New solution: Education, transit, internet People will earn.
  12. 12. Hiring Old solution: Job ads Fail: Unskilled applicants New solution: Contests (Netflix)‏ People will work.
  13. 13. And many more... <ul><li>Teaching </li></ul><ul><li>Health care </li></ul><ul><li>Credits and loans </li></ul><ul><li>College admission </li></ul><ul><li>Recycling </li></ul><ul><li>Social movements </li></ul><ul><li>Any kind of user interface </li></ul>
  14. 14. How do I find side-effect solutions? There's no magical formula.
  15. 15. Strategies Step 1: Recognize the itch
  16. 16. Recognize the itch <ul><li>Direct solution is not working (easy)‏ </li></ul><ul><li>Direct solution is working, but not well (hard)‏ </li></ul><ul><li>Solution has internal conflicts </li></ul><ul><li>The problem is related to other problems in which the solution do not solve. </li></ul>
  17. 17. Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions
  18. 18. Brainstorm for solutions <ul><li>Situations where the problem doesn't exist </li></ul><ul><li>Parallel problems, how to solve them </li></ul><ul><li>Break it down </li></ul><ul><li>Exaggerate, examine and isolate </li></ul><ul><li>Or something complete different </li></ul>
  19. 19. Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions Step 3: Apply, rinse and repeat
  20. 20. Game with a purpose (‏ Side-effect solutions in real action. Founded by: Luis von Ahn (CMU)‏ Google talk: search for &quot;human computation&quot; JT is not affiliated with this project.
  21. 21. That's all. JT Web developer / Entrepreneur (slides, email)‏ Questions? Or brainstorm?