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The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
The Side Effect Solutions
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The Side Effect Solutions

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The "itch" problem is a problem where direct solutions are ineffective. (The more you scratch it, the worse it gets.) …

The "itch" problem is a problem where direct solutions are ineffective. (The more you scratch it, the worse it gets.)

A side-effect solution is a solution that is meant to solve another problem but happens to solve yours too as a side effect.

How do I identify this kind of problems and find side-effect solutions for them?

Published in: Business, Technology
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  • 1. The Side-effect Solutions by JT
  • 2. Survey on you Online dating stats: Active users? Dates? Marriages? Think it's lame? Think users are desperate? Hesitant to tell others? Tell strangers you're single and looking? You are a bad data sample.
  • 3. The problem with dating sites is... ...they are called dating sites.
  • 4. <ul><li>Opposite of how people date in real life. </li></ul><ul><li>Any effort makes you look desperate. </li></ul><ul><li>Second to an off-line date </li></ul><ul><li>They want to keep you single </li></ul><ul><li>I'm not saying online dating will never work. </li></ul>
  • 5. The point There's a special type of problems, where the direct solutions are not the most effective solutions. &quot;The itch problem&quot;
  • 6. A Side-effect Solution
  • 7. Examples
  • 8. Networking Old solution: &quot;Networking&quot; events Fail: Douche bags New solution: Events with other purposes People will network.
  • 9. Dating Old solution: Bars, single events, dating sites Fail: Douche bags, not &quot;sexy&quot;, &quot;magical&quot; New solution: Concerts, classes, bookstores People will flirt.
  • 10. Advertising Old solution: Commercials in your face Fail: Intrusive, not relevant, desensiting New solution: Search, blog affiliated ads People will buy.
  • 11. Welfare Old solution: Money Fail: Dependency New solution: Education, transit, internet People will earn.
  • 12. Hiring Old solution: Job ads Fail: Unskilled applicants New solution: Contests (Netflix)‏ People will work.
  • 13. And many more... <ul><li>Teaching </li></ul><ul><li>Health care </li></ul><ul><li>Credits and loans </li></ul><ul><li>College admission </li></ul><ul><li>Recycling </li></ul><ul><li>Social movements </li></ul><ul><li>Any kind of user interface </li></ul>
  • 14. How do I find side-effect solutions? There's no magical formula.
  • 15. Strategies Step 1: Recognize the itch
  • 16. Recognize the itch <ul><li>Direct solution is not working (easy)‏ </li></ul><ul><li>Direct solution is working, but not well (hard)‏ </li></ul><ul><li>Solution has internal conflicts </li></ul><ul><li>The problem is related to other problems in which the solution do not solve. </li></ul>
  • 17. Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions
  • 18. Brainstorm for solutions <ul><li>Situations where the problem doesn't exist </li></ul><ul><li>Parallel problems, how to solve them </li></ul><ul><li>Break it down </li></ul><ul><li>Exaggerate, examine and isolate </li></ul><ul><li>Or something complete different </li></ul>
  • 19. Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions Step 3: Apply, rinse and repeat
  • 20. Game with a purpose (gwap.com)‏ Side-effect solutions in real action. Founded by: Luis von Ahn (CMU)‏ Google talk: search for &quot;human computation&quot; JT is not affiliated with this project.
  • 21. That's all. JT Web developer / Entrepreneur simplyjt.com (slides, email)‏ Questions? Or brainstorm?

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