TATA

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It's a presentation on Tata Group with SWOT Analysis.

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TATA

  1. 1. A BUSINESS ORGANISATION AND ITS ANALYSIS
  2. 2. • Familiarise With A1 Business Organisation • Explore Various Aspects2 Of Organisation • Conclude Its Current3 Position
  3. 3. • Background• Hierarchy• Products & Services• Marketing Strategies• Current Position
  4. 4. LEADERSHIP WITH TRUST
  5. 5. Businesses Entered Businesses Exited Textiles Printing Cosmetics Pharmaceuticals Insurance Home Hospitality Airlines Air-conditioning Control Systems Entertainment Steel Chemicals Commercial Vehicles Financial Services Drug Discovery Consumer Power International Trade Watches Realty Electronics Property Cement Tea & Coffee Oil Drilling Financial Services Development InformationSoaps and Toiletries Locomotives Telecommunications Technology Passenger Cars Auto-components Retailing
  6. 6. Coffee Mobile Web Access Modem
  7. 7. Small Car Mineral Water
  8. 8. DTH Service Tea Products
  9. 9. GSM Mobile Network Provider Water Purifier
  10. 10. Luxury Car Salt Products
  11. 11. Mid Size Car Luxury Hotels
  12. 12. There Are Two Types Of MarketingStrategies Used For The Marketing OfTATA Nano: Online Marketing Offline Marketing
  13. 13. It Is A Useful Analysis That Takes IntoConsideration Not Only Your OwnBusiness But Your Competitors’ ActivitiesAnd Current Industry Happenings As Well.
  14. 14. StrengthsWeaknessOpportunitiesThreats
  15. 15. •Goodwill Of Brand. •Lack Of Competence.•Existing Dealers & Service Networks. •Lack Of Reliable Technology In•Large Shareholder Base For Capital Automobiles.Needs. •Don’t Have Luxury Car Brand Of Its Own.•••
  16. 16. Sectorwise Operations
  17. 17. 2007 (BSE)
  18. 18. 2008 (BSE)
  19. 19. 2009 (BSE)
  20. 20. 2010 (BSE)
  21. 21. % Share in BSE % Share in BSE
  22. 22. From Our Analysis Of Tata Group We CanConclude That Tata Is A Very Strong ContenderIn Indian As Well As International Market.It Has Built A Very Strong Brand Of Its Own AndWith All The Ups And Down It Has MaintainedIts Status And So It Will Do In Coming Future.It’s A Company To Watch In The Coming Years.
  23. 23. • Wikipedia www.wikipedia.org• Tata Group Official Website www.tata.com• Blogger www.blogger.com• Mayank Dhingra, Business Writer http://mayank.name• The Economist• Fortune 500 www.cnnmoney.com• And Many More…
  24. 24. QUESTIONS?
  25. 25. The major sections of the site are:GallaryGame CommunityWhy Nano?Booking Details BACK
  26. 26. The Various Social Networking Sites Used:BlogOrkutFacebookYouTube
  27. 27. Orkut Is One Of The Most Popular Social Networking Platforms In India.Theres A User Profile For Nano Which Has A Few Pics And VideosHas Around 350 Friends.A Group Dedicated To The Care Which Has Around 11,000 Members, Started Back In May, 08.
  28. 28. Facebook Is A Top Networking Site Amongst Indians.Theres A Fan Page For The Car With About 6000 Fans, A Few Videos And Picture Albums.
  29. 29. Theres Also A Youtube Channel For Tata Nano Where You Can Subscribe To Videos.Has Managed To Generated More Than 10,000 Views On Videos Of The Car. BACK
  30. 30. The Online Booking Of TATA Nano Has GivenBoost To The Sales As Now Due To OnlineRegistration It Became Easier To Buy Nano.It Did Definitely Generate A Lot Of ExcitementOn The Web In General. BACK
  31. 31.  The Blogosphere And Indian Media Sites Were Full With Ads For Tata Nano. The Ads Came In All Shapes And Sizes And Were Definitely Noticed. BACK
  32. 32.  The Game By Zapak Was A Great Move To Spread Word About The Car. There Are A Lot Of Claims That The Game Has Been Played Millions Of Times Since Its Launch. Its A Simple And Easily Accessible Game, Which Anyone With A Browser And Internet Connection Can Play. BACK
  33. 33. Tata Partnered With A Few Banks For ReleasingApplication Forms.ICICI Bank For Example Initiated A WholeCampaign To Get Noticed And Spread TheWord. BACK
  34. 34. As Is The Case With Most AutomobileCompanies, Tata Too Ran A Series OfPromotional Activities On Malls To Get Nano InFront Of Perspective Buyers. BACK
  35. 35. Tata, A Giant Brand That It Is Has Leveraged ItsUmbrella Groups To Market Nano.You Can Find Nano Merchandise, ApplicationForms And Demo Cars In Tata Indicom, Titan,Croma And Westside Stores.Tata Indicom Had Also Offered A Money-backOffer With Every Application Form. BACK
  36. 36. BACK

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