The Side Effect Solutions
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The Side Effect Solutions

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The "itch" problem is a problem where direct solutions are ineffective. (The more you scratch it, the worse it gets.) ...

The "itch" problem is a problem where direct solutions are ineffective. (The more you scratch it, the worse it gets.)

A side-effect solution is a solution that is meant to solve another problem but happens to solve yours too as a side effect.

How do I identify this kind of problems and find side-effect solutions for them?

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    The Side Effect Solutions The Side Effect Solutions Presentation Transcript

    • The Side-effect Solutions by JT
    • Survey on you Online dating stats: Active users? Dates? Marriages? Think it's lame? Think users are desperate? Hesitant to tell others? Tell strangers you're single and looking? You are a bad data sample.
    • The problem with dating sites is... ...they are called dating sites.
      • Opposite of how people date in real life.
      • Any effort makes you look desperate.
      • Second to an off-line date
      • They want to keep you single
      • I'm not saying online dating will never work.
    • The point There's a special type of problems, where the direct solutions are not the most effective solutions. "The itch problem"
    • A Side-effect Solution
    • Examples
    • Networking Old solution: "Networking" events Fail: Douche bags New solution: Events with other purposes People will network.
    • Dating Old solution: Bars, single events, dating sites Fail: Douche bags, not "sexy", "magical" New solution: Concerts, classes, bookstores People will flirt.
    • Advertising Old solution: Commercials in your face Fail: Intrusive, not relevant, desensiting New solution: Search, blog affiliated ads People will buy.
    • Welfare Old solution: Money Fail: Dependency New solution: Education, transit, internet People will earn.
    • Hiring Old solution: Job ads Fail: Unskilled applicants New solution: Contests (Netflix)‏ People will work.
    • And many more...
      • Teaching
      • Health care
      • Credits and loans
      • College admission
      • Recycling
      • Social movements
      • Any kind of user interface
    • How do I find side-effect solutions? There's no magical formula.
    • Strategies Step 1: Recognize the itch
    • Recognize the itch
      • Direct solution is not working (easy)‏
      • Direct solution is working, but not well (hard)‏
      • Solution has internal conflicts
      • The problem is related to other problems in which the solution do not solve.
    • Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions
    • Brainstorm for solutions
      • Situations where the problem doesn't exist
      • Parallel problems, how to solve them
      • Break it down
      • Exaggerate, examine and isolate
      • Or something complete different
    • Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions Step 3: Apply, rinse and repeat
    • Game with a purpose (gwap.com)‏ Side-effect solutions in real action. Founded by: Luis von Ahn (CMU)‏ Google talk: search for "human computation" JT is not affiliated with this project.
    • That's all. JT Web developer / Entrepreneur simplyjt.com (slides, email)‏ Questions? Or brainstorm?